The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
CourtlynPromotion and Events Specialist
Advance your digital marketing skills, earn industry-recognized certifications, drive long-term career growthDownload Brochure
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
CourtlynPromotion and Events Specialist
The Professional Certificate in Digital Marketing from Kellogg Executive Education brings you up to speed with modern marketing practices and enhances your effectiveness. The program offers you the opportunity to earn certifications for many popular marketing platforms, learn from premier faculty and expert guest speakers, analyze a wide range of case studies, and engage with career coaches.
You will have the opportunity to tap into modern technologies, including artificial intelligence (AI) in digital marketing. This will help you understand, reach, attract, convert, and engage customers. Ultimately, this program aims to optimize your marketing career.
Now is the ideal time to develop the skills that marketers need to drive the most impact for their organizations:
The percentage of brands using paid social media advertising in 2022
of revenue is expected to come from digital channels by 2024—up from 42% in 2022.
The Professional Certificate in Digital Marketing is your gateway to developing a 360-degree marketing practice that leverages all the benefits of digital—the experimentation, the measurement, and the return on investment (ROI). This program has wide applicability across industries and experience levels.
Professionals who will benefit most from developing these in-demand skills include:
You will work on a capstone project throughout the program to apply your learnings to real-world marketing scenarios. As part of the project, you will create a digital marketing strategy for launching a new product or service and present your final plan to your peers. This in-depth project will help refine your digital marketing skills while you build a professional portfolio.
How did JetBlue use different techniques to create its buyer personas, and how did this information help it create campaigns that truly resonated with customers.
How did The Honest Company use campaign drafts and experiments in Google Ads to test its online campaigns for customer insights and optimize bidding, landing page design, and ad text.
How did the structure of brand storytelling unfold in Google India's 'Reunion' commercial, a spot that garnered over 16 million views to date.
How did P&G tackle the top three pain points in dentistry by developing a website that provides continuing education, the latest dental research, and practice management tools rather than relying on in-person sales visits.
How did Dollar Shave Club implement successful digital marketing strategies to personalize a generic product like razor blades and make its subscription model popular?
How did Dove, the beauty care line, focus on customer segmentation and impactful brand storytelling in its ‘Real Beauty’ campaign with an aim to go deeper than just soap.
Kellogg Executive Education's use of companies does not imply that it is affiliated with or endorsed by companies.
"While the program was intense, it was only 6 months long and asynchronous, so I could complete the assignments on my own timeline. I don't think I could have done the program if it had been longer or synchronous. I appreciate that the program was affordable and flexible."
— Beth Hernandez, Studio Owner/Instructor at B Pilates
"It is a very comprehensive look at digital marketing in all aspects, and not just digital marketing, but "modern marketing" in a digital world... It helped connect a lot of dots that I didn't have in mind, and help better understand specific areas."
— Pedro Valenzuela, Business Leader, Edasi
"The breadth of the content was what attracted me, and it is what's really valuable about the program. Through this course I gained a huge amount of knowledge about digital marketing and investigating the various aspects of it (SEO, SEM, influencers, email marketing, and so on), and it gave me a full picture of the subject."
— Andrea Lenterna, director, Maxi Editor (S.R.L)
"This is a 6-month all-intensive digital marketing certification course where you will develop a skill set in SEO, PPC, Social Media, Content marketing, CRM, and more. This program was also helpful in networking with marketing professionals, finding job opportunities, and learning about the digital space."
— Andrew Woller, Ad Operations Manager, XLMedia PLC
"I've taken other Digital Marketing courses (both online and on-site) and this was easily the best in my experience. The course encompassed all major digital marketing subjects, from social, email, influencer, SEO/SEM to more complex topics such as AI applied to digital marketing. The course was worth every penny. I liked it so much that I'm currently taking the other Professional Certificate course available (Product Management.) I'm applying many of the things I learned to my current job, something I cannot say of other courses I've taken."
— Alfredo Morales, COE Supervisor, Raytheon Professional Services
"The best part about this program were the instructors and the group of friends and connections I made throughout this program. I was able to land a fantastic job while doing this program. Thank you!"
— Pilar Maturana, Digital Marketing Producer, Crescendo Collective
"The professors were amazing, the material was very rich. I put everything I learned into practice at work the very next day and have become more valued by the company I work for as the results are visible. Having the orientation from the best marketing professionals in the market, as well as networking with 150 other professionals in my class, was the added value that exceeded my expectations. It was a lot of dedication and hard work, which only made me value the experience even more. I highly recommend it."
