Professional Certificate in Product Management - For Women

Build your skills and connect with an uplifting community through this 6-month online program for women

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Course Duration

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6 months, online
15–20 hours per week

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Advancing Women in Product Management

In the high demand field of product management, there are fewer women than men in product roles as compared to two decades ago when the gender balance was nearly 50-50. This women-only program from Kellogg was created to drive gender parity and help advance more women in the field of product management by equipping them with the hands-on skills needed to excel in this field.

This 6-month certificate program is designed to help women build expertise in this high-growth field through user research, prototyping, and product analysis. At the end of this program, you’ll learn how to build a rewarding career in product management, while joining an active and supportive community of like-minded women who empower each other.

263,295

The number of jobs that required product management as a skill in the US in 2022

Source: LinkedIn

$118,242

The average salary for a product manager in the US

Source: Glassdoor

15%

The projected jump in profits when women serve in higher-level roles, which also promotes an enhanced customer experience as well as talent retention.

Source: Product Gym

Learn from the best
Kellogg’s MBA program has consistently been ranked #1 in marketing by U.S. News & World Report.

High-Level Program Takeaways

  • Become skilled in the end-to-end process of discovering, designing, developing, delivering, and managing products
  • Learn the strategic thinking and tactical implementation skills needed to become a professional product manager
  • Gain experience in product management tools and methodologies including project management, UI/UX (Miro), wireframing (Balsamiq), and analytics (Google Analytics)
  • Hone your communication, negotiation, and influence skills to manage people and relationships effectively
  • Apply frameworks and tools to develop a start-to-finish product marketing plan

Women Supporting Women

From fighting imposter syndrome and feelings of isolation to creating a welcoming space to ask questions and confirm your understanding of the material, this program offers a global community of active and engaged learners. Women can connect with their network of product manager peers via Slack channels and discussion forums and leverage the guidance of their instructors, learning facilitators, and career coaches for a more well-rounded and supportive experience.

Who Is This Program For?

The Professional Certificate in Product Management - For Women is designed for women who want to build on or formalize their training for product management roles. The certificate not only offers a broad perspective of the role but also digs deep into many of the skills that can help product managers stand out to employers. This program is ideal for:

  • Early-career professionals with one to five years of experience as a product manager or in a product support role
  • Professionals making a lateral career move from an adjacent field, such as engineering, user experience (UX) and user interface (UI), marketing, or sales

Program Topics

Module 1:

Introduction to Product Management

Learn what a product manager does and how the role varies across industries, organization sizes, and formats (B2B and B2C). Learn what you need to succeed in this role and what makes an outstanding product manager.

Module 2:

Customer Insights for Product Innovation

Learn about the nature, sources, and tools of customer insights (e.g., ethnography, customer experience mapping, customer advisory boards, product telemetry, and human factors research), and move from insights to action.

Module 3:

Analyzing Product Opportunities

Learn how to define and find product opportunities and assess those opportunities using the jobs-to-be-done (JTBD) and real-win-worth it (R-W-W) frameworks.

Module 4:

Product Discovery and Requirements Definition

Learn how to create a discovery hypothesis, measure product–market fit, apply the MVP framework (user stories, epics, and themes), and address the Agile requirements document.

Module 5:

Business Model Design

Learn the definition and importance of business models, business model taxonomy—freemium, software as a service (SaaS)—and marketplace models and equip yourself to choose the right business model for your product.

Module 6:

Financial Analysis for Product Managers

Understand the economics of an SaaS business (CLV, CAC, MRR, MRR expansion and churn), learn about analyses such as net present value (NPV), internal rate of return (IRR), and product profitability, and explore approaches to product pricing.

Module 7:

UI/UX Design for Product Managers

Learn the basics of UX design, conceptual design, interaction design, virtual design and the design sprint.

Module 8:

Agile Product Development

Explore the principles of agile development, agile methodologies (scrum, kanban, etc.), scrum/agile team structures, and scaled agile framework (SAFe 5.0), and learn about transitioning to agile.

