Strategic Marketing Leadership Program
Develop Future-Ready Skills Today
Emeritus is collaborating with Kellogg Executive Education to help you build future-ready skills. Enroll before Invalid liquid data and get up to Invalid liquid data tuition assistance to set yourself up for professional success.
This program is open for enrollments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only.
Round Application Deadline
Upcoming Round Application Deadline: March 21, 2024.
Program Overview
The Strategic Marketing Leadership Program focuses on mastering critical team leadership and influencing skills as you learn to craft marketing strategies, embrace customer intimacy, and effectively connect with customers using the latest tools and techniques. Leaning into the long view of your career, you will learn to identify the factors leading to success – from customer centricity to mobilizing others.
This 30-week online program for mid-career marketing professionals delivers the best from Kellogg's comprehensive curriculum. Elevate your career by building on the competencies and strategic vision that personify you as a marketer.
Kellogg’s MBA program has consistently been ranked #1 in Marketing by U.S. News & World Report. Learn from some of the same marketing faculty who teach in the MBA program, as well as accomplished industry leaders.
Featured Program Faculty
Experience learning like you never have before with faculty from Kellogg Executive Education.
Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Professor Sawhney is a globally-recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven m...
Program Certificate
Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants. Participants will be assessed across nine content areas to obtain the certificate of completion.
Note:
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.
All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.
Advance Your Career as a Marketing Leader
Organizations are hiring leaders, rather than employees. This is the time to bridge the gap. Hone your skills in:
Competitive Marketing Strategy
Channel Fundamentals
Brand Design
Media Planning
Omnichannel Marketing
Influencer Marketing
High-level Program Takeaways
In this program, you will gain an end-to-end perspective on the modern marketing operating model, from crafting strategic content to leveraging data analytics and connecting with customers. You will also master leadership skills to advance your career.
Explore critical leadership skills to more effectively develop your team, build your influence, and shape your career.
Harness the power of your brands to offer a distinct customer advantage.
Implement agile marketing process and tools for your organization.
Use tools of automation and AI to market more efficiently.
Establish product leadership in your market segment.
Improve your strategic decision-making and problem-solving skills.
Develop winning customer experiences across your product portfolio.
Identify and target the right customers and maximize value through differentiation.
Employ response-based segmentation and automated behavioral marketing to develop more data-driven targeting strategies.
Who is This Program For?
This program is ideal for:
Senior leaders in marketing, advertising, communication, general management, strategy and planning looking to understand the tenets of marketing leadership and overall marketing strategy of an organization
Mid-senior managers in marketing and related functions looking for career acceleration to leadership positions in marketing
Program Modules
For more information on the full syllabus, download our brochure.
Complimentary Annual Digital WSJ Membership Content
As a participant in the programme, you can enjoy a complimentary annual digital membership to The Wall Street Journal, giving you unlimited access to award-winning journalism across any device. From business and world news, to technology and life and arts, WSJ provides ambitious and fact-based reporting that readers can trust.
Program Faculty
Senior Fellow and Adjunct Professor, Kellogg Markets and Customers Initiative
Professor of Leadership, Kellogg School of Management (Courtesy)
Clinical Professor of Marketing and Associate Chair of Marketing Department
Clinical Professor of Marketing and Associate Chair of the Marketing Department
Senior Fellow and Adjunct Professor, Kellogg Markets and Customers Initiative
Clinical Professor, Executive Education
Michael S. and Mary Sue Shannon Clinical Endowed Professor of Entrepreneurship
Clinical Associate Professor of Marketing, Kellogg School of Management
Lecturer of Marketing and Program Director, Business Marketing Strategy, Executive Education
Associate Dean, Executive Education, and Clinical Professor of Marketing
Adjunct Lecturer of Marketing
Clinical Professor of Management & Organizations
Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing, Professor of Marketing, and Co-chair of Faculty Research
Clinical Professor of Leadership, Academic Director, Leading the Family Enterprise, and Faculty Director of Coaching, Zell Fellows
Clinical Associate Professor of Marketing
Adjunct Lecturer of Marketing, Kellogg School of Management
Insights from Omnichannel Expert
Chief Marketing Officer, Crate and Barrel; Brand Strategy Expert
Know your customer, conflict resolution, metrics, and KPIs
Relying on exceptional consumer insights, strategies, and an entrepreneurial spirit, global retail executive Alicia...
Pay Later - Finance Options
Below EMI plans are available for the loan amount: INR 3,38,660
Standard EMI plans
Loan Provider | Tenure (months) | Interest | EMI |
|---|---|---|---|
LiquiLoans | 12 | 9% | INR 30,550 |
LiquiLoans | 24 | 9% | INR 16,545 |
LiquiLoans | 36 | 9% | INR 11,877 |
LiquiLoans | 48 | 9% | INR 9,542 |
LiquiLoans | 60 | 9% | INR 8,142 |
Note:
All the loans are provided by a third party NBFC (Propelld or LiquiLoans) and not Emeritus
There would be a one-time processing fee based on the tenure of the loan
The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Write to Us
Registration for this program is done through Emeritus. You can contact us at kellogg.execed@emeritus.org
This program is open for enrollments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only.
The Learning Experience
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course. A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Program Experience
Real-World Applications and Activities
Peer-to-Peer Learning
Case Studies
Office Hours With Faculty
Self-Paced Video Lectures
Live Webinars with Faculty
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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