Batch 16

Post Graduate Certificate in Product Management

Efficiently manage the end-to-end product life cycle and deliver business success
  • Live sessions on GenAI
  • Hands-on experience with tools like Asana, Mixpanel, Miro and more
  • Learn from the #1 school for marketing in the US
  • Master product strategy and analytics using AI-driven insights
Qualification
Work Experience

Round Application Deadline

Upcoming round date:Invalid liquid data

Program Overview

With India emerging as a global product and tech hub, the demand for skilled product managers is accelerating across industries. As companies scale digital-first offerings, product leaders who can blend customer insight, business strategy, and tech fluency are becoming critical growth drivers. For professionals looking to break into or grow within this high-impact role, formal training offers a competitive edge. Kellogg Executive Education renowned globally for shaping strategic thinkers and business leaders brings decades of expertise to this space. This program doesn’t just teach tools it builds strategic thinking, cross-functional leadership, and market-ready execution. That’s where this offering becomes invaluable. 

The program equips you to manage every stage of the product lifecycle, from discovery and design to delivery and growth. Apply product frameworks, wireframing, analytics, and UI/UX principles, while strengthening your ability to influence stakeholders and align with business goals. Dive into AI-powered tools like ChatGPT, Co-Pilot, and Gemini through expert-led sessions to stay ahead in a tech-driven ecosystem while gaining hands-on exposure to how AI transforms testing, feedback, prototyping, and decision-making. With a globally respected curriculum and real-world relevance, this program stands out as one of the most valuable upskilling journeys for aspiring as well as existing product managers.  

High-level Program Takeaways

  • Understand the end-to-end process of discovering, designing, developing, delivering and managing products.

  • Learn the strategic thinking and tactical implementation skills needed to become a professional product manager.

  • Gain experience in product management tools and methodologies, including project management, user interface (UI) and user experience (UX), wireframing and analytics.

  • Hone your communication, negotiation and influence skills to effectively manage people and relationships.

  • Apply frameworks and tools to develop a start-to-finish product marketing plan.

The Learning Journey

Phase 1: Build Your Prototype

  • Discover customer insights for product innovation

  • Define product requirements

  • Design your business model

  • Analyze the numbers

  • Roadmap your strategy

Phase 2: Go to Market

  • Communicate like a pro

  • Manage your partner ecosystem

  • Develop the growth hacker mindset

  • Assess the data, choose the right tool

  • Manage stakeholder relationships

Phase 3: Capstone Project

  • Create a comprehensive product development plan integrating inbound and outbound deliverables and applying product management frameworks across the entire product life cycle

Mini Lessons: AI Tools

  • Learn how AI is used in product management, including its role in wireframing tools that assist in design and product portfolio management to help inform strategic decisions.

Who is This Program For?

This program is ideal for: 

  • Mid to senior-level professionals interested in driving product management and contributing to business growth 

  • Professionals making a lateral career move from an adjacent field such as sales, marketing, engineering, and UI/UX will also find this program beneficial as it will help build their proficiency in understanding the implications of technology on the product portfolio and managing cross-functional roles in product management 

Here are some of the most popular job titles in this field: 

  • Product Manager/Product Owner

  •  Associate Product Manager

  •  Product Leader

  •  Product Specialist  

  • Digital Product Lead

  •  E-commerce Product Manager  

  • Product Marketing Manager 

Live Sessions on GenAI for Product Managers

Kellogg-PGCPM Open AI 200x67

ChatGPT enhances productivity by automating repetitive tasks, brainstorming creative solutions, and offering insights that help in decision-making throughout the product development process.

  • Engage in live session by industry expert and learn the applications of this tool

Kellogg-PGCPM Copilot 200x67

Co-Pilot allows product managers to quickly prototype ideas, streamline development processes, and ensure code quality, enabling faster iterations and more efficient product delivery.

  • Engage in live session by industry expert and learn the applications of this tool

Kellogg-PGCPM Gemini 200x67

Gemini is a cloud-based tool that empowers product managers by providing comprehensive product analytics and customer insights. It helps in tracking product performance, understanding user behavior, and optimizing features through data-driven recommendations, enabling product managers to make informed decisions and drive product success.

