The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.

Courtlyn
Promotion and Events SpecialistBuild your skills and connect with an uplifting community through this 6-month online program for women
Download BrochureTBD
6 months, online
15–20 hours per week
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Professional Certificate in Product Management - For Women starting on TBD .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org. Explore financing options available for this program.
Learn More
In the high demand field of product management, there are fewer women than men in product roles as compared to two decades ago when the gender balance was nearly 50-50. This women-only program from Kellogg was created to drive gender parity and help advance more women in the field of product management by equipping them with the hands-on skills needed to excel in this field.
This 6-month certificate program is designed to help women build expertise in this high-growth field through user research, prototyping, and product analysis. At the end of this program, you’ll learn how to build a rewarding career in product management, while joining an active and supportive community of like-minded women who empower each other.
The number of jobs that required product management as a skill in the US in 2022
The average salary for a product manager in the US
The projected jump in profits when women serve in higher-level roles, which also promotes an enhanced customer experience as well as talent retention.
Learn from the best
Kellogg’s MBA program has consistently been ranked #1 in marketing by U.S. News & World Report.
The Professional Certificate in Product Management - For Women is designed for women who want to build on or formalize their training for product management roles. The certificate not only offers a broad perspective of the role but also digs deep into many of the skills that can help product managers stand out to employers. This program is ideal for:
Learn what a product manager does and how the role varies across industries, organization sizes, and formats (B2B and B2C). Learn what you need to succeed in this role and what makes an outstanding product manager.
Learn about the nature, sources, and tools of customer insights (e.g., ethnography, customer experience mapping, customer advisory boards, product telemetry, and human factors research), and move from insights to action.
Learn how to define and find product opportunities and assess those opportunities using the jobs-to-be-done (JTBD) and real-win-worth it (R-W-W) frameworks.
Learn how to create a discovery hypothesis, measure product–market fit, apply the MVP framework (user stories, epics, and themes), and address the Agile requirements document.
Learn the definition and importance of business models, business model taxonomy—freemium, software as a service (SaaS)—and marketplace models and equip yourself to choose the right business model for your product.
Understand the economics of an SaaS business (CLV, CAC, MRR, MRR expansion and churn), learn about analyses such as net present value (NPV), internal rate of return (IRR), and product profitability, and explore approaches to product pricing.
Learn the basics of UX design, conceptual design, interaction design, virtual design and the design sprint.
Explore the principles of agile development, agile methodologies (scrum, kanban, etc.), scrum/agile team structures, and scaled agile framework (SAFe 5.0), and learn about transitioning to agile.
Link business strategy to product development using roadmaps and product portfolio management, and learn how to use roadmapping tools.
Discover the importance of prototyping, and learn about rapid prototyping, prototyping classifications (alpha, beta, and pilot), prototyping artifacts, wireframing, and prototyping best practices.
Get an overview of the product launch and go-to-market strategy (GTM), elements of the GTM strategy, product positioning and messaging, and product launch planning.
Receive an overview of internal and external communication, discover the fundamentals of storytelling, and learn to give effective product presentations and demos.
Address the definition and creation of the “whole offer”—the making, buying, or allying decisions. Manage strategic partnerships and strategies for ecosystem development and growth.
Discover how an organization might grow product sales through customer development, market development, and demand expansion. Learn how to manage product line extensions, product line pruning, and product sunsetting.
Learn how to develop a growth-hacker mindset and explore growth-hacking skills, strategies, processes, and best practices.
Gain an overview of model evaluation metrics and ways of identifying biases to avoid analytical errors.
Learn the definitions and fundamentals of analytics and AI and machine learning (ML) along with AI/ML platforms, tools, and types of analytics—descriptive, predictive, and prescriptive.
Learn how to manage different relationships as a product manager. Specifically, this module will address relationships between the product manager and the engineering team, sales organizations, customers, and executive leadership.
Learn about the scalability of products versus services. Discover the development process for services and how it differs from that of products.
In this final module, you will complete and submit the capstone project.
Learn what a product manager does and how the role varies across industries, organization sizes, and formats (B2B and B2C). Learn what you need to succeed in this role and what makes an outstanding product manager.
