Business Analytics: Decision Making with Data

Tell a persuasive story with data
Inquiring For
Total Work Experience

Business Analytics: Decision Making with Data

How do you put data to practical use in your organization?

By getting involved in every step of the analytics process.

Big data and analytics are more than technology and data science problems to be relegated to the specialists. In fact, the hardest part of engaging analytics is not the data science or the technology. Through this program, gain a working knowledge of analytics that is grounded in practical application and equipped with business-focused insight.

This program equips you with:

  • The tools required to put analytics to practical use and solve specific business problems

  • The language and intuition to work effectively with data scientists

  • The necessary insights for leveraging analytics to accelerate growth and increase efficiency and productivity

Faculty Insights

Get a firsthand look at how this program equips you with analytical frameworks and data-driven insights to make smarter, strategic business decisions.

    Key Takeaways

    In this nine-week program you will:

    • Identify where in your organization analytics adds value

    • Build the confidence required to operate in a data-driven environment

    • Develop the ability and intuition to judge "good analytics" from "bad analytics"

    • Understand the importance of experimentation platforms to drive business growth

    • Learn how to tell a persuasive story with data visualization tools

    • Build a working knowledge of data science

    Program Experience

    Live Faculty Webinars

    Live Faculty Webinars

    Industry Examples

    Industry Examples

    Real-World Application Exercises

    Real-World Application Exercises

    Global Network of Collaborators

    Global Network of Collaborators

    Dedicated Program Support Team

    Dedicated Program Support Team

    Live Office Hours

    Live Office Hours

    Peer Learning and Feedback

    Peer Learning and Feedback

    Program Modules

    Over the course of nine weekly modules, you will gain a working knowledge of data science and will be able to apply analytics within your organization to drive more successful business outcomes.

    Pathway to Becoming an Executive Scholar

    Participants who successfully complete the Business Analytics: Decision Making with Data program will accrue points towards becoming an esteemed Kellogg Executive Scholar; a unique credential that provides you the opportunity to customize your pathway to achieve your professional development goals.

    Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.

    Industry Examples

    Industry examples that allow you to dive deeper into the applications of business analytics. Some of the brands featured are:

    Google

    Google

    Microsoft
    Microsoft

    Salesforce
    Salesforce

    Harrah's
    Harrah's

    Manheim
    Manheim

    Certificate

    Certificate

    Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.

    After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education. 

    Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management. 

    Program Faculty

    ERIC ANDERSON
    ERIC ANDERSON

    Kellogg School of Management, Marketing Hartmarx Professor of Marketing, Director of the Center for Global Marketing Practice

    Professor Anderson holds a Ph.D. in Management Science from MIT Sloan School of Management. His research interests include analytics, retailing, pricing strategy, innovation, ...

    FLORIAN ZETTELMEYER
    FLORIAN ZETTELMEYER

    Kellogg School of Management, Nancy L. Ertle Professor of Marketing, Faculty Director, Program on Data Analytics at Kellogg, and Chair of Marketing Department

    Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing at the Kellogg School of Management at Northwestern University. He also founded and directs the Program on Dat...

    STEVEN FRANCONERI
    STEVEN FRANCONERI

    Professor of Psychology, Weinberg College of Arts & Sciences, Professor of Design, McCormick School of Engineering (Courtesy), Director, Northwestern Cognitive Science Program, Professor of Marketing (Courtesy)

    Steven Franconeri is a leading scientist, teacher, and speaker on visual thinking, visual communication, and the psychology of data visualization. He is a Professor of Psychol...

    KRISTIAN HAMMOND
    KRISTIAN HAMMOND

    McCormick School of Engineering, Professor of Computer Science, Bill and Cathy Osborn Professor

    Kristian Hammond is currently the Chief Scientist at Narrative Science, a company focused on automated narrative generation from data. He is also a professor of Computer Scien...

    FAQs

    Financing Options

    Climb Credit*

    We offer financing options with our partner, Climb Credit*. Click here to learn more. *Applicable for US Residents

    Flexible Payment Options For All

    Flexible payment options allow you to pay the program fee in installments. Click here to see payment schedule.

    Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) /+44 128 291 1923 (UK) / +65 3129 4131 (SG)

    Early registrations are encouraged. Seats fill up quickly!

    Flexible payment options available.

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