Module 9:

Product Planning and Roadmapping

Link business strategy to product development using roadmaps and product portfolio management, and learn how to use roadmapping tools.

Module 10:

Product Prototyping

Discover the importance of prototyping, and learn about rapid prototyping, prototyping classifications (alpha, beta, and pilot), prototyping artifacts, wireframing, and prototyping best practices.

Module 11:

Taking Products to Market

Get an overview of the product launch and go-to-market strategy (GTM), elements of the GTM strategy, product positioning and messaging, and product launch planning.

Module 12:

Business Communication for Product Managers

Receive an overview of internal and external communication, discover the fundamentals of storytelling, and learn to give effective product presentations and demos.

Module 13:

Managing the Partner Ecosystem

Address the definition and creation of the “whole offer”—the making, buying, or allying decisions. Manage strategic partnerships and strategies for ecosystem development and growth.

Module 14:

Managing Product Evolution and Growth

Discover how an organization might grow product sales through customer development, market development, and demand expansion. Learn how to manage product line extensions, product line pruning, and product sunsetting.

Module 15:

Growth Hacking

Learn how to develop a growth-hacker mindset and explore growth-hacking skills, strategies, processes, and best practices.

Module 16:

Data Science and Analytics for Project Managers

Gain an overview of model evaluation metrics and ways of identifying biases to avoid analytical errors.

Module 17:

Machine Learning and Data Tools

Learn the definitions and fundamentals of analytics and AI and machine learning (ML) along with AI/ML platforms, tools, and types of analytics—descriptive, predictive, and prescriptive.

Module 18:

Managing Stakeholder Relationships

Learn how to manage different relationships as a product manager. Specifically, this module will address relationships between the product manager and the engineering team, sales organizations, customers, and executive leadership.

Module 19:

Product Management for Services Organizations

Learn about the scalability of products versus services. Discover the development process for services and how it differs from that of products.

Module 20:

Capstone Project

In this final module, you will complete and submit the capstone project.

Module 1:

Introduction to Product Management

Learn what a product manager does and how the role varies across industries, organization sizes, and formats (B2B and B2C). Learn what you need to succeed in this role and what makes an outstanding product manager.

Module 11:

Taking Products to Market

Get an overview of the product launch and go-to-market strategy (GTM), elements of the GTM strategy, product positioning and messaging, and product launch planning.

Module 2:

Customer Insights for Product Innovation

Learn about the nature, sources, and tools of customer insights (e.g., ethnography, customer experience mapping, customer advisory boards, product telemetry, and human factors research), and move from insights to action.

Module 12:

Business Communication for Product Managers

Receive an overview of internal and external communication, discover the fundamentals of storytelling, and learn to give effective product presentations and demos.

Module 3:

Analyzing Product Opportunities

Learn how to define and find product opportunities and assess those opportunities using the jobs-to-be-done (JTBD) and real-win-worth it (R-W-W) frameworks.

Module 13:

Managing the Partner Ecosystem

Address the definition and creation of the “whole offer”—the making, buying, or allying decisions. Manage strategic partnerships and strategies for ecosystem development and growth.

Module 4:

Product Discovery and Requirements Definition

Learn how to create a discovery hypothesis, measure product–market fit, apply the MVP framework (user stories, epics, and themes), and address the Agile requirements document.

Module 14:

Managing Product Evolution and Growth

Discover how an organization might grow product sales through customer development, market development, and demand expansion. Learn how to manage product line extensions, product line pruning, and product sunsetting.

Module 5:

Business Model Design

Learn the definition and importance of business models, business model taxonomy—freemium, software as a service (SaaS)—and marketplace models and equip yourself to choose the right business model for your product.

Module 15:

Growth Hacking

Learn how to develop a growth-hacker mindset and explore growth-hacking skills, strategies, processes, and best practices.

