Professional Certificate in Digital Marketing

• Gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer.

• Develop digital marketing skills, including SEO, SEM, social media, email marketing and display ads, through hands-on simulations.

• Optimize your growth marketing and customer acquisition strategies using conversion optimization, A/B tests, attribution and experimentation.

• Learn with industry experts and get real-world insights, industry guidance and more.

• Advance your professional development through career-building webinars and assignments.

• Enhance networking opportunities through dedicated live Virtual Networking Mixers.

The Professional Certificate in Digital Marketing is your gateway to developing a 360-degree marketing practice that leverages all the benefits of digital — the experimentation, the measurement and the return on investment (ROI). This program has wide applicability across industries and experience levels.

Professionals who will benefit most from developing these in-demand skills include:

• Senior professionals, founders and entrepreneurs seeking an end-to-end understanding of digital marketing best practices and strategies to bring to their own organizations and achieve omnichannel status

• Early- to mid-career marketing professionals seeking hands-on experience with the tools, techniques and platforms that will help to devise winning strategies for their organizations and also understand how AI and generative AI can enhance digital marketing impact to further their career in this in-demand field

• Professionals in adjacent fields such as public relations, corporate communications, sales, customer service, analytics or product development seeking to build on current skill sets in digital marketing and transition into this field

Explore how generative AI is transforming digital marketing. With AI mini-lessons woven into the curriculum, you'll gain exposure to cutting-edge AI applications—ranging from content generation and personalization to campaign optimization and marketing attribution. Learn how to analyze websites using AI-driven SEO tools, experiment with AI agents for marketing tasks, and reflect on real-world case studies that demonstrate AI's impact across the customer journey.

You will work on a capstone project throughout the program to apply your learnings to real-world marketing scenarios. As part of the project, you will create a digital marketing strategy for launching a new product or service and present your final plan to your peers. In this project, consider how AI, including generative AI applications, can be leveraged to solve marketing challenges in your final project. This in-depth project will help refine your digital marketing skills while you build a professional portfolio.

Participants who successfully complete the Professional Certificate in Digital Marketing program will accrue points toward becoming an esteemed Kellogg Executive Scholar, a unique credential that provides you the opportunity to customize your pathway to achieve your professional development goals.

Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.

Becoming an effective digital marketer requires a dynamic mix of domain knowledge and communication skills. This program will guide your career path in digital marketing by helping you craft your elevator pitch and sharpen your interview skills. These services are provided by Emeritus, our learning collaborator for this program. The support team includes program leaders and career coaches who will help you reach your learning goals and guide you through your job search. The primary goal is to help you develop the skills needed for a career in the digital marketing field. However, job placement is not guaranteed.

Career preparation elements of this program include:

• Crafting your elevator pitch

• Optimizing your LinkedIn profile

• Writing resumes and cover letters

• Navigating your job search

• Learning interview tips and preparation

• Negotiating salary

Career exercises focused on launching a career as a digital marketing professional include:

• Job search and interviewing for digital marketing positions

• Building your personal brand and promoting your skills

• Communicating digital marketing concepts through a capstone project

We offer several options to help you afford tuition for the Professional Certificate in Digital Marketing Program.

US residents (Defered payment option available)

Sallie Mae*

Fixed repayment, interest-only repayment and deferred payment options are available. Click here to learn more

*At the time of loan application, please select "Undergraduate students" when prompted.

Climb Credit

Immediate repayment, interest-only repayment and deferred payment options are available. Click here to know more

Indian Residents

EDUVANZ

You can opt for any one of the financing options to cover up to the full cost of the program tuition. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor.

Please note that loan applications should be submitted no later than four business days prior to the enrollment deadline due to processing time.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 658 3754 (US) / +44 114 697 4559 (UK) / +65 3138 6835 (SG).