Professional Certificate in Digital Marketing

Advance your digital marketing skills, earn industry-recognized certifications, drive long-term career growth

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Course Dates

STARTS ON

June 27, 2024

Course Duration

DURATION

6 months, online
10-15 hours/week

Course Fee

PROGRAM FEE

US$6,950 US$6,394 and get US$695 off with a referral

Course Information Flexible payment available
Course Fee

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program fee

US$6,950 US$6,394

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Invest in Your Digital Marketing Career

The Professional Certificate in Digital Marketing from Kellogg Executive Education brings you up to speed with modern marketing practices and enhances your effectiveness. The program offers you the opportunity to earn certifications for many popular marketing platforms, learn from premier faculty and expert guest speakers, analyze a wide range of case studies, and engage with career coaches.

You will have the opportunity to tap into modern technologies, including artificial intelligence (AI) in digital marketing. This will help you understand, reach, attract, convert, and engage customers. Ultimately, this program aims to optimize your marketing career.

Now is the ideal time to develop the skills that marketers need to drive the most impact for their organizations:

  • Content Marketing
  • Customer Experience and Engagement: Conversations, Campaigns, and Conversion
  • Product Management
  • AI in Marketing
  • Marketing Experimentation and Analytics
  • Marketing and Account Management
  • Social Media Marketing and Management
  • Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

80%

The percentage of brands using paid social media advertising in 2022

Source: HubSpot State of Marketing Trends, 2022

54%

of revenue is expected to come from digital channels by 2024—up from 42% in 2022.

Source: 2022 Salesforce State of Commerce Report

#1
Kellogg is ranked No. 1 among business schools for marketing education, according to the U.S. News & World Report, 2022.

High-Level Program Takeaways

  • Gain a holistic understanding of digital marketing, from strategy planning through execution, and apply the insights to your organization.
  • Develop digital marketing skills, including SEO, SEM, social media, email marketing, and display ads, through hands-on simulation.
  • Optimize your growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B tests, attribution, and experimentation.
  • Understand the role of marketing AI and marketing automation platforms in developing a cohesive digital marketing strategy to promote a product or service.
  • Receive personalized insights from industry experts, career webinars, assignments for professional growth, and enhanced networking via a dedicated Slack channel.

Who Is This Program For?

The Professional Certificate in Digital Marketing is your gateway to developing a 360-degree marketing practice that leverages all the benefits of digital—the experimentation, the measurement, and the return on investment (ROI). This program has wide applicability across industries and experience levels.

Professionals who will benefit most from developing these in-demand skills include:

  • Senior professionals, founders, and entrepreneurs seeking an end-to-end understanding of digital marketing best practices and strategies to bring to their own organization and achieve omnichannel status.
  • Early- to mid-career marketing professionals seeking hands-on experience with the tools, techniques, and platforms that will help to devise winning strategies for their organizations and further their career in this in-demand field.
  • Professionals in adjacent fields such as public relations, corporate communications, sales, customer service, analytics, or product development seeking to build on current skill sets in digital marketing and transitioning into this field.

Program Highlights

Certifications Included in the Program

Google Analytics for Beginners and Advanced Google Analytics Certifications

Google Ads Display and Google Ads Search Certifications

HubSpot Content Marketing and Social Media Certifications

SEMrush SEO Toolkit Certification

Program Content

Featuring 19 modules, this program will ensure your readiness for a career in digital marketing. Kellogg’s consistent ranking as the top business school for marketing education (according to the U.S. News & World Report, 2022) means that you will benefit from state-of-the-art thought leadership in marketing.

Module 1: Introduction to the Digital Marketing Landscape
In this module, you will learn about technological innovations in digital marketing, the impact of digital media on everyday life, its importance for advertisers, and key marketing career responsibilities.

Module 2: Digital Marketing Fundamentals
Learn to analyze a recent purchase using the marketing funnel, develop a customer acquisition funnel, create buyer personas, and identify the elements of a SMART goal.

Module 3: A Framework for Marketing in the Digital World
Learn to analyze customer engagement on social media, select engagement types for different product stages, calculate return on engagement, and understand the application of agile marketing across industries.

