Senior Management Program in AI and Digital Transformation
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Bridge Human Insight and AI Capability to Drive Impact
Artificial intelligence (AI) is fundamentally reshaping enterprise growth, competitiveness and leadership. As AI becomes deeply embedded across business functions, leadership is evolving beyond traditional oversight to become a strategic driver that integrates technology, talent and digital transformations. Senior executives must develop AI-first strategies that align with organizational priorities, generate scalable impact and create lasting value by seamlessly blending human leadership skills with AI-driven innovation.
The seven-month Senior Management Program in AI and Digital Transformation from Kellogg Executive Education equips senior leaders to develop and execute AI and digital strategies for business transformations that deliver measurable business impact. Through a comprehensive curriculum delivered via asynchronous learning, required in-person modules, live faculty engagement and peer collaboration, the program builds fluency and prepares leaders to drive scalable, sustainable digital transformation across their organizations.
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Key Takeaways
Gain fluency in AI-driven digital transformation
Lead AI-enabled digital transformation
Evaluate how to drive transformation anchored in AI capabilities across core business functions.
Design AI-first strategies
Develop strategies that align with business priorities, customer needs and organizational readiness.
Develop executive-level AI understanding
Gain deep insight into emerging technologies, including foundation models, generative AI (gen AI), autonomous systems and agentic workflows and translate complex AI concepts into business value.
Apply AI readiness frameworks
Utilize tools, including the AI Canvas 2.0, the AI Radar 2.0 and the AI Capability Maturity Model (CMM), to assess organizational AI maturity.
Identify growth opportunities
Discover platform-based ecosystems, personalization at scale and intelligent automation to drive innovation.
Build customer-centric organizations
Enhance customer experience by integrating AI-driven insights and approaches.
Navigate AI compliance and security
Prepare your organization to address evolving AI regulations, compliance requirements and cybersecurity challenges.
Champion cultural and mindset shifts
Lead the transformation of organizational culture and mindset to sustain digital innovation.
Create tailored AI and digital transformation roadmaps
Design actionable AI and digital transformation plans and strategic roadmaps aligned with organizational goals.
Engage in peer strategic exchange
Collaborate with peers to share insights and best practices in digital and AI transformation.
AI Playbook to Lead Digital Transformation
AI is transforming the senior leadership mandate, shifting executives from traditional oversight to architecting strategy, managing complexity and driving enterprise-wide transformation. Gain strategic insights and practical frameworks to help you learn the human intelligence behind effective AI leadership, build enterprise-level AI vision and develop governance capabilities that accelerate digital transformation and long-term organizational value.
Develop the mindset and leadership approach required for AI-first organizations. Learn values-driven decision frameworks that guide teams through complex, high-impact AI initiatives.
Understand how predictive AI and machine learning enhance forecasting, personalization, targeting and resource allocation across the marketing value chain.
Examine how generative and agentic AI unlock new value streams through workflow automation, digital twins and scalable innovation. Evaluate real-world use cases and enterprise implementation patterns.
Learn how to design a scalable AI roadmap using prioritization frameworks and data maturity models. Understand how platform thinking and data moats create long-term competitive advantage.
Learning Journey
Hear from the Faculty
Key Program Features
Core curriculum
Experience a seven-month journey across six pillars that cover AI-driven digital transformation, leadership and strategy through asynchronous modules, live sessions and peer learning.
Live sessions
Engage in live sessions focused on AI leadership, gen AI, AI scaling, strategic decision making and AI-driven platform building.
Capstone project
Apply your learning through a capstone project that challenges you to develop innovative solutions.
Campus Immersion
Join the five-day, in-person campus immersion with in-depth learning, expert discussions, and valuable peer connections.
Success coach
Maximize your learning journey with a success coach assigned to your cohort.
Expert faculty
Learn from strategically focused, cross-disciplinary faculty who are experts in their fields.
Scholar benefits
Earn the Kellogg Executive Scholar certificate and gain select scholar benefits upon program completion.
Networking Opportunities
Engage in meaningful peer-to-peer exchange and leverage networking opportunities to broaden your perspective.
Online and On-Campus Learning
Experience the benefits of on-demand online learning along with the community-building aspects of the live online sessions and in-person campus immersion.
