AI Strategies and Applications for Leaders

• Articulate where and how gen AI enhances customer experience across touchpoints

• Identify automation/AI use cases for internal marketing, sales, and customer support functions

• Apply the jobs-to-be-done (JTBD) framework to map AI and gen AI tools to the key deliverables for marketing, sales, and customer service

• Identify personal hesitations and limitations for using AI/maching learning (ML) tools for certain job functions

• Design a personalized customer engagement strategy using gen AI tools

• Learners will examine emerging technologies, such as agentic AI, and their potential to redefine customer interactions and management strategies.

• Analyze current use cases for AI-powered robotics and autonomous systems in improving efficiency

• Write a conceptual hypothesis based on data sources within a case analysis

• Identify focus points to further analyze a case analysis utilizing data exploration

• Explore the role of key data variables in determining the predictability of failure within a case analysis

• Apply gen AI to the Enerwind case study

• Understand AI’s transformative role in core enterprise operations, from sourcing and supply chain to manufacturing, storage, and final delivery.

• After the five-step operations ecosystem, learners will delve into AI; generative AI and agentic AI use cases across each component.

• Explore how gen AI is automating HR, finance, and IT functions-from drafting contracts to managing payroll

• Identify HR functions that can be optimized by AI Utilize the JTBD framework to identify the pain points and future needs of HR functions

• Explore AI automation tools that can be used to optimize HR functions and pain points

• Develop a memo addressed to the chief HR officer that summarizes your identified functions and AI recommendations

• Module will dive into the potential of agentic AI to automate workflows, further driving efficiency.

• Identify high-value AI use cases across customer experience, operations and support functions, tailored to industry needs

• Discuss how gen AI is being applied across key industries, including healthcare, retail, and financial services

• Discover how gen AI is reshaping product design, diagnostics, and personalized financial services

• Develop a vertical-specific AI strategy for a chosen industry

• Explore the ethical considerations and IP challenges in AI-generated content

• Analyze the examples showcasing how AI is revolutionizing creative industries by co-creating with humans in media & entertainment, fashion, and advertising

• Create a gen AI-powered product story for a brand

• Develop generative AI-powered creative assets

• Identify high-value AI use cases across customer experience, operations and support functions, tailored to industry needs

• Recognize the principles and best practices for AI governance to ensure responsible use

• Explore how organizations are moving toward zero-touch enterprise models

• Apply AI CMM to an organization of your choice

• Apply the AI Radar 2.0 and Impact Model frameworks to an organization

• Identify the key components and functions of the AI Capability Maturity Model

• Understand the broader societal impact of AI, including labor markets, policy, and ethics

• Explore how businesses can leverage AI for social good while addressing the challenges it brings

• Discuss the future of work in an AI-powered world, including the role of human-AI collaboration

• Create an AI strategy memo addressed to the CEO of your chosen company utilizing the program’s strategies and frameworks

• Assess the impact of AI, generative AI and agentic AI on business growth, productivity and innovation in diverse organizational contexts

How much time is required each week?

Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.

How will my time be spent?

We have designed this Artificial Intelligence course to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:

• Engaging with recorded video lectures from Kellogg executive education faculty

• Attending webinars and office hours, as per the specific program schedule

• Reading or engaging with examples of core topics

• Completing knowledge checks/quizzes and required activities

• Engaging in moderated discussion groups with your peers

• Completing your final project, if required

The AI certificate course is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.

What is it like to learn online with the learning collaborator, Emeritus?

More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.

A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.

How do I interact with other AI certificate course participants?

Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

What are the requirements to earn the certificate?

Each AI certificate course includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

This artificial intelligence course is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the AI certificate course brochure. Please email us if you need further clarification on any specific program requirements.

What type of certificate will I receive?

Upon successful completion of the AI certificate course, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.

Can I get the hard copy of the certificate after completing this AI Strategies and Applications for Leaders program?

No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.

Do I receive alumni status after completing this AI Strategies and Applications for Leaders program?

No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.

How long will I have access to the learning materials for this AI Strategies and Applications for Leaders program?

You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

What equipment or technical requirements are there for this program?

Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.

Do I need to be online to access the AI Strategies and Applications for Leaders program content?

Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

Can I still register if the registration deadline has passed for this artificial intelligence course?

Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.

What is the AI certificate course fee, and what forms of payment do you accept?

The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

• Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).

• Tuition assistance is available for participants who qualify. Please email Kellogg.execed@emeritus.org

What if I don’t have a credit card? Is there another method of payment accepted for this artificial intelligence course?

Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.

I was not able to use the discount code provided. Can you help?

Yes! Please email us with the details of the program you are interested in, and we will assist you.

How can I obtain an invoice for payment?

Please email us your invoicing requirements and the specific program you’re interested in enrolling in.

Is there an option to make flexible payments for this AI Strategies and Applications for Leaders program?

Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.

Who will be collecting the payment for the AI Strategies and Applications for Leaders program?

Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.

Refund Policy

• Policy Communication:

  Emeritus’ Withdrawal, Refund and Deferral policies are communicated to all learners (both existing and prospective) via the Emeritus website and Learning Management System. It is the learner’s responsibility to review, be aware of and adhere to these policies.

• Withdrawal for Non-delivery of Course:

  Emeritus will notify learners in writing if (a) the course will not commence on the scheduled course commencement date; (b) the course will not be completed by the scheduled course completion date; or (c) the learner does not meet the course entry or matriculation requirement as set by Emeritus or the university. Within three (3) working days of such notice, Emeritus will inform learners in writing of any available alternative study arrangements.

If a learner declines the offered alternative study arrangements, if any, or desires to otherwise withdraw from the course for the reasons stated in paragraph 2 above, the learner shall request a withdrawal from Emeritus within fifteen (15) calendar days. Upon receipt of the withdrawal request and validation of eligibility, Emeritus shall refund the learner 100% of course and miscellaneous fees previously paid by the learner, except that course application fees are non-refundable and non-transferable. Emeritus shall use commercially reasonable efforts to make such refund within seven (7) working days from receipt of the withdrawal request from learner.

• Withdrawal for Other Reasons:

  If the learner wishes to withdraw from the course or program for any reason other than those stated in paragraph 2 above, the following provisions shall control all withdrawal requests:

Absent a previous approved request for deferral for the course, learners may request a full refund of all course and miscellaneous fees paid, within fourteen (14) days after course commencement. Application fees for courses are non-refundable and non-transferable. Learners who have previously been granted a course deferral are not eligible for a refund for the course. Partial (or pro-rated) refunds are not offered. Emeritus shall use commercially reasonable efforts to make a valid refund within seven (7) working days from receipt of the withdrawal request from learner.

Emeritus reserves the right, in its sole discretion, to dismiss a learner from a course or program at any time and to provide a refund to the learner pursuant to the stated refund policy in paragraph 2 above. Learners who are dismissed from a course or program due to a violation of Emeritus’ Code of Conduct are not entitled to any refund.

• How to Submit a Valid Withdrawal Request:

  All withdrawal requests must be sent in writing within the timelines specified in paragraphs 2 or 3 above to:

  admissions@emeritus.org

All refunds will be paid directly to the original payer only, unless written and signed instruction is provided by the original payer to pay the refund to an account belonging to a person other than the original payer.

• Bank Charges/Transaction Fees:

  In the event of an approved refund, Emeritus will refund the course fee collected and will not be liable to refund any foreign transaction fees, processing charges, or any other bank fees.