Module 4: Understanding Customers and Generating Insights
Study inductive and deductive learning for marketing challenges, leveraging technology to enhance customer experience, and using social listening tools to gain customer insights.

Module 5: Customer Segmentation and Behavioral Marketing
Understand market segmentation variables, how to identify optimal target segments, and the influence of qualitative personas and data on targeting and segmentation.

Module 6: Content Marketing
Learn to analyze marketing strategy effectiveness, identify pain points, develop social media ad strategies, and apply a content creation framework for effective digital marketing content.

Module 7: Search Engine Optimization
Analyze keyword data for SEO strategy, conduct page analysis using SEO tools for title tags, and interpret analytics reports to measure and identify opportunities for SEO strategies.

Module 8: Paid Search
Understand the role of search ads and their strategic use in marketing, creating ad campaigns for paid search, and evaluating the effectiveness of an organization's paid search marketing strategy.

Module 9: The Customer Journey and Content Strategy
Learn to create customer journey maps, use the Eliminate-Reduce-Raise-Create (ERRC) grid for differentiation, improve content hubs, and identify areas for successful customer experience innovation.

Module 10: Brand Storytelling in a Digital World
Learn to evaluate brand storytelling, its effectiveness in relation to brand value proposition and call to action, and how to assess transmedia storytelling's effectiveness in communicating a brand story.

Module 11: Email Marketing
Understand the best practices of email marketing design, international spam regulations, and important email marketing metrics for lead generation.

Module 12: Social Media Marketing (Organic)
Apply the Four Ps to a social media strategy, analyze and improve social media posts, and develop effective social media strategies for organizations.

Module 13: Social Media Marketing (Paid)
Learn how you can justify the use of paid social vs. paid search advertising, examine behavioral data for targeting, develop a Facebook Ads strategy, and analyze key performance indicators for measuring social media advertising campaign success.

Module 14: Other Digital Channels
Identify and select digital channels, social platforms, and influencers for reaching target personas, pitch a referral program, and justify your selections.

Module 15: Designing and Executing Digital Marketing
Learn about the components of a successful digital marketing campaign and how to evaluate marketing automation software for coordinating, managing, and measuring campaigns.

Module 16: Conversion Rate Optimization
Gauge the factors that positively affect conversion rates, improve those rates using page speed tests, and experiment with data visualization tools for optimization opportunities.

Module 17: Marketing Attribution, Testing, and Experimentation
Learn to evaluate campaign results, identify improvement opportunities, and draft a plan for measuring the success of your digital marketing campaigns.

Module 18: Marketing Automation and AI in Marketing
Learn about digital marketing automation in modern marketing, including its optimization, underlying workflows, and end-to-end applications for scaling analytics.

Module 19: Capstone Project
Build upon knowledge gained through the earlier exercises, and apply it to a final capstone project that pulls together the wide range of topics the program covers.

To know more about the modules, please download the brochure.

Capstone Project

You will work on a capstone project throughout the program to apply your learnings to real-world marketing scenarios. As part of the project, you will create a digital marketing strategy for launching a new product or service and present your final plan to your peers. This in-depth project will help refine your digital marketing skills while you build a professional portfolio.

Case Studies

JetBlue

How did JetBlue use different techniques to create its buyer personas, and how did this information help it create campaigns that truly resonated with customers.

The Honest Company

How did The Honest Company use campaign drafts and experiments in Google Ads to test its online campaigns for customer insights and optimize bidding, landing page design, and ad text.

Image of Google Brand Logo

Google

How did the structure of brand storytelling unfold in Google India's 'Reunion' commercial, a spot that garnered over 16 million views to date.

P&G

How did P&G tackle the top three pain points in dentistry by developing a website that provides continuing education, the latest dental research, and practice management tools rather than relying on in-person sales visits.

Dollar Shave Club

How did Dollar Shave Club implement successful digital marketing strategies to personalize a generic product like razor blades and make its subscription model popular?

Image of Dove Brand Logo

Dove

How did Dove, the beauty care line, focus on customer segmentation and impactful brand storytelling in its ‘Real Beauty’ campaign with an aim to go deeper than just soap.

