Batch 16

Post Graduate Certificate in Product Management

Efficiently manage the end-to-end product life cycle and deliver business success with the Kellogg edge.
  • Pre-Recorded Videos for Self-paced Learning from Top Kellogg Faculty
  • Get Certified On: Google Analytics
  • Wide range of case studies and company examples
  • Real-world applications, including a capstone project
Work Experience

Round Application Deadline

Upcoming Round Application Deadline: May 22, 2024

Program Overview

Become a next-gen product manager or 'mini-CEO' (according to McKinsey & Co, 2020) with a 360-degree understanding of visualizing, innovating, and developing cutting-edge digital products and experiences through design strategies with Kellogg Executive Education's Post Graduate Certificate in Product Management. Build and manage a product roadmap through user research, prototyping, and product analysis to deliver the most commercial impact with UX Design, Agile Methodology, and Data Science and Analytics.

This program is open for enrollments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only.

High-level Program Takeaways

  • Master the end-to-end process of discovering, designing, developing, delivering, and managing products

  • Learn the strategic thinking and tactical implementation skills needed to become a professional product manager

  • Gain certifications in product management tools and methodologies, including project management, A/B testing (Optimizely), and analytics (Google Analytics)

  • Hone your communication, negotiation, and influence skills to effectively manage people and relationships

  • Apply frameworks and tools to develop a start-to-finish product marketing plan

Program Modules

  • Module 1: Introduction to Product Management

  • Module 2: Customer Insights for Product Innovation

  • Module 3: Analyzing Product Opportunities

  • Module 4: Product Discovery and Requirements Definition

  • Module 5: Business Model Design

  • Module 6: Financial Analysis for Product Managers

  • Module 7: UI/UX Design for Product Managers

  • Module 8: Agile Product Development

  • Module 9: Product Planning and Roadmapping

  • Module 10: Product Prototyping

  • Module 11: Taking Products to Market

  • Module 12: Business Communication for Product Managers

  • Module 13: Managing the Partner Ecosystem

  • Module 14: Managing Product Evolution and Growth

  • Module 15: Growth Hacking

  • Module 16: Data Science and Analytics for Product Managers

  • Module 17: AI and ML for Product Managers

  • Module 18: Managing Stakeholder Relationships

  • Module 19: Product Management for Services Companies

  • Module 20: Capstone Project

Build Your Skill Set

Phase 1: Build Your Prototype
  • Discover Customer Insights for Product Innovation

  • Define Product Requirements

  • Design Your Business Model

  • Analyze the Numbers

  • Roadmap Your Strategy

Phase 2: Go to Market
  • Communicate like a Pro

  • Manage Your Partner Ecosystem

  • Develop the Growth-Hacker Mindset

  • Assess the Data, Choose the Right Tool

  • Manage Stakeholder Relationships

Product Manager’s Toolkit

Gain hands-on experience on cutting-edge tools used by product managers in top companies

SLP - KLG-PGCPM - Product Manager’s Toolkit - Image

Google Analytics: Understand Your Customers Dive into the world’s most widespread and accessible analytics tool by obtaining the Google Analytics for Beginners Certification. The Google Analytics platform gives product owners an abundance of data to examine what is working and what can be improved. Learn how to navigate the platform efficiently to extract the insights you need.

Who is This Program For?

This program is ideal for: 

  • Mid to senior-level professionals with over eight years of work experience, interested in driving product management and contributing to business growth 

  • Professionals making a lateral career move from an adjacent field such as sales, marketing, engineering, and UI/UX will also find this program beneficial as it will help build their proficiency in understanding the implications of technology on the product portfolio and managing cross-functional roles in product management 

Here are some of the most popular job titles in this field: 

  • Product Manager/Product Owner

  •  Associate Product Manager

  •  Product Leader

  •  Product Specialist  

  • Digital Product Lead

  •  E-commerce Product Manager  

  • Product Marketing Manager 

What Our Past Participants Say

The best part of the program was learning the structural aspects and basic framework in a very practical way
Head of Insurance Exchange, Bolttech
Best part was the capstone project, which helped in applying the concepts learned during the entire journey of the program practically
Area Product Owner, SAP Labs
The most valuable aspect was learning from top industry figures like Professor Sawhney and engaging sessions led by Mohan Simham
Chief Product Owner, Digital Supply Chain - Planning & Manufacturing, SAP Labs
The effective teaching style, which involved clear articulation in easily understandable language, and the program's manageable pace was the best part of the program
Head of IoT & Advanced Industries, Ericsson
The program's strength lies in its comprehensive coverage of all aspects of product management
Senior Product Manager, Visa

Note: The participant testimonials are from the global cohort of the program.

