The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.

Courtlyn
Promotion and Events SpecialistOur participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Professional Certificate in Product Management starting on June 30, 2022 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.Build product management skills that get you noticed—in 6 months, online
Explore financing options available for this program.
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As you consider all the different directions your career could turn, Kellogg Executive Education wants to help you make an honest evaluation of the options—and the skills that will deliver the most commercial impact for employers.
In this program, you will develop an aptitude for the end-to-end process of discovering, designing, developing, delivering, and managing products. You will build and manage a product roadmap through user research, prototyping, and product analysis. With Kellogg Executive Education, you learn by doing. And you’ll learn from the top marketing and product management minds in the world.
The number of jobs requiring product management as a skill in the US in 2021
The average annual salary for product managers in the US in 2021
The percentage of product managers that report directly to the board
Learn from the best
Kellogg’s MBA program has consistently been ranked
#1 in marketing by U.S. News & World Report.
The Professional Certificate in Product Management from Kellogg Executive Education is for those who want to build on or formalize their training for product management roles. The certificate will not only give you a broad perspective of the role but will also dig deep into many of the skills that will help you stand out to employers. This program is ideal for the following categories:
Flexible payment options available.
Phase 1 Skills: Build Your Prototype
Phase 2 Skills: Go to Market
Learn what a product manager (PM) does and how the role varies across industries, company size, and format (B2B and B2C). Learn what you need to succeed in this role and what makes an outstanding product manager.
Learn about the nature, sources, and tools of customer insights (e.g., ethnography, customer experience mapping, customer advisory boards, product telemetry, human factors research, etc.), and move from insights to action.
Learn how to define and find product opportunities, Jobs-to-Be-Done (JTBD) framework, and assessing opportunities using the Real-Win-Worth It (R-W-W) framework.
Learn how to create a discovery hypothesis, measure product-market fit, apply the MVP framework (user stories, epics, and themes), and address the Agile requirements document.
Learn the definition and importance of business models and business model taxonomy—Freemium, Software as a Service (SaaS), and marketplace models, and equip yourself to choose the right business model for your product.
Understand the economics of a SaaS business (CLV, CAC, MRR, MRR Expansion, Churn); learn about analyses such as Net Present Value (NPV), Internal Rate of Return (IRR), and Product Profitability; and explore approaches to product pricing.
Learn the fundamentals of UX, conceptual, interaction, and virtual design, and the design sprint.
Explore the principles of Agile development, Agile methodologies (Scrum, Kanban, etc.), Scrum/Agile team structures, and Scaled Agile Framework (SAFe 5.0), and learn about transitioning to Agile.
Link business strategy to product development using roadmaps and product portfolio management, and learn how to use roadmapping tools.
Discover the importance of prototyping, and learn about rapid prototyping, prototyping classifications (Alpha, Beta, Pilot), prototyping artifacts, wireframing, 3D printing, and prototyping best practices.
Get an overview of the product launch and Go-to-Market strategy (GTM), elements of GTM strategy, product positioning and messaging, and product-launch planning.
Receive an overview of internal and external communication, discover the fundamentals of storytelling, and learn to give effective product presentations and demos. Additionally, identify the hidden benefits of impactful written communications, and learn how to run efficient meetings and deal with difficult situations.
Address the definition and creation of the "whole offer"— the Make, Buy, or Ally decisions. Manage strategic partnerships and strategies for ecosystem development and growth.
Discover how a company might grow product sales through customer development, market development, and demand expansion. Learn how to manage product line extensions, product line pruning, and product sunsetting.
Learn how to develop the growth-hacker mindset, and explore growth-hacking skills, strategies, processes, and best practices.
Gain an overview of model evaluation metrics and ways of identifying biases to avoid analytical errors. Explore ways to leverage popular platforms and tools, such as Google Analytics.
Learn the definitions and fundamentals of analytics and artificial intelligence/machine learning (AI/ML) along with AI/ML platforms, tools, and types of analytics—descriptive, predictive, and prescriptive.
Learn how to manage different relationships as a product manager. Specifically, this module will address relationships between the product manager and the engineering team, sales organizations, customers, and executive leadership.
Learn about the scalability of products versus services. Discover the development process for services and how it differs from that of products.
In this final module, you will complete and submit the capstone project.
Learn what a product manager (PM) does and how the role varies across industries, company size, and format (B2B and B2C). Learn what you need to succeed in this role and what makes an outstanding product manager.
Get an overview of the product launch and Go-to-Market strategy (GTM), elements of GTM strategy, product positioning and messaging, and product-launch planning.
Learn about the nature, sources, and tools of customer insights (e.g., ethnography, customer experience mapping, customer advisory boards, product telemetry, human factors research, etc.), and move from insights to action.
