Strategies That Build Winning Brands
Create powerful brand strategies for long-term business growth and customer affinity.
Hear from Faculty
Get a firsthand look at how this program equips you to craft impactful brand strategies that drive growth.
Key Takeaways
In this program, you will:
Learn to develop your brand's positioning, character, and purpose
Evaluate the health of your brand using different approaches
Make smart brand portfolio decisions and manage growth
Create a powerful marketing plan for a real-world scenario
Drive growth and defend against competitive attacks using a financial risk assessment
Who Is This Program For?
This program is for managers who are responsible for traditional branding initiatives. But it’s also geared towards any manager or executive who contributes to the organization’s growth initiatives. If you have a role in driving growth, whether through customer experience touchpoints, supply chain, distribution channels, or general management, you can benefit from learning about the critical role that brands play in driving profitable, long-term growth.
Representative roles include:
Brand managers and directors
Brand ambassadors such as customer experience managers
Branding agency executives and team
Founders/entrepreneurs
Marketing, communication, and creative leaders
Growth and strategy leaders, including consultants
General managers
Program Modules
In this highly interactive six-week online experience, you will learn by doing. Interactive and hands-on activities are part of every module, which will allow you to put branding concepts that you've learned into practice right away.
Pathway to Becoming an Executive Scholar
Participants who successfully complete the Strategies That Build Winning Brands program will accrue points towards becoming an esteemed Kellogg Executive Scholar; a unique credential that provides you the opportunity to customize your pathway to achieve your professional development goals.
Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.
Award-winning Program Faculty
Clinical Professor of Marketing, Kellogg School of Management
Tim Calkins helps people and organizations build strong brands. He is a marketing professor, author, speaker, and consultant. He teaches courses including Marketing Strategy a...
Clinical Professor of Marketing and Associate Chair of the Marketing Department
Professor Hennessy's MBA and Executive teaching focuses on the development of Marketing Strategies to enhance long-term competitive advantage and profitability. She works freq...
Featured Guest Speakers
Adjunct Lecturer of Marketing at Kellogg School of Management and Principal at Fong Insight
Gina integrates creative problem solving, engaging storytelling, and analytical moderating to help her clients develop game-changing strategies for their business challenges. ...
Clinical Professor of Marketing at Kellogg School of Management
Before his full-time academic appointment, Kevin led the Strategy and Consulting practice in the central region for global digital agency SapientRazorfish. From marketing stra...
Vice President of Marketing at the Wine Group
As the Vice President of Marketing at the Wine Group, Eben manages a portfolio of wine brands that include Cupcake Vineyards, the #1 premium wine brand by volume for over five...
Testimonials
Certificate
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.
FAQs
Financing Options
Climb Credit*
We offer financing options with our partner, Climb Credit*. Click here to learn more.
*Applicable for US Residents
Flexible Payment Options For All
Flexible payment options allow you to pay the program fee in installments. Click here to see payment schedule.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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