Chief Marketing Officer Program
Lead the Future of Marketing With AI-Driven Leadership
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Program Overview: Chief Marketing Officer Program
The Chief Marketing Officer Program from Kellogg Executive Education equips senior marketing leaders to thrive in an increasingly complex role shaped by digital disruption and AI-powered transformation. The blended 12-month learning journey equips you to lead augmented marketing operations that drive growth, elevate brand purpose and align seamlessly with core business goals.
As digital technologies reshape how organizations compete, engage customers and scale innovation, marketing leaders need to be multifaceted enough to balance creativity with customer centricity and strategic vision with technological fluency. Through a combination of self-paced modules, expert live online sessions on AI strategy, a choice of elective pathways and a three-day on-campus experience, this learning journey equips you with the practical frameworks, strategic insight and leadership capabilities to future-proof marketing functions and scale impact across the enterprise.
Key Program Features of Kellogg Executive Education
Core Curriculum
Begin your journey with 16 weeks of in-depth sessions on marketing strategy, innovation and growth, customer centricity and leadership.
Choice of Electives
Choose one online elective and one in-person or live online elective that will enrich your knowledge and support your career growth.
Success Coach
Maximize your learning journey with a success coach assigned to your cohort.
Kellogg Connections
Engage with peers, Kellogg faculty and industry experts during three days of in-person networking at the Kellogg Campus in Evanston, Illinois.
Applied Learning
Apply program concepts through a playbook and capstone presentation that culminate in a strategic action plan for a marketing initiative within your organization.
AI-Focused Live Online Sessions
Led by Kellogg faculty and industry experts, these AI live online sessions offer actionable insights and frameworks to help you apply AI across marketing strategy, customer-centricity, leadership, and innovation.
Expert Faculty
Learn from top Kellogg faculty and former chief marketing officers of P&G and GE, along with presidents and CEOs of multinational organizations.
Industry Interactions
Engage with industry experts through guest lectures to gain current insights and leadership perspectives that accelerate your impact.
Scholar Benefits
Earn an Executive Scholar Certificate and gain select scholar benefits.
AI Strategy and Marketing Innovation
AI is redefining the modern marketing playbook, reshaping how CMO’s’ develop brand strategy, drive customer-centric transformation and deliver measurable growth. You will enhance your executive capability in data-driven marketing, examine how predictive and generative AI are influencing marketing strategy — from customer journeys to brand acceleration — and learn how to build scalable data and platform capabilities that fuel sustained competitive advantage.
Build the mindset and human-centered leadership capabilities needed to guide teams with clarity, ethics and strategic foresight.
Understand how predictive AI and machine learning enhance forecasting, personalization, targeting and resource allocation across the marketing value chain.
Explore how generative AI creates enterprise value through scalable automation and agentic systems.
Learn how to build a durable “data moat”, develop scalable AI strategies and design enterprise-ready AI roadmaps that strengthen competitive advantage.
Kellogg is ranked No. 1 among business schools for marketing education, according to the U.S. News & World Report, 2025.
Learning Outcomes
Distinguish the core values that define a customer-centric approach to marketing.
Develop cross-functional strategies that foster innovation and growth.
Leverage the capabilities of analytics to inform marketing strategies.
Create an action plan to support the organization through intentional leadership.
Propose practical solutions to marketing challenges your organization faces.
Promote the alignment of brand strategy and purpose.
Learning Journey
The Chief Marketing Officer Program is designed for senior marketing leaders navigating today’s fast-evolving landscape. Learn through a combination of self-paced modules, expert live online sessions on AI strategy, a choice of elective pathways and a three-day on-campus experience (optional). This learning journey equips you with the practical frameworks, strategic insight and leadership capabilities to future-proof marketing functions and scale impact across the enterprise.
Program Curriculum
The core modules comprise four overarching topics that will equip you with the insights and frameworks to develop a customer-centric marketing strategy, drive growth, and lead enterprise-wide change.
Thinking Strategically
Consumer Power and the Changing Role of Marketing
Shaping the Competitive Game
Playing the Competitive Game
Developing Competitive Advantage
Elevating Brand Purpose
Innovation and Growth
Building Effective CMO and R+D Relationships
Leading Growth
Launch Strategies
The Promise of Strategic Alliances
Customer-Centric Organization
Managing Value with Customer Centricity and Advanced Analytics
Advanced Analytics and AI for Customer Centricity
Building the Modern Marketing Organization
Leading Organizational Change
Leading in the C-Suite
Values-Based Leadership
Essential Business and Financial Metrics
Resurgence: The Four Stages of Market-Focused Reinvention
AI Strategies for Business Transformation
Prepare to drive digital transformation through strategic AI integration
Learn to leverage AI and generative AI (gen AI) for strategic impact in various areas, including customer experience, talent productivity, new product development and personalized marketing
Gain insights on AI agents and learn value propositions in business implementation to improve productivity, drive revenue growth and enhance innovation
Leverage the academic and professional experience of globally recognized AI expert Professor Mohanbir Sawhney
Business Analytics: Decision Making with Data
Digital Marketing Strategies: Data, Automation, AI & Analytics
Leading with Behavioral Science: Creating Breakthrough Customer Experiences
AI-Driven Product Strategy
Strategies That Build Winning Brands
*Electives are subject to change.
