Professional Certificate in Digital Marketing

Advance your digital marketing skills, earn industry-recognized certifications, drive long-term career growth
Country/Region
Inquiring For
Total Work Experience

Explore program financing options for seamless enrollment.

Learn More

Program Video

Watch this short overview video by Professor Mohanbir Sawhney - a globally recognized scholar, educator, and author, and understand how this immersive 26-week online program provides a comprehensive overview of digital marketing, in-demand tools, and an up-to-date skill set to stay ahead of your peers with the Kellogg advantage.

Decorative image of Program Video

    #1

    Kellogg is ranked No. 1 among business schools for marketing education, according to the U.S. News & World Report, 2022.

    High-Level Program Takeaways

    • Gain a holistic understanding of digital marketing, from strategy planning through execution, and apply the insights to your organization.

    • Develop digital marketing skills, including SEO, SEM, social media, email marketing, and display ads, through hands-on simulation.

    • Optimize your growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B tests, attribution, and experimentation.

    • Understand the role of marketing AI and marketing automation platforms in developing a cohesive digital marketing strategy to promote a product or service.

    • Receive personalized insights from industry experts, career webinars, assignments for professional growth, and enhanced networking via a dedicated Slack channel.

    Who Is This Program For?

    The Professional Certificate in Digital Marketing is your gateway to developing a 360-degree marketing practice that leverages all the benefits of digital—the experimentation, the measurement, and the return on investment (ROI). This program has wide applicability across industries and experience levels.

    Professionals who will benefit most from developing these in-demand skills include:

    • Senior professionals, founders, and entrepreneurs seeking an end-to-end understanding of digital marketing best practices and strategies to bring to their own organization and achieve omnichannel status.

    • Early- to mid-career marketing professionals seeking hands-on experience with the tools, techniques, and platforms that will help to devise winning strategies for their organizations and further their career in this in-demand field.

    • Professionals in adjacent fields such as public relations, corporate communications, sales, customer service, analytics, or product development seeking to build on current skill sets in digital marketing and transitioning into this field.

    Program Highlights

    Live Webinars
    Capstone Project
    World Class faculty
    Case Study
    Digital Marketing
    Networking

    Certifications Included in the Program

    Google Analytics

    Google Analytics for Beginners and Advanced Google Analytics Certifications

    Certifications

    Google Ads Display and Google Ads Search Certifications

    Certifications

    HubSpot Content Marketing and Social Media Certifications

    SEMrush

    SEMrush SEO Toolkit Certification

    Program Modules

    Featuring 19 modules, this program will ensure your readiness for a career in digital marketing. Kellogg’s consistent ranking as the top business school for marketing education (according to the U.S. News & World Report, 2022) means that you will benefit from state-of-the-art thought leadership in marketing.

    To know more about the modules, please download the brochure.

    Capstone Project

    You will work on a capstone project throughout the program to apply your learnings to real-world marketing scenarios. As part of the project, you will create a digital marketing strategy for launching a new product or service and present your final plan to your peers. This in-depth project will help refine your digital marketing skills while you build a professional portfolio.

    Pathway to Becoming an Executive Scholar

    Participants who successfully complete the Professional Certificate in Digital Marketing program will accrue points towards becoming an esteemed Kellogg Executive Scholar; a unique credential that provides you the opportunity to customize your pathway to achieve your professional development goals.

    Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.

    Case Studies

    JetBlue
    JetBlue

    How did JetBlue use different techniques to create its buyer personas, and how did this information help it create campaigns that truly resonated with customers.

    The Honest Company
    The Honest Company

    How did The Honest Company use campaign drafts and experiments in Google Ads to test its online campaigns for customer insights and optimize bidding, landing page design, and ad text.

    Google
    Google

    How did the structure of brand storytelling unfold in Google India's 'Reunion' commercial, a spot that garnered over 16 million views to date.

    P&G
    P&G

    How did P&G tackle the top three pain points in dentistry by developing a website that provides continuing education, the latest dental research, and practice management tools rather than relying on in-person sales visits.

