Strategic Marketing Leadership Program
- #1 for marketing programs in the US
- Pre-recorded videos for self-paced learning from top Kellogg faculty
- Business case studies across various industries
- Live masterclasses with Program Leader
Round Application Deadline
Upcoming Round Application Deadline: December 11, 2024 at 11:59 PM | Application Fee: INR 1000 + GST
Program Overview
The Strategic Marketing Leadership Program focuses on mastering critical team leadership and influencing skills as you learn to craft marketing strategies, embrace customer intimacy, and effectively connect with customers using the latest tools and techniques. Leaning into the long view of your career, you will learn to identify the factors leading to success – from customer centricity to mobilizing others.
This 30-week online program for mid-career marketing professionals delivers the best from Kellogg's comprehensive curriculum. Elevate your career by building on the competencies and strategic vision that personify you as a marketer.
Kellogg’s MBA program has consistently been ranked #1 in Marketing by U.S. News & World Report. Learn from some of the same marketing faculty who teach in the MBA program, as well as accomplished industry leaders.
Program Experience
Real-World Applications and Activities
Peer-to-Peer Learning
Case Studies
Office Hours With Faculty
Self-Paced Video Lectures
Live Webinars with Faculty
Who is This Program For?
This program is ideal for:
Senior leaders in marketing, advertising, communication, general management, strategy and planning looking to understand the tenets of marketing leadership and overall marketing strategy of an organization.
Mid-senior managers in marketing and related functions looking for career acceleration to leadership positions in marketing.
High-level Program Takeaways
In this program, you will gain an end-to-end perspective on the modern marketing operating model, from crafting strategic content to leveraging data analytics and connecting with customers. You will also master leadership skills to advance your career.
Explore critical leadership skills to more effectively develop your team, build your influence, and shape your career.
Harness the power of your brands to offer a distinct customer advantage.
Implement agile marketing process and tools for your organization.
Use tools of automation and AI to market more efficiently.
Establish product leadership in your market segment.
Improve your strategic decision-making and problem-solving skills.
Develop winning customer experiences across your product portfolio.
Identify and target the right customers and maximize value through differentiation.
Employ response-based segmentation and automated behavioral marketing to develop more data-driven targeting strategies.
Featured Program Faculty
Experience learning like you never have before with faculty from Kellogg Executive Education.
Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven m...
Program Modules
Advance Your Career as a Marketing Leader
Organizations are hiring leaders, rather than employees. This is the time to bridge the gap. Hone your skills in:
Competitive Marketing Strategy
Channel Fundamentals
Brand Design
Media Planning
Omnichannel Marketing
Influencer Marketing
Program Certificate
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as pass or fail. Participants must complete 80% of the program to earn the certificate of completion.
Designed as a highly interactive learning experience, there are pre-determined group-based activities planned for most weeks. As such, we expect participants will commit to being present through the entire duration of the session as everyone’s learning experience is affected by each member’s attendance.
Note:
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.
All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.
Program Faculty
Senior Fellow and Adjunct Professor, Kellogg Markets and Customers Initiative
Professor of Leadership, Kellogg School of Management (Courtesy)
Clinical Professor of Marketing and Associate Chair of Marketing Department
Clinical Professor of Marketing and Associate Chair of the Marketing Department
Senior Fellow and Adjunct Professor, Kellogg Markets and Customers Initiative
Clinical Professor, Executive Education
Michael S. and Mary Sue Shannon Clinical Endowed Professor of Entrepreneurship
Clinical Associate Professor of Marketing, Kellogg School of Management
Lecturer of Marketing and Program Director, Business Marketing Strategy, Executive Education
Associate Dean, Executive Education, and Clinical Professor of Marketing
Adjunct Lecturer of Marketing
Clinical Professor of Management & Organizations
Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing, Professor of Marketing, and Co-chair of Faculty Research
Clinical Professor of Leadership, Academic Director, Leading the Family Enterprise, and Faculty Director of Coaching, Zell Fellows
Clinical Associate Professor of Marketing
Adjunct Lecturer of Marketing, Kellogg School of Management
Complimentary Annual Digital WSJ Membership Content
As a participant in the programme, you can enjoy a complimentary annual digital membership to The Wall Street Journal, giving you unlimited access to award-winning journalism across any device. From business and world news, to technology and life and arts, WSJ provides ambitious and fact-based reporting that readers can trust.
Pay Later - Finance Options
Standard EMI plans
Program Fee (excluding GST) | Maximum Loan Amount | Tenure (months) | EMI |
|---|---|---|---|
INR 2,87,000 | INR 3,38,600 | 36 | INR 12,088 |
INR 2,87,000 | INR 3,38,600 | 48 | INR 9,736 |
INR 2,87,000 | INR 3,38,600 | 60 | INR 8,325 |
Also available in 12/18/24 months EMI plans.
Note:
The above EMI's are indicative and figures in INR are approx.
The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Our Program Advisors will help you with information on how to avail a loan from our loan providers.
*Applicable only for Indian residents.
Write to Us
Registration for this program is done through Emeritus. You can contact us at kellogg.execed@emeritus.org
This program is open for enrollments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only.
FAQs
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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