Kellogg Executive Education's use of companies does not imply that it is affiliated with or endorsed by companies.

Participant Testimonials

"While the program was intense, it was only 6 months long and asynchronous, so I could complete the assignments on my own timeline. I don't think I could have done the program if it had been longer or synchronous. I appreciate that the program was affordable and flexible."

— Beth Hernandez, Studio Owner/Instructor at B Pilates

"It is a very comprehensive look at digital marketing in all aspects, and not just digital marketing, but "modern marketing" in a digital world... It helped connect a lot of dots that I didn't have in mind, and help better understand specific areas."

— Pedro Valenzuela, Business Leader, Edasi

Andrea Lenterna

"The breadth of the content was what attracted me, and it is what's really valuable about the program. Through this course I gained a huge amount of knowledge about digital marketing and investigating the various aspects of it (SEO, SEM, influencers, email marketing, and so on), and it gave me a full picture of the subject."

— Andrea Lenterna, director, Maxi Editor (S.R.L)

Andrew Woller

"This is a 6-month all-intensive digital marketing certification course where you will develop a skill set in SEO, PPC, Social Media, Content marketing, CRM, and more. This program was also helpful in networking with marketing professionals, finding job opportunities, and learning about the digital space."

— Andrew Woller, Ad Operations Manager, XLMedia PLC

Alfredo Morales

"I've taken other Digital Marketing courses (both online and on-site) and this was easily the best in my experience. The course encompassed all major digital marketing subjects, from social, email, influencer, SEO/SEM to more complex topics such as AI applied to digital marketing. The course was worth every penny. I liked it so much that I'm currently taking the other Professional Certificate course available (Product Management.) I'm applying many of the things I learned to my current job, something I cannot say of other courses I've taken."

— Alfredo Morales, COE Supervisor, Raytheon Professional Services

Pilar Maturana

"The best part about this program were the instructors and the group of friends and connections I made throughout this program. I was able to land a fantastic job while doing this program. Thank you!"

— Pilar Maturana, Digital Marketing Producer, Crescendo Collective

Patricia Motta

"The professors were amazing, the material was very rich. I put everything I learned into practice at work the very next day and have become more valued by the company I work for as the results are visible. Having the orientation from the best marketing professionals in the market, as well as networking with 150 other professionals in my class, was the added value that exceeded my expectations. It was a lot of dedication and hard work, which only made me value the experience even more. I highly recommend it."

— Patricia Motta, Marketing Manager, Osborne International Inc

Simon Dain

"Whether you are a seasoned marketing professional, a young professional trying to pivot towards digital marketing or an entrepreneur who wants to be able to understand and leverage digital marketing in leading your teams/business; this course is really valuable because there is real substance to the program—the case studies, the exercises, and the group dynamic. Being from an investment background it has been my experience, that growth and positive ROI are not linear or uncertain events but are delivered through identifying the right opportunities and a succession of successive inflexion points. This course is undeniably one of those opportunities and will be a defining point in your professional growth."

— Simon Dain, Founder, Candriam Investors Group

Career Preparation and Guidance

Becoming an effective digital marketer requires a dynamic mix of domain knowledge and communication skills. This program will guide your career path in digital marketing by helping you craft your elevator pitch and sharpen your interview skills. These services are provided by Emeritus, our learning collaborator for this program. The support team includes Program Leaders and Career Coaches, who will help you reach your learning goals and guide you through your job search. The primary goal is to help you develop the skills needed for a career in the digital marketing field. However, job placement is not guaranteed.

Career preparation elements of this program include:

  • Crafting your elevator pitch
  • Optimizing your LinkedIn profile
  • Writing resumes and cover letters
  • Navigating your job search
  • Learning interview tips and preparation
  • Negotiating salary

Career exercises focused on launching a career as a digital marketing professional include:

  • Job search and interviewing for digital marketing positions
  • Building your personal brand and promoting your skills
  • Communicating digital marketing concepts through a capstone project

Program Faculty

Profile picture of course faculty MOHANBIR SAWHNEY

MOHANBIR SAWHNEY

Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications. His most recent book, The Sentient Enterprise: The Evolution of Business Decision Making, was published in October 2017 and was on The Wall Street Journal bestseller list. He has also written a book of poetry called Love, Longing and Loneliness in 2014... More info