  • Engage in live session by industry expert and learn the applications of this tool

Product Manager’s Toolkit

Kellogg-PGCPM Maze 200x67

Maze is a user research and testing platform that allows product managers to quickly validate ideas, prototypes, and designs with real users. It helps in gathering actionable insights through rapid testing, ensuring that product decisions are data-driven and user-centered, ultimately reducing the risk of building the wrong features.

  • Engage in live session and gain knowledge on tool

Kellogg-PGCPM asana 200x67

Asana is a project management tool that helps product managers streamline workflows, track progress, and collaborate with cross-functional teams. It enables clear task assignment, deadline management, and real-time updates, ensuring that projects stay on schedule and team communication is seamless.

  • Engage in live session and gain knowledge on tool

Kellogg-PGCPM DOMO 200x67

Domo is a business intelligence tool that empowers product managers to make data-driven decisions by visualizing key metrics, integrating data from multiple sources, and generating real-time insights.

  • Engage in live session and gain knowledge on tool

Kellogg-PGCPM mixpanel 200x67

Mixpanel is an advanced analytics tool that enables product managers to track user interactions, analyze behavior, and measure the impact of product features. It provides detailed insights into user engagement and retention, helping product managers make informed decisions to optimize the user experience and drive product growth.

  • Engage in live session and gain knowledge on tool

Kellogg-PGCPM google analytics 200x67

Google Analytics is a web analytics tool that provides product managers with insights into user behavior, traffic sources, and website performance. It helps track key metrics, understand user demographics, and make data-driven decisions to improve product features, optimize user experiences, and drive growth.

  • Engage in recorded sessions 

Explore the Potential of AI

Embark on an insightful journey to understand and apply generative AI within product management. Through dedicated content, you'll grasp the limitations and potential of these technologies for real-world applications. Learn how to utilize AI models for innovative business use cases, integrate AI tools into existing platforms, and enhance your product strategies with cutting-edge technologies. By the end, you'll be equipped with the knowledge to navigate and lead in the dynamic AI-driven product landscape.

The program touches upon:

  • The application of AI-based sentiment analysis tools in customer feedback analysis.

  • The role of AI in user testing through AI-powered heatmapping and click tracking.

  • AI-assisted wireframing and design tools to enhance rapid prototyping efforts.

  • The influence of AI and ML on product roadmaps and strategic OKRs.

  • The ethical considerations and biases in AI models relevant to product planning.

  • UI/UX Design Tools: From Sketches to Smart Solutions – exploring AI-specific tools and recommendations.

  • AI and the Portfolio Review Process – utilizing AI for product portfolio management.

Program Modules

Case Studies

Whirlpool Gladiator GarageWorks

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Explore how Whirlpool listened to customer frustrations and gathered insights on the clutter in their garages. This discovery process led to the creation of GarageWorks—solution packages to help customers reclaim their garages through better organization.

Pareto Intelligence

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Examine the process of taking a health care-related service and turning it into a product as Pareto Intelligence has done with their technology solutions to improve value-based outcomes.

Amazon Kindle Fire Phone

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A post-mortem study about the doomed product that the company's CEO was adamant about creating while refusing to listen to what customers actually wanted.

Airbnb

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Examine the role that professional photography plays at Airbnb while going through the eleven steps of the company's growth-hacking strategy.

WeWork

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Study an example of top-down market sizing and how WeWork achieved this.

Motorola

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Motorola is ready to launch its Droid 2 smartphone. Just before launch, the company's biggest customer, Verizon, conveys that consumers don't like the camera button and asks for a redesign. What steps do you take in this situation?

Note: Kellogg Executive Education's use of product and company names does not imply that it is affiliated with or endorsed by them.

Program Faculty

KLG-PGCDM - MOHANBIR SAWHNEY
MOHANBIR SAWHNEY

Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven m...