    Dollar Shave Club
    Dollar Shave Club

    How did Dollar Shave Club implement successful digital marketing strategies to personalize a generic product like razor blades and make its subscription model popular?

    Dove
    Dove

    How did Dove, the beauty care line, focus on customer segmentation and impactful brand storytelling in its ‘Real Beauty’ campaign with an aim to go deeper than just soap.

    Kellogg Executive Education's use of companies does not imply that it is affiliated with or endorsed by companies.

    Participant Testimonials

    While the program was intense, it was only 6 months long and asynchronous, so I could complete the assignments on my own timeline. I don't think I could have done the program if it had been longer or ...
    Beth Hernandez
    Beth Hernandez
    Studio Owner/Instructor at B Pilates
    It is a very comprehensive look at digital marketing in all aspects, and not just digital marketing, but "modern marketing" in a digital world... It helped connect a lot of dots that I didn't have in ...
    Pedro Valenzuela
    Pedro Valenzuela
    Business Leader, Edasi
    The breadth of the content was what attracted me, and it is what's really valuable about the program. Through this course I gained a huge amount of knowledge about digital marketing and investigating ...
    Andrea Lenterna
    Andrea Lenterna
    Director, Maxi Editor (S.R.L)
    This is a 6-month all-intensive digital marketing certification course where you will develop a skill set in SEO, PPC, Social Media, Content marketing, CRM, and more. This program was also helpful in ...
    Andrew Woller
    Andrew Woller
    Ad Operations Manager, XLMedia PLC
    I've taken other Digital Marketing courses (both online and on-site) and this was easily the best in my experience. The course encompassed all major digital marketing subjects, from social, email, inf...
    Alfredo Morales
    Alfredo Morales
    COE Supervisor, Raytheon Professional Services
    The best part about this program were the instructors and the group of friends and connections I made throughout this program. I was able to land a fantastic job while doing this program. Thank you!
    Pilar Maturana
    Pilar Maturana
    Digital Marketing Producer, Crescendo Collective
    The professors were amazing, the material was very rich. I put everything I learned into practice at work the very next day and have become more valued by the company I work for as the results are vis...
    Patricia Motta
    Patricia Motta
    Marketing Manager, Osborne International Inc
    Whether you are a seasoned marketing professional, a young professional trying to pivot towards digital marketing or an entrepreneur who wants to be able to understand and leverage digital marketing i...
    Simon Dain
    Simon Dain
    Founder, Candriam Investors Group

    Career Preparation and Guidance

    Becoming an effective digital marketer requires a dynamic mix of domain knowledge and communication skills. This program will guide your career path in digital marketing by helping you craft your elevator pitch and sharpen your interview skills. These services are provided by Emeritus, our learning collaborator for this program. The support team includes Program Leaders and Career Coaches, who will help you reach your learning goals and guide you through your job search. The primary goal is to help you develop the skills needed for a career in the digital marketing field. However, job placement is not guaranteed.

    Career preparation elements of this program include:

    • Crafting your elevator pitch

    • Optimizing your LinkedIn profile

    • Writing resumes and cover letters

    • Navigating your job search

    • Learning interview tips and preparation

    • Negotiating salary

    Career exercises focused on launching a career as a digital marketing professional include:

    • Job search and interviewing for digital marketing positions

    • Building your personal brand and promoting your skills

    • Communicating digital marketing concepts through a capstone project

    Program Faculty

    MOHANBIR
    MOHANBIR SAWHNEY

    Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

    Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven m...

    Instructors

    KRISTA NEHER
    KRISTA NEHER

    Professor, consultant, and speaker specializing in digital marketing

    Krista Neher is a six-time best-selling author, an international speaker, an award-winning entrepreneur, a global thought leader, and the CEO of Boot Camp Digital. Krista has ...

