Business Analytics: Decision Making with Data

Tell a persuasive story with data
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Business Analytics: Decision Making with Data

How do you put data to practical use in your organization?

By getting involved in every step of the analytics process.

Big data and analytics are more than technology and data science problems to be relegated to the specialists. In fact, the hardest part of engaging analytics is not the data science or the technology. Through this program, gain a working knowledge of analytics that is grounded in practical application and equipped with business-focused insight.

This program equips you with:

  • The tools required to put analytics to practical use and solve specific business problems

  • The language and intuition to work effectively with data scientists

  • The necessary insights for leveraging analytics to accelerate growth and increase efficiency and productivity

Key Takeaways

In this nine-week program you will:

  • Identify where in your organization analytics adds value

  • Build the confidence required to operate in a data-driven environment

  • Develop the ability and intuition to judge "good analytics" from "bad analytics"

  • Understand the importance of experimentation platforms to drive business growth

  • Learn how to tell a persuasive story with data visualization tools

  • Build a working knowledge of data science

Program Experience

Live Faculty Webinars

Live Faculty Webinars

Industry Examples

Industry Examples

Real-World Application Exercises

Real-World Application Exercises

Global Network of Collaborators

Global Network of Collaborators

Dedicated Program Support Team

Dedicated Program Support Team

Live Office Hours

Live Office Hours

Peer Learning and Feedback

Peer Learning and Feedback

Program Modules

Over the course of nine weekly modules, you will gain a working knowledge of data science and will be able to apply analytics within your organization to drive more successful business outcomes.

Industry Examples

Industry examples that allow you to dive deeper into the applications of business analytics. Some of the brands featured are:

Google

Google

Microsoft
Microsoft

Salesforce
Salesforce

Harrah's
Harrah's

Manheim
Manheim

Certificate

Certificate

Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.

After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education. 

Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management. 

Program Faculty

ERIC ANDERSON
ERIC ANDERSON

Kellogg School of Management, Marketing Hartmarx Professor of Marketing, Director of the Center for Global Marketing Practice

Professor Anderson holds a Ph.D. in Management Science from MIT Sloan School of Management. His research interests include analytics, retailing, pricing strategy, innovation, ...

FLORIAN ZETTELMEYER
FLORIAN ZETTELMEYER

Kellogg School of Management, Nancy L. Ertle Professor of Marketing, Faculty Director, Program on Data Analytics at Kellogg, and Chair of Marketing Department

Florian Zettelmeyer is the Nancy L. Ertle Professor of Marketing at the Kellogg School of Management at Northwestern University. He also founded and directs the Program on Dat...

STEVEN FRANCONERI
STEVEN FRANCONERI

Professor of Psychology, Weinberg College of Arts & Sciences, Professor of Design, McCormick School of Engineering (Courtesy), Director, Northwestern Cognitive Science Program, Professor of Marketing (Courtesy)

Steven Franconeri is a leading scientist, teacher, and speaker on visual thinking, visual communication, and the psychology of data visualization. He is a Professor of Psychol...

KRISTIAN HAMMOND
KRISTIAN HAMMOND

McCormick School of Engineering, Professor of Computer Science, Bill and Cathy Osborn Professor

Kristian Hammond is currently the Chief Scientist at Narrative Science, a company focused on automated narrative generation from data. He is also a professor of Computer Scien...

FAQs

Financing Options

Climb Credit*

We offer financing options with our partner, Climb Credit*. Click here to learn more. *Applicable for US Residents

Flexible Payment Options For All

Flexible payment options allow you to pay the program fee in installments. Click here to see payment schedule.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) /+44 128 291 1923 (UK) / +65 3129 4131 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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