Batch 16
Post Graduate Certificate in Product Management
- Live sessions on GenAI
- Hands-on experience with tools like Asana, Mixpanel, Miro and more
- Learn from the #1 school for marketing in the US
- Master product strategy and analytics using AI-driven insights
This program is open for enrolments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only.
What Makes This Kellogg Executive Education Program Unique?
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Note:
This is a self-paced online program. Thus, faculty will not be a part of weekly live sessions or any other live interaction in this program. We have a curated panel of eminent industry practitioners who will be conducting the weekly live doubt-clearing sessions. The program highlights presented above are approximate, and subject to change depending on the availability and expertise of the teaching faculty, as well as the program's desired outcomes.
*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team. The final number of quizzes, assignments and discussions will be confirmed closer to the program start.
What Do Participants Say About this Kellogg Executive Education Program?
Note: The participant testimonials are from the global cohort of the program.
What Certificate Will You Earn?
Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants.
Note:
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.
All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.
Learn from the best
Kellogg's MBA program has consistently been ranked #1 in Marketing.
Source - U.S. News & World Report (2022).
High-level Program Takeaways
Master the end-to-end process of discovering, designing, developing, delivering, and managing products
Learn the strategic thinking and tactical implementation skills needed to become a professional product manager
Gain certifications in product management tools and methodologies, including project management, A/B testing (Optimizely), and analytics (Google Analytics)
Hone your communication, negotiation, and influence skills to effectively manage people and relationships
Apply frameworks and tools to develop a start-to-finish product marketing plan
Who is This Program For?
This program is ideal for:
Mid to senior-level professionals interested in driving product management and contributing to business growth
Professionals making a lateral career move from an adjacent field such as sales, marketing, engineering, and UI/UX will also find this program beneficial as it will help build their proficiency in understanding the implications of technology on the product portfolio and managing cross-functional roles in product management
Here are some of the most popular job titles in this field:
Product Manager/Product Owner
Associate Product Manager
Product Leader
Product Specialist
Digital Product Lead
E-commerce Product Manager
Product Marketing Manager
Program Topics
Learn what a product manager (PM) does and how the role varies across industries, company size, and format (B2B and B2C). Learn what you need to succeed in this role and what makes an outstanding product manager.
Learn about the nature, sources, and tools of customer insights (e.g., ethnography, customer experience mapping, customer advisory boards, product telemetry, human factors research, etc.), and move from insights to action.
Learn how to define and find product opportunities, Jobs-to-Be-Done (JTBD) framework, and assessing opportunities using the Real-Win-Worth It (R-W-W) framework.
Learn how to create a discovery hypothesis, measure product-market fit, apply the MVP framework (user stories, epics, and themes), and address the Agile requirements document.
Learn the definition and importance of business models and business model taxonomy—Freemium, Software as a Service (SaaS), and marketplace models, and equip yourself to choose the right business model for your product.
Understand the economics of a SaaS business (CLV, CAC, MRR, MRR Expansion, Churn); learn about analyses such as Net Present Value (NPV), Internal Rate of Return (IRR), and Product Profitability; and explore approaches to product pricing.
Learn the fundamentals of UX, conceptual, interaction, and virtual design, and the design sprint.
Explore the principles of Agile development, Agile methodologies (Scrum, Kanban, etc.), Scrum/Agile team structures, and Scaled Agile Framework (SAFe 5.0), and learn about transitioning to Agile.
Link business strategy to product development using roadmaps and product portfolio management, and learn how to use roadmapping tools.
Discover the importance of prototyping, and learn about rapid prototyping, prototyping classifications (Alpha, Beta, Pilot), prototyping artifacts, wireframing, 3D printing, and prototyping best practices.
Get an overview of the product launch and Go-to-Market strategy (GTM), elements of GTM strategy, product positioning and messaging, and product-launch planning.
Receive an overview of internal and external communication, discover the fundamentals of storytelling, and learn to give effective product presentations and demos. Additionally, identify the hidden benefits of impactful written communications, and learn how to run efficient meetings and deal with difficult situations.
Address the definition and creation of the "whole offer"— the Make, Buy, or Ally decisions. Manage strategic partnerships and strategies for ecosystem development and growth.
Discover how a company might grow product sales through customer development, market development, and demand expansion. Learn how to manage product line extensions, product line pruning, and product sunsetting.
Learn how to develop the growth-hacker mindset, and explore growth-hacking skills, strategies, processes, and best practices.
Gain an overview of model evaluation metrics and ways of identifying biases to avoid analytical errors. Explore ways to leverage popular platforms and tools, such as Google Analytics.
