Up to 18 weeks of online and live electives
Choose two online electives and one in-person or live virtual elective that will enrich your knowledge of marketing and aid career growth.
June 29, 2023
12 Months
Online and In-Person/Live Virtual
US$30,000 US$600 application fee
In today’s economy, businesses increasingly rely upon marketing executives to take on multiple roles, serving as brand stewards, innovative storytellers, customer-centricity experts, and growth drivers. The Chief Marketing Officer Program from Executive Education at Kellogg School of Management helps you acquire the mindset needed to lead a multifaceted marketing operation aligned with the core business goals of your organization.
Choose two online electives and one in-person or live virtual elective that will enrich your knowledge of marketing and aid career growth.
Build lifelong connections through in-person interactions with faculty and global peers during three days of in-person networking.
Gain a comprehensive understanding of the tools and frameworks that drive marketing strategy through the program’s four overarching topics.
of CMOs have increased investments in marketing innovation from 2020 to 2021.
of CMOs say customer centricity is critical to success for the business and their role.
“Boards and CEOs demand their CMOs serve as strategic partners who will use every tool at their disposal to uphold the brand, create and sustain customer centricity, leverage data analytics, and anticipate market change and disruption. The Chief Marketing Officer Program is an extraordinary opportunity for visionary marketing executives to work directly with Kellogg thought leaders to deepen their knowledge of marketing theory and strategy, while also acquiring the leadership skills necessary for the C-suite.”
— Gregory Carpenter
Faculty Director | Harold T. Martin Professor of Marketing | Director of the Center for Market Leadership
Kellogg is ranked No. 1 among business schools for marketing education, according to the U.S. News & World Report, 2022.
The program’s learning journey includes core modules and electives. The core modules comprise four overarching topics that will equip you with the insights and frameworks to develop a customer-centric marketing strategy, drive growth, and lead enterprise-wide change.
*Electives are subject to change.
*Electives are subject to change.
The program culminates with a networking event on the Kellogg campus giving you an opportunity to interact in-person with peers, industry experts, and faculty.
Distinguish the core values that define a customer-centric approach to marketing.
Develop cross-functional strategies that foster innovation and growth.
Leverage the capabilities of analytics to inform marketing strategies.
Create an action plan to support the organization through intentional leadership.
Propose practical solutions to marketing challenges your organization faces.
Promote the alignment of brand strategy and purpose.
The Chief Marketing Officer Program is designed for:
Participants are required to have:
Throughout this program, you will complete a series of activities to consider how you might apply knowledge and skills acquired during this program in your role or business. At the end of each module, you will use your playbook as a program journal to record your progress and reflect on how you might influence strategies within your own organization or implement proposals you have developed in the program activities.
The templates and instructions for all program activities are included in this playbook. It is divided into four parts that are mapped according to the four pillars of the program. Each part of the playbook will be released as you begin the pillar:
Thinking Strategically
Innovation and Growth
Customer-Centric Organization
Leading Marketing
Thinking Strategically
Customer-Centric Organization
Innovation and Growth
Leading Marketing
As a key component of this program, you will consider your reflections from your playbook and synthesize them into an action plan at the end of each program pillar. Each of these action plans should draw on what you have learned, the ideas that you intend to apply, and the critical priorities that you plan to address in the short and long terms.
At the end of the final program pillar, you will develop a capstone presentation in which you will synthesize your action plans and propose an approach to advancing a specific initiative within your organization.
To complete the capstone presentation, you will need to:
The Success Coach will provide guidance throughout your learning journey as you develop and iterate your capstone presentation.
Upon completing the program, you will receive an Executive Scholar Certificate and earn select Kellogg Executive Education alumni benefits, including:
Upon successful completion of this program, participants will receive a Kellogg Executive Scholar Certificate. Certificates are delivered electronically to your preferred email address after the program ends.
Download BrochureAfter successful completion of this program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This program does not grant academic credit or a degree from the Kellogg School of Management.
Flexible payment options available.