Competitive Strategy
Delivering Business Growth
Finance for Executives
Leading and Sustaining a Culture of Innovation
Leading with Advanced Analytics and Artificial Intelligence
The Leader Within
Advanced Marketing Management
*Electives are subject to change.
Led by Kellogg faculty and industry thought leaders, the program’s live online sessions provide a powerful extension of the curriculum. These four 60-minute sessions provide actionable insights and practical frameworks on leveraging AI for marketing strategy, customer centricity, leadership and innovation.
Live Session 1: The Human Intelligence Needed for AI – A Leadership Framework
Develop a divergent values-based mindset for leading AI-driven teams.
Learn the key leadership skills required to transition into an AI-first strategic leader.
Apply strategic frameworks, including Share of Wallet, Outcome Equations and Vision Workflow Narrative, to AI-powered problem-solving.
Live Session 2: Leading With Predictive AI (Foundational Machine Learning Overview With Strategic Decision Making)
Explore ML as a subset of AI, focusing on forecasting upcoming events and transactions.
Differentiate between ML-driven personalization, mathematical probabilities and optimization techniques.
Analyze scalable ML strategies with an emphasis on predictive modeling and persona-based ML.
Live Session 3: Generative AI — From Hype to Enterprise Value
Discover how AI generates value for individuals, departments and organizational systems.
Deconstruct AI’s P&L transformation through agentic AI, workflow automation and digital twins.
Evaluate real-world applications of AI. Identify playbooks and "5% scenarios” critical for scaling AI in production.
Live Session 4: Scaling AI — Building a Platform and Data Moat
Implement the MSCW (Must, Should, Could, Won’t) framework for AI and data-driven prioritization.
Use Maslow’s Hierarchy of Data Science as a roadmap for AI adoption.
Develop a backcasted AI roadmap with examples from eBay, PNC Bank and Morgan Stanley Wealth Management.
*Live session schedules are subject to change based on speaker availability.
*Participation is highly recommended to deepen your understanding and application of the concepts taught
The program culminates with a networking event giving you an opportunity to interact in person with peers, industry experts and faculty.
Applied Learning: From Insight to Action
This program builds practical application into every stage, helping you turn concepts into strategic action. Through activities, reflection and a capstone project, you will translate learning into initiatives that strengthen marketing leadership and business impact.
Program playbook Throughout the program, you will engage in structured activities that help you apply key concepts and skills directly to your role or organization. Using a playbook as your strategic journal, you will track your progress, capture reflections and shape real-world strategies. The playbook is released in four stages aligned to the program's core pillars. Beginning with Thinking Strategically in Module 1, then Innovation and Growth in Module 6, followed by building a Customer-Centric Organization in Module 10 and finally Leading Marketing in Module 14 enabling focused and practical application.
Reflective Action planning As a key component of the program, you will synthesize your playbook reflections into an action plan at the end of each program pillar. These action plans draw on your learning, the ideas you intend to implement and the critical priorities you aim to address across both short- and long-term horizons.
Capstone Presentation The program concludes with a capstone presentation that transforms your action plans into a cohesive strategic proposal, outlining the initiative’s intent, implementation plan and long-term roadmap.
Hear From The Faculty
Inside Kellogg: Shaping the Next Generation of Marketing Leaders
The program culminates with an optional networking event on the Kellogg campus in Evanston, Illinois. The annual Kellogg Connections event brings participants together for an immersive experience that fosters meaningful connections and collaboration. You will engage with your cohort peers and meet professionals from other cohorts, strengthening relationships within a diverse global community of senior executives.
The experience also provides a unique opportunity to interact with your faculty and success coaches through live sessions and focused breakout discussions, creating opportunities for deeper learning, shared perspectives and lasting professional networks that extend well beyond the classroom.
Get a glimpse of the experience through the Kellogg Connections video below.
Who Is the Chief Marketing Officer Program For?
