Strategic Marketing Leadership Program
- Learn from the #1 school for marketing in the US
- Live masterclasses with Program Leader (Use of Gen AI in marketing campaigns, market planning and sales forecasting technique)
- Business case studies across various industries and top brands
- Master and get certification of Industry-relevant tools
Unlock Your Potential
Round Application Deadline
Upcoming round deadline:Invalid liquid data| Application Fee: Invalid liquid data
Note: App fee is non-refundable
Program Overview
The Strategic Marketing Leadership Program focuses on mastering critical team leadership and influencing skills as you learn to craft marketing strategies, embrace customer intimacy, and effectively connect with customers using the latest tools and techniques. Leaning into the long view of your career, you will learn to identify the factors leading to success – from customer centricity to mobilizing others.
This 30-week online program for mid-career marketing professionals delivers the best from Kellogg's comprehensive curriculum. Elevate your career by building on the competencies and strategic vision that personify you as a marketer.
Kellogg’s MBA program has consistently been ranked #1 in Marketing by U.S. News & World Report. Learn from some of the same marketing faculty who teach in the MBA program, as well as accomplished industry leaders.
Program Experience
250+ Pre-recorded Videos for Self-paced Learning from Top Kellogg Faculty
Real-World Applications and Activities
Peer-to-Peer Learning
Case Studies
Office Hours with Program Leaders
50+ Discussions
15+ Asssignments
Live Masterclasses on Use of Gen AI in Marketing Campaigns, Market Planning and Sales Forecasting Technique.
Note:
This is a self-paced online program. Thus, faculty will not be a part of weekly live sessions or any other live interaction in this program. We have a curated panel of eminent industry practitioners who will be conducting the weekly live doubt-clearing sessions.
The program highlights presented above are approximate, and subject to change depending on the availability and expertise of the teaching faculty, as well as the program's desired outcomes.
*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team.
The final number of quizzes, assignments and discussions will be confirmed closer to the program start.
Who is This Program For?
This program is ideal for:
Senior leaders in marketing, advertising, communication, general management, strategy and planning looking to understand the tenets of marketing leadership and overall marketing strategy of an organization.
Mid-senior managers in marketing and related functions looking for career acceleration to leadership positions in marketing.
High-level Program Takeaways
In this program, you will gain an end-to-end perspective on the modern marketing operating model, from crafting strategic content to leveraging data analytics and connecting with customers. You will also master leadership skills to advance your career.
Explore critical leadership skills to more effectively develop your team, build your influence, and shape your career.
Harness the power of your brands to offer a distinct customer advantage.
Implement agile marketing process and tools for your organization.
Use tools of automation and AI to market more efficiently.
Establish product leadership in your market segment.
Improve your strategic decision-making and problem-solving skills.
Develop winning customer experiences across your product portfolio.
Identify and target the right customers and maximize value through differentiation.
Employ response-based segmentation and automated behavioral marketing to develop more data-driven targeting strategies.
The Kellogg Advantage
#1
#8
Program Modules
Module 1: Customer Centricity & Customer Value
Module 2: Competitive Marketing Strategy
Module 3: Marketing in a Digital World
Module 6: Motivational Consumer Insight
Module 7: Behavioral Marketing
Module 8: Leading with Analytics
Module 9: How to Tell Good from Bad Analytics
Module 10: Data Visualization
Module 11: How to Distinguish Good from Bad Analytics
Module 12: Marketing Automation and Artificial Intelligence in Marketing
Module 14: Defining Your Brand
Module 15: Brand Design & Touchpoints
Module 16: Content Marketing
Module 17: The Creative Brief
Module 18: Evaluating Communications
Module 19: Managing Brand Associations
Module 20: Loyalty Drivers
Module 21: Career Success Factors & Derailers
Module 22: Strategy of Influence
Module 23: Developing Your People
Module 24: Agile Marketing
Module 25: Marketing Technology – Tough Challenges, Rich Choices
Module 26: Brand Orchestration and Implementation
Module 27: Great Marketing Plans
Featured Program Faculty
Experience learning like you never have before with faculty from Kellogg Executive Education.
Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven m...
Program Faculty
Senior Fellow and Adjunct Professor, Kellogg Markets and Customers Initiative
Professor of Leadership, Kellogg School of Management (Courtesy)
Clinical Professor of Marketing and Associate Chair of Marketing Department
Clinical Professor of Marketing and Associate Chair of the Marketing Department
Senior Fellow and Adjunct Professor, Kellogg Markets and Customers Initiative
Clinical Professor, Executive Education
Michael S. and Mary Sue Shannon Clinical Endowed Professor of Entrepreneurship
Clinical Associate Professor of Marketing, Kellogg School of Management
Lecturer of Marketing and Program Director, Business Marketing Strategy, Executive Education
Associate Dean, Executive Education, and Clinical Professor of Marketing
Adjunct Lecturer of Marketing
Clinical Professor of Management & Organizations
Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing, Professor of Marketing, and Co-chair of Faculty Research
Clinical Professor of Leadership, Academic Director, Leading the Family Enterprise, and Faculty Director of Coaching, Zell Fellows
Clinical Associate Professor of Marketing
Adjunct Lecturer of Marketing, Kellogg School of Management
Advance Your Career as a Marketing Leader
Organizations are hiring leaders, rather than employees. This is the time to bridge the gap. Hone your skills in:
Competitive Marketing Strategy
Channel Fundamentals
Brand Design
Media Planning
Omnichannel Marketing
Influencer Marketing
Program Certificate
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as pass or fail. Participants must complete 80% of the program to earn the certificate of completion.
