Batch 15

Post Graduate Certificate in Product Management

Efficiently manage the end-to-end product life cycle and deliver business success with the Kellogg edge.
  • Pre-Recorded Videos for Self-paced Learning from Top Kellogg Faculty
  • Get Certified On: Google Analytics
  • Wide range of case studies and company examples
  • Real-world applications, including a capstone project
Country/Region
Qualification
Work Experience

Please note that the program duration includes a break week for Christmas from 24th Dec 2024 to 1st Jan 2025.

Celebrate Your Growth

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Enroll before Invalid liquid data to avail an enrollment benefit of 5% on the program fee.

Take the first step towards transformative career growth, today.

*Connect with a program advisor for more information.

Round Application Deadline

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Program Overview

Become a next-gen product manager or 'mini-CEO' with a 360-degree understanding of visualizing, innovating, and developing cutting-edge digital products and experiences through design strategies with Kellogg Executive Education's Post Graduate Certificate in Product Management. Build and manage a product roadmap through user research, prototyping, and product analysis to deliver the most commercial impact with UX Design, Agile Methodology, and Data Science and Analytics.

This program is open for enrollments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only.

High-level Program Takeaways

  • Master the end-to-end process of discovering, designing, developing, delivering, and managing products

  • Learn the strategic thinking and tactical implementation skills needed to become a professional product manager

  • Gain certifications in product management tools and methodologies, including project management, A/B testing (Optimizely), and analytics (Google Analytics)

  • Hone your communication, negotiation, and influence skills to effectively manage people and relationships

  • Apply frameworks and tools to develop a start-to-finish product marketing plan

Live Sessions on GenAI for Product Managers

PGCPM Live Sessions ChatGPT
ChatGPT

ChatGPT enhances productivity by automating repetitive tasks, brainstorming creative solutions, and offering insights that help in decision-making throughout the product development process.

  • Engage in live session by industry expert and learn the applications of this tool

PGCPM Live Sessions Copilot
Co-Pilot

Co-Pilot allows product managers to quickly prototype ideas, streamline development processes, and ensure code quality, enabling faster iterations and more efficient product delivery.

  • Engage in live session by industry expert and learn the applications of this tool

PGCPM Live Sessions Gemini
Gemini

Gemini is a cloud-based tool that empowers product managers by providing comprehensive product analytics and customer insights. It helps in tracking product performance, understanding user behavior, and optimizing features through data-driven recommendations, enabling product managers to make informed decisions and drive product success.

  • Engage in live session by industry expert and learn the applications of this tool

Product Manager’s Toolkit

Gain hands-on experience on cutting-edge tools used by product managers in top companies

SLP - KLG-PGCPM - Product Manager’s Toolkit Maze - Image
Maze

Maze is a user research and testing platform that allows product managers to quickly validate ideas, prototypes, and designs with real users. It helps in gathering actionable insights through rapid testing, ensuring that product decisions are data-driven and user-centered, ultimately reducing the risk of building the wrong features.

SLP - KLG-PGCPM - Product Manager’s Toolkit Asana
Asana

Asana is a project management tool that helps product managers streamline workflows, track progress, and collaborate with cross-functional teams. It enables clear task assignment, deadline management, and real-time updates, ensuring that projects stay on schedule and team communication is seamless.

  • Engage in live session and gain knowledge on tool

SLP - KLG-PGCPM - Product Manager’s Toolkit Domo
Domo

Domo is a business intelligence tool that empowers product managers to make data-driven decisions by visualizing key metrics, integrating data from multiple sources, and generating real-time insights.

  • Engage in live session and gain knowledge on tool

SLP - KLG-PGCPM - Product Manager’s Toolkit Mixpanel
Mixpanel

Mixpanel is an advanced analytics tool that enables product managers to track user interactions, analyze behavior, and measure the impact of product features. It provides detailed insights into user engagement and retention, helping product managers make informed decisions to optimize the user experience and drive product growth.

  • Engage in live session and gain knowledge on tool

SLP - KLG-PGCPM - Product Manager’s Toolkit Miro
Miro

Miro is a collaborative online whiteboard that aids product managers in brainstorming, planning, and visualizing ideas with their teams in real-time. It facilitates agile workflows, mind mapping, and wireframing, making it easier to align teams, capture feedback, and iterate on product concepts from the initial idea to the final design.