Instructors

KLG-PGCPM - TAMI REISS
TAMI REISS

Product Strategy Leader

Tami Reiss is a product strategy leader with 15+ years of experience helping startups, established enterprise companies, and community profit organizations define their produc...

KLG-PGCPM - STEVEN BENARIO
STEVEN BENARIO

Product Manager

Steven is a Product Manager at Palo Alto Networks, an industry-leading cybersecurity provider. In his 12+ years in Product, he has worked with a broad swath of companies inclu...

KLG-PGCPM - TAMARA SANDERSON
TAMARA SANDERSON

UX/UI Design Lead

Tamara has lived as an expat for nearly nine years and visited 70 countries, all while working at Google, Automattic, and Oliver Wyman. She has approached her career with the ...

What Our Past Participants Say

I chose this program to understand what goes into conceptualization, design and development of a product. Thankfully this program has all the Product Management essentials such as product innovation, ...
Testimonial- Abhishek Mahapatra
Abhishek Mahapatra
Project Management Specialist
Maruti Suzuki India Limited
This program was a game-changer in the product management domain. Over the course of this 9-month program, we gained knowledge about customer insights, built bulletproof business models, and learned t...
Testimonial 7 - Ankit Upadhyay
Ankit Upadhyay
Associate Manager
DXC Technology
Best part was the capstone project, which helped in applying the concepts learned during the entire journey of the program practically
MADHU NAGARAJ
MADHU NAGARAJ
Area Product Owner, SAP Labs
The most valuable aspect was learning from top industry figures like Professor Sawhney and engaging sessions led by Mohan Simham
KARTHIK MADAYI KRISHNAMURTHY
KARTHIK MADAYI KRISHNAMURTHY
Chief Product Owner, Digital Supply Chain - Planning & Manufacturing, SAP Labs
The effective teaching style, which involved clear articulation in easily understandable language, and the program's manageable pace was the best part of the program
DEBJIT MOOKHERJEE
DEBJIT MOOKHERJEE
Head of IoT & Advanced Industries, Ericsson

Note: The participant testimonials are from the global cohort of the program.

Program Certificate

Program Certificate

Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants.

Note:

  • After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.

  • All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

  • This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.

Emeritus Career Services

15 Recorded sessions and resources in the following categories  

(Please note: These sessions are not live)  

  • Resume And Cover Letter Building  

  • Job Search Navigation  

  • Interview Preparation  

  • LinkedIn Profile Optimization  

  • Access To Interview Preparation Guidebooks in Business Analytics and Data Science, Digital Marketing, And Product Management.  

Note: -  

Kellogg Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. Kellogg Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.  

Job Placement Assistance 

  • Job openings are sourced by the Career Services team and virtual hiring drives are conducted for the applicants. 

  • Dedicated online portal for all candidates where they can apply for jobs & track past applications. 

  • Regular job postings. 

Please note: 

  • Kellogg Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. Emeritus offers the Career Services mentioned here. Kellogg Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here. 

  • Job placement assistance will extend for 3 months from the start date of the service.   

  • Job placement assistance is focused on students with 0 to 5 yrs. of experience. 

  • This service is available only for Indian residents enrolled in select Emeritus programs. 

Financing Options* Starting at INR 8,099/month.

Program Fee

Maximum Loan Amount

Tenure (months)

EMI

INR 2,95,000 + GST

INR 3,48,100

36

INR 11,987

INR 2,95,000 + GST

INR 3,48,100

48

INR 9,512

INR 2,95,000 + GST

INR 3,48,100

60

INR 8,099

Also available in 12/ 18/ 24 months EMI plans.

Note:

  • The above EMI's are indicative and figures in INR are approx.

  • The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.

  • Our Program Advisors will help you with information on how to avail a loan from our loan providers.

  • *Applicable only for Indian residents.

Note:

  • The above EMI's are indicative and figures in INR are approx.

  • The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.

  • Our Program Advisors will help you with information on how to avail a loan from our loan providers.

  • *Applicable only for Indian residents.

This program is open for enrollments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only.

Registration for this program is done through Emeritus. You can contact us at kellogg.execed@emeritus.org

FAQs

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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