AI Strategies and Applications for Leaders
- #1 for marketing programs in the US
- GenAI tool demos
- Business case studies across various industries
- Frameworks designed to drive GenAI strategy across industries
- Faculty live session included
Round Application Deadline
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Advance Your Skills With AI Strategies For Business Solutions
This program from Kellogg Executive Education empowers forward-thinking business leaders like you to leverage AI and generative AI (GenAI) for strategic impact in areas, including customer experience, talent productivity, new product development, and personalized marketing, unlocking real business value with tangible impact. You will gain insights on AI agents and learn value propositions in business implementation to improve productivity, drive revenue growth, and enhance innovation.
AI To Boost Business Growth
The AI Strategies and Applications for Leaders online program is crafted to help you tap into the immense potential of AI, enabling you to generate customer value and secure a competitive edge in your business. This program equips you with the knowledge and tools to fully integrate AI's capabilities into your strategic plans, propelling your business forward.
AI Business Predictions for 2024 :
The right AI choices will enable companies to have a significant edge. To realize its full potential, we need to take advantage of its capacity to be customized and remarkable scalability while paying close attention to potential risks.
Gen AI will be the missing link for data. It can answer one of the greatest challenges for many companies – processing and creating intelligence around large sets of complex unstructured data.
Source : 2024 AI Business Predictions, PwC India
Key Takeaways
The program has been designed to give a holistic and hands-on understanding of AI for business solutions. The course modules uncover the profitable power of AI in your organization and its immense capabilities for industry disruption through comprehensive frameworks designed by global experts. The knowledge gained leads to developing a winning AI strategy for organizational value creation.
By the end of this program, you will be able to do the following:
Understand the business applications and outcomes that can be achieved with AI
Explore business applications of generative AI with practical examples
Evaluate the options, strengths, and weaknesses of generative AI and insights on optimal utilization
Develop a structured tool for defining generative AI use cases within your organization
Represent the voice of the business as well as the customer to data scientists and engineers
Craft your AI journey, from strategy and capabilities to execution and organization
Navigate the black box and ethical considerations of AI to drive responsible AI initiatives
Join a community of like-minded professionals who are successfully deploying AI in their organizations
Who Is This Program For?
Formulated for experienced consultants, executives, managers and technologists, the AI Strategies and Applications for Leaders online program will provide participants with the skills necessary to seamlessly incorporate AI into diverse areas of enterprise operations.
This program is perfect for:
Senior management and IT consultants advising clients on digital transformation, business excellence, and operational transformation and seeking to stay current with the AI revolution to make innovative recommendations in IT and the banking and financial services industries.
C-suite executives and strategic decision makers who seek expert insights on the dynamic AI landscape, including strategies and high-impact initiatives. Learn to drive innovative AI initiatives for your organization by learning more about AI trends, use cases, industry applications, strategy, and best practices.
Senior sales and marketing managers charged with driving marketing outcomes, focused on integrating AI into your marketing processes and driving transformative results using generative AI. Delve into real-world industry examples and gain the knowledge and tools to enhance customer journey.
Technology professionals in IT, healthcare, and finance looking for a strategic AI perspective to innovate operations, understand AI's business transformation potential, identify capabilities and areas of improvement, and align initiatives effectively.
Program Topics
This program adopts a holistic approach to harnessing the full spectrum of AI technologies for unlocking business value. Each module combines interactive discussions, engaging try-it activities, and practical assignments to ensure participants can seamlessly translate knowledge into impactful, actionable strategies.
AI Use Cases and Industry Examples
The program features business use cases across industries, covering the creative use of AI by a range of platform companies, enterprises, and startups. Some of the featured use cases are:
Netflix, Spotify, Adidas, and IKEA
Learn how these brands use AI to personalize content and achieve demand generation.
Axonify
Understand how this learning platform leveraged AI to personalize employee onboarding and training.
Zebra
Explore how this technology company utilized AI for early detection in pathology reports.
GE Healthcare and Mass General Brigham
Examine how a healthcare organization collaborated with a nonprofit to optimize scheduling in radiology departments through the radiology operations module.
Coca-Cola
Dive deep into understanding how this famous beverage organization is using AI in creative design and advertising.