  • Engage in recorded sessions 

SLP - KLG-PGCPM - Product Manager’s Toolkit Balsamiq
Balsamiq

Balsamiq is a wireframing tool that helps product managers quickly create low-fidelity mockups of user interfaces. It allows to visualize ideas, iterate on designs, and communicate concepts to stakeholders early in the development process, ensuring alignment and saving time before moving to high-fidelity designs.

  • Engage in recorded sessions 

SLP - KLG-PGCPM - Product Manager’s Toolkit GA
Google Analytics

Google Analytics is a web analytics tool that provides product managers with insights into user behavior, traffic sources, and website performance. It helps track key metrics, understand user demographics, and make data-driven decisions to improve product features, optimize user experiences, and drive growth.

  • Engage in recorded sessions 

Program Modules

Build Your Skill Set

Phase 1: Build Your Prototype
  • Discover Customer Insights for Product Innovation

  • Define Product Requirements

  • Design Your Business Model

  • Analyze the Numbers

  • Roadmap Your Strategy

Phase 2: Go to Market
  • Communicate like a Pro

  • Manage Your Partner Ecosystem

  • Develop the Growth-Hacker Mindset

  • Assess the Data, Choose the Right Tool

  • Manage Stakeholder Relationships

Who is This Program For?

This program is ideal for: 

  • Mid to senior-level professionals interested in driving product management and contributing to business growth 

  • Professionals making a lateral career move from an adjacent field such as sales, marketing, engineering, and UI/UX will also find this program beneficial as it will help build their proficiency in understanding the implications of technology on the product portfolio and managing cross-functional roles in product management 

Here are some of the most popular job titles in this field: 

  • Product Manager/Product Owner

  •  Associate Product Manager

  •  Product Leader

  •  Product Specialist  

  • Digital Product Lead

  •  E-commerce Product Manager  

  • Product Marketing Manager 

What Our Past Participants Say

I chose this program to understand what goes into conceptualization, design and development of a product. Thankfully this program has all the Product Management essentials such as product innovation, ...
Testimonial- Abhishek Mahapatra
Abhishek Mahapatra
Project Management Specialist
Maruti Suzuki India Limited
This program was a game-changer in the product management domain. Over the course of this 9-month program, we gained knowledge about customer insights, built bulletproof business models, and learned t...
Testimonial 7 - Ankit Upadhyay
Ankit Upadhyay
Associate Manager
DXC Technology
Best part was the capstone project, which helped in applying the concepts learned during the entire journey of the program practically
MADHU NAGARAJ
MADHU NAGARAJ
Area Product Owner, SAP Labs
The most valuable aspect was learning from top industry figures like Professor Sawhney and engaging sessions led by Mohan Simham
KARTHIK MADAYI KRISHNAMURTHY
KARTHIK MADAYI KRISHNAMURTHY
Chief Product Owner, Digital Supply Chain - Planning & Manufacturing, SAP Labs
The effective teaching style, which involved clear articulation in easily understandable language, and the program's manageable pace was the best part of the program
DEBJIT MOOKHERJEE
DEBJIT MOOKHERJEE
Head of IoT & Advanced Industries, Ericsson

Note: The participant testimonials are from the global cohort of the program.

Program Certificate

Program Certificate

Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants.

Note:

  • After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.

  • All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

  • This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.

Emeritus Career Services

15 Recorded sessions and resources in the following categories  

(Please note: These sessions are not live)  

  • Resume And Cover Letter Building  

  • Job Search Navigation  

  • Interview Preparation  

  • LinkedIn Profile Optimization  

  • Access To Interview Preparation Guidebooks in Business Analytics and Data Science, Digital Marketing, And Product Management.  

Note: -  

Kellogg Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. Kellogg Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.  

Job Placement Assistance 

  • Job openings are sourced by the Career Services team and virtual hiring drives are conducted for the applicants. 

  • Dedicated online portal for all candidates where they can apply for jobs & track past applications. 

  • Regular job postings. 

Please note: 

  • Kellogg Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. Emeritus offers the Career Services mentioned here. Kellogg Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here. 