Receive an overview of internal and external communication, discover the fundamentals of storytelling, and learn to give effective product presentations and demos. Additionally, identify the hidden benefits of impactful written communications, and learn how to run efficient meetings and deal with difficult situations.
Learn how to define and find product opportunities, Jobs-to-Be-Done (JTBD) framework, and assessing opportunities using the Real-Win-Worth It (R-W-W) framework.
Address the definition and creation of the "whole offer"— the Make, Buy, or Ally decisions. Manage strategic partnerships and strategies for ecosystem development and growth.
Learn how to create a discovery hypothesis, measure product-market fit, apply the MVP framework (user stories, epics, and themes), and address the Agile requirements document.
Discover how a company might grow product sales through customer development, market development, and demand expansion. Learn how to manage product line extensions, product line pruning, and product sunsetting.
Learn the definition and importance of business models and business model taxonomy—Freemium, Software as a Service (SaaS), and marketplace models, and equip yourself to choose the right business model for your product.
Learn how to develop the growth-hacker mindset, and explore growth-hacking skills, strategies, processes, and best practices.
Understand the economics of a SaaS business (CLV, CAC, MRR, MRR Expansion, Churn); learn about analyses such as Net Present Value (NPV), Internal Rate of Return (IRR), and Product Profitability; and explore approaches to product pricing.
Gain an overview of model evaluation metrics and ways of identifying biases to avoid analytical errors. Explore ways to leverage popular platforms and tools, such as Google Analytics.
Learn the fundamentals of UX, conceptual, interaction, and virtual design, and the design sprint.
Learn the definitions and fundamentals of analytics and artificial intelligence/machine learning (AI/ML) along with AI/ML platforms, tools, and types of analytics—descriptive, predictive, and prescriptive.
Explore the principles of Agile development, Agile methodologies (Scrum, Kanban, etc.), Scrum/Agile team structures, and Scaled Agile Framework (SAFe 5.0), and learn about transitioning to Agile.
Learn how to manage different relationships as a product manager. Specifically, this module will address relationships between the product manager and the engineering team, sales organizations, customers, and executive leadership.
Link business strategy to product development using roadmaps and product portfolio management, and learn how to use roadmapping tools.
Learn about the scalability of products versus services. Discover the development process for services and how it differs from that of products.
Discover the importance of prototyping, and learn about rapid prototyping, prototyping classifications (Alpha, Beta, Pilot), prototyping artifacts, wireframing, 3D printing, and prototyping best practices.
In this final module, you will complete and submit the capstone project.
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MOHANBIR SAWHNEY
Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation
Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker specializing in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications. His most recent book, The Sentient Enterprise: The Evolution of Business Decision Making, was published in October 2017 and was on The Wall Street Journal best-seller list.
Professor Sawhney’s research has been published in leading journals such as California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. He is a frequent contributor to publications such as Fortune, Forbes, and Financial Times.
Professor Sawhney’s clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, Entergy, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, Honeywell, Intuit, Jenner & Block, Jones Lang LaSalle, Johnson & Johnson, Kellogg Company, McDonald’s, Microsoft, Nissan Motor Corporation, Raytheon Missile Systems, Rockwell Automation, SAP, Sony, Teradata, and Textron.
Professor Sawhney holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Calcutta, and a Bachelor’s degree in Electrical Engineering from the Indian Institute of Technology, Delhi.
Our Learning Facilitators are industry experts who bring their insights to the course experience through live office hour sessions and personalized support.
Kristiana Burk is a digital product management leader who has worked with companies, such as Britannica, HowStuffWorks, Discovery Communications, and Ramsey Solutions. She has helped develop a variety of top-ranking global consumer experiences, mobile apps, and software as a service (SaaS) products for a wide range of companies.
Michael Bennett has developed and executed digital product development, marketing, and communications campaigns for Johnson Controls, iProspect, and Tribune Media Group, as well as technology projects for Lowes, Target Corporation, Scientific Games, Walgreen Company, Citigroup, UHC, and Expedia. He is a product development, strategic marketing, and communications professional with rich experience across multiple industries.
*This is a sample of our Program Leaders, that may change for upcoming cohorts.
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.
Download BrochureAfter successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.
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*At the time of loan application, please select 'Student, Career training school' when prompted.
Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more
Flexible Payment Options—Monthly payments as low as US$1,092.
Choose to pay in two, three, or six monthly installments for higher flexibility Click here to learn more
You can opt for any one of the financing options to cover up to the full cost of the program tuition. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor or by calling +315-538-6867.
Please note that loan applications should be submitted no later than four business days prior to the enrollment deadline due to processing time.
Registration for this program is done through Emeritus. You can contact us at kellogg@emeritus.org or schedule a call with an advisor.