Accelerate your sales career in 5 months, online
The Professional Certificate in Sales is designed and delivered by the powerhouse faculty—Professor Craig Wortmann, who has helped the world's largest and most successful companies in developing and fine-tuning their sales talent. Professor Wortmann is supported by a blockbuster lineup of distinguished industry experts, who impart their extensive academic knowledge and practical experience throughout the program.
Over the course of five months, you will learn the sales process from scratch, including techniques to improve both conversions and customer relationships. Additionally, you will get a chance to specialize in one of three high-growth sales fields—entrepreneurial selling, selling healthcare, or selling technology.
Unique US sales representative job postings in the last year
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If you operate in any sales capacity—whether you are an early sales professional, leading a sales team, or interested in moving into a sales career—this program is designed for you. If one of these profiles describes you, join us!
Craig Wortmann is a Clinical Professor of Innovation & Entrepreneurship at Northwestern’s Kellogg School of Management and is the Founder & Academic Director of the Kellogg Sales Institute. Since joining Kellogg in 2017, Craig has been a top five finalist as nominated by students for the Lavengood Outstanding Professor of the Year award. In 2018, 2019 and again in 2020, Craig won the “Outstanding Professor” distinction awarded by Kellogg’s Executive MBA students.
From 2008 to 2016, Craig was Clinical Professor of Entrepreneurship at the University of Chicago’s Booth School of Business. He designed, developed and taught the award- winning Entrepreneurial Selling™ course, recognized by Inc. Magazine as one of the “Top Ten” courses in the U.S. At Booth, Craig was the recipient of the 2012 Faculty Excellence Award, given to the professor who has the greatest positive impact on the students. After joining Kellogg's faculty in 2017, Craig designed and launched the MBA course called Selling Yourself & Your Ideas, which quickly became one of the most popular courses at Kellogg.
From selling tech for IBM early in his career, to financial services where he covered three-quarters of the United States, to consulting services, books and apps, Craig is an expert in sales across the B2B and B2C spectrum. He advises some of the world's largest and most successful companies on developing and fine-tuning their sales talent, as well as guiding some of the fastest-growing entrepreneurial firms on how to design and build a powerful revenue engine. In just the past ten years, Craig has been fortunate to teach tens of thousands of people how to sell, how to lead sales teams and how to lead companies.
After earning his MBA in marketing and finance from Kellogg in 1995, Craig has been a three-time entrepreneur and CEO, beginning with his first software company in 2000. After selling that firm in 2008, Craig conducted a successful turnaround of a struggling digital marketing agency, selling it to a larger French company only 11 months after joining as its CEO.
Currently, Craig is the Founder & CEO of Sales Engine Inc., a tools and services firm founded on the core belief that sales is the engine of any business. As a global speaker and virtual sales advisor, Craig helps people from every corner of the globe develop the knowledge, skill and discipline necessary to become magnetic and unstoppable sales people. In addition to growing his Sales Engine firm, Craig serves as Operating Partner for Pritzker Group Venture Capital where he helps grow the revenue engines of its portfolio companies.
Craig is the author of What’s Your Story?, a book designed to equip you with the right story at the right time for the right reason. He is also an active angel investor, solely focused on companies that help people develop healthy habits and empower people to be their best. His portfolio currently includes sleep and food companies, as well as those creating the next generation of female leaders.
Craig and his family split their time between Illinois and Wisconsin where they can be found reading, running, and laughing.
Frank Cespedes is a Senior Lecturer at Harvard Business School. For 12 years, he ran a professional services firm that won awards in the United States and in Europe for its work with companies. He has consulted to companies in many industries, is affiliated with PE and VC investors, has been a Board member of corporations and start-up firms, and the Education for Employment Foundation. At Harvard, he teaches Entrepreneurial Sales & Marketing, heads the executive program on Linking Strategy and Sales, and also teaches in the Owner-President Management program (OPM) for CEOs.
Gary Fencik is the Head of Business Development at Adams Street Partners, a Chicago-based private equity firm. Gary oversees all marketing and consultant related activities and relationships for the firm, and works closely with the Client Service and Investment Teams to develop private equity investment proposals and programs for institutional and high-net worth clients. Gary is also a member of Adams Street’s Executive Committee, where he is actively involved in developing the strategic vision and initiatives for the Firm.
Kelly Amonte Hiller
Already a legend in the game as a player, Kelly Amonte Hiller has established herself as one of the sport's greatest coaches after building Northwestern Lacrosse into a dynasty. In May of 2005, Amonte Hiller etched her name in the annals of college athletics when she guided her upstart Northwestern team to an undefeated season and the first NCAA Lacrosse Championship ever won by a team outside the Eastern Time Zone, the first of an incredible seven national titles. After resurrecting a Northwestern program that had not competed at the varsity level in more than 10 years, Amonte Hiller led the Wildcats to the national semifinals 10 years in a row from 2005 to 2014 and tied an NCAA record with eight consecutive title game appearances in the process.
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as a pass or fail; participants must complete 75% in order to obtain the certificate of completion.Download Brochure
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.
Monthly payments starting at US$37.
Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more.
Flexible Payment Options – Monthly payments as low as US$1,092.
Choose to pay in two, three, or six monthly installments for higher flexibility Click here to learn more