Get an overview of the product launch and go-to-market strategy (GTM), elements of the GTM strategy, product positioning and messaging, and product launch planning.
Learn about the nature, sources, and tools of customer insights (e.g., ethnography, customer experience mapping, customer advisory boards, product telemetry, and human factors research), and move from insights to action.
Receive an overview of internal and external communication, discover the fundamentals of storytelling, and learn to give effective product presentations and demos.
Learn how to define and find product opportunities and assess those opportunities using the jobs-to-be-done (JTBD) and real-win-worth it (R-W-W) frameworks.
Address the definition and creation of the “whole offer”—the making, buying, or allying decisions. Manage strategic partnerships and strategies for ecosystem development and growth.
Learn how to create a discovery hypothesis, measure product–market fit, apply the MVP framework (user stories, epics, and themes), and address the Agile requirements document.
Discover how an organization might grow product sales through customer development, market development, and demand expansion. Learn how to manage product line extensions, product line pruning, and product sunsetting.
Learn the definition and importance of business models, business model taxonomy—freemium, software as a service (SaaS)—and marketplace models and equip yourself to choose the right business model for your product.
Learn how to develop a growth-hacker mindset and explore growth-hacking skills, strategies, processes, and best practices.
Understand the economics of an SaaS business (CLV, CAC, MRR, MRR expansion and churn), learn about analyses such as net present value (NPV), internal rate of return (IRR), and product profitability, and explore approaches to product pricing.
Gain an overview of model evaluation metrics and ways of identifying biases to avoid analytical errors.
Learn the basics of UX design, conceptual design, interaction design, virtual design and the design sprint.
Learn the definitions and fundamentals of analytics and AI and machine learning (ML) along with AI/ML platforms, tools, and types of analytics—descriptive, predictive, and prescriptive.
Explore the principles of agile development, agile methodologies (scrum, kanban, etc.), scrum/agile team structures, and scaled agile framework (SAFe 5.0), and learn about transitioning to agile.
Learn how to manage different relationships as a product manager. Specifically, this module will address relationships between the product manager and the engineering team, sales organizations, customers, and executive leadership.
Link business strategy to product development using roadmaps and product portfolio management, and learn how to use roadmapping tools.
Learn about the scalability of products versus services. Discover the development process for services and how it differs from that of products.
Discover the importance of prototyping, and learn about rapid prototyping, prototyping classifications (alpha, beta, and pilot), prototyping artifacts, wireframing, and prototyping best practices.
In this final module, you will complete and submit the capstone project.
Kristiana Burk is a digital product management leader. Over the course of her career, she has worked with a variety of top-ranking global consumer experiences, data security, mobile apps, and SaaS products for companies like T-Mobile, Britannica, HowStuffWorks, and Discovery Communications.
Stephanie Musat is a senior product manager for HBO Max. She has a passion for storytelling and building engaging products that build brands' identities and footprints across digital spaces. Over the course of her 10-year career, she has worked for major media companies from CNN to Refinery29 and Complex Networks, and finally, HBO Max, where she's responsible for content display, engagement, and recirculation for major shows and franchises in the HBO portfolio.
Stacy is a certified career management coach with more than 15 years of career coaching experience. She possesses a certification in adult learning, training, and development, in addition to a master’s in education. By utilizing active listening and a learner-centric approach, Stacy empowers individuals to effectively share their career stories with potential employers via resumes, interviews, and LinkedIn.
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.
Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more
Fixed repayment, interest-only repayment, and deferred payment options available. Click here to know more
*At the time of loan application, please select 'Student, Career training school' when prompted.
Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more
Flexible Payment Options—Monthly payments as low as US$1,168.
Choose to pay in two, three, or six monthly installments for higher flexibility Click here to learn more
You can opt for any one of the financing options to cover up to the full cost of the program tuition. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor or by calling +1 510 518 3179.
Please note that loan applications should be submitted no later than four business days prior to the enrollment deadline due to processing time.
Registration for this program is done through Emeritus. You can contact us at kellogg@emeritus.org or schedule a call with an advisor.