Product Strategy: Discovering, Developing, Managing and Marketing Products as a Business

PROGRAM HIGHLIGHTS

61 Video Lectures

Video lectures featuring Professor Mohan Sawhney, faculty at Northwestern Kellogg School of Management. He is a globally recognized scholar, teacher, consultant and speaker in business innovation, modern marketing and enterprise analytics.

24/7 Support

At any time during the program, our program support team is available to help answer any tech, content or academic questions you may have.

8 Assignments

Throughout the program there will be 8 graded assignments (marked as 'complete' or 'incomplete' post submission), applying what you've learned from each week's learnings.

10 Discussions

Most weeks live webinars are conducted by EMERITUS program leaders -- highly-experienced industry practitioners who contextualize the video lectures. There are also guest speakers and a live Q&A with Professor Mohan Sawhney.

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Passing Criteria

To successfully complete the program, you will need to complete at least 6 out of 8 assignments.

These are the topics for the graded assignments:

Create a V2MOM (a framework that includes vision, values, methods, obstacles, and measures)
Analyzing Product Opportunities: Airbnb Example
Building a Wireframe for a Startup in the Urban Mobility Space
Amazon’s Kindle Fire: Business Model Evaluation
Managing Agile Product Development: How to Influence Others Without Authority
Taking Products to Market: Buyer Persona Exercise
Managing the Partner Ecosystem: How Can Chevy Bolt Beat Tesla Model 3
Creating a Strategic Product Roadmap for a New Product in the Healthcare Market

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Invite a friend or colleague and get US$285 off on your program.

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