AI Applications for Growth
Apply AI to solve business problems
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Learn how this program can help you drive business results with AI
Features Content on Generative AI To Empower Your Business Potential
As generative AI continues to transcend traditional sectors, businesses can anticipate seismic shifts in product offerings, ranging from personalized healthcare solutions to AI-driven financial products.
The AI Applications for Growth online program is designed to assist you in harnessing the power of AI to create customer value and gain a competitive advantage to leverage its limitless potential in your business journey.
Key Takeaways
To help you understand AI as the most significant commercial opportunity of our lifetime and the potential it offers your organization, this program provides frameworks to build an effective AI implementation plan and delves into the transformative capabilities of generative AI.
By the end of this program, you will be able to do the following:
Explore business applications of generative AI with practical examples
Evaluate the options, strengths, and weaknesses of generative AI and insights on optimal utilization
Develop a structured tool for defining generative AI use cases within your organization
Implement generative AI in end-to-end marketing with real-world industry examples
Determine generative AI initiatives with the highest potential for impactful business outcomes
Analyze AI-driven transformation using the AI Capability Maturity model and embrace the journey towards Zero Touch Enterprises
Understand the business applications and outcomes that can be achieved with AI.
Represent the voice of the business as well as the customer to data scientists and engineers.
Craft your AI journey, from strategy and capabilities to execution and organization.
Navigate the black box and ethical considerations of AI to drive responsible AI initiatives.
Join a community of like-minded professionals who are successfully deploying AI in their organizations.
Who Is This Program For?
The AI Applications for Growth online program is designed to prepare experienced executives, managers, and consultants to implement AI across enterprise functions. It is also an ideal curriculum for investors seeking a deeper understanding of AI, and the potential of integrating generative AI into business functions. This program is ideal for you if you are a:
C-suite executive and strategic decision-makers who seek expert insights on AI trends, high-impact strategies, and leveraging generative AI for innovation and competitive advantage. Drive innovative AI initiatives for your organization by exploring trends, use cases, industry applications, and best practices.
Senior sales and marketing managers aiming to integrate AI into marketing strategies, leveraging generative AI for transformative outcomes with industry examples and tools to optimize customer journeys.
Senior technology managers in IT, healthcare, and finance finance looking for a strategic AI perspective to innovate operations, understand AI's business transformation potential, identify generative AI capabilities and areas of improvement, and align initiatives effectively.
Senior management and IT consultants advising clients on digital transformation, business excellence, and operational transformation, staying current with the AI revolution is crucial. The program's new generative AI content offers valuable knowledge and practical tools to leverage AI's potential, positioning generative AI as a game-changer for achieving business objectives.
Program Topics
In this online program, you will explore practical AI applications across industries and enterprise functions. Delve into generative AI's potential with real-world use cases and gain actionable insights to implement strategies that add organizational value and advance your career.
Program Experience
Live Sessions with Program Leaders
Dedicated Program Support Team
Peer Learning & Feedback
Grading & Evaluation
Practical Frameworks to Drive Generative AI Strategy
Action Learning Exercises
Byte-sized Learning
Real-world Application
Case Studies
Business Use Cases across Industries
Data Labs with Real-World Data Sets
Pathway to Becoming an Executive Scholar
Participants who successfully complete the AI Applications for Growth online program will accrue points towards becoming an esteemed Kellogg Executive Scholar; a unique credential that provides you the opportunity to customize your pathway to achieve your professional development goals.
Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.
Industry Examples
Explore a variety of AI applications from Microsoft, including the use of AI to improve agricultural yield, automate key business processes, and for dynamic preventative maintenance.
Healthcare fraud and claims overpayments in the U.S. is a $100 billion industry. It poses a significant challenge to the payer industry, which incurs billions of dollars to identify and recover this leakage. Some of this cost is also passed to the patient population, leading directly to increased costs. Explore how Infosys partnered with a healthcare organization to reduce overpayments fraud using ML techniques.
Order-up! Matching just 15 restaurants with 15 locations results in 1 trillion combinations every day, making it incredibly complex to optimize which restaurant to send to which location with how much food. Fooda-AI does such scheduling at scale for thousands of restaurant partners at thousands of events every month.
Explore how Teradata and Danske Bank collaborated to design a fraud detection model that innovatively combined ML and DL approaches to generate superior results.
Participant Testimonials
Program Faculty
Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven m...
Adjunct Lecturer, Kellogg School of Management
Varun has worked at the intersection of technology, data, and advanced analytics for 20 years. His experiences have ranged from driving digital strategy at Accenture to buildi...
Certificate
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.
Advanced Certificate in AI and Product Strategy
FAQs
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Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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