Microsoft
Explore a variety of AI applications from Microsoft, including the use of AI to improve agricultural yield, automate key business processes, and for dynamic preventative maintenance.
April 25, 2024
2 months, online
4-6 hours per week
US$2,850
Artificial intelligence (AI) has moved into the mainstream, driven by advances in cloud computing, big data, open source software, and improved algorithms. Generative AI, in particular, has emerged as a transformative force, reshaping industries and business paradigms. This technology empowers organizations with creative capabilities, fostering innovation, personalization, and efficiency through predictive insights and task automation.
The AI Applications for Growth online program from Kellogg Executive Education provides a unique behind-the-scenes view of how established enterprises as well as startups, leverage AI for value creation and industry disruption. This tailored program aims to broaden your strategic horizons, offering applicable insights across various levels of business leadership.
in value can be generated across industries through generative AI.
of organizations are already applying AI across several business units.
As generative AI continues to transcend traditional sectors, businesses can anticipate seismic shifts in product offerings, ranging from personalized healthcare solutions to AI-driven financial products.
The AI Applications for Growth online program is designed to assist you in harnessing the power of AI to create customer value and gain a competitive advantage to leverage its limitless potential in your business journey.
To help you understand AI as the most significant commercial opportunity of our lifetime and the potential it offers your organization, this program provides frameworks to build an effective AI implementation plan and delves into the transformative capabilities of generative AI.
By the end of this program, you will be able to do the following:
Learn new skills with your colleagues and get special enrollment. Discounts up to 20% are available.
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The AI Applications for Growth online program is designed to prepare experienced executives, managers, and consultants to implement AI across enterprise functions. It is also an ideal curriculum for investors seeking a deeper understanding of AI, and the potential of integrating generative AI into business functions. This program is ideal for you if you are a:
In this online program, you will explore practical AI applications across industries and enterprise functions. Delve into generative AI's potential with real-world use cases and gain actionable insights to implement strategies that add organizational value and advance your career.
Kickstarting your exploration of AI, you will learn why it is at an inflection point along with its fundamentals, machine learning, and deep learning. You will identify key players in the AI ecosystem and explore the seven-step process for framing AI initiatives with generative AI Canvas.
Gain an understanding of the Customer Experience DNA (CxDNA) framework to identify use cases for AI across the customer journey. In addition, you will learn how AI is being used to create demand, enable sales, and drive customer service. This module will also offer insights on how to analyze customer segments, conversion rate optimization, and customer churn using the KNIME analytics platform.
Explore how AI can be used to optimize your assets as well as operating processes to increase agility, reduce operating costs, enhance quality, and improve safety. In this module, you will also learn about the use cases and Jobs to be Done for AI across five stages in the operations ecosystem: sourcing, making, storing, routing, and delivering products and services.
Discover AI's transformative role in business support functions such as HR, finance, IT, and risk management. Explore generative AI's impact on marketing and how it enhances data-driven insights, content creation, and personalized campaigns. Assess industry examples showcasing how generative AI is harnessed for marketing functions.
Discover how to “verticalize” AI applications to your industry by creating a vertical blueprint for AI in your business and applying this verticalization approach to the healthcare industry and BFSI. You will learn from real-world cases and apply assisted intelligence to hospital readmission, bank fraud, as well as underwriting.
Learn about the evolution of autonomous vehicles using the AV Efficient Frontier framework to define suitable autonomy. Gain insights into the ethical challenges and AI-driven use cases for transporting people and cargo across various terrains.
Apply your learning to craft an AI strategy for your organization. Utilize the generative AI Radar to pinpoint focus areas for AI use cases. Explore necessary capabilities for AI-led transformation using the AI Capability Maturity model and delve into the evolution toward Zero Touch Enterprises.
Understand the importance of AI strategy for business leaders, designing optimal AI organizational structures and understanding the necessary roles and skills in AI teams. Learn to apply agile methodologies to AI projects, embrace Responsible AI principles, and implement effective governance for ethical and responsible business and societal outcomes.
Kickstarting your exploration of AI, you will learn why it is at an inflection point along with its fundamentals, machine learning, and deep learning. You will identify key players in the AI ecosystem and explore the seven-step process for framing AI initiatives with generative AI Canvas.
Discover how to “verticalize” AI applications to your industry by creating a vertical blueprint for AI in your business and applying this verticalization approach to the healthcare industry and BFSI. You will learn from real-world cases and apply assisted intelligence to hospital readmission, bank fraud, as well as underwriting.