— Patricia Motta, Marketing Manager, Osborne International Inc
"Whether you are a seasoned marketing professional, a young professional trying to pivot towards digital marketing or an entrepreneur who wants to be able to understand and leverage digital marketing in leading your teams/business; this course is really valuable because there is real substance to the program—the case studies, the exercises, and the group dynamic. Being from an investment background it has been my experience, that growth and positive ROI are not linear or uncertain events but are delivered through identifying the right opportunities and a succession of successive inflexion points. This course is undeniably one of those opportunities and will be a defining point in your professional growth."
— Simon Dain, Founder, Candriam Investors Group
Becoming an effective digital marketer requires a dynamic mix of domain knowledge and communication skills. This program will guide your career path in digital marketing by helping you craft your elevator pitch and sharpen your interview skills. These services are provided by Emeritus, our learning collaborator for this program. The support team includes Program Leaders and Career Coaches, who will help you reach your learning goals and guide you through your job search. The primary goal is to help you develop the skills needed for a career in the digital marketing field. However, job placement is not guaranteed.
Career preparation elements of this program include:
Career exercises focused on launching a career as a digital marketing professional include:
Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications. His most recent book, The Sentient Enterprise: The Evolution of Business Decision Making, was published in October 2017 and was on The Wall Street Journal bestseller list. He has also written a book of poetry called Love, Longing and Loneliness in 2014.
Professor Sawhney’s research has been published in leading journals such as California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. He is a frequent contributor to publications such as Fortune, Forbes, and Financial Times.
Professor Sawhney’s speaking and consulting clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, Entergy, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, Honeywell, Intuit, Jenner & Block, Jones Lang LaSalle, Johnson & Johnson, Kellogg Company, McDonald’s, Microsoft, Nissan Motor, Raytheon Missile Systems, Rockwell Automation, SAP, Sony, Teradata, and Textron Inc.
Professor Sawhney holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Calcutta; and a Bachelor’s degree in Electrical Engineering from the Indian Institute of Technology, New Delhi.
Krista Neher is a six-time best-selling author, an international speaker, an award-winning entrepreneur, a global thought leader, and the CEO of Boot Camp Digital. Krista has written six books on digital marketing, including a textbook and a “Dummies” book. With over 15 years of digital marketing experience, Krista is a digital marketing pioneer—executing digital strategies before “digital marketing” was even a recognized term. She has worked with organizations such as Facebook, Nike, Procter & Gamble, GE, Macy’s, Google, and the United States Senate and has been featured as an expert in The New York Times, on CNN, in The Wall Street Journal, on NBC, on CBS, in Entrepreneur, and in the Associated Press. Krista is passionate about digital marketing and created one of the first accredited digital marketing certification programs in the world.
Matt Cardoni teaches and consults in digital marketing. He focuses on SEM, SEO, social media marketing, conversion rate optimization, content marketing, and web analytics. He has worked with enterprise clients in e-commerce, healthcare, and finance, on both the agency and client sides, for 20 years in corporate roles and has run his own company for seven years. Matt specializes in helping nonprofit and mission-driven organizations, creating and implementing online marketing strategies, leading and collaborating with cross-channel teams, delivering measurable results, and developing meaningful client relationships.
Kim Rust is a mobile strategy consultant and professor with expertise in growing businesses with mobile apps. With equal parts software product and marketing experience, Kim delivers in-store, online, and mobile customer experiences that drive revenue and enhance loyalty across the industries of retail, media, real estate, social networking, and financial services. She is adept at roles requiring the coordination of multiple teams with retail experience ranging from stores buying for a nationwide retailer to the launch of over 30 mobile technology products for retailers and brands and is highly regarded for the following skills: mobile implementations, digital and mobile education, product strategy, digital marketing strategy, and analytics.
Dan Weingrod is a digital change agent, design sprint facilitator, and educator with a drive to help organizations and teams learn and become organized. He has facilitated multiple design sprints, both in-person and remotely, that have helped teams to identify problems, creatively define solutions, and build a culture of continuous learning using Agile, LeanUX, and design thinking. He has led web departments, developed digital and social strategies for numerous brands, and helped educate marketing and entrepreneurship students from around the world about succeeding in today's rapidly changing digital environment.
Our Program Leaders are industry experts who bring their insights to the course experience through live office hour sessions and personalized support.
Matthew has a unique background in organizational effectiveness, behavioral science, and business operations that he leverages to develop innovative solutions that create better experiences, remove cost, and foster new ideas. He has in-depth expertise in change management, project management, and digital marketing.
Jacqueline Fuller is a seasoned digital marketing leader who has a proven track record for running large-scale marketing campaigns that produce measurable and effective business results. With 12 years of experience in digital marketing, she has worked with prominent clients in retail, healthcare, financial, and agricultural sectors to drive their paid search, display, and social media performance. She leverages consumer insights, audience targeting, digital experience, and content strategies to grow business outcomes.