The Chief Marketing Officer Program is ideal for:
Senior marketing leaders and aspiring CMOs who seek to stay ahead of emerging trends while leading modern, insight-driven marketing organizations
Directors, general managers and vice presidents driving innovation and transformation who are looking to leverage new tools, technology and AI to accelerate growth and performance
Executives across industries who aim to elevate customer experience, strengthen marketing strategy and align brand initiatives more closely with business objectives
Participants are required to have:
A minimum of 10 years of work experience in a senior marketing role
A role in executing strategic marketing initiatives and making an enterprise-wide impact in the next step of their career
Fluency in written and spoken English
International exposure (preferred)
Participant Testimonials
Past Participant Profile
Work Experience
Top Industries
Top Countries
Meet the Faculty
Faculty Director | Senior Fellow and Adjunct Professor of Marketing
Faculty Director | Harold T. Martin Professor of Marketing | Director of the Center for Market Leadership
Clinical Professor of Executive Education and Executive Director, Kellogg Executive Leadership Institute
Senior Fellow and Adjunct Professor of Marketing
Clinical Professor of Management & Organizations
Senior Fellow and Adjunct Professor of Marketing
Clinical Professor of Managerial Economics & Decision Sciences
James F. Bere Professor of Management & Organizations
Meet Your Success Coach
Each program cohort is supported by a dedicated success coach — an industry expert with extensive coaching and advisory experience. Throughout the program, the success coach provides guidance, continuity and structured check-ins to strengthen the impact of your learning and overall program engagement.
Success Coach
As part of several executive teams over her more than 25-year career, Susan Bryant has led marketing, sales, and customer experience teams for a variety of businesses from For...
Kellogg Executive Education’s Scholar Benefits
Upon completing the program, you will receive an Executive Scholar Certificate and earn select Kellogg Executive Education scholar benefits, including:
A Certificate of Professional Achievement, including a digital certificate for your social media profile
A 15% discount on all Executive Education Chief Officer Programs
A 30% discount on Kellogg Executive Education individual programs
Membership in the global Kellogg alumni network and access to the online network
Opportunities to participate in Kellogg alumni clubs and select webinars & events
Access to cutting-edge research and thought leadership content from Kellogg faculty and leading practitioners
A Kellogg branded email account
Membership in a private LinkedIn group for Executive Scholars
10% Executive Education individual program discount for your colleagues (cannot be combined with any other offer or discount)
*Please note that the Kellogg Job Board is not available to Executive Scholars.
Chief Marketing Officer Program Certificate
Upon successful completion of this program, participants will receive a Kellogg Executive Scholar Certificate. Certificates are delivered electronically to your preferred email address after the program ends.
After successful completion of this program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This program does not grant academic credit or a degree from the Kellogg School of Management.
FAQs
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services on behalf of Kellogg Executive Education
For the program refund and deferral policy, please click the link https://emeritus.org/academic-policies/#senior-executive-programs
Program fees for Emeritus programs with Kellogg Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
The Kellogg Executive Education's Chief Marketing Officer Program has been designed with your busy schedule in mind. You will be required to commit no more than three to five hours per week, enabling you to benefit from this transformative program while fulfilling your day to day work responsibilities. The impactful program offers a blend of self-paced modules and live interaction.
The 12-month learning journey includes live online and recorded video sessions with renowned faculty, industry experts, and global peers. You can take advantage of weekly live sessions and the Slack channel to ask questions and discuss ideas with your success coach and cohort participants. Real-world examples and a debrief of the program learnings are delivered through a combination of recorded video and live online lectures. The program concludes with a three-day in-person networking event on the Kellogg Executive Education campus
The program fee covers teaching fees, all academic material, and access to online coursework. The fee does not include the registration fee for the optional three-day in-person networking and recognition ceremony, accommodation expenses for the in-person event, travel expenses (domestic and international, including visa fees), and any other expenses not specifically mentioned in the program fees.
You can pay the full program fee upfront or pay in easy installments. If you apply well in advance of the program start date, you can receive a tuition fee benefit. If you would like to approach your company with a sponsorship request for this program, here is a customizable template that you can use.
Unfortunately, it is not possible to take any more electives than the specified number. The electives are designed to help you gain specialized skills in areas that are aligned with your career so that you can dedicate focused time for learning and honing those skills.
Yes. We provide closed-captioning and transcripts for all pre-recorded videos as well as closed-captioning for recordings of live sessions.
Connect with a Program Advisor for a 1:1 Session
Email: kellogg_cmo@emeritus.org
Phone: +1 567 350 1225 (U.S.) / +44 1313 812071 (U.K.) / +971 80 0035703746 (U.A.E) / +52 55965 37076 (LATAM)
Schedule a Call: Click here
Early applications are encouraged. Admissions are reviewed on a first-come, first-served basis.
Flexible payment options available.
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