Batch 11
Post Graduate Certificate in Digital Marketing
- Pre-Recorded Videos for Self-paced Learning from Top Kellogg Faculty
- Get Certified On: Google Analytics , Google Ads , Hubspot , Semrush
- Live webinars and office hours with digital marketing experts
- Real-world applications, including a capstone project
Please note that the program duration includes a break week for Christmas from 24th Dec 2024 to 1st Jan 2025.
Round Application Deadline
Upcoming round date:Invalid liquid data | Application Fees:Invalid liquid data
Program Overview
It’s no secret that the shift of consumer attention towards digital platforms has left many traditional marketers reeling. In today's times, marketing in a digital world is not just ‘digital marketing’: it’s much more. It’s a discipline powered by data, scaled by automation, and optimized by analytics, with the customer always at its center.
Stay ahead of the competition, and find your niche with the Post Graduate Certificate in Digital Marketing from Kellogg Executive Education. In this 9 months online program led by Professor Mohanbir Sawhney – a globally-recognized scholar, educator, and author – you’ll gain an end-to-end perspective of the digital marketing landscape, develop in-demand skills, and advance your proficiency in this rapidly expanding domain.
This program is open for enrollments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Thailand, Vietnam, and Malaysia only.
Program Highlights
216
Pre-Recorded Videos for Self-Paced Learning from Renowned Kellogg Faculty
61
Discussions
38
Self-Study Quizzes
79
Assignments*
15
Demos and Walk-through
5
Career Webinars
Note:
This is a self-paced online program. Thus, faculty will not be a part of bi-weekly live sessions or any other live interaction in this program. We have a curated panel of eminent industry practitioners who will be conducting the bi-weekly live doubt-clearing sessions.
The program highlights presented above are approximate, and subject to change depending on the availability and expertise of the teaching faculty, as well as the program's desired outcomes.
*Assignments are graded either by industry practitioners who are available to support participants in their learning journey and/or by the Emeritus grading team. The final number of quizzes, assignments and discussions will be confirmed closer to the program start.
Program Video
Watch this short overview video by Professor Mohanbir Sawhney - a globally recognized scholar, educator, and author, and understand how this immersive 36-week online program provides a comprehensive overview of digital marketing, in-demand tools, and an up-to-date skill set to stay ahead of your peers with the Kellogg advantage.
Note: The ratings and participant testimonials are from the global cohort of the program.
Tool Demos Included
Notes:
All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Case Studies
Microsoft
How Microsoft content hub can be used to solve consumer problems and demand for products and services
Justdial
Deep dive into the JustDial business model and explore how to pivot the extensive ATL marketing models to a digital-first strategy and leverage data to grow in the B2B and B2C spaces.
Ontela PicDeck
Assist Ontela to choose the best customer segment to cater to base on qualitative, response-based segmentation and demography.
John Deere
Take a look at how John Deere educates customers instead of pitching to them in a publication that it has published since 1895.
Intel & Toshiba
How Intel and Toshiba leveraged a transmedia approach to promote technology brands : Beauty Inside
The Honest Company
How the honest company used A/B testing experiments in Google Ads and created successful campaigns
Netflix
How Netflix used social listening to understand the audience and their evolving behaviours in real-time and adjust the social marketing strategy
Dove
Topics such as customer segmentation and telling great brand stories come to life in the 'Real Beauty' campaign by Dove, the beauty care line that aims to go deeper than just soap.
Swiggy
Evaluate the content strategy and influencer marketing strategy of Swiggy as it attempts to be the top-of-mind brand in the food and non-food delivery services.