Alex has taught digital marketing for more than 20 years at the University of Delaware. He began teaching the subject before Google was born, when Apple was a struggling upstart. He has established and managed online communities in the MBA admissions space and the horse welfare world.
*This is a sample of our Program Leaders, which may change for upcoming cohorts.
Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants. Participants will be assessed across nine content areas to obtain the certificate of completion.Download Brochure
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.
We offer flexible and transparent payment options through our partners—Climb Credit, Sallie Mae, Ascent Funding, and Eduvanz.
U.S. Residents (Deferred Payment Option Available)
Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more.
Fixed repayment, interest-only repayment, and deferred payment options available. Click here to know more
*At the time of loan application, please select 'Student, Career training school' when prompted.
Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more
Monthly payments as low as US$1,166.
Choose to pay in two, three, or six monthly installments for higher flexibility. Click here to learn more
Monthly payments as low as US$1,166.
Choose to pay in two, three, or six monthly installments for higher flexibility. Click here to learn more.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email firstname.lastname@example.org, and a dedicated program advisor will follow up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page and in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at email@example.com for assistance.
This is a graded program. You must complete a combination of individual assignments, quizzes, and a final project. Each component carries a certain number of points, and a cumulative score of 75 percent is required to pass and obtain your professional certificate.
The primary objective of this program is to give you the skills you need to be prepared for a job in this field. While eligible participants will receive career coaching and support and may receive introductions to our hiring partners, job placement is not guaranteed.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the “Duration” section and in the program brochure, which you can obtain by submitting the short form at the top of this web page.
You will divide your learning time between viewing recorded coding demos, and video lectures, contributing to class discussions, completing assignments, projects, and knowledge checks, and attending optional live sessions with industry experts and program leaders.
The program is accessed through the custom learning portal. This portal will give you access to all program-related content such as video lectures, assignments, and discussions. Live office hours will be conducted using a webinar tool.
The video lectures and assignments are accessible weekly throughout the program. In the event you miss a live session, a recording will be made available.
Faculty video lectures are recorded, allowing you to watch these on your own schedule. However, participation in optional live sessions and discussion boards is highly encouraged. Live sessions will give you the opportunity to draw on the coding experience of our industry-experienced program leaders to answer your questions and help reach your learning goals. The discussion boards are also an integral part of the learning experience, giving you and your peers the opportunity to learn together and receive guidance from the moderators.
You can download video transcripts, assignment templates, readings, etc. However, the video lectures are only available for streaming and require an internet connection.
You can communicate with other participants through our learning platform. You will be able to form groups based on your interests and location. A direct messaging feature is also available through the platform.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Each program includes an estimated learner effort per week, so you can gauge what is required before you enroll. This is referenced at the top of the program landing page under the “Duration” section and in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at firstname.lastname@example.org if you need further clarification of any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, résumé, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the learning platform and all program materials (videos excluded) for one full year following the program end date. Access to the learning platform is restricted to registered participants per the terms of agreement.
To successfully complete this course/program(me) online, you must have access to a device meeting the minimum requirements, found here. In addition, Microsoft Office or similar product and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts in all programs. Technical programs might have additional tech requirements. Please check the learning platform on the first day of class.
Yes, the learning platform is accessed via the internet and video content is not available for download. You can download files of video transcripts, assignment templates, readings, etc. Video lectures must be streamed via the internet and webinars and small group sessions will require an internet connection.
Yes, you can do the bank remittance in USD via wire transfer. Please contact your program advisor for more details.
Yes flexible payment options are available for this program. We partner with loan providers to offer you flexible and transparent loan options. More information about loan financing is available here. Installment payments are also available—; you can find the options here.
Yes, the program fee is inclusive of any taxes with the exception of GST for Singapore residents.
After a participant has withdrawn, they will no longer be able to attend live sessions or 1:1 sessions with course leaders, mentors, or career coaches; submit work for review; or access their programme dashboard or curriculum.
Participants who would like to cancel their enrollment should email ProgramSupport@Emeritus.org or visit the “Support” tab in the learning platform to obtain a copy of the Withdrawal Request Form. This form must be submitted by midnight UTC of the last day of the trial period to be eligible for a full refund. No cancellations will be processed unless this form is received. Refunds will be issued within 30 days after the effective date of withdrawal or dismissal.
Participants have the option to request a deferral to a future cohort within the first 30 days from their program start date. Cohort changes may be made only once per enrollment and are subject to the availability of cohorts and scheduled at the discretion of Emeritus. Participants requesting a deferral must be in good academic standing. Participants who would like to defer their enrollment should email ProgramSupport@Emeritus.org or visit the “Support” tab in the learning platform to obtain a copy of the Deferral Request Form.