  • Job placement assistance will extend for 3 months from the start date of the service.   

  • Job placement assistance is focused on students with 0 to 5 yrs. of experience. 

  • This service is available only for Indian residents enrolled in select Emeritus programs. 

Program Faculty

KLG-PGCDM - MOHANBIR SAWHNEY
MOHANBIR SAWHNEY

Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven m...

Instructors

KLG-PGCPM - TAMI REISS
TAMI REISS

Product Strategy Leader

Tami Reiss is a product strategy leader with 15+ years of experience helping startups, established enterprise companies, and community profit organizations define their produc...

KLG-PGCPM - STEVEN BENARIO
STEVEN BENARIO

Product Manager

Steven is a Product Manager at Palo Alto Networks, an industry-leading cybersecurity provider. In his 12+ years in Product, he has worked with a broad swath of companies inclu...

KLG-PGCPM - TAMARA SANDERSON
TAMARA SANDERSON

UX/UI Design Lead

Tamara has lived as an expat for nearly nine years and visited 70 countries, all while working at Google, Automattic, and Oliver Wyman. She has approached her career with the ...

Program Leaders

KLG-PGCPM - KIRAN KODAVANTI
KIRAN KODAVANTI

Kiran has done master’s in business administration, BITS-Pilani and Masters in Technology, SRM University. He is a certified Data Scientist, MLOps and Product Management. He h...

KLG-PGCPM - ANKESH TIWARI
ANKESH TIWARI

He has over 13+ years of experience leading, managing, and mentoring teams in Data Analytics for both product and service-focused organizations (Oracle, IBM, HP, Jio, Sterlite...

Complimentary Annual Digital WSJ Membership

Complimentary Annual Digital WSJ Membership

As a participant in the program, you can enjoy a complimentary annual digital membership to The Wall Street Journal, giving you unlimited access to award-winning journalism across any device. From business and world news, to technology and life and arts, WSJ provides ambitious and fact-based reporting that readers can trust.

Case Studies

Whirlpool Gladiator GarageWorks
KLG-PGCPM - Image

Explore how Whirlpool listened to customer frustrations and gathered insights on the clutter in their garages. This discovery process led to the creation of GarageWorks—solution packages to help customers reclaim their garages through better organization.

Pareto Intelligence
KLG-PGCPM - Image

Examine the process of taking a health care-related service and turning it into a product as Pareto Intelligence has done with their technology solutions to improve value-based outcomes.

Amazon Kindle Fire Phone
KLG-PGCPM - Image

A post-mortem study about the doomed product that the company's CEO was adamant about creating while refusing to listen to what customers actually wanted.

Airbnb
KLG-PGCPM - Image

Examine the role that professional photography plays at Airbnb while going through the eleven steps of the company's growth-hacking strategy.

WeWork
KLG-PGCPM - Image

Study an example of top-down market sizing and how WeWork achieved this.

Motorola
KLG-PGCPM - Image

Motorola is ready to launch its Droid 2 smartphone. Just before launch, the company's biggest customer, Verizon, conveys that consumers don't like the camera button and asks for a redesign. What steps do you take in this situation?

Note: Kellogg Executive Education's use of product and company names does not imply that it is affiliated with or endorsed by them.

Financing Options* Starting at INR 8,099/month.

Program Fee

Maximum Loan Amount

Tenure (months)

EMI

INR 2,95,000 + GST

INR 3,48,100

36

INR 11,987

INR 2,95,000 + GST

INR 3,48,100

48

INR 9,512

INR 2,95,000 + GST

INR 3,48,100

60

INR 8,099

Also available in 12/ 18/ 24 months EMI plans.

Note:

  • The above EMI's are indicative and figures in INR are approx.

  • The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.

  • Our Program Advisors will help you with information on how to avail a loan from our loan providers.

  • *Applicable only for Indian residents.

Note:

  • The above EMI's are indicative and figures in INR are approx.

  • The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.

  • Our Program Advisors will help you with information on how to avail a loan from our loan providers.

  • *Applicable only for Indian residents.

Registration for this program is done through Emeritus. You can contact us at kellogg.execed@emeritus.org

The Learning Experience

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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