The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Create, execute, and track successful influencer marketing campaigns
September 15, 2022
8 weeks, online
4–6 hours per week
US$2,600 US$2,392 or get US$260 off with a referral
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Influencer Marketing Strategy for Brands starting on September 15, 2022 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.
While influencer marketing isn’t new, many organizations have yet to fully unlock this growth lever. Whether you are looking to drive your organization’s growth or want to specialize as a marketer, this program will train you to develop an impactful influencer marketing strategy.
Join the experts from Kellogg Executive Education’s Influencer Marketing Strategy for Brands program to create a strategic influencer marketing plan that ignites growth for your business. This is an opportunity to learn from top thought leaders at Kellogg School of Management, including renowned scholar Mohanbir Sawhney and Amanda Russell, who wrote the definitive book on this subject, The Influencer Code.
Live and recorded sessions with program faculty
Real-world examples from 30+ brands
Global peer network of collaborators
Featured expert guest speakers
Personalized feedback
Live office hours
Application exercises and final capstone project
Mobile learning app
Founder, the 100 Mile Group, Build Your Life Resume; Co-founder, Marquis Jet, Alphabet City
CEO, Compound Studio, Vitaly, Clocks and Colours
Founder, E! Entertainment Television; President and CEO, Metan Global Entertainment; and COO, FanVestor
Photographer and Judge, America's Next Top Model; Founder, the DogPound
Bestselling Author, Motivational Speaker
Co-founder and CEO, the Influencer Marketing Factory
Director, Google Creative Works
Founder and Managing Partner, Sharma Law PLLC
CEO, Barry's Bootcamp
President and COO, IZEA
Digital Strategist; Founder of Minima Designs
Talent Manager and Agent for Female Social Media Influencers
Entrepreneur, