The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.

Courtlyn
Promotion and Events SpecialistOur participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Professional Certificate in Digital Marketing starting on June 30, 2022 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.Gain in-demand digital marketing skills in this six-month online program.
Explore financing options available for this program.
Learn More
Demand for marketers who can navigate this industry-wide transformation is strong. In fact, 75% of managers have said it is a challenge to find and retain professionals with the up-to-date digital marketing skills they need, according to The Creative Group 2020 Salary Guide.
It means it is the perfect time to learn the skills that companies need, including:
75% of managers say it is challenging to find and retain professionals with up-to-date digital skills
Unique digital marketing jobs in U.S. posted over a 12-month period
Digital marketing jobs are growing 112% faster than the U.S. national average job growth
Learn from the best
Kellogg’s MBA program has consistently been ranked #1
in Marketing by the U.S. News & World Report (2022).
The Professional Certificate in Digital Marketing is a launchpad that will advance your career in digital marketing. It will give you a broad overview of the digital marketing landscape, help you develop the most in-demand skills, and find your niche in this rapidly expanding field. This program is ideal for:
Flexible payment options available.
Build Your Strategies
Build Your Future
The first six weeks of this program jump right into digital marketing fundamentals, from the customer acquisition funnel to customer personas, then build a deeper understanding of customer behavior, segmentation, and content marketing strategies.
The second six-week section dives into optimization techniques, social media KPIs and calendar management, the alignment of content strategy with customer needs, brand storytelling, SEM marketing, and different strategies for paid and organic social media.
This six-week section explores strategies for additional digital channels, such as email marketing and A/B testing, earned media, agile marketing principles, marketing metrics, conversion rate optimization, and methods for attribution and experimentation.
The final two weeks focus on automation and artificial intelligence in marketing, including methods of applying AI to the customer lifecycle to reach, attract, convert, and engage the consumer, and a capstone project to develop a marketing strategy for a new product or service.
The first six weeks of this program jump right into digital marketing fundamentals, from the customer acquisition funnel to customer personas, then build a deeper understanding of customer behavior, segmentation, and content marketing strategies.
This six-week section explores strategies for additional digital channels, such as email marketing and A/B testing, earned media, agile marketing principles, marketing metrics, conversion rate optimization, and methods for attribution and experimentation.
The second six-week section dives into optimization techniques, social media KPIs and calendar management, the alignment of content strategy with customer needs, brand storytelling, SEM marketing, and different strategies for paid and organic social media.
The final two weeks focus on automation and artificial intelligence in marketing, including methods of applying AI to the customer lifecycle to reach, attract, convert, and engage the consumer, and a capstone project to develop a marketing strategy for a new product or service.
For more information on the full syllabus, download our brochure
Download BrochureAnalyze the structure of brand storytelling through the lens of Google India's 'Reunion' commercial, a spot which has had over 15 million views to date.
Learn how P&G has addressed the three most-articulated pain points in dentistry by creating a website that offers continuing education, the latest dental research, and tools for practice management, instead of sending sales people to dentists' offices.
Using the Customer Journey Map, learn how AT&T has addressed customers’ apprehension about technology overload when entering stores, turning it into a positive, personalized in-store experience.
Who would have thought subscription razor blades could be so popular? Using successful digital marketing strategies, Dollar Shave Club has personalized a formerly generic product. Learn how they achieved this.
Topics such as customer segmentation and telling great brand stories come to life in the 'Real Beauty' campaign by Dove, the beauty care line that aims to go deeper than just soap.
Take a look at how John Deere educates customers instead of pitching to them in a publication they have been publishing since 1895.
Learn how Whole Foods leverages artificial intelligence (AI) for customer insights and a deeper understanding of product choice.
Kellogg Executive Education's use of them does not imply that it is affiliated with or endorsed by them.
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MOHANBIR SAWHNEY
Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications. His most recent book, The Sentient Enterprise: The Evolution of Business Decision Making, was published in October 2017 and was on The Wall Street Journal bestseller list. He has also written a book of poetry called Love, Longing and Loneliness in 2014.
Professor Sawhney’s research has been published in leading journals such as California Management Review, Harvard Business Review, Journal of Interactive Marketing, Management Science, Marketing Science, MIT Sloan Management Review, and Journal of the Academy of Marketing Science. He is a frequent contributor to publications such as Fortune, Forbes, and Financial Times.
Professor Sawhney’s speaking and consulting clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, DuPont, Entergy, Ericsson, Fidelity Investments, GE, General Mills, Goldman Sachs, Honeywell, Intuit, Jenner & Block, Jones Lang LaSalle, Johnson & Johnson, Kellogg Company, McDonald’s, Microsoft, Nissan Motor, Raytheon Missile Systems, Rockwell Automation, SAP, Sony, Teradata, and Textron Inc.
Professor Sawhney holds a Ph.D. in Marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Calcutta; and a Bachelor’s degree in Electrical Engineering from the Indian Institute of Technology, New Delhi.
Our Learning Facilitators are industry experts who bring their insights to the course experience through live office hour sessions and personalized support.
Veronica Ripson is an adtech educator with nine years of experience in performance marketing. Her previous media clients include Google, PayPal, Venmo, Barclays, and Albertsons Safeway. She also has experience developing and delivering training for clients such as P&G, Visa, Guardian, NBCUniversal, and Verizon.
Nathan David is the founder and lead consultant at his marketing and analytics consultancy, Meta Impact. He has over 10 years of experience in digital marketing and business analytics, during which he has driven results for a range of businesses from Fortune 500 companies, including Nationwide Insurance, to large health systems, such Cleveland Clinic.
Tarah brings over 19 years of industry experience across national and international markets, performing business development, marketing, advertising, event planning, community, and public relations responsibilities with organizations such as Total Safety Consulting, International Fire Protection Inc, Little Switzerland, and MLB Creative.
*This is a sample of our Program Leaders, that may change for upcoming cohorts.
Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants. Participants will be assessed across nine content areas to obtain the certificate of completion.
Download BrochureAfter successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.
Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more
Fixed repayment, interest-only repayment, and deferred payment options available. Click here to know more
*At the time of loan application, please select 'Student, Career training school' when prompted.
Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more
Monthly payments as low as US$1,166.
Choose to pay in two, three, or six monthly installments for higher flexibility Click here to learn more
Monthly payments as low as US$1,166.
Choose to pay in two, three, or six monthly installments for higher flexibility Click here to learn more
You can opt for any one of the financing options to cover up to the full cost of the program tuition. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor or by calling +315-538-6867.
Please note that loan applications should be submitted no later than four business days prior to the enrollment deadline due to processing time.
Registration for this program is done through Emeritus. You can contact us at kellogg@emeritus.org or schedule a call with an advisor.