Instructors

Faculty Member Krista Neher

Krista Neher

Professor, consultant, and speaker specializing in digital marketing

Krista Neher is a six-time best-selling author, an international speaker, an award-winning entrepreneur, a global thought leader, and the CEO of Boot Camp Digital. Krista has written six books on digital marketing, including a textbook and a “Dummies” book. With over 15 years of digital marketing experience, Krista is a digital marketing pioneer—executing digital strategies before “digital marketing” was even a recognized term. She has worked with organizations such as Facebook, Nike, Procter & Gamble, GE, Macy’s, Google, and the United States Senate and has been featured as an expert in The New York Times, on CNN, in The Wall Street Journal, on NBC, on CBS, in Entrepreneur, and in the Associated Press. Krista is passionate about digital marketing and created one of the first accredited digital marketing certification programs in the world.

Profile picture of course faculty MATT CARDONI

Matt Cardoni

Digital marketing educator and specialist, owner of Green Lightning Marketing

Matt Cardoni teaches and consults in digital marketing. He focuses on SEM, SEO, social media marketing, conversion rate optimization, content marketing, and web analytics. He has worked with enterprise clients in e-commerce, healthcare, and finance, on both the agency and client sides, for 20 years in corporate roles and has run his own company for seven years. Matt specializes in helping nonprofit and mission-driven organizations, creating and implementing online marketing strategies, leading and collaborating with cross-channel teams, delivering measurable results, and developing meaningful client relationships.

Profile picture of course faculty KIM RUST

KIM RUST

Founder & Principal, Rustcraft Digital

Kim Rust is a mobile strategy consultant and professor with expertise in growing businesses with mobile apps. With equal parts software product and marketing experience, Kim delivers in-store, online, and mobile customer experiences that drive revenue and enhance loyalty across the industries of retail, media, real estate, social networking, and financial services. She is adept at roles requiring the coordination of multiple teams with retail experience ranging from stores buying for a nationwide retailer to the launch of over 30 mobile technology products for retailers and brands and is highly regarded for the following skills: mobile implementations, digital and mobile education, product strategy, digital marketing strategy, and analytics.

Profile picture of course faculty DAN WEINGROD

DAN WEINGROD

Senior Director Customer Experience Strategy, Travelers

Dan Weingrod is a digital change agent, design sprint facilitator, and educator with a drive to help organizations and teams learn and become organized. He has facilitated multiple design sprints, both in-person and remotely, that have helped teams to identify problems, creatively define solutions, and build a culture of continuous learning using Agile, LeanUX, and design thinking. He has led web departments, developed digital and social strategies for numerous brands, and helped educate marketing and entrepreneurship students from around the world about succeeding in today's rapidly changing digital environment.

Program Leaders

Our Program Leaders are industry experts who bring their insights to the course experience through live office hour sessions and personalized support.

Veronica Ripson

Veronica Ripson is an edtech educator with 9 years of experience in performance marketing specializing in programmatic media, social, and data strategy. Her previous media clients include Google, Paypal, Venmo, Barclays, and Albertsons Safeway. In addition to her agency background, she has been developing and delivering training for seven years with clients like P&G, Visa, Guardian, NBCUniversal, and Verizon. Veronica is currently the education lead at Premium Unicorn, an adtech education firm, Chair of the General Assembly Digital Marketing Product Advisory Board, and AdTech Lead for the ITEGA consulting group.

Brian Honigman

Brian Honigman is a marketing consultant helping non-profits, media brands, and tech companies succeed with digital marketing, content marketing, and social media through consulting, training, and coaching. Brian is an adjunct professor at New York University's School of Professional Studies, a visiting professor at Francisco Marroquín University, and an instructor at LinkedIn Learning. He's written extensively for the Wall Street Journal, Forbes, the Next Web, and others about success with marketing. Named a "digital marketing expert" by Entrepreneur and a "top social media pro" by Social Media Examiner, Brian delivers continuing education for marketers and leaders at the United Nations, People Magazine, Thomson Reuters, the Weather Company, Asana, Zillow, and Sprout Social.