Amtrak
Learn how Julie, Amtrak’s virtual assistant, uses natural language processing to understand customer questions, provide answers, and help complete actions.
Capstone Project
This project is an opportunity to gain practical expertise in building AI capabilities, ensuring ethical governance, and fostering cross-functional collaboration to drive success. It will empower you to deliver measurable outcomes — including revenue growth, enhanced customer satisfaction, and operational efficiency — and position your organization to thrive in an AI-driven future.
For this project, you will, assume the role of a manager responsible for an AI project; you will craft a comprehensive "Memo to the CEO" that:
Synthesizes the insights from user interviews to create a list of JTBD and pain points, organized by department or function
Includes a detailed data governance framework for the client that will form the foundation for the AI initiatives
Presents a business case for each high-value AI use case using the AI Canvas 2.0
Program Experience
Live Faculty Session
Engage in an interactive live session with a globally recognized AI practitioner and consultant.
Peer Learning
Connect with cohort peers to exchange your ideas and gain new perspectives.
Cutting-Edge Curriculum
Leverage a curriculum that seamlessly integrates gen AI and agentic AI insights into core modules.
Case Studies
Analyze case studies from diverse industries to gain strategic and practical insights into various functions.
Real-World Industry Examples
Examine industry cases to bridge the gap between theoretical concepts and their practical applications.
Frameworks and Principles
Explore sustainable practical frameworks and principles designed to drive gen AI strategy across functions and industries.
Capstone Project
Create a strategy that serves as a roadmap to implement AI initiatives.
Weekly Office Hours
Interact with a dedicated program leader to align your program journey with learning goals.
Inclusive Learning
Accelerate your career with a program designed for everyone — no prerequisites or technical expertise required.
Program Faculty
Associate Dean for Digital Innovation, McCormick Foundation Chair of Technology, Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Professor Sawhney is a globally recognized scholar, consultant, and speaker in innovation, modern marketing, and enterprise analytics. He has co-authored seven management book...
Program Leader
Executive Faculty, Performance Coach (ICF) & Founder & CPO - Edupult- Upskilling Platform for Educators
• 20 years building and scaling consumer centric, high-tech businesses; grooming superstar teams
• 3 X Entrepreneur with successful exits
• Mentored more than 1000 senior lea...
Note : The availability of program leader may vary across cohorts. The above profile serves as a representative persona of the program leaders.
About Kellogg Executive Education
Kellogg Executive Education empowers business leaders to foster growth in themselves, their teams, and their organizations. Our renowned faculty, consisting of the world’s best researchers, educators, and practitioners, provide practical insights that participants can apply as soon as they return to work. Providing a collaborative, immersive environment for our executive development programs, we serve a variety of businesses and executives from a myriad of industries and geographies.
Certificate
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as pass or fail; participants must receive 80% to pass and obtain the certificate of completion.
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.
Registration for this program is done through Emeritus.
This program is open for enrolments for residents of India, Bangladesh, Bhutan, Myanmar, Nepal, Pakistan, Sri Lanka, Philippines, Indonesia, Vietnam and Malaysia only.
Note:
Learning facilitator details and office hour dates and timings are from previous batches. The learning facilitators may change for upcoming batches based on availability and the office hour timings and dates may be changed based on a mutually decided schedule between Emeritus and the Learning facilitator.
*Mentioned timelines are tentative.
Financing Options* Starting at INR 5,163/month.
Program Fee | Maximum Loan Amount | Tenure (months) | EMI |
|---|---|---|---|
INR 1,50,000 + GST | INR 2,68,450 | 36 | INR 7,457 |
INR 1,50,000 + GST | INR 2,89,100 | 48 | INR 6,023 |
INR 1,50,000 + GST | INR 3,09,750 | 60 | INR 5,163 |
Also available in 12/ 18/ 24 months EMI plans.
Note:
The above EMI's are indicative and figures in INR are approx.
The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Our Program Advisors will help you with information on how to avail a loan from our loan providers.
*Applicable only for Indian residents.
Note:
The above EMI's are indicative and figures in INR are approx.
The EMI's offered by each of the loan providers might vary from the above figures, depending upon tenure and loan amount to be disbursed.
Our Program Advisors will help you with information on how to avail a loan from our loan providers.
*Applicable only for Indian residents.
FAQs
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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