The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
January 23, 2024
2 months, online
4-6 hours per week
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Participants come from a wide range of industries that include:
Over the course of eight weeks, you will discover leading product marketing techniques and strategy best practices that you can leverage for successful product development and product management through the entire life cycle and optimize growth for your organization in today’s digital landscape.
Discover why it is critical to have an effective product strategy, its benefits and how strategy may vary across different types of organizations. Then, identify the building blocks of product strategy and learn to develop one using the V2MOM framework.
Learn proven approaches for identifying and evaluating new product opportunities, including Jobs-to-Be-Done and Real-Win-Worth It, and discover how value gaps can reveal high-value opportunities.
Develop an in-depth understanding of design best practices you can follow to solve customer problems, including discovery hypotheses and Minimum Viable Product.
Find out why business models matter, identify important considerations, and learn how to select the right one. Then, understand when it is time to adjust your approach.
Learn the essentials of agile development and understand its advantages and drawbacks. Then, take a closer look at the Scrum framework and other agile methods and understand their applications.
Learn how to identify and understand your key audiences and choose the most appropriate route(s) to market using buyer personas, go-to-market plans, and product launch best practices.
Understand the essentials of the whole offer and learn how to provide end-to-end product value for your customers. Then, discover how having the right partnerships can contribute to your product’s success.
Learn how to build on the strengths of your existing strategies to drive new growth through ongoing product management, growth hacking, product road maps, and product line decision-making.
Discover why it is critical to have an effective product strategy, its benefits and how strategy may vary across different types of organizations. Then, identify the building blocks of product strategy and learn to develop one using the V2MOM framework.
Learn the essentials of agile development and understand its advantages and drawbacks. Then, take a closer look at the Scrum framework and other agile methods and understand their applications.
Learn proven approaches for identifying and evaluating new product opportunities, including Jobs-to-Be-Done and Real-Win-Worth It, and discover how value gaps can reveal high-value opportunities.
Learn how to identify and understand your key audiences and choose the most appropriate route(s) to market using buyer personas, go-to-market plans, and product launch best practices.
Develop an in-depth understanding of design best practices you can follow to solve customer problems, including discovery hypotheses and Minimum Viable Product.
Understand the essentials of the whole offer and learn how to provide end-to-end product value for your customers. Then, discover how having the right partnerships can contribute to your product’s success.
Find out why business models matter, identify important considerations, and learn how to select the right one. Then, understand when it is time to adjust your approach.
Learn how to build on the strengths of your existing strategies to drive new growth through ongoing product management, growth hacking, product road maps, and product line decision-making.
Gain hands-on experience in the concepts and frameworks you have learned through a series of application exercises that are designed to help you make an immediate impact on your organization’s product strategy.
Through real-world case studies and industry examples, you will discover how leading companies put theory into practice.
How Apple uses the Razor-Razorblade business model to capitalize on the revenue from applications and services associated with its core product, the iPhone.
How Microsoft’s Surface Pro set a new standard in the two-in-one laptop market.
How applying Uber's on-demand marketplace model to other industries, such as dermatology, might translate to success.
How tapping into the voice of the customer led to an entirely new business segment for Cisco ―- voice-over-IP solutions.
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
— Tulasi Vijaya Thulluru, Senior Product Manager
— Sovdeep Das, Director, Product
— Francesc Gonzalez, Analyst Manager
— Navneet Sachdeva , Director
— Shir Zalzberg, Senior Manager, UI/UX
— Lim Yi, Partner
Mohanbir Sawhney
Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications. His most recent book, The Sentient Enterprise: The Evolution of Business Decision Making, was published in October 2017 and was on The Wall Street Journal bestseller list. He has also written a book of poetry called Love, Longing and Loneliness in 2014.
Professor Sawhney’s research has been published in leading journals such as California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. He is a frequent contributor to publications such as Fortune, Forbes, and Financial Times.
Professor Sawhney’s speaking and consulting clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, Entergy, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, Honeywell, Intuit, Jenner & Block, Jones Lang LaSalle, Johnson & Johnson, Kellogg Company, McDonald’s, Microsoft, Nissan Motor, Raytheon Missile Systems, Rockwell Automation, SAP, Sony, Teradata, and Textron Inc.
Professor Sawhney holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Calcutta; and a Bachelor’s degree in Electrical Engineering from the Indian Institute of Technology, New Delhi.
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.
Download BrochureAfter successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
Yes! Please email us with the details of the program you are interested in, and we will assist you.
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please connect with us via email for assistance.
You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.
After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.
We offer financing options with our partner, Climb Credit*.
Click here to learn more.
*Applicable for US Residents
Flexible payment options allow you to pay the program fee in installments. Click here to see payment schedule.
Flexible payment options available.