The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Become an in-demand, all-rounder digital marketer driving customer-centric strategies and business growth with the Kellogg advantage.
June 30, 2022
9 months, online
10-12 hours per week
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Post Graduate Certificate in Digital Marketing starting on June 30, 2022 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.Apply before June 24, 2022 and avail early registration benefit of 5% off.
Use code OC22065 during payment.
WhatsApp an Advisor on +65 8014 3066
Have questions? Our Advisor will assist you promptly.
It’s no secret that the shift of consumer attention towards digital platforms has left many traditional marketers reeling. In 2022, over than 3.5 billion people globally will spend time on a social network at least once a month, and nearly 60% of those will reside in Asia-Pacific region (eMarketer). In today's times, marketing in a digital world is not just ‘digital marketing’: it’s much more. It’s a discipline powered by data, scaled by automation, and optimized by analytics, with the customer always at its center.
In this 9 Months online program led by Professor Mohanbir Sawhney – a globally-recognized scholar, educator, and author – you’ll gain an end-to-end perspective of the digital marketing landscape, develop in-demand skills, and advance your proficiency in this rapidly expanding domain. Stay ahead of the competition, and find your niche with the Post Graduate Certificate in Digital Marketing from Kellogg Executive Education.
Southeast Asia digital advertising market is expected to grow by a revised 2021-2031 CAGR of 18.73% and reach $58.63 billion by 2031.
In 2022, over than 3.5 billion people globally will spend time on a social network at least once a month, and nearly 60% of those will reside in Asia-Pacific region
Content Marketing
Customer Experience and Engagement: Conversations, Campaigns, and Conversions
Marketing Automation
Marketing Experimentation and Analytics
Social Media Marketing
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
This program is ideal for:
Understand how the current digital marketing landscape differs from traditional marketing methods and conduct a self-assessment of your skills.
Become familiar with fundamental concepts such as customer personas, segmentation, funnels, and value propositions.
Understand customer expectations in the digital age, learn how to measure return on engagement (ROE), and appreciate the vital role played by data and automation.
Learn about the nature of customer insights through social data and artificial intelligence (AI). Gain valuable expertise in customer experience mapping.
Study the fundamentals of customer segmentation and how to select target markets based on consumer behavior and responses.
Understand what content marketing is, and the skills and platforms involved.
Learn how search engines work and how to optimize your content so that it can be found by potential customers.
Understand why you need a social strategy.
Know how to align your content strategy and innovations with customer intent.
Develop the skills to identify an effective brand story that connects with consumers.
Place your brand in front of relevant audiences.
Learn the best practices for email marketing and how to avoid the dreaded spam filter.
Explore other methods that will allow you to expand your reach.
Learn how to market better, faster, and stronger for organizations, both big and small.
Develop the ability to know what works and what doesn’t in your marketing mix.
Develop a process to optimize your marketing investments across all channels.
Marketing Attribution, Testing, and Experimentation
Learn about software applications that can save time and increase productivity while still effectively engaging customers and managing relationships.
Build upon knowledge gained through the earlier hands-on exercises and apply it to a final capstone project that pulls together the wide range of topics the program covers.
Understand how the current digital marketing landscape differs from traditional marketing methods and conduct a self-assessment of your skills.
Place your brand in front of relevant audiences.
Become familiar with fundamental concepts such as customer personas, segmentation, funnels, and value propositions.
Learn the best practices for email marketing and how to avoid the dreaded spam filter.
Understand customer expectations in the digital age, learn how to measure return on engagement (ROE), and appreciate the vital role played by data and automation.
Explore other methods that will allow you to expand your reach.
Learn about the nature of customer insights through social data and artificial intelligence (AI). Gain valuable expertise in customer experience mapping.
Learn how to market better, faster, and stronger for organizations, both big and small.
Study the fundamentals of customer segmentation and how to select target markets based on consumer behavior and responses.
Develop the ability to know what works and what doesn’t in your marketing mix.
Understand what content marketing is, and the skills and platforms involved.
Develop a process to optimize your marketing investments across all channels.
Learn how search engines work and how to optimize your content so that it can be found by potential customers.
Marketing Attribution, Testing, and Experimentation
Understand why you need a social strategy.
Learn about software applications that can save time and increase productivity while still effectively engaging customers and managing relationships.
Know how to align your content strategy and innovations with customer intent.
Build upon knowledge gained through the earlier hands-on exercises and apply it to a final capstone project that pulls together the wide range of topics the program covers.
Develop the skills to identify an effective brand story that connects with consumers.
*All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Analyze the structure of brand storytelling through the lens of Google India's, ‘Reunion’, commercial, a spot that has had over 15 million views to date.
Take a look at how John Deere educates customers instead of pitching to them in a publication that it has published since 1895.
Learn how P&G has addressed the three most-articulated pain points in dentistry by creating a website that offers continuing education, the latest dental research, and tools for practice management, instead of sending sales people to dentists' offices.
Using the Customer Journey Map, learn how AT&T has addressed customers’ apprehension about technology overload when entering stores, turning it into a positive, personalized in-store experience.
Who would have thought subscription razor blades could be so popular? Using successful digital marketing strategies, Dollar Shave Club has personalized a formerly generic product. Learn how they achieved this.
Topics such as customer segmentation and telling great brand stories come to life in the 'Real Beauty' campaign by Dove, the beauty care line that aims to go deeper than just soap.
Learn how Whole Foods leverages artificial intelligence (AI) to obtain customer insights and a deeper understanding of product choice.
Note: All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications. His most recent book, The Sentient Enterprise: The Evolution of Business Decision Making, was published in October 2017 and was on The Wall Street Journal bestseller list...
More infoMohanbir Sawhney
Associate Dean for Digital Innovation | McCormick Foundation Chair of Technology | Clinical Professor of Marketing | Director of the Center for Research in Technology and Innovation
Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications. His most recent book, The Sentient Enterprise: The Evolution of Business Decision Making, was published in October 2017 and was on The Wall Street Journal bestseller list.
Professor Sawhney’s research has been published in leading journals such as California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. He is a frequent contributor to publications such as Fortune, Forbes, and Financial Times.
Professor Sawhney’s speaking and consulting clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, Entergy, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, Honeywell, Intuit, Jenner & Block, Jones Lang LaSalle, Johnson & Johnson, Kellogg Company, McDonald’s, Microsoft, Nissan Motor, Raytheon Missile Systems, Rockwell Automation, SAP, Sony, Teradata, and Textron Inc.
Professor Sawhney holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Calcutta; and a Bachelor’s degree in Electrical Engineering from the Indian Institute of Technology, New Delhi.
Dr. Sharmin Attaran
Matt Cardoni
Kim Rust
Dan Weingrod
— Andrew Woller, Member Success Lead, Wework
— Pilar Maturana, Digital Marketing Producer, Crescendo Collective
Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants. Participants will be assessed across nine content areas to obtain the certificate of completion.
Download BrochureNote:
- After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.
- All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
- This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.
Flexible payment options available.