Professional Certificate in Product Management

Build product management skills that will open doors to unprecedented opportunities
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Develop Future-Ready Skills Today

Emeritus is collaborating with Kellogg Executive Education to help you build future-ready skills. Enroll before Invalid liquid data and get up to Invalid liquid data tuition assistance to set yourself up for professional success.

Program Overview

Product management has evolved rapidly over the last two years, as companies have responded to pandemic-driven shifts by expanding their platform-based and digital product offerings. That evolution has led to an increased demand for skillful product managers across all industries, and global powerhouses like Google, Tesla, Adobe, Salesforce, Apple and Meta, are focused on hiring them.

This intensified emphasis on product management is why the role itself is growing, with many product managers becoming direct owners of P&L in their companies. But all of this transformation—within the industry and the role—requires highly skilled professionals to help lead the way.

The Professional Certificate in Product Management from Kellogg Executive Education harnesses the best practices, frameworks, and hard and soft skills to enhance your success as a product manager. Whether you are launching your product management career or looking to hone your skills at a multinational corporation or a micro start-up, this program will provide you with the hands-on skills needed to succeed in this high-growth field.

#1

Kellogg is ranked No. 1 among business schools for marketing education, according to the U.S. News & World Report, 2022.

Who Is This Program For?

The Professional Certificate in Product Management from Kellogg Executive Education is for those who want to build on or formalize their training for product management roles. The certificate will not only give you a broad perspective of the role but will also dig deep into many of the skills that will help you stand out to employers. This program is ideal for the following categories:

  • Early-career professionals with one to five years of experience as a product manager or in a product support role

  • Professionals making a lateral career move from an adjacent field such as engineering, UX/UI, marketing, or sales

Key Takeaways

  • Master the end-to-end process of discovering, designing, developing, delivering, and managing products.

  • Learn the strategic thinking and tactical implementation skills needed to become a professional product manager.

  • Gain experience in product management tools and methodologies including project management, UI/UX (Miro), wireframing (Balsamiq), and analytics (Google Analytics)

  • Hone your communication, negotiation, and influence skills to effectively manage people and relationships.

  • Apply frameworks and tools to develop a start-to-finish product marketing plan.

Build Your Skill Set

Phase 1 Skills: Build Your Prototype

  • Discover Customer Insights for Product Innovation

  • Define Product Requirements

  • Design Your Business Model

  • Analyze the Numbers

  • Roadmap Your Strategy

Phase 2 Skills: Go to Market

  • Communicate like a Pro

  • Manage Your Partner Ecosystem

  • Develop the Growth-Hacker Mindset

  • Assess the Data, Choose the Right Tool

  • Manage Stakeholder Relationships

Program Topics

Program Faculty

KLG-PGCDM - MOHANBIR SAWHNEY
MOHANBIR SAWHNEY

Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology & Innovation

Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker specializing in business innovation, modern marketing, and enterprise analytics. He has wr...

Instructors

KLG-PGCPM - STEVEN BENARIO
STEVEN BENARIO

Product Manager

Steven is a Product Manager at Palo Alto Networks, an industry-leading cybersecurity provider. In his 12+ years in Product, he has worked with a broad swath of companies inclu...

KLG-PGCPM - TAMARA SANDERSON
TAMARA SANDERSON

UX/UI Design Lead

Tamara has lived as an expat for nearly nine years and visited 70 countries, all while working at Google, Automattic and Oliver Wyman. She has approached her career with the s...

KLG-PGCPM - TAMI REISS
TAMI REISS

Product Strategy Leader

Tami Reiss is a product strategy leader with 15+ years of experience helping startups, established enterprise companies, and community profit organizations define their produc...