Program Certificate

Program Certificate

Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants.


  • After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.

  • All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

  • This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.

Program Faculty


Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven m...



Product Strategy Leader

Tami Reiss is a product strategy leader with 15+ years of experience helping startups, established enterprise companies, and community profit organizations define their produc...


Product Manager

Steven is a Product Manager at Palo Alto Networks, an industry-leading cybersecurity provider. In his 12+ years in Product, he has worked with a broad swath of companies inclu...


UX/UI Design Lead

Tamara has lived as an expat for nearly nine years and visited 70 countries, all while working at Google, Automattic, and Oliver Wyman. She has approached her career with the ...

Program Leaders


Kiran has done master’s in business administration, BITS-Pilani and Masters in Technology, SRM University. He is a certified Data Scientist, MLOps and Product Management. He h...


He has over 13+ years of experience leading, managing, and mentoring teams in Data Analytics for both product and service-focused organizations (Oracle, IBM, HP, Jio, Sterlite...

Complimentary Annual Digital WSJ Membership

Complimentary Annual Digital WSJ Membership

As a participant in the program, you can enjoy a complimentary annual digital membership to The Wall Street Journal, giving you unlimited access to award-winning journalism across any device. From business and world news, to technology and life and arts, WSJ provides ambitious and fact-based reporting that readers can trust.

Case Studies

Whirlpool Gladiator GarageWorks

Explore how Whirlpool listened to customer frustrations and gathered insights on the clutter in their garages. This discovery process led to the creation of GarageWorks—solution packages to help customers reclaim their garages through better organization.

Pareto Intelligence

Examine the process of taking a health care-related service and turning it into a product as Pareto Intelligence has done with their technology solutions to improve value-based outcomes.

Amazon Kindle Fire Phone

A post-mortem study about the doomed product that the company's CEO was adamant about creating while refusing to listen to what customers actually wanted.


Examine the role that professional photography plays at Airbnb while going through the eleven steps of the company's growth-hacking strategy.


Study an example of top-down market sizing and how WeWork achieved this.


Motorola is ready to launch its Droid 2 smartphone. Just before launch, the company's biggest customer, Verizon, conveys that consumers don't like the camera button and asks for a redesign. What steps do you take in this situation?

Note: Kellogg Executive Education's use of product and company names does not imply that it is affiliated with or endorsed by them.

Financing Options* Starting at INR 8,099/month.

Program Fee

Maximum Loan Amount

Tenure (months)


INR 2,95,000 + GST

INR 3,48,100


INR 11,987

INR 2,95,000 + GST

INR 3,48,100


INR 9,512

INR 2,95,000 + GST

INR 3,48,100


INR 8,099

Also available in 12/ 18/ 24 months EMI plans.


  • The above EMI's are indicative and figures in INR are approx.

  • The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.

  • Our Program Advisors will help you with information on how to avail a loan from our loan providers.

  • *Applicable only for Indian residents.


  • The above EMI's are indicative and figures in INR are approx.

  • The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.

  • Our Program Advisors will help you with information on how to avail a loan from our loan providers.

  • *Applicable only for Indian residents.

Emeritus Career Services

15 Recorded Sessions and Resources in the Following Categories (Please note: These sessions are not live):

  • Resume and Cover Letter

  • Navigating Job Search

  • Interview Preparation

  • LinkedIn Profile Optimisation

Job Placement Assistance

  • Job openings are sourced by the CS Team and virtual hiring drives are conducted for the applicants.

  • Dedicated online portal for all candidates where they can apply for jobs & track past applications.

  • Regular job postings.

Please note:

  • This service is available only for Indian residents enrolled into select Emeritus programmes.

  • Kellogg Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. Kellogg Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.

Registration for this program is done through Emeritus. You can contact us at

The Learning Experience

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course.

A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

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