Kristen Ferrer

Kristen Ferrer leads the strategy, development, and execution of digital marketing plans and emerging media initiatives for clients, while also scaling the internal operations of the digital team, through mentoring and development, process improvements, and product innovation. Kristen brings a breadth of experience to the classroom, including in-platform executions on paid and owned media channels, and digital operations. She started her career as a Marketing Analyst, leading to a love of data and the stories it tells. She has created award winning work for several non-profits, associations, higher education intuitions, and marketing agencies throughout her twenty-year career. In recent years, Kristen has focused on organizational change management, digital transformation, and scaling digital operations. Kristen holds a Master's degree in International Commerce and Policy from George Mason University and a BSBA with a Marketing concentration from East Carolina University.

*This is a sample of our Program Leaders, which may change for upcoming cohorts.

Certificate

Certificate

Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants. Participants will be assessed across nine content areas to obtain the certificate of completion.

Download Brochure

After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.

Past Participants Reviews

4.5

1 Star
Elizabeth Rodas
Marketing and Communications Manager, Compra Ventas del Norte
November 2021
The quality of the content and feedback from the program leader were top-notch. I think it would be a good idea that within the modules progress with the capstone project is assigned as a task and that the module can be related to the project and have sessions with the program leader if necessary.
Renee Duffy
Hillrom
August 2021
I really liked the SEO portion and would have loved more there. The amount of work is not realistic for a working professional. The inconsistency of how things were submitted was annoying. Focus on less topics and dive deeper. I personally am not interested in Agile marketing.
Katherine Rose
Marketing Manager, QED Hospitality
August 2021
I feel like I have a solid understanding of the various parts of digital marketing and am more equipped to find a job. To truly get the most our of this course, I think students need to devote much more time to it than what is stated in the suggested times. I fell very far behind in the course due to my current job. I think a larger emphasis on the balance it will take is important. Thank you to Holly Bees and Mana Ionescu for helping me devise a plan to complete this course!
Mark Wilson
Marketing Leader, Fire & Ice Heating and Air Conditioning
August 2021
It's a nice overview of digital marketing, to bring someone up to speed on best practices quickly. Having completed more thorough courses in marketing, this was more review for me than new information, so I suspect I'm not the candidate type who will get the most from it. I'd have loved to see more personalization to our current companies/jobs. Lots of multi-national case studies, many of which weren't relevant. I got the most out of the Capstone, which I'll actually be using in my job, and would love to see more geared toward that rather than simply reminders to be working on it. If all someone gets out of it is a great, comprehensive campaign plan for their business, they'll have absorbed a lot and will have something useful.

Financing Options

We offer several options to help you afford tuition for the Professional Certificate in Digital Marketing Program.

Available opportunities to lower tuition fees include:
Referrals – You and a colleague can each receive $695 off your tuition when you enroll together. Refer now
Group enrollments – A discount of up to 20% is available for group enrollments. For more information, email group-enrollments@emeritus.org

U.S. Residents (Deferred Payment Option Available)

Sallie Mae*

Fixed repayment, interest-only repayment, and deferred payment options available. Click here to learn more
*At the time of loan application, please select ‘Undergraduate students’ when prompted.

Climb Credit

Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more

Indian Residents

EDUVANZ

Flexible Payment Options

Monthly payments as low as US$1,494. Choose to pay in two, three, or six monthly installments for higher flexibility. Click here to learn more

You can opt for any one of the financing options to cover up to the full cost of the program tuition. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor.

Please note that loan applications should be submitted no later than four business days prior to the enrollment deadline due to processing time.

    What is Sallie Mae?

    Sallie Mae is one of the largest private student loan lenders in the industry.

    What is the process to apply for a loan?

    Once you’ve applied for your program, you can then apply for a loan with Sallie Mae. When approved, you’ll choose your interest rate and your repayment option and sign the loan documents. The lender will send the tuition directly to your school.

    How long will it take until I get a decision?

    You can receive a credit result is as few as 15 minutes.

    Do I need a cosigner?

    If you don’t have a credit history, you will need a cosigner for your loan. A cosigner can be a parent, relative, or any other creditworthy individual. Their good credit history may help you get a loan.