What Our Past Participants Say

The program provided me with a useful framework to enter into the Product Management market.
Josias Costa
Josias Costa
Senior Operations Manager, Keralty
The best part of the program was how the content was structured into sets of small videos, mixed with learning assignments on each topic as I learned through. This helped me understand and memorize th...
Kashyap Kuchipudi
Kashyap Kuchipudi
Product Development Manager, American College of Radiology
The curriculum covered a broad range of topics, which was very helpful, as it gave me an idea of all the skillsets needed for my role. I also liked that Professor Sawhney, and the program leaders, sha...
Chloe Rao
Chloe Rao
Community Manager, Aaqua
The office hours with the leaders were the best part of the program for me. I learned so much from their shared experiences and how they apply the theory.
Rogelio Garza Jimenez
Rogelio Garza Jimenez
Supervisor/Network Operation Center, Axtel
I loved the sessions from Professor Sawhney and the wealth of knowledge he brings. The real-world insights into companies and the discussions were really great.
Aditi Jain
Aditi Jain
Product Owner, P97 Networks
I enjoyed the product strategy, planning, and roadmapping aspects of the program. I also liked the machine learning topics.
Irtaza Syed
Irtaza Syed
Associate Director of Technology: Enterprise, Data, and Technology Architecture, Cambia Health Solutions
The passion and character of Professor Sawhney—this made the program for me.
Mark McPartland
Mark McPartland
Product Manager, Transport Exchange Group
The clear structure of product development isn't something I was taught before, and I found it extremely helpful.
Tyler Hoffmeister
Tyler Hoffmeister
Product Manager, Pulmonx Corporation

Career Preparation and Guidance

Becoming an effective digital marketer requires a dynamic mix of domain knowledge and communication skills. This program will guide your career path in digital marketing by helping you craft your elevator pitch and sharpen your interview skills. These services are provided by Emeritus, our learning collaborator for this program. The support team includes Program Leaders and Career Coaches, who will help you reach your learning goals and guide you through your job search. The primary goal is to help you develop the skills needed for a career in the digital marketing field. However, job placement is not guaranteed.

Career preparation elements of this program include:

  • Crafting your elevator pitch

  • Optimizing your LinkedIn profile

  • Writing resumes and cover letters

  • Navigating your job search

  • Learning interview tips and preparation

  • Negotiating salary

Career exercises focused on launching a career as a digital marketing professional include:

  • Job search and interviewing for digital marketing positions

  • Building your personal brand and promoting your skills

  • Communicating digital marketing concepts through a capstone project

Program Leaders

Our Learning Facilitators are industry experts who bring their insights to the course experience through live office hour sessions and personalized support.

Josh Quint
Josh Quint

Josh Quint has worked internationally and led teams of product managers in the construction and plumbing industries with a servant leadership approach. His global experience h...

Rafael Balbi, Jr
Rafael Balbi, Jr

Rafael Balbi, Jr. is a product leader with 10 years of experience building world class products for millions of users. He's now a Director of Product at Vimeo -the world's lea...

Anna Schmunk
Anna Schmunk, Consultant and Start-up Co-founder

With over 10 years of experience in product management and adjacent roles, Anna is an experienced product leader passionate about problem solving, organizing teams, systematiz...

*This is a sample of our Program Leaders, that may change for upcoming cohorts.

Certificate

Certificate

Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.

After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.

Financing Options

We offer several options to help you afford tuition for the Professional Certificate in Product Management Program.

Available opportunities to lower tuition fees include:

Referrals – You and a colleague can each receive $695 off your tuition when you enroll together. Refer now

Group enrollments – A discount of up to 20% is available for group enrollments. For more information, email. group-enrollments@emeritus.org

US Residents (Deferred payment option available)

Sallie Mae*

Fixed repayment, interest-only repayment, and deferred payment options available. Click here to learn more *At the time of loan application, please select ‘Undergraduate students’ when prompted.

Climb Credit

Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more

Flexible Payment Options For All

Flexible Payment Options – Monthly payments as low as US$1,494. Choose to pay in two, three, or six monthly installments for higher flexibility Click here to learn more

Financing details

You can opt for any one of the financing options to cover up to the full cost of the program tuition. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor.

Please note that loan applications should be submitted no later than four business days prior to the enrollment deadline due to processing time.

FAQs

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 509 8667 (US) / +44 170 433 8238 (UK) / +65 3129 6826 (SG)

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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