Program Curriculum
The program’s learning journey combines core modules, live online sessions, and a week-long in-person program - structured around six foundational pillars of learning that build leadership capabilities and the strategic tools essential for driving AI-enabled digital transformation.
The core modules focus on critical areas of AI-driven transformation, offering actionable frameworks and practical tools. They are designed to equip leaders with the knowledge and skills to effectively implement AI strategy and drive sustainable organizational change.
Becoming Digital Leaders
Develop the leadership skills required to drive successful digital transformation. Learn values-based principles and best practices to help your team and organization achieve digital maturity, collaboration and future readiness.
Modules cover:
Leading Successful Digital Transformation Efforts
Leadership
Shaping AI-First Strategies
Gain a deep understanding of AI technologies and their strategic applications to unlock substantial business value. Engage in rigorous discussions, hands-on activities and practical assignments to translate AI concepts into actionable, enterprise-level strategies that drive meaningful transformation.
Modules cover:
Foundations of AI — From Prediction to Creation to Autonomy
AI and Customer Experience Management
AI and Operations Management
AI and Business Support Functions
AI Applications in Selected Industries
Generative AI and Creative Industries — Transforming Media, Art and Design
AI and Business Transformation — Strategy, Capabilities and Governance
AI and Society — Ethics, Regulation and Jobs
Identifying Opportunities
Develop a customer-centric, human-focused approach by mapping journeys and leveraging insights. Explore strategies to monitor your organization’s position in a rapidly evolving digital landscape, and adopt a test-first mindset to foster innovation and growth without disruption.
Modules cover:
Building a Customer-Centric Organization
Growth in a Disruptive Environment
Building a Shared Vision
Navigate resistance to change, influence key stakeholders and harness compelling communication to accelerate momentum. Apply proven tools and frameworks to construct a persuasive business case for digital transformation, backed by decades of industry expertise.
Modules cover:
Vision and Roadmap
Overcoming Resistance to Change
C-Suite and Boardroom Dynamics
Magnetic Communication
Building the Business Case for Digital Strategy
Executing for Today
Translate your digital transformation plan into action through effective project execution, strategic decision making and capability building. Utilize frameworks to leverage platforms, technology and data while mastering change management to achieve lasting organizational impact.
Modules cover:
Making Build, Buy or Partner Decisions
Platforms, Technology and Data
Building for Tomorrow
Cultivate a culture of innovation and develop an ecosystem that enables successful digital transformation. Engage with frameworks to nurture innovation within your team and apply these strategies to advance your transformation vision for sustained success.
Modules cover:
Building an Innovation Ecosystem
Note: Sessions topics subject to change
The live online sessions are strategically integrated throughout the program to strengthen your executive understanding of AI leadership and enterprise transformation. Led by Professor Birju Shah, these sessions blend expert insights with practical frameworks designed to accelerate your organization’s AI journey. Participation in the live sessions is highly recommended to deepen your understanding and application.
Live Session 1: The Human Intelligence Needed for AI – A Leadership Framework
Develop a divergent, values-based mindset for leading AI-driven teams
Learn the key leadership skills required to transition into an AI-first strategic leader
Apply strategic frameworks such as Share of Wallet, Outcome Equations and Vision Workflow Narrative to AI-powered problem solving
Live Session 2: Leading With Predictive AI (Foundational Machine Learning Overview With Strategic Decision Making)
Explore machine learning as a subset of AI, focusing on forecasting upcoming events and transactions
Differentiate between ML-driven personalization, mathematical probabilities and optimization techniques
Analyze scalable ML strategies with an emphasis on predictive modeling and persona-based ML
Live Session 3: Generative AI: From Hype to Enterprise Value
Discover how AI generates value for individuals, departments and organizational systems.
Deconstruct AI’s P&L transformation through agentic AI, workflow automation and digital twins
Evaluate real-world applications of AI; identify playbooks and "5% scenarios” critical for scaling AI in production
Live Session 4: Scaling AI- Building a Platform and Data Moat
Implement the MSCW (Must, Should, Could, Won’t) framework for AI and data-driven prioritization
Use Maslow’s Hierarchy of Data Science as a roadmap for AI adoption
Develop a backcasted AI roadmap with examples from eBay, PNC Bank and Morgan Stanley Wealth Management
Note: Live sessions are subject to confirmation and change.