Bajaj
Analyze how the Bajaj electric Chetak spreads the word on the rising electric mobility space in India in the diverse population through the digital
Notes:
All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
Additional Sessions by Program Leader
Session Topic | |
|---|---|
Live Masterclass | AI and Gen AI use cases and applications in digital marketing |
Live Workshop | Hands-on workshop of Google Analytics 4 |
High-level Program Takeaways
Gain a start-to-finish perspective of the strategy and implementation required to become a professional digital marketer
Obtain a hands-on experience of essential digital marketing skills, including SEO, SEM, social media, email marketing, and display ads
Learn how to optimize your growth marketing and customer acquisition strategies using metrics such as conversion optimization, A/B tests, attribution, and experimentation
Develop high-impact advertising strategies on social media using content that you will plan, create, and promote
Engage with career-focused webinars and assignments designed to further your professional development in digital marketing
Who is This Program For?
This program is ideal for:
Senior and mid-career professionals eager to learn how to align their organization's marketing strategy with business goals, leverage marketing opportunities, and drive process improvement
Traditional marketers or corporate communications professionals who want to develop their digital marketing capabilities or are looking to switch to digital marketing will also benefit from enrolling in this program
Program Certificate
Upon successful completion of the program, Kellogg Executive Education will grant a verified digital certificate of completion to participants. Participants will be assessed across nine content areas to obtain the certificate of completion.
Note:
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program.
All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.
Emeritus Career Services
15 Recorded sessions and resources in the following categories
(Please note: These sessions are not live)
Resume And Cover Letter Building
Job Search Navigation
Interview Preparation
LinkedIn Profile Optimization
Access To Interview Preparation Guidebooks in Business Analytics and Data Science, Digital Marketing, And Product Management.
Note: -
Kellogg Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. The Career Services mentioned here are offered by Emeritus. Kellogg Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
Job Placement Assistance
Job openings are sourced by the Career Services team and virtual hiring drives are conducted for the applicants.
Dedicated online portal for all candidates where they can apply for jobs & track past applications.
Regular job postings.
Please note:
Kellogg Executive Education or Emeritus do NOT promise or guarantee a job or progression in your current job. Career Services is only offered as a service that empowers you to manage your career proactively. Emeritus offers the Career Services mentioned here. Kellogg Executive Education is NOT involved in any way and makes no commitments regarding the Career Services mentioned here.
Job placement assistance will extend for 3 months from the start date of the service.
Job placement assistance is focused on students with 0 to 5 yrs. of experience.
This service is available only for Indian residents enrolled in select Emeritus programs.
Program Faculty
Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven m...
Instructors
A distinguished professor, consultant, and speaker specializing in digital marketing
Dr. Sharmin Attaran is a professor, consultant, and speaker specializing in digital marketing. She has helped numerous brands develop, implement, and refine their digital mark...
Digital marketing teacher and consultant
Matt Cardoni teaches and consults on digital marketing. He is Google-certified in Ads and Analytics and has worked with a variety of industries, including retail, healthcare, ...
Mobile strategy consultant and professor
Kim Rust is a mobile strategy consultant and professor with expertise in growing businesses with mobile apps. With equal parts software product and marketing experience, Kim d...
Mobile strategy consultant and professor
Dan Weingrod is a digital change agent, design sprint facilitator, and educator with a drive to help organizations and teams learn and become organized. He has facilitated mul...
Program Modules
For more information on the full syllabus, download our brochure
Financing Options* Starting at INR 8,325/ Month
Below EMI plans are available for the loan amount: INR 2,87,000 + GST
Standard EMI plans
Max Loan Amount | Tenure (months) | EMI |
|---|---|---|
INR 3,38,600 | 36 | INR 12,088 |
INR 3,38,600 | 48 | INR 9,736 |
INR 3,38,600 | 60 | INR 8,325 |
Also available in 12/ 18/ 24/ 30/ 42 months EMI plans.
Note:
The above EMI's are indicative and figures in INR are approx.
The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Our Program Advisors will help you with information on how to avail a loan from our loan providers.
*Applicable only for Indian residents.
The Learning Experience
What is it like to learn with the learning collaborator, Emeritus?
More than 300,000 professionals globally, across 200 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded. All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes, the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner during the course period the cost of which is already included in the overall Course fee of the course. A dedicated program support team is available 7 days a week to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
Starts On