    If my application is accepted, am I committed to using the financing?

    After your loan is approved, you are required to sign the loan terms. Your loan is not confirmed without this signature. You have the right to cancel your private student loan as described in the Final Loan Disclosure before funds are disbursed to your school.

    What are the terms of the loan?

    You can choose between fixed and variable interest for your loan. You can also choose one of three repayment options: Deferred Repayment, Fixed Repayment, and Interest Repayment.

    When does loan payback begin?

    You can make your first payment about one month after your program starts (fixed repayment or interest repayment) or six months after your program ends (deferred repayment).

    How long will I be making payments?

    Most loans have a 10-year standard repayment. When you apply for the loan, you will be given more information on the repayment plan.

    How do I find out how much my monthly payment is?

    You can find your monthly payment on the Monthly Payment Calculator here.

    Are there any circumstances that would allow me to put my loan payments on hold?

    Delinquency occurs when you fail to pay all or part of your monthly student loan payment. You could be eligible for a student loan deferment, which would allow you to temporarily reduce or postpone payments on your student loans in special circumstances.

    Can I pay off my loan early?

    There is no penalty for paying your loan off early or paying extra throughout the life of your loan. You have the flexibility to make early payments of fully pay off your loan without prepayment fees.

    What is Climb Credit?

    Climb Credit is a new kind of student lender.

    Climb believes education is an investment and should be treated that way — we partner with schools offering career-focused education, and then provide accessible and affordable loans to attend these schools.

    What is the process to apply for a loan?

    Simply type your school's name into the search bar after clicking "Apply now" to find a link to the application page. From there, you'll be able to complete our short online application.

    You may also have received a link to apply for a Climb loan from your school’s admissions team, or you can find the link on your school’s website or Climb's website. Apply using your laptop, tablet, or phone.

    You'll want to make sure you fill out an application for the specific school and program you'll be attending. We link our loans to each course, so your school will know you've been approved for a loan with us and that we'll be sending your tuition to them.

    How long will it take until I get a decision?

    On average, 4:01 minutes — and just applying will not impact your credit score. We know that your time is valuable, so we’ve kept our application as short as possible.

    Do I need a cosigner?

    No. Climb only fund loans for students who are attending the program. The program attendee should always be the primary borrower on the application.

    During your application, you will have the option to add a co-borrower. If you have a co-borrower with a better credit score that you, adding them to your loan application can potentially help you get approved and/or receive a lower interest rate offer.

    If my application is accepted, am I committed to using the financing?

    No. Applying for Climb financing is free and comes and carries no commitment until you accept and finalize the loan. The initial application will not affect your credit score, and you are free to decline your loan offer if you change your mind about financing.

    What are the terms of the loan?

    To view the equation used to calculate your interest and monthly payments, check out this article HERE!

    When does loan payback begin?

    Depending on your program, we may offer loans with either an initial interest-only period while in class and for a few months after, a full deferral period while in class and for a few months after, or immediate full repayment.

    For loans with an interest-only period or immediate full repayment, your first payment is due one month after your loan is funded.

    How long will I be making payments?

    Climb's standard loan tenor is 36 months, but you can pay any time before that, as there is no pre-payment penalty. You can repay your 3-year loan in 3 years or in 1 day.

    Climb's goal is to make sure that your monthly payments stay low and affordable, which is why we give you the option to choose your term length when you apply.

    Master’s students can choose between a 2-year or a 3-year repayment term.

    Doctoral students can choose between a 4-year or a 5-year repayment term.

    How do I find out how much my monthly payment is?

    This amount is mentioned in your loan agreement.

    Are there any circumstances that would allow me to put my loan payments on hold?

    In order not to fall behind on your Climb loan payments, you can request a deferral of payments on your loan. A deferment will allow you to temporarily reduce your monthly loan payment amount.

    Can I pay off my loan early?

    Absolutely! You can pre-pay your loan, in whole or in part, at any time with no penalties.

FAQs

  • How do I know whether this program is right for me?

    After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow up with you very shortly.


    Are there any prerequisites for this program?

    Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page and in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.


    What are the requirements to earn a certificate?

