Product management has evolved rapidly over the last two years, as companies have responded to pandemic-driven shifts by expanding their platform-based and digital product offerings. That evolution has led to an increased demand for skillful product managers across all industries, and global powerhouses like Google, Tesla, Adobe, Salesforce, Apple and Meta, are focused on hiring them.
This intensified emphasis on product management is why the role itself is growing, with many product managers becoming direct owners of P&L in their companies. But all of this transformation—within the industry and the role—requires highly skilled professionals to help lead the way.
The Professional Certificate in Product Management from Kellogg Executive Education harnesses the best practices, frameworks, and hard and soft skills to enhance your success as a product manager. Whether you are launching your product management career or looking to hone your skills at a multinational corporation or a micro start-up, this program will provide you with the hands-on skills needed to succeed in this high-growth field.
The Professional Certificate in Product Management from Kellogg Executive Education is for those who want to build on or formalize their training for product management roles. The certificate will not only give you a broad perspective of the role but will also dig deep into many of the skills that will help you stand out to employers. This program is ideal for the following categories:
Early-career professionals with one to five years of experience as a product manager or in a product support role
Professionals making a lateral career move from an adjacent field such as engineering, UX/UI, marketing, or sales
Master the end-to-end process of discovering, designing, developing, delivering, and managing products.
Learn the strategic thinking and tactical implementation skills needed to become a professional product manager.
Gain experience in product management tools and methodologies including project management, UI/UX (Miro), wireframing (Balsamiq), and analytics (Google Analytics)
Hone your communication, negotiation, and influence skills to effectively manage people and relationships.
Apply frameworks and tools to develop a start-to-finish product marketing plan.
Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation
Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker specializing in business innovation, modern marketing, and enterprise analytics. He has wr...
Product Manager
Steven is a Product Manager at Palo Alto Networks, an industry-leading cybersecurity provider. In his 12+ years in Product, he has worked with a broad swath of companies inclu...
UX/UI Design Lead
Tamara has lived as an expat for nearly nine years and visited 70 countries, all while working at Google, Automattic and Oliver Wyman. She has approached her career with the s...
Product Strategy Leader
Tami Reiss is a product strategy leader with 15+ years of experience helping startups, established enterprise companies, and community profit organizations define their produc...
This program will guide your career path in product management by helping you craft your elevator pitch and sharpen your interview skills. These services are provided by Emeritus, our learning collaborator for this program. The support team includes Program Leaders and Career Coaches, who will help you reach your learning goals and guide you through your job search. The primary goal is to help you develop the skills needed for a career in the product management field. However, job placement is not guaranteed.
Career preparation elements of this program include:
Crafting your elevator pitch
Optimizing your LinkedIn profile
Writing resumes and cover letters
Navigating your job search
Learning interview tips and preparation
Negotiating salary
Career exercises focused on launching a career as a product management professional include:
Job search and interviewing for product management positions
Building your personal brand and promoting your skills
Communicating product management concepts through a capstone project
Our Learning Facilitators are industry experts who bring their insights to the course experience through live office hour sessions and personalized support.
Josh Quint has worked internationally and led teams of product managers in the construction and plumbing industries with a servant leadership approach. His global experience h...
Rafael Balbi, Jr. is a product leader with 10 years of experience building world class products for millions of users. He's now a Director of Product at Vimeo -the world's lea...
With over 10 years of experience in product management and adjacent roles, Anna is an experienced product leader passionate about problem solving, organizing teams, systematiz...
*This is a sample of our Program Leaders, that may change for upcoming cohorts.
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.
We offer several options to help you afford tuition for the Professional Certificate in Product Management Program.
Available opportunities to lower tuition fees include:
Referrals – You and a colleague can each receive $695 off your tuition when you enroll together. Refer now
Group enrollments – A discount of up to 20% is available for group enrollments. For more information, email. group-enrollments@emeritus.org
Sallie Mae*
Fixed repayment, interest-only repayment, and deferred payment options available. Click here to learn more *At the time of loan application, please select ‘Undergraduate students’ when prompted.
Climb Credit
Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more
Flexible Payment Options – Monthly payments as low as US$1,494. Choose to pay in two, three, or six monthly installments for higher flexibility Click here to learn more
You can opt for any one of the financing options to cover up to the full cost of the program tuition. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor.
Please note that loan applications should be submitted no later than four business days prior to the enrollment deadline due to processing time.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 658 3754 (US) / +44 114 697 4559 (UK) / +65 3138 6835 (SG)
Flexible payment options available.
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