Business Analytics: Decision Making with Data
Business Analytics: Decision Making with Data
How do you put data to practical use in your organization?
By getting involved in every step of the analytics process.
Big data and analytics are more than technology and data science problems to be relegated to the specialists. In fact, the hardest part of engaging analytics is not the data science or the technology. Through this program, gain a working knowledge of analytics that is grounded in practical application and equipped with business-focused insight.
This program equips you with:
The tools required to put analytics to practical use and solve specific business problems
The language and intuition to work effectively with data scientists
The necessary insights for leveraging analytics to accelerate growth and increase efficiency and productivity
Key Takeaways
In this nine-week program you will:
Identify where in your organization analytics adds value
Build the confidence required to operate in a data-driven environment
Develop the ability and intuition to judge "good analytics" from "bad analytics"
Understand the importance of experimentation platforms to drive business growth
Learn how to tell a persuasive story with data visualization tools
Build a working knowledge of data science
Program Experience
Live Faculty Webinars
Industry Examples
Real-World Application Exercises
Global Network of Collaborators
Dedicated Program Support Team
Live Office Hours
Peer Learning and Feedback
Program Modules
Over the course of nine weekly modules, you will gain a working knowledge of data science and will be able to apply analytics within your organization to drive more successful business outcomes.
Pathway to Becoming an Executive Scholar
Participants who successfully complete the Business Analytics: Decision Making with Data program will accrue points towards becoming an esteemed Kellogg Executive Scholar; a unique credential that provides you the opportunity to customize your pathway to achieve your professional development goals.
Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.
Industry Examples
Industry examples that allow you to dive deeper into the applications of business analytics. Some of the brands featured are:
Microsoft
Salesforce
Harrah's
Manheim
Certificate
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.
Program Faculty
Kellogg School of Management, Marketing Hartmarx Professor of Marketing, Director of the Center for Global Marketing Practice
Professor Anderson holds a Ph.D. in Management Science from MIT Sloan School of Management. His research interests include analytics, retailing, pricing strategy, innovation, ...
Kellogg School of Management, Nancy L. Ertle Professor of Marketing, Faculty Director, Program on Data Analytics at Kellogg, and Chair of Marketing Department
Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing at the Kellogg School of Management at Northwestern University. He also founded and directs the Program on Dat...
Professor of Psychology, Weinberg College of Arts & Sciences, Professor of Design, McCormick School of Engineering (Courtesy), Director, Northwestern Cognitive Science Program, Professor of Marketing (Courtesy)
Steven Franconeri is a leading scientist, teacher, and speaker on visual thinking, visual communication, and the psychology of data visualization. He is a Professor of Psychol...
McCormick School of Engineering, Professor of Computer Science, Bill and Cathy Osborn Professor
Kristian Hammond is currently the Chief Scientist at Narrative Science, a company focused on automated narrative generation from data. He is also a professor of Computer Scien...
FAQs
Financing Options
Climb Credit*
We offer financing options with our partner, Climb Credit*. Click here to learn more. *Applicable for US Residents
Flexible Payment Options For All
Flexible payment options allow you to pay the program fee in installments. Click here to see payment schedule.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) /+44 128 291 1923 (UK) / +65 3129 4131 (SG)
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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