Batch 11

Post Graduate Certificate in Digital Marketing

Advance your career as a digital marketing professional
  • Pre-Recorded Videos for Self-paced Learning from Top Kellogg Faculty
  • Get Certified On: Google Analytics , Google Ads , Hubspot , Semrush
  • Live webinars and office hours with digital marketing experts
  • Real-world applications, including a capstone project
Country/Region
Qualification
Work Experience

Round Application Deadline

Upcoming Round Application Deadline: May 29, 2024

Program Overview

It’s no secret that the shift of consumer attention towards digital platforms has left many traditional marketers reeling. In today's times, marketing in a digital world is not just ‘digital marketing’: it’s much more. It’s a discipline powered by data, scaled by automation, and optimized by analytics, with the customer always at its center. 

Stay ahead of the competition, and find your niche with the Post Graduate Certificate in Digital Marketing from Kellogg Executive Education In this 9 months online program led by Professor Mohanbir Sawhney – a globally-recognized scholar, educator, and author – you’ll gain an end-to-end perspective of the digital marketing landscape, develop in-demand skills, and advance your proficiency in this rapidly expanding domain. 

Program Highlights

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216

Pre-Recorded Videos for Self-Paced Learning from Renowned Kellogg Faculty

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61

Discussions

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38

Self-Study Quizzes

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79

Assignments*

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15

Demos and Walk-through

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5

Career Webinars

Note:

  • This is a self-paced online program. Thus, faculty will not be a part of bi-weekly live sessions or any other live interaction in this program. We have a curated panel of eminent industry practitioners who will be conducting the bi-weekly live doubt-clearing sessions.

  • The program highlights presented above are approximate, and subject to change depending on the availability and expertise of the teaching faculty, as well as the program's desired outcomes.

  • *Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team. The final number of quizzes, assignments and discussions will be confirmed closer to the program start.

Program Video

Watch this short overview video by Professor Mohanbir Sawhney - a globally recognized scholar, educator, and author, and understand how this immersive 36-week online program provides a comprehensive overview of digital marketing, in-demand tools, and an up-to-date skill set to stay ahead of your peers with the Kellogg advantage.

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    What Our Past Participants Say

    This is an all-intensive digital marketing certification course where you will develop a skillset in SEO, PPC, Social Media, Content marketing, CRM, and more. This program was also helpful in finding ...
    KLG-PGCDM - ANDREW WOLLER
    ANDREW WOLLER
    Member Success Lead, WeWork
    The best part about this program were the instructors and the group of friends and connections I made throughout this program. I was able to land a fantastic job while doing this program. Thank you!
    KLG-PGCDM - PILAR MATURANA
    PILAR MATURANA
    Digital Marketing Producer, Crescendo Collective

    Note: The ratings and participant testimonials are from the global cohort of the program.

    Advance Your Career in Digital Marketing

    Advance your career in digital marketing by specializing in roles such as:

    • Content Marketing

    • Customer Experience and Engagement: Conversations, Campaigns, and Conversions

    • E- Commerce Management

    • Marketing Automation

    • Marketing Experimentation and Analytics

    • Growth Marketing

    • Social Media Marketing

    • Search Engine Optimization (SEO) and Search Engine Marketing (SEM)

    • Conversion Rate Optimisation

    Tools

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    HubSpot

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    Email Marketing

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    Content Creation

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    Google Analytics

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    User-generated Content

    Certifications

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    Google Analytics for Beginners and Advanced Google Analytics Certifications

    Company Logo - Google Ads

    Google Ads Display and Google Ads Search Certifications

    Company Logo - HubSpot

    HubSpot Content Marketing and Social Media Certifications

    LP - ISB-PCPDM- Sample Case Studies - Semrush

    Semrush SEO Toolkit

    Case Studies

    Company Logo - Microsoft

    Microsoft

    How Microsoft content hub can be used to solve consumer problems and demand for products and services

    Justdial - Partner Logo

    Justdial

    Deep dive into the JustDial business model and explore how to pivot the extensive ATL marketing models to a digital-first strategy and leverage data to grow in the B2B and B2C spaces.

    Onetela PickDeck

    Ontela PicDeck

    Assist Ontela to choose the best customer segment to cater to base on qualitative, response-based segmentation and demography.

    John Deere - Partner Logo

    John Deere

    Take a look at how John Deere educates customers instead of pitching to them in a publication that it has published since 1895.

    Intel & Toshiba - Partner Logo

    Intel & Toshiba

    How Intel and Toshiba leveraged a transmedia approach to promote technology brands : Beauty Inside

    The Honest Company - Partner Logo

    The Honest Company

    How the honest company used A/B testing experiments in Google Ads and created successful campaigns

    Netflix - Partner Logo

    Netflix

    How Netflix used social listening to understand the audience and their evolving behaviours in real-time and adjust the social marketing strategy

    Dove - Partner Logo

    Dove

    Topics such as customer segmentation and telling great brand stories come to life in the 'Real Beauty' campaign by Dove, the beauty care line that aims to go deeper than just soap.