Gain an understanding of the Customer Experience DNA (CxDNA) framework to identify use cases for AI across the customer journey. In addition, you will learn how AI is being used to create demand, enable sales, and drive customer service. This module will also offer insights on how to analyze customer segments, conversion rate optimization, and customer churn using the KNIME analytics platform.
Learn about the evolution of autonomous vehicles using the AV Efficient Frontier framework to define suitable autonomy. Gain insights into the ethical challenges and AI-driven use cases for transporting people and cargo across various terrains.
Explore how AI can be used to optimize your assets as well as operating processes to increase agility, reduce operating costs, enhance quality, and improve safety. In this module, you will also learn about the use cases and Jobs to be Done for AI across five stages in the operations ecosystem: sourcing, making, storing, routing, and delivering products and services.
Apply your learning to craft an AI strategy for your organization. Utilize the generative AI Radar to pinpoint focus areas for AI use cases. Explore necessary capabilities for AI-led transformation using the AI Capability Maturity model and delve into the evolution toward Zero Touch Enterprises.
Discover AI's transformative role in business support functions such as HR, finance, IT, and risk management. Explore generative AI's impact on marketing and how it enhances data-driven insights, content creation, and personalized campaigns. Assess industry examples showcasing how generative AI is harnessed for marketing functions.
Understand the importance of AI strategy for business leaders, designing optimal AI organizational structures and understanding the necessary roles and skills in AI teams. Learn to apply agile methodologies to AI projects, embrace Responsible AI principles, and implement effective governance for ethical and responsible business and societal outcomes.
Live Sessions with Program Leaders
Dedicated Program Support Team
Peer Learning & Feedback
Grading & Evaluation
Practical Frameworks to Drive Generative AI Strategy
Action Learning Exercises
Byte-sized Learning
Real-world Application
Case Studies
Business Use Cases across Industries
Data Labs with Real-World Data Sets
The program features use cases across industries, covering the creative use of AI by a range of platform companies, enterprise companies, and startups. Some featured use cases include:
Explore a variety of AI applications from Microsoft, including the use of AI to improve agricultural yield, automate key business processes, and for dynamic preventative maintenance.
Healthcare fraud and claims overpayments in the U.S. is a $100 billion industry. It poses a significant challenge to the payer industry, which incurs billions of dollars to identify and recover this leakage. Some of this cost is also passed to the patient population, leading directly to increased costs. Explore how Infosys partnered with a healthcare organization to reduce overpayments fraud using ML techniques.
Order-up! Matching just 15 restaurants with 15 locations results in 1 trillion combinations every day, making it incredibly complex to optimize which restaurant to send to which location with how much food. Fooda-AI does such scheduling at scale for thousands of restaurant partners at thousands of events every month.
Explore how Teradata and Danske Bank collaborated to design a fraud detection model that innovatively combined ML and DL approaches to generate superior results.
Note: All product and organization names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
MOHANBIR SAWHNEY
VARUN PODDAR
MOHANBIR SAWHNEY
Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications. His most recent book, The Sentient Enterprise: The Evolution of Business Decision Making, was published in October 2017 and was on The Wall Street Journal bestseller list. He has also written a book of poetry called Love, Longing and Loneliness in 2014.
Professor Sawhney’s research has been published in leading journals such as California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. He is a frequent contributor to publications such as Fortune, Forbes, and Financial Times.
Professor Sawhney’s speaking and consulting clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, Entergy, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, Honeywell, Intuit, Jenner & Block, Jones Lang LaSalle, Johnson & Johnson, Kellogg Company, McDonald’s, Microsoft, Nissan Motor, Raytheon Missile Systems, Rockwell Automation, SAP, Sony, Teradata, and Textron Inc.
Professor Sawhney holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Calcutta; and a Bachelor’s degree in Electrical Engineering from the Indian Institute of Technology, New Delhi.
VARUN PODDAR
Adjunct Lecturer, Kellogg School of Management
Varun has worked at the intersection of technology, data, and advanced analytics for 20 years. His experiences have ranged from driving digital strategy at Accenture to building machine learning products and leading customer success at start-ups. He and Mohanbir Sawhney have partnered to research, develop and create AI-specific strategic frameworks and case studies for this program. Varun holds a BS in Operations/Information Systems from Purdue, MBA in Strategy/Analytics from Kellogg School of Management and MEM in Design Thinking from McCormick School of Engineering. He also has certifications in Data Science and Microsoft Azure AI Services.
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.
Download BrochureAfter successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
Yes! Please email us with the details of the program you are interested in, and we will assist you.
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Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
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Flexible payment options allow you to pay the program fee in installments. Click here to see payment schedule.
Flexible payment options available.