Designed as a highly interactive learning experience, there are pre-determined group-based activities planned for most weeks. As such, we expect participants will commit to being present through the entire duration of the session as everyone’s learning experience is affected by each member’s attendance.
Note:
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.
All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.
Pay Later - Finance Options
Standard EMI plans
Program Fee (excluding GST) | Maximum Loan Amount | Tenure (months) | EMI |
|---|---|---|---|
INR 2,87,000 | INR 3,38,600 | 36 | INR 12,088 |
INR 2,87,000 | INR 3,38,600 | 48 | INR 9,736 |
INR 2,87,000 | INR 3,38,600 | 60 | INR 8,325 |
Also available in 12/18/24 months EMI plans.
Note:
The above EMI's are indicative and figures in INR are approx.
The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Our Program Advisors will help you with information on how to avail a loan from our loan providers.
*Applicable only for Indian residents.
Write to Us
Registration for this program is done through Emeritus. You can contact us at kellogg.execed@emeritus.org
This program is open for enrollments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only.
Frequently Asked Questions
How do I know if this AI certificate course is right for me?
After reviewing the information on the Artificial Intelligence course landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email kellogg.execed@emeritus.org and a dedicated program advisor will follow-up with you very shortly.
Are there any prerequisites for this artificial intelligence online course?
Some AI and ML courses do have prerequisites, particularly the more technical ones. This information will be noted on the AI certificate course landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
What is the typical class profile?
More than 50 percent of our participants are from India. Class profiles vary from one cohort to the next, but, generally, our artificial intelligence online course draws a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
What other dates will this AI certificate course be offered in the future?
Check back to this AI certification course web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
How much time is required each week?
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
How will my time be spent?
We have designed this Artificial Intelligence course to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
Engaging with recorded video lectures from Kellogg executive education faculty
Attending webinars and office hours, as per the specific program schedule
Reading or engaging with examples of core topics
Completing knowledge checks/quizzes and required activities
Engaging in moderated discussion groups with your peers
Completing your final project, if required
The AI certificate course is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
What is it like to learn online with the learning collaborator, Emeritus?
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
How do I interact with other AI certificate course participants?
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
What are the requirements to earn the certificate?
Each AI certificate course includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This artificial intelligence course is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the AI certificate course brochure. Please email us if you need further clarification on any specific program requirements.
What type of certificate will I receive?
Upon successful completion of the AI certificate course, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.
Can I get the hard copy of the certificate after completing this AI Strategies and Applications for Leaders program?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
Do I receive alumni status after completing this AI Strategies and Applications for Leaders program?
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
How long will I have access to the learning materials for this AI Strategies and Applications for Leaders program?
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What equipment or technical requirements are there for this program?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the AI Strategies and Applications for Leaders program content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Can I still register if the registration deadline has passed for this artificial intelligence course?
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
What is the AI certificate course fee, and what forms of payment do you accept?
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
Tuition assistance is available for participants who qualify. Please email Kellogg.execed@emeritus.org
What if I don’t have a credit card? Is there another method of payment accepted for this artificial intelligence course?
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the program you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Is there an option to make flexible payments for this AI Strategies and Applications for Leaders program?
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Who will be collecting the payment for the AI Strategies and Applications for Leaders program?
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Refund Policy
Policy Communication:
Emeritus’ Withdrawal, Refund and Deferral policies are communicated to all learners (both existing and prospective) via the Emeritus website and Learning Management System. It is the learner’s responsibility to review, be aware of and adhere to these policies.
Withdrawal for Non-delivery of Course:
Emeritus will notify learners in writing if (a) the course will not commence on the scheduled course commencement date; (b) the course will not be completed by the scheduled course completion date; or (c) the learner does not meet the course entry or matriculation requirement as set by Emeritus or the university. Within three (3) working days of such notice, Emeritus will inform learners in writing of any available alternative study arrangements.
If a learner declines the offered alternative study arrangements, if any, or desires to otherwise withdraw from the course for the reasons stated in paragraph 2 above, the learner shall request a withdrawal from Emeritus within fifteen (15) calendar days. Upon receipt of the withdrawal request and validation of eligibility, Emeritus shall refund the learner 100% of course and miscellaneous fees previously paid by the learner, except that course application fees are non-refundable and non-transferable. Emeritus shall use commercially reasonable efforts to make such refund within seven (7) working days from receipt of the withdrawal request from learner.
Withdrawal for Other Reasons:
If the learner wishes to withdraw from the course or program for any reason other than those stated in paragraph 2 above, the following provisions shall control all withdrawal requests:
Absent a previous approved request for deferral for the course, learners may request a full refund of all course and miscellaneous fees paid, within fourteen (14) days after course commencement. Application fees for courses are non-refundable and non-transferable. Learners who have previously been granted a course deferral are not eligible for a refund for the course. Partial (or pro-rated) refunds are not offered. Emeritus shall use commercially reasonable efforts to make a valid refund within seven (7) working days from receipt of the withdrawal request from learner.
Emeritus reserves the right, in its sole discretion, to dismiss a learner from a course or program at any time and to provide a refund to the learner pursuant to the stated refund policy in paragraph 2 above. Learners who are dismissed from a course or program due to a violation of Emeritus’ Code of Conduct are not entitled to any refund.
How to Submit a Valid Withdrawal Request:
All withdrawal requests must be sent in writing within the timelines specified in paragraphs 2 or 3 above to:
All refunds will be paid directly to the original payer only, unless written and signed instruction is provided by the original payer to pay the refund to an account belonging to a person other than the original payer.
Bank Charges/Transaction Fees:
In the event of an approved refund, Emeritus will refund the course fee collected and will not be liable to refund any foreign transaction fees, processing charges, or any other bank fees.
Flexible payment options available.
Starts On