Chief Marketing Officer Program

• Distinguish the core values that define a customer-centric approach to marketing.

• Develop cross-functional strategies that foster innovation and growth.

• Leverage the capabilities of analytics to inform marketing strategies.

• Create an action plan to support the organization through intentional leadership.

• Propose practical solutions to marketing challenges your organization faces.

• Promote the alignment of brand strategy and purpose.

The Chief Marketing Officer Program is designed for:

• Marketing leaders aspiring to or already serving in C-level roles who want to stay current on trends and ignite growth

• Directors, general managers, and VPs focused on innovation and leading change in their organizations

• Senior and mid-career executives from companies of any size or development stage eager to align marketing strategy with business goals, leverage marketing opportunities, and drive process improvement

Participants are required to have:

• A minimum of 12 years of work experience in a senior marketing role

• A role in executing strategic marketing initiatives and making an enterprise-wide impact in the next step of their career

• Fluency in written and spoken English

• International exposure (preferred)

Throughout this program, you will complete a series of activities to consider how you might apply knowledge and skills acquired during this program in your role or business. At the end of each module, you will use your playbook as a program journal to record your progress and reflect on how you might influence strategies within your own organization or implement proposals you have developed in the program activities.

The templates and instructions for all program activities are included in this playbook. It is divided into four parts that are mapped according to the four pillars of the program. Each part of the playbook will be released as you begin the pillar:

Module 1: CMO Playbook: Part 1 Thinking Strategically

Module 6: CMO Playbook: Part 2 Innovation and Growth

Module 10: CMO Playbook: Part 3 Customer-Centric Organization

Module 14: CMO Playbook: Part 4 Leading Marketing

As a key component of this program, you will consider your reflections from your playbook and synthesize them into an action plan at the end of each program pillar. Each of these action plans should draw on what you have learned, the ideas that you intend to apply, and the critical priorities that you plan to address in the short and long terms.

At the end of the final program pillar, you will develop a capstone presentation in which you will synthesize your action plans and propose an approach to advancing a specific initiative within your organization.

To complete the capstone presentation, you will need to:

• Prioritize an initiative you would like to advance within your chosen organization

• Analyze potential opportunities and challenges to implementation

• Explain how the goals of this initiative align with overall business goals

• Summarize how you intend to move the organization toward these goals

• Determine the partnerships needed to advance this initiative

• Select appropriate metrics for measuring progress and success

• Establish an approach to communicating progress to key stakeholders

As a participant in this program, you will interact with industry experts and learn about current marketing trends, industry insights, and leadership skills. These firsthand insights will guide you in the foreseeable future and through your career progression.The core modules will include guest lectures and peer networking sessions. Additionally, a success coach assigned to your cohort will help you derive the most value from the program.