    MATT CARDONI
    MATT CARDONI

    Digital marketing educator and specialist, owner of Green Lightning Marketing

    Matt Cardoni teaches and consults in digital marketing. He focuses on SEM, SEO, social media marketing, conversion rate optimization, content marketing, and web analytics. He ...

    KIM RUST
    KIM RUST

    Founder & Principal, Rustcraft Digital

    Kim Rust is a mobile strategy consultant and professor with expertise in growing businesses with mobile apps. With equal parts software product and marketing experience, Kim d...

    DAN WEINGROD
    DAN WEINGROD

    Senior Director Customer Experience Strategy, Travelers

    Dan Weingrod is a digital change agent, design sprint facilitator, and educator with a drive to help organizations and teams learn and become organized. He has facilitated mul...

    Program Leaders

    Our Program Leaders are industry experts who bring their insights to the course experience through live office hour sessions and personalized support.

    Veronica Ripson

    Veronica Ripson is an edtech educator with 9 years of experience in performance marketing specializing in programmatic media, social, and data strategy. Her previous media clients include Google, Paypal, Venmo, Barclays, and Albertsons Safeway. In addition to her agency background, she has been developing and delivering training for seven years with clients like P&G, Visa, Guardian, NBCUniversal, and Verizon. Veronica is currently the education lead at Premium Unicorn, an adtech education firm, Chair of the General Assembly Digital Marketing Product Advisory Board, and AdTech Lead for the ITEGA consulting group.

    Brian Honigman

    Brian Honigman is a marketing consultant helping non-profits, media brands, and tech companies succeed with digital marketing, content marketing, and social media through consulting, training, and coaching. Brian is an adjunct professor at New York University's School of Professional Studies, a visiting professor at Francisco Marroquín University, and an instructor at LinkedIn Learning. He's written extensively for the Wall Street Journal, Forbes, the Next Web, and others about success with marketing. Named a "digital marketing expert" by Entrepreneur and a "top social media pro" by Social Media Examiner, Brian delivers continuing education for marketers and leaders at the United Nations, People Magazine, Thomson Reuters, the Weather Company, Asana, Zillow, and Sprout Social.

    Kristen Ferrer

    Kristen Ferrer leads the strategy, development, and execution of digital marketing plans and emerging media initiatives for clients, while also scaling the internal operations of the digital team, through mentoring and development, process improvements, and product innovation. Kristen brings a breadth of experience to the classroom, including in-platform executions on paid and owned media channels, and digital operations. She started her career as a Marketing Analyst, leading to a love of data and the stories it tells. She has created award winning work for several non-profits, associations, higher education intuitions, and marketing agencies throughout her twenty-year career. In recent years, Kristen has focused on organizational change management, digital transformation, and scaling digital operations. Kristen holds a Master's degree in International Commerce and Policy from George Mason University and a BSBA with a Marketing concentration from East Carolina University.

    *This is a sample of our Program Leaders, which may change for upcoming cohorts.

    Certificate

    Certificate

    Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants. Participants will be assessed across nine content areas to obtain the certificate of completion.

    After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

    Note: This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.

    Loan Partners

    We offer several options to help you afford tuition for the Professional Certificate in Digital Marketing Program.

    U.S. Residents (Deferred Payment Option Available)

    Sallie Mae*

    Fixed repayment, interest-only repayment, and deferred payment options available. Click here to learn more

    *At the time of loan application, please select ‘Undergraduate students’ when prompted.

    Climb Credit

    Immediate repayment, interest-only repayment, and deferred payment options available. Click here to know more

    Indian Residents

    EDUVANZ

    You can opt for any one of the financing options to cover up to the full cost of the program tuition. If you are considering financing your program through one of our partners, the enrollment process can only be completed with the assistance of your program advisor.

    Please note that loan applications should be submitted no later than four business days prior to the enrollment deadline due to processing time.

    FAQs

    Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 658 3754 (US) / +44 114 697 4559 (UK) / +65 3138 6835 (SG)

    Early registrations are encouraged. Seats fill up quickly!

    Flexible payment options available.

    Last Day To Enroll