Professional Certificate in Product Management

Product management has evolved rapidly over the last few years, as organizations have responded to pandemic-driven shifts by expanding their platform-based and digital product offerings. That evolution has led to an increased demand for skillful product managers across all industries, and global powerhouses such as Google, Tesla, Adobe, Salesforce, Apple and Meta are focused on hiring them.

This intensified emphasis on product management is the reason why the role itself is growing, with many product managers becoming direct owners of profit and loss (P&L) in their organizations. But all of this transformation — within the industry and the role — requires highly skilled professionals to help lead the way.

The Professional Certificate in Product Management from Kellogg Executive Education harnesses the best practices, frameworks and hard and soft skills to enhance your success as a product manager. The program introduces new content that explores the integration of AI tools in product management processes, such as user research and prototyping, to prepare participants for the future of product innovation. Whether you are launching your product management career or looking to hone your skills at a multinational organization or a micro startup, this program will provide you with the hands-on skills needed to succeed in this high-growth field.

The Professional Certificate in Product Management from Kellogg Executive Education is for those who want to build on or formalize their training for product management roles. The certificate will give you a broad perspective of the role and will provide you with the skills that will help you stand out to employers. The program is ideal for:

• Early career professionals with one to five years of experience as a product manager or in a product support role

• Professionals making a lateral career move from an adjacent field including engineering, user experience (UX) and user interface (UI), marketing or sales

• Master the end-to-end process of discovering, designing, developing, delivering and managing products.

• Learn the strategic thinking and tactical implementation skills needed to become a professional product manager.

• Gain experience in product management tools and methodologies, including project management, user interface (UI) and user experience (UX), wireframing and analytics.

• Hone your communication, negotiation and influence skills to effectively manage people and relationships.

• Apply frameworks and tools to develop a start-to-finish product marketing plan.

Embark on an insightful journey to understand and apply generative AI within product management. Through dedicated content, you'll grasp the limitations and potential of these technologies for real-world applications. Learn how to utilize AI models for innovative business use cases, integrate AI tools into existing platforms, and enhance your product strategies with cutting-edge technologies. By the end, you'll be equipped with the knowledge to navigate and lead in the dynamic AI-driven product landscape.

The program touches upon:

• The application of AI-based sentiment analysis tools in customer feedback analysis.

• The role of AI in user testing through AI-powered heatmapping and click tracking.

• AI-assisted wireframing and design tools to enhance rapid prototyping efforts.

• The influence of AI and ML on product roadmaps and strategic OKRs.

• The ethical considerations and biases in AI models relevant to product planning.

• UI/UX Design Tools: From Sketches to Smart Solutions – exploring AI-specific tools and recommendations.

• AI and the Portfolio Review Process – utilizing AI for product portfolio management.

Participants who successfully complete the Professional Certificate in Product Management will accrue points towards becoming an esteemed Kellogg Executive Scholar; a unique credential that provides you the opportunity to customize your pathway to achieve your professional development goals.

Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.

This program will guide your career path in product management by helping you craft your elevator pitch and sharpen your interview skills. These services are provided by Emeritus, our learning collaborator for this program. The support team includes program leaders and success coaches who will help you reach your learning goals and guide you through your job search. The primary goal is to help you develop the skills needed for a career in the product management field. However, job placement is not guaranteed.

Career preparation elements of this program include:

• Crafting your elevator pitch

• Optimizing your LinkedIn profile

• Writing resumes and cover letters

• Navigating your job search

• Learning interview tips and preparation

• Negotiating salary

Career exercises focused on launching a career as a product management professional include:

• Job search and interviewing for product management positions

• Building your personal brand and promoting your skills

• Communicating product management concepts through a capstone project

We offer several options to help you afford tuition for the Professional Certificate in Product Management Program.

Available opportunities to lower tuition fees include:

Referrals – You and a colleague can each receive USD 695 off your tuition when you enroll together. Refer now

Group enrollments – A discount of up to 20% is available for group enrollments. For more information, email. group-enrollments@emeritus.org

US Residents (Deferred payment option available)

Sallie Mae*

Fixed repayment, interest-only repayment, and deferred payment options available. Click here to learn more *At the time of loan application, please select ‘Undergraduate students’ when prompted.

Climb Credit

Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more

Flexible Payment Options For All

Flexible Payment Options – Monthly payments as low as USD 1,494. Choose to pay in two, three, or six monthly installments for higher flexibility Click here to learn more

You can opt for any one of the financing options to cover up to the full cost of the program tuition. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor.

Please note that loan applications should be submitted no later than four business days prior to the enrollment deadline due to processing time.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 658 3754  (US) / +44 114 697 4559 (UK) / +65 3138 6835  (SG)