Module 6:

Financial Analysis for Product Managers

Understand the economics of an SaaS business (CLV, CAC, MRR, MRR expansion and churn), learn about analyses such as net present value (NPV), internal rate of return (IRR), and product profitability, and explore approaches to product pricing.

Module 16:

Data Science and Analytics for Project Managers

Gain an overview of model evaluation metrics and ways of identifying biases to avoid analytical errors.

Module 7:

UI/UX Design for Product Managers

Learn the basics of UX design, conceptual design, interaction design, virtual design and the design sprint.

Module 17:

Machine Learning and Data Tools

Learn the definitions and fundamentals of analytics and AI and machine learning (ML) along with AI/ML platforms, tools, and types of analytics—descriptive, predictive, and prescriptive.

Module 8:

Agile Product Development

Explore the principles of agile development, agile methodologies (scrum, kanban, etc.), scrum/agile team structures, and scaled agile framework (SAFe 5.0), and learn about transitioning to agile.

Module 18:

Managing Stakeholder Relationships

Learn how to manage different relationships as a product manager. Specifically, this module will address relationships between the product manager and the engineering team, sales organizations, customers, and executive leadership.

Module 9:

Product Planning and Roadmapping

Link business strategy to product development using roadmaps and product portfolio management, and learn how to use roadmapping tools.

Module 19:

Product Management for Services Organizations

Learn about the scalability of products versus services. Discover the development process for services and how it differs from that of products.

Module 10:

Product Prototyping

Discover the importance of prototyping, and learn about rapid prototyping, prototyping classifications (alpha, beta, and pilot), prototyping artifacts, wireframing, and prototyping best practices.

Module 20:

Capstone Project

In this final module, you will complete and submit the capstone project.

What Our Past Participants Say

“The curriculum covered a broad range of topics, which was very helpful, as it gave me an idea of all the skillsets needed for my role. I also liked that Professor Sawhney, and the program leaders, shared their own approach and strategic thinking behind each topic. Also, the discussion boards were a great way to expand my thinking by reading different points of view from my fellow learners.”

— Chloe Rao, Community Manager, Aaqua

"I am so glad I signed up for this program, and I was super pleased with its content. Professor Sawhney's lectures were very crisp, and the way he introduced real-life examples helped to understand the concepts better. Our interactions with program leaders were engaging and knowledgeable, and they were always available to clarify our doubts. This program has definitely provided me with the practical knowledge that I have been able to apply directly to my daily work, in addition to insights in areas that I would not have otherwise learned about."

— Deepti Prabhakar, Senior Product Manager, TTEC

"I loved the sessions from Professor Sawhney and the wealth of knowledge he brings. The real-world insights into companies and the discussions were really great."

— Aditi Jain, Product Owner, P97 Networks

Program Faculty

MOHANBIR SAWHNEY Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation

Mohanbir Sawhney

Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation

Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker specializing in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications... More info
MOHANBIR SAWHNEY Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation

Mohanbir Sawhney

Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation

Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker specializing in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications. His most recent book, The Sentient Enterprise: The Evolution of Business Decision Making, was published in October 2017 and was on The Wall Street Journal best-seller list.

Professor Sawhney’s research has been published in leading journals such as California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. He is a frequent contributor to publications such as Fortune, Forbes, and Financial Times.

Professor Sawhney’s clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, Entergy, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, Honeywell, Intuit, Jenner & Block, Jones Lang LaSalle, Johnson & Johnson, Kellogg Company, McDonald’s, Microsoft, Nissan Motor Corporation, Raytheon Missile Systems, Rockwell Automation, SAP, Sony, Teradata, and Textron.

Professor Sawhney holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Calcutta, and a Bachelor’s degree in Electrical Engineering from the Indian Institute of Technology, Delhi.