Learn the definitions and fundamentals of analytics and artificial intelligence/machine learning (AI/ML) along with AI/ML platforms, tools, and types of analytics—descriptive, predictive, and prescriptive.
Learn how to manage different relationships as a product manager. Specifically, this module will address relationships between the product manager and the engineering team, sales organizations, customers, and executive leadership.
Learn about the scalability of products versus services. Discover the development process for services and how it differs from that of products.
In this final module, you will complete and submit the capstone project.
For more information on the full syllabus, download our brochure
Case Studies
Whirlpool Gladiator GarageWorks
Explore how Whirlpool listened to customer frustrations and gathered insights on the clutter in their garages. This discovery process led to the creation of GarageWorks—solution packages to help customers reclaim their garages through better organization.
Pareto Intelligence
Examine the process of taking a health care-related service and turning it into a product as Pareto Intelligence has done with their technology solutions to improve value-based outcomes.
Amazon Kindle Fire Phone
A post-mortem study about the doomed product that the company's CEO was adamant about creating while refusing to listen to what customers actually wanted.
Airbnb
Examine the role that professional photography plays at Airbnb while going through the eleven steps of the company's growth-hacking strategy.
WeWork
Study an example of top-down market sizing and how WeWork achieved this.
Motorola
Motorola is ready to launch its Droid 2 smartphone. Just before launch, the company's biggest customer, Verizon, conveys that consumers don't like the camera button and asks for a redesign. What steps do you take in this situation?
Note: Kellogg Executive Education's use of product and company names does not imply that it is affiliated with or endorsed by them.
Who Among the Kellogg Faculty Will You Learn From?
Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven m...
Instructors
Product Strategy Leader
Tami Reiss is a product strategy leader with 15+ years of experience helping startups, established enterprise companies, and community profit organizations define their produc...
Product Manager
Steven is a Product Manager at Palo Alto Networks, an industry-leading cybersecurity provider. In his 12+ years in Product, he has worked with a broad swath of companies inclu...
UX/UI Design Lead
Tamara has lived as an expat for nearly nine years and visited 70 countries, all while working at Google, Automattic, and Oliver Wyman. She has approached her career with the ...
Financing Options* Starting at INR 6,551/month.
Also available in 12/ 18/ 24 months EMI plans.
Program Fee | Max Loan Amount | Tenure (months) | EMI |
|---|---|---|---|
INR 2,95,000 + GST | INR 2,81,250 | 36 | INR 9,396 |
Program Fee | Max Loan Amount | Tenure (months) | EMI |
|---|---|---|---|
INR 2,95,000 + GST | INR 2,81,250 | 48 | INR 7,560 |
Program Fee | Max Loan Amount | Tenure (months) | EMI |
|---|---|---|---|
INR 2,95,000 + GST | INR 2,81,250 | 60 | INR 6,551 |
Note:
The above EMI's are indicative and figures in INR are approx.
The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Our Program Advisors will help you with information on how to avail a loan from our loan providers.
*Applicable only for Indian residents.
Emeritus Career Services
15 Recorded sessions and resources in the following categories
(Please note: These sessions are not live)
Resume And Cover Letter Building
Job Search Navigation
Interview Preparation
LinkedIn Profile Optimization
Access To Interview Preparation Guidebooks in Business Analytics and Data Science, Digital Marketing, And Product Management.
Note: -
Kellogg Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. Kellogg Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
Job Placement Assistance
Job openings are sourced by the Career Services team and virtual hiring drives are conducted for the applicants.
Dedicated online portal for all candidates where they can apply for jobs & track past applications.
Regular job postings.
Please note:
Kellogg Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. Emeritus offers the Career Services mentioned here. Kellogg Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
Job placement assistance will extend for 3 months from the start date of the service.
Job placement assistance is focused on students with 0 to 5 yrs. of experience.
This service is available only for Indian residents enrolled in select Emeritus programs.
Registration for this program is done through Emeritus. You can contact us at kellogg.execed@emeritus.org
The Learning Experience
Join a global community of 300,000+ professionals across 200 countries who have advanced their careers with Emeritus. In a recent survey, 9 out of 10 learners said their expectations were met or exceeded.
From day one, you’ll get access to carefully designed course material, live interactions, and a structured cohort-based journey that keeps you on track. Our approach blends flexibility with accountability—so you don’t just start, you finish strong.
And you’re never on your own. A dedicated program support team is available 7 days a week to guide you with platform queries, technical support, or any learning-related questions—so you can focus on what really matters: your growth.
A dedicated programme support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Flexible payment options available.
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