Post Graduate Certificate in Marketing Leadership Development

Move Miles Ahead as A Marketing Leader
Country/Region
Qualification
Work Experience

Develop Future-Ready Skills Today

Emeritus is collaborating with Kellogg Executive Education to help you build future-ready skills. Enroll before Invalid liquid data and get up to Invalid liquid data tuition assistance to set yourself up for professional success.

This program is open for enrollments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only.

Round Application Deadline

Upcoming Round Application Deadline: February 28, 2024.

Program Overview

strategic and sustainable marketing strategy is the core of a successful business. Marketing no longer needs skilled professionals who can gauge the future; it needs leaders who can create the future.

This 30-week program from Kellogg Executive Education will lead you through customer value, digital marketing, data visualization, and influencer marketing. The Post Graduate Certificate in Marketing Leadership Development will hone your skills in analytics and brand orchestration to keep you ahead of the competition.

Program Certificate

Program Certificate

Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants. Participants will be assessed across nine content areas to obtain the certificate of completion.

Note:

  • After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.

  • All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

  • This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.

Advance Your Career as a Marketing Leader

Organizations are hiring leaders, rather than employees. This is the time to bridge the gap. Hone your skills in:

  • Competitive Marketing Strategy

  • Channel Fundamentals

  • Brand Design

  • Media Planning

  • Omnichannel Marketing

  • Influencer Marketing

High-level Program Takeaways

  • Gain advanced level of proficiency in marketing, leadership and automation using data and technology

  • Understand business models and target consumer through data and market know-how

  • Harvest customer data to understand their needs and wants

  • Apply emerging technologies like AI/ML to create marketing automation techniques

  • Establish a superior brand

  • Create the most effective and innovative team

  • Keep up with emerging trends like influencer marketing

  • Act as an entrepreneur to create and implement an end-to-end marketing strategy

Who is This Program For?

This program is ideal for:

  • Senior leaders in marketing, advertising, communication, general management, strategy and planning looking to understand the tenets of marketing leadership and overall marketing strategy of an organization

  • Mid-senior managers in marketing and related functions looking for career acceleration to leadership positions in marketing

Program Modules

For more information on the full syllabus, download our brochure.

Complimentary Annual Digital WSJ Membership Content

Complimentary Annual Digital WSJ Membership Content

As a participant in the programme, you can enjoy a complimentary annual digital membership to The Wall Street Journal, giving you unlimited access to award-winning journalism across any device. From business and world news, to technology and life and arts, WSJ provides ambitious and fact-based reporting that readers can trust.

Case Studies

Note: Kellogg Executive Education's use of product and company names does not imply that it is affiliated with or endorsed by them.

Program Faculty

NICK CAFFENTZIS
NICK CAFFENTZIS

Senior Fellow and Adjunct Professor, Kellogg Markets and Customers Initiative

STEVEN FRANCONERI
STEVEN FRANCONERI

Professor of Leadership, Kellogg School of Management (Courtesy)

TIMOTHY CALKINS
TIMOTHY CALKINS

Clinical Professor of Marketing and Associate Chair of Marketing Department

JULIE HENNESSY
JULIE HENNESSY

Clinical Professor of Marketing and Associate Chair of the Marketing Department

GREGORY CARPENTER
GREGORY CARPENTER

Senior Fellow and Adjunct Professor, Kellogg Markets and Customers Initiative

ERIC LEININGER
ERIC LEININGER

Clinical Professor, Executive Education

CARTER CAST
CARTER CAST

Michael S. and Mary Sue Shannon Clinical Endowed Professor of Entrepreneurship

KEVIN MCTIGUE
KEVIN MCTIGUE

Clinical Associate Professor of Marketing, Kellogg School of Management

JONATHAN COPULSKY
JONATHAN COPULSKY

Lecturer of Marketing and Program Director, Business Marketing Strategy, Executive Education

THOMAS F. O’TOOLE
THOMAS F. O’TOOLE

Associate Dean, Executive Education, and Clinical Professor of Marketing

GINA FONG
GINA FONG

Adjunct Lecturer of Marketing

NICHOLAS A. PEARCE
NICHOLAS A. PEARCE

Clinical Professor of Management & Organizations

DEREK D. RUCKER
DEREK D. RUCKER

Sandy & Morton Goldman Professor of Entrepreneurial Studies in Marketing, Professor of Marketing, and Co-chair of Faculty Research

BROOKE VUCKOVIC
BROOKE VUCKOVIC

Clinical Professor of Leadership, Academic Director, Leading the Family Enterprise, and Faculty Director of Coaching, Zell Fellows

JIM LECINSKI
JIM LECINSKI

Clinical Associate Professor of Marketing

AMANDA RUSSELL
AMANDA RUSSELL

Adjunct Lecturer of Marketing, Kellogg School of Management

Insights from Omnichannel Expert

ALICIA WATERS
ALICIA WATERS

Chief Marketing Officer, Crate and Barrel; Brand Strategy Expert

Know your customer, conflict resolution, metrics, and KPIs Relying on exceptional consumer insights, strategies, and an entrepreneurial spirit, global retail executive Alicia...

Pay Later - Finance Options

Below EMI plans are available for the loan amount: INR 3,38,660

Standard EMI plans

Loan Provider

Tenure (months)

Interest

EMI

LiquiLoans

12

9%

INR 30,550

LiquiLoans

24

9%

INR 16,545

LiquiLoans

36

9%

INR 11,877

LiquiLoans

48

9%

INR 9,542

LiquiLoans

60

9%

INR 8,142

Note:

  • All the loans are provided by a third party NBFC (Propelld or LiquiLoans) and not Emeritus

  • There would be a one-time processing fee based on the tenure of the loan

  • The above EMI's are indicative. The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.

Write to Us

Registration for this program is done through Emeritus. You can contact us at kellogg.execed@emeritus.org

This program is open for enrollments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only.

The Learning Experience

What is it like to learn with the learning collaborator, Emeritus? 

More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course. A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available.

Last Day To Enroll