The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
November 8, 2022
6 weeks, online
4–6 hours per week
US$2,600 US$2,210 or get US$260 off with a referral
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Product Analytics - Drive Value from Product Data starting on November 8, 2022 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.The success of a product incorporates learning from all stakeholders and data touchpoints in the ecosystem. For those seeking an analytical approach to enhance the success of their product and measure performance, the Product Analytics - Drive Value From Product Data program by Kellogg Executive Education will empower you to leverage product data and put it to use for your organization.
This program will guide you through a data journey from raw data to useful analytics and, ultimately, to heuristic automations using machine learning and artificial intelligence to find differentiated value for scaling your organization. As a participant, you’ll gain the frameworks, tools, and direct experience to become an effective executive data manager for your organization—no matter what your role is or whether you work in a large corporation or a smaller technology start-up firm.
Data and analytics objectives account for almost one-third of the top-10 technology priorities for 2022.
of marketers ranked “superior product quality” as the top customer priority.
of organizations report gaining measurable business benefits from data and AI initiatives.
By the end of the program, you’ll be able to:
This six-week online program is ideal for:
The program may also be valuable for:
Live Faculty Webinars
Case Studies
Real-World Application Exercises
Global Network of Collaborators
Dedicated Program Support Team
Live Office Hours
Peer Learning Feedback
Mobile Learning App
Over the course of six weekly modules, you will journey through product data analysis and learn to develop strategic advantages by leveraging data in your organization.
Your data journey begins by exploring different types of data, the importance of data collection and workflows, and how to establish a data-driven culture. This module sets the foundation for you to establish a product data mindset so that you can achieve organizational outcomes.
In this module, you will analyze and apply two key frameworks for your data strategy that will help you develop a data mindset and move toward your data vision. Our Product Analytics Needs Framework and Double Diamond Product Process provide a roadmap to achieving organizational outcomes.
Identify research data that will serve as evidence for making decisions. Examine how powerful your product data is for your organization, as well as how you will collect product data and why the data is needed.
Delve into the classification and analytics stages of our Product Analytics Needs Framework and learn how organizing data into categories becomes vital with respect to compliance and security.
Graphic displays of data are a powerful tool for gaining insights and conveying complex information. Learn how you can use visuals to identify trends and clusters, spot patterns, and present results.
Create a machine learning heuristic from a hypothesis statement to turn your work into an algorithm that can be used by your company to create value.
Your data journey begins by exploring different types of data, the importance of data collection and workflows, and how to establish a data-driven culture. This module sets the foundation for you to establish a product data mindset so that you can achieve organizational outcomes.
Delve into the classification and analytics stages of our Product Analytics Needs Framework and learn how organizing data into categories becomes vital with respect to compliance and security.
In this module, you will analyze and apply two key frameworks for your data strategy that will help you develop a data mindset and move toward your data vision. Our Product Analytics Needs Framework and Double Diamond Product Process provide a roadmap to achieving organizational outcomes.
Graphic displays of data are a powerful tool for gaining insights and conveying complex information. Learn how you can use visuals to identify trends and clusters, spot patterns, and present results.
Identify research data that will serve as evidence for making decisions. Examine how powerful your product data is for your organization, as well as how you will collect product data and why the data is needed.
Create a machine learning heuristic from a hypothesis statement to turn your work into an algorithm that can be used by your company to create value.
Through real-world case studies and examples from multiple industries, you'll explore the realities of product analytics and see how theories and frameworks are put into practice.
Examine a farming application where data collected resulted in an improved customer experience.
Discover how qualitative data resulted in a feature that provided significant cost savings.
Apply your knowledge of generating data into analytics via this example of an accident detection platform from Apple aimed at reducing the increasing frequency of traffic accidents in the U.S.
See how machine learning can be applied to improve the customer experience.
During the course of this program, you will build a Product Requirements Document (PRD) that can be used to apply your learnings in your own organization. A PRD functions as a high-level artifact that:
Personalized feedback will be provided on two of the 14 assignments in the PRD.
Birju Shah
Clinical Professor of Marketing, Kellogg School of Management; Ex-head of Global Uber AI & ML
Professor Shah has built more than 10 products that are used by 2 billion people worldwide with an attributed total market cap value of over $3 billion. He started and sold his own companies, worked at large tech organizations at early and mature stages, and turned tech organizations around via private equity buyouts. You can use most of his products today. His approach to launching and evolving products starts with a foundation of data-driven decision making and product analytics.
Most recently, Professor Shah was a data and product guru at Uber, where he served as the head of product for healthcare as well as the head of product for ML/AI. He graduated from Northwestern University in Industrial Engineering and obtained his MBA at MIT Sloan School of Management, where he was a Legatum and a McGovern Scholar.
— Leigh Garrison, Clinique LLC (Former)
— Nick Jordan, Narrative I/O, Inc
— George Shaw, Pathr.ai™
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants.
Download Brochure
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us at learner.success@emeritus.org to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on program activities.
More than 250,000 professionals globally, across 80 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass ; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us at learner.success@emeritus.org for details.
Yes! Please email us at learner.success@emeritus.org with the details of the program you are interested in, and we will assist you.
Please email learner.success@emeritus.org with your invoicing requirements and the specific program you’re interested in enroling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please email us at learner.success@emeritus.org for assistance.
You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.
After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.
Flexible payment options available.