Instructors

TAMARA SANDERSON UX/UI Design Lead

Tamara Sanderson

UX/UI Design Lead

Tamara has lived as an expat for nearly nine years and visited 70 countries, all while working at Google, Automattic, and Oliver Wyman. She has approached her career with the same explorer mentality, with nearly 15 years of experience in roles ranging from management consulting to private equity, partnerships, and now design. She is currently located in Boston, where she is a design lead for IDEO. She also teaches part time at Jolt.io and is cowriting a book on remote work.

TAMI REISS Product Strategy Leader

Tami Reiss

Product Strategy Leader

Tami Reiss is a product strategy leader with 15+ years of experience helping start-ups, established enterprise organizations, and community profit organizations define their product strategy and set up product organizations for scale. She has worked with countless organizations to set strong strategies for growth and specializes in B2B SaaS. Right now, Tami is focusing on coaching up-and-coming product leaders, teaching courses in management and strategy, and writing a children's book called What Do Product Managers Do?. Tami lives with her husband, Nadav, and daughter, Ruth, in Florida but has spent half her life in LA and NYC. She loves to travel and considers herself a citizen of the world.

STEVEN BENARIO Product Manager

Steven Benario

Product Manager

Steven is a product manager at Palo Alto Networks, an industry-leading cybersecurity provider. In his 12+ years in product, he has worked with a broad swath of organizations, including Microsoft, AOL, Pivotal Labs, Tenable, Electronic Arts, and several early-stage start-ups. Through his career, he has developed a specialty in leading ML and AI products. Since 2014, Steven has shared his knowledge and expertise through coaching and teaching product managers in a variety of settings. For the past several years, he has specifically focused on accelerating enterprises’ best practices and their ability to drive value for users with the latest technologies. His number one approach for getting user feedback is “Can we just ask them?”. Steven lives in New York and travels extensively. If you can’t find him in New York, you’ll likely run into him on the ski slopes or biking, hiking, and eating his way around the world.

Program Leaders and Career Coaching

Kristiana Burk

Kristiana Burk

Kristiana Burk is a digital product management leader. Over the course of her career, she has worked with a variety of top-ranking global consumer experiences, data security, mobile apps, and SaaS products for companies like T-Mobile, Britannica, HowStuffWorks, and Discovery Communications.

Stephanie Musat

Stephanie Musat

Stephanie Musat is a senior product manager for HBO Max. She has a passion for storytelling and building engaging products that build brands' identities and footprints across digital spaces. Over the course of her 10-year career, she has worked for major media companies from CNN to Refinery29 and Complex Networks, and finally, HBO Max, where she's responsible for content display, engagement, and recirculation for major shows and franchises in the HBO portfolio.

Stacy Moore

Stacy Moore

Stacy is a certified career management coach with more than 15 years of career coaching experience. She possesses a certification in adult learning, training, and development, in addition to a master’s in education. By utilizing active listening and a learner-centric approach, Stacy empowers individuals to effectively share their career stories with potential employers via resumes, interviews, and LinkedIn.

Certificate

Certificate

Certificate

Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.

Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

Financing Options

We offer flexible and transparent payment options through our partners—Climb Credit, Sallie Mae, and Ascent Funding. Schedule a call with a Program Advisor to learn more.

  • Climb Credit

    Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more



    Sallie Mae*

    Fixed repayment, interest-only repayment, and deferred payment options available. Click here to know more


    *At the time of loan application, please select 'Student, Career training school' when prompted.



    Ascent Funding

    Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more

  • Flexible Payment Options—Monthly payments as low as US$1,168.
    Choose to pay in two, three, or six monthly installments for higher flexibility Click here to learn more

You can opt for any one of the financing options to cover up to the full cost of the program tuition. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor or by calling +1 510 518 3179.

Please note that loan applications should be submitted no later than four business days prior to the enrollment deadline due to processing time.

Registration for this program is done through Emeritus. You can contact us at kellogg@emeritus.org or schedule a call with an advisor.

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Early registrations are encouraged. Seats fill up quickly!