The program culminates in a compulsory five-day campus immersion that will deepen your learning through direct engagement with world-renowned Kellogg faculty and dynamic peer collaboration. This intensive experience combines academic rigor with hands-on application, fostering the strategic thinking and leadership mindset essential for executive transformation. The session will also offer opportunities to discuss and reflect on your group assignments, helping you connect theory with real-world application.
The Current State of AI – An Up-to-Date Deep Dive
Led by Professor Birju Shah
Learn the fundamentals of data, machine learning (ML) and AI, including Maslow’s hierarchy and interoperability frameworks. Understand what AI can realistically achieve and debunk myths.
Scaling AI Across Industries: Case Studies
Led by Professor Birju Shah
Explore the Model Context Protocol (MCP) and its role in scalable AI. Study its real-world application in global organizations, including Toyota and Morgan Stanley, and attend a fireside chat with an industry leader.
From Hype to Confident Fluency
Led by Professor Alex Castrounis
Develop executive-level clarity on AI concepts, including ML, generative AI and autonomous agents. Engage in informed decision making and eliminate misconceptions on AI.
AI Use Cases: Identifying, Prioritizing and Estimating
Led by Professor Alex Castrounis
Apply structured frameworks to surface high-impact opportunities for leveraging AI. Learn to assess feasibility, quantify value and differentiate near-term gains from long-term strategic plays.
AI Agents in Practice: A Hands-On Session
Led by Sebastien Martin
Design, build and test simple AI agents, beginning with ChatGPT. Understand their performance thresholds, limitations and the piloting process.
Human–AI Collaboration and Ethics
Led by Adam Waytz
Examine best practices for the ethical use of AI and human–AI collaboration. Learn about privacy, bias, corporate responsibility and managing the impact of automation.
The Human Element of AI: Overcoming Resistance to Innovation
Led by David Schonthal
Explore why people resist technological change and how one can overcome it using Friction Theory.
*Session topics and schedules are subject to change.
Note: Participants must attend the in-person module to complete the program and receive the Kellogg Executive Scholar certificate. Any travel, accommodation, and related expenses associated with attending this immersion activities are the responsibility of the participant and are not included in the program fee.
Capstone Project
The capstone project is a pivotal component of the Senior Management Program in AI and Digital Transformation, offering a valuable opportunity to apply program insights to real-world business challenges. As you move through the program, you will engage in rich content, activities, and assignments designed to foster the innovative and strategic thinking needed to complete the capstone. The project also emphasizes effective management of complex initiatives and adaptive communication approaches, strengthening your capacity to lead digital transformation in dynamic organizations.
Who Is It For?
The Senior Management Program in AI and Digital Transformation is designed for:
Leaders who are looking to understand the broader impact of digital transformation and AI on their functions and industries and can devise strategies that leverage these technologies to sustain a competitive advantage
Innovation champions actively exploring emerging technologies, including AI, and spearhead organizational change toward digitally driven transformation
Non-technical and emerging executives seeking a strategic, practical program focused on AI leadership without requiring technical expertise
Participants are required to have:
A minimum of 10 years of leadership experience within their respective functions and industries
A role that involves leading digital transformation as part of their career progression
Fluency in written and spoken English
Past Participant Profile
On your journey to shaping AI-driven digital strategy, you will be surrounded by leaders from a variety of industries, job functions and management levels, all contributing valuable insights and experiences to the program.
Work Experience
Top industries
Top countries
Meet the Faculty
Kellogg Executive Education’s Senior Management Program in AI and Digital Transformation, led by Professor Kevin McTigue, is developed and taught by a team of strategically focused, cross-disciplinary faculty who are experts in their fields. They bring to the program their cutting-edge research, AI expertise, thought leadership and rich experiences at some of the world’s most respected organizations.
Faculty Director, Clinical Professor of Marketing
Professor Kevin McTigue is a Clinical Professor of Marketing at Kellogg, specializing in marketing, advertising strategy, and brand management. He is the academic director for...
Adjunct Lecturer of Marketing, Program Director, Business Marketing Strategy, Executive Education
Jonathan Copulsky is a marketing leader and growth strategist with over 40 years of experience, including roles as a CMO, consultant, and board member. He has authored books s...
Adjunct Lecturer in Entrepreneurship | Faculty Associate in the Zell Fellows Program
Rick Desai is a partner at Listen, a brand-focused venture capital firm in Chicago, and co-founder of Dashfire, a startup studio that has built and invested in 40+ companies. ...
Clinical Assistant Professor of Marketing | Kellogg School of Management
Gina Fong is a consumer anthropologist and marketing professor at Kellogg, where she was named the 2023 L.G. Lavengood Outstanding Professor of the Year. As principal at Fong ...
Clinical Professor of Management & Organizations | Kellogg School of Management
Professor Harry M. Jansen Kraemer, Jr. is a Clinical Professor of Leadership at Kellogg and an executive partner at Madison Dearborn Partners. The former Chairman and CEO of B...
Clinical Professor of Marketing, Kellogg School of Management | Director of the Center for Research in Technology & Innovation
Professor Mohanbir Sawhney is a globally recognized scholar, teacher, and consultant in business innovation, modern marketing, and AI applications. A bestselling author of sev...
Clinical Professor of Strategy | Faculty Director of the Zell Fellows Program
David Schonthal is an award-winning professor of strategy, innovation, and eEntrepreneurship at Kellogg, where he also directs entrepreneurship programs and the Zell Fellows P...
Clinical Assistant Professor of Product Management and AI
Birju Shah is a seasoned product leader, entrepreneur and educator with over 15 years of experience in building and scaling innovative AI and ML products for various industrie...
Associate Professor of Operations
Sébastien Martin teaches operations management and examines the use of generative AI in education. His research focuses on the intersection of humans and algorithms in public-...
Professor of Psychology, Weinberg College of Arts & Sciences Professor of Design, McCormick School of Engineering (Courtesy) Director, Northwestern Cognitive Science Program Professor of Management and Organizations (Courtesy)
Steven Franconeri is a leading scientist, teacher and speaker on visual thinking, visual communication and the psychology of data visualization. As director of the Visual Thin...
Adjunct Lecturer of Executive Education
Alex Castrounis is the founder of Why of AI, a TEDx speaker and author, and teaches AI in both the Executive Education and MBAi programs at Kellogg. He brings over two decades...
*Faculty subject to change
Senior Management Program in AI and Digital Transformation Certificate
Upon successful completion of this program, participants will receive the Kellogg Executive Scholar certificate. The certificate will be delivered electronically to your preferred email address after the program ends.
After successful completion of this program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This program does not grant academic credit or a degree from Kellogg School of Management.
Scholar Benefits
Upon completing the program, you will earn an executive scholar certificate and gain select Kellogg Executive Education scholar benefits, including:
A Certificate of Professional Achievement, including a digital certificate for your social media profile
A 15% discount on all Kellogg Executive Education chief officer programs
A 30% discount on Kellogg Executive Education individual programs
Membership of the global Kellogg alumni network and access to the online network
Opportunities to participate in Kellogg alumni clubs and select webinars and events
Access to cutting-edge research and thought leadership content from Kellogg faculty and leading practitioners
A Kellogg-branded email account
Membership in a private LinkedIn group for Executive scholars
A 10% discount for your colleagues on an individual program from Kellogg Executive Education (cannot be combined with any other offer or discount)
Note: Please note that the Kellogg Job Board is not available to executive scholars.
FAQs
Emeritus collects all program payments, provides learner enrollment and program support and manages learning platform services.
For the program refund and deferral policy, please click the link here.
Program fees for Emeritus programs with Kellogg Executive Education may not be paid with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008 or similar types of military education funding benefits or (b) Title IV financial aid funds.
Connect with a Program Advisor for a 1:1 Session
Email: kellogg_cdaio@emeritus.org
Phone: +1 567 350 1225 (U.S.) / +44 1313 812071 (U.K.) / +971 80 0035703746 (UAE) / +52 55965 37076 (LATAM)
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Early applications are encouraged. Admissions are reviewed on a first-come, first-served basis.
Flexible payment options available.
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