Kellogg Sales School: Professional Certificate in Sales

Accelerate your sales career in 5 months, online

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Course Dates


September 30, 2021

Course Duration


5 Months, online
15–20 hours per week

Course Duration

Pay Nothing While You Learn. Financing Options Starting at US$47/month.
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Advance Your Career in Sales

The Professional Certificate in Sales is designed and delivered by the powerhouse faculty—Professor Craig Wortmann, who has helped the world's largest and most successful companies in developing and fine-tuning their sales talent. Professor Wortmann is supported by a blockbuster lineup of distinguished industry experts, who impart their extensive academic knowledge and practical experience throughout the program.

Over the course of five months, you will learn the sales process from scratch, including techniques to improve both conversions and customer relationships. Additionally, you will get a chance to specialize in one of three high-growth sales fields—entrepreneurial selling, selling healthcare, or selling technology.


Unique US sales representative job postings in the last year

Source: EMSI Data, May 2021


The percentage of their revenue goals that top-performing salespeople achieve

Source: LinkedIn 2020 Report


The average annual salary package for a sales representative in the US

Source:, August 2021

High-Level Program Takeaways

  • Exhibit the knowledge, skills, and discipline associated with exceptional sales people.
  • Create a personal Sales Toolkit to support your performance as a seller and your unique professional brand.
  • Practice the expert sales actions that will set you apart in any room, any Zoom, any day, in every way.
  • Develop your own preparation and practice process that results in a signature selling approach and readiness at every step of any sale.
  • Model a mindset that will prioritize growth and help people make progress in their lives.

Who Is This Program For?

If you operate in any sales capacity—whether you are an early sales professional, leading a sales team, or interested in moving into a sales career—this program is designed for you. If one of these profiles describes you, join us!

  • Entry-level sales professionals and early to mid-level sales executives seeking to gain a comprehensive understanding of the field and accelerate their sales career.
  • Job seekers and career switchers looking to learn the sales process and gain better growth trajectories.
  • Business development professionals aiming to hone their sales skills as a way to upskill in a high-demand field.
  • Entrepreneurs in small ventures looking to develop a strong sales engine and scale revenue.
  • Sales trainers, coaches, consultants, and senior management in sales seeking to equip their sales teams with practical tools and techniques.

Why Choose This Program?

  • The team behind this course has founded, grown, and sold multiple companies, advised the largest and most successful companies in history, and been part of building the sales engines of some of the fastest growing companies on the planet.
  • Professor Craig Wortmann has won teaching excellence awards at two of the top ten business schools in the world, and his courses have sold out every quarter for over ten years.
  • Professor Craig Wortmann has helped tens of thousands of people all over the world start on ... and stay on ... a journey to transformation.

Program Experience

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50-Tool Personal Sales Toolkit

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Guest Speakers

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Discussions and Case Studies

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Interactive Application Exercises

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Peer Learning and Feedback

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Dedicated Program Support Team

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Mobile Learning App

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Capstone Project

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Career Support

Program Faculty

Faculty Member Craig Wortmann

Craig Wortmann

Founder and Academic Director, Kellogg Sales Institute and Clinical Professor of Innovation and Entrepreneurship, Founder and CEO, Sales Engine, Inc., Author of "What's Your Story?", Operating Partner, Pritzker Group Venture Capital

Craig Wortmann is a Clinical Professor of Innovation and Entrepreneurship at Northwestern's Kellogg School of Management and is the Founder and Academic Director of the Kellogg Sales Institute… More info

Guest Speakers

Guest Speakers Faculty Member Franck Cespedes

Franck Cespedes

Senior Lecturer, Harvard Business School

Frank Cespedes is a Senior Lecturer at Harvard Business School. For 12 years, he ran a professional services firm that won awards in the United States and in Europe for its work with companies. He has consulted to companies in many industries, is affiliated with PE and VC investors, has been a Board member of corporations and start-up firms, and the Education for Employment Foundation. At Harvard, he teaches Entrepreneurial Sales & Marketing, heads the executive program on Linking Strategy and Sales, and also teaches in the Owner-President Management program (OPM) for CEOs.

Guest Speakers Faculty Member Gary Fencik

Gary Fencik

Head of Business Development, Adams Street Partners

Gary Fencik is the Head of Business Development at Adams Street Partners, a Chicago-based private equity firm. Gary oversees all marketing and consultant related activities and relationships for the firm, and works closely with the Client Service and Investment Teams to develop private equity investment proposals and programs for institutional and high-net worth clients. Gary is also a member of Adams Street’s Executive Committee, where he is actively involved in developing the strategic vision and initiatives for the Firm.

Guest Speakers Faculty Member Kelly Amonte Hiller

Kelly Amonte Hiller

Combe Family Head Lacrosse Coach, Northwestern University

Already a legend in the game as a player, Kelly Amonte Hiller has established herself as one of the sport's greatest coaches after building Northwestern Lacrosse into a dynasty. In May of 2005, Amonte Hiller etched her name in the annals of college athletics when she guided her upstart Northwestern team to an undefeated season and the first NCAA Lacrosse Championship ever won by a team outside the Eastern Time Zone, the first of an incredible seven national titles. After resurrecting a Northwestern program that had not competed at the varsity level in more than 10 years, Amonte Hiller led the Wildcats to the national semifinals 10 years in a row from 2005 to 2014 and tied an NCAA record with eight consecutive title game appearances in the process.


Example image of certificate that will be awarded after successful completion of this program


Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as a pass or fail; participants must complete 75% in order to obtain the certificate of completion.

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After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

Note: This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.

Pay Nothing While You Learn. Financing Options Starting at US$47/month.

We offer flexible and transparent payment options through our partner—Ascent Funding.
  • Ascent Funding

    Monthly payments starting at US$37.
    Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more.

  • Flexible Payment Options – Monthly payments as low as US$1,092.
    Choose to pay in two, three, or six monthly installments for higher flexibility Click here to learn more

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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.