    This is a graded program. You must complete a combination of individual assignments, quizzes, and a final project. Each component carries a certain number of points, and a cumulative score of 75 percent is required to pass and obtain your professional certificate.


    Will I be guaranteed a job upon completion of the program?

    The primary objective of this program is to give you the skills you need to be prepared for a job in this field. While eligible participants will receive career coaching and support and may receive introductions to our hiring partners, job placement is not guaranteed.

  • How much time will I be expected to devote to this program?

    Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the “Duration” section and in the program brochure, which you can obtain by submitting the short form at the top of this web page.


    How will I spend my time in this program?

    You will divide your learning time between viewing recorded coding demos, and video lectures, contributing to class discussions, completing assignments, projects, and knowledge checks, and attending optional live sessions with industry experts and program leaders.


    How is the program administered? Can the program be accessed any time?

    The program is accessed through the custom learning portal. This portal will give you access to all program-related content such as video lectures, assignments, and discussions. Live office hours will be conducted using a webinar tool.

    The video lectures and assignments are accessible weekly throughout the program. In the event you miss a live session, a recording will be made available.


    Do I need to attend live sessions every week?

    Faculty video lectures are recorded, allowing you to watch these on your own schedule. However, participation in optional live sessions and discussion boards is highly encouraged. Live sessions will give you the opportunity to draw on the coding experience of our industry-experienced program leaders to answer your questions and help reach your learning goals. The discussion boards are also an integral part of the learning experience, giving you and your peers the opportunity to learn together and receive guidance from the moderators.


    Can I download the program videos?

    You can download video transcripts, assignment templates, readings, etc. However, the video lectures are only available for streaming and require an internet connection.


    How do I interact with other program participants?

    You can communicate with other participants through our learning platform. You will be able to form groups based on your interests and location. A direct messaging feature is also available through the platform.


    What is it like to learn online with the learning collaborator, Emeritus?

    More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

    All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.

    A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

  • What are the requirements to earn the certificate?

    Each program includes an estimated learner effort per week, so you can gauge what is required before you enroll. This is referenced at the top of the program landing page under the “Duration” section and in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

    This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification of any specific program requirements.


    What type of certificate will I receive?

    Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, résumé, and/or display it on your LinkedIn profile.

    The digital certificate will be sent approximately two weeks after the program, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.


    Do I receive alumni status after completing this program?

    No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.


    How long will I have access to the learning materials?

    You will have access to the learning platform and all program materials (videos excluded) for one full year following the program end date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment is needed or the technical requirements for this program?

    To successfully complete this course/program(me) online, you must have access to a device meeting the minimum requirements, found here. In addition, Microsoft Office or similar product and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts in all programs. Technical programs might have additional tech requirements. Please check the learning platform on the first day of class.


    Do I need to be online to access the program content?

    Yes, the learning platform is accessed via the internet and video content is not available for download. You can download files of video transcripts, assignment templates, readings, etc. Video lectures must be streamed via the internet and webinars and small group sessions will require an internet connection.

  • What is the program fee for the program, and what forms of payment do you accept?


    • The program fee is shown at the top of this page and payment must be made in US dollars only.
    • Flexible payment options, group enrollment benefits, and referral bonus are available.
    • Tuition assistance may be available for participants who qualify. Please contact your program advisor to discuss.

    What if I don’t have a credit card? Is there another mode of payment accepted?

    Yes, you can do the bank remittance in USD via wire transfer. Please contact your program advisor for more details.


    Is there an option to make flexible payments for this program?

    Yes flexible payment options are available for this program. We partner with loan providers to offer you flexible and transparent loan options. More information about loan financing is available here. Installment payments are also available—; you can find the options here.


    Does the program fee include taxes? Are there any additional fees?

    Yes, the program fee is inclusive of any taxes with the exception of GST for Singapore residents.


    Who will be collecting the payment for the program?

    Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.


    Are there any restrictions on the types of funding that can be used to pay for the program?

    Program fees for Emeritus programs with Kellogg Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.

  • What is the program refund and deferral policy?

    For the program refund and deferral policy, please click the link here.

Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 658 3754 (US) / +44 114 697 4559 (UK) / +65 3138 6835 (SG)

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