    Swiggy - Partner Logo

    Swiggy

    Evaluate the content strategy and influencer marketing strategy of Swiggy as it attempts to be the top-of-mind brand in the food and non-food delivery services.

    Bajaj - Partner Logo

    Bajaj

    Analyze how the Bajaj electric Chetak spreads the word on the rising electric mobility space in India in the diverse population through the digital

    High-level Program Takeaways

    • Gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer

    • Obtain a hands-on experience of essential digital marketing skills, including SEO, SEM, social media, email marketing, and display ads

    • Learn how to optimize your growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B tests, attribution, and experimentation

    • Develop high-impact advertising strategies on social media using content that you will plan, create, and promote

    • Engage with career-focused webinars and assignments designed to further your professional development in digital marketing

    Who is This Program For?

    This program is ideal for:

    • Senior and mid-career professionals eager to learn how to align their organization's marketing strategy with business goals, leverage marketing opportunities, and drive process improvement

    • Traditional marketers or corporate communications professionals who want to develop their digital marketing capabilities or are looking to switch to digital marketing will also benefit from enrolling in this program

    Program Certificate

    Program Certificate

    Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants. Participants will be assessed across nine content areas to obtain the certificate of completion.

    Note:

    • After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.

    • All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

    • This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.

    Program Faculty

    KLG-PGCDM - MOHANBIR SAWHNEY
    MOHANBIR SAWHNEY

    Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation

    Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven m...

    Instructors

    KLG-PGCDM - DR. SHARMIN ATTARAN
    DR. SHARMIN ATTARAN

    A distinguished professor, consultant, and speaker specializing in digital marketing

    Dr. Sharmin Attaran is a professor, consultant, and speaker specializing in digital marketing. She has helped numerous brands develop, implement, and refine their digital mark...

    KLG-PGCDM - MATT CARDONI
    MATT CARDONI

    Digital marketing teacher and consultant

    Matt Cardoni teaches and consults on digital marketing. He is Google-certified in Ads and Analytics and has worked with a variety of industries, including retail, healthcare, ...

    KLG-PGCDM - KIM RUST
    KIM RUST

    Mobile strategy consultant and professor

    Kim Rust is a mobile strategy consultant and professor with expertise in growing businesses with mobile apps. With equal parts software product and marketing experience, Kim d...

    KLG-PGCDM - DAN WEINGROD
    DAN WEINGROD

    Mobile strategy consultant and professor

    Dan Weingrod is a digital change agent, design sprint facilitator, and educator with a drive to help organizations and teams learn and become organized. He has facilitated mul...

    Program Modules

    For more information on the full syllabus, download our brochure

    Build Your Skill Set

    Build Your Strategies
    • Create content that converts

    • Optimize your campaigns for maximum return on investment (ROI)

    • Segment audiences across social platforms and personalize your messages

    • Automate tasks to scale faster and more efficiently

    • Manage campaigns that offer real-time feedback through simulations

    • Keep your email messages out of spam filters and in front of your customers

    Build Your Future
    • Complete a capstone project to add to your portfolio

    • Create an effective resume, cover letter, and LinkedIn profile

    • Build your digital marketing portfolio with the help from an industry professional

    • Determine which career path in digital marketing is most suitable for you

    • Locate your influencers

    • Build your network

    Financing Options* Starting at INR 8,325/ Month

    Below EMI plans are available for the loan amount: INR 2,87,000 + GST

    Standard EMI plans

    Max Loan Amount

    Tenure (months)

    EMI

    INR 3,38,600

    36

    INR 12,088

    INR 3,38,600

    48

    INR 9,736

    INR 3,38,600

    60

    INR 8,325

    Also available in 12/ 18/ 24/ 30/ 42 months EMI plans.

    Note:

    • The above EMI's are indicative and figures in INR are approx.

    • The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.

    • Our Program Advisors will help you with information on how to avail a loan from our loan providers.

    • *Applicable only for Indian residents.

    Emeritus Career Services*

    Career Management Modules on:

    • Building an Impressive Resume & Cover Letter

    • Building an Impressive LinkedIn Profile

    • Navigating Job Search

    • Interview Preparation

    • Job Placement Assistance

    Note:

    • *Available to Indian residents only.

    • **Job placement assistance from partner companies are published, applied to, and tracked to success via an online platform

    The Learning Experience

    What is it like to learn with the learning collaborator, Emeritus? 

    More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course. A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

    Early registrations are encouraged. Seats fill up quickly!

    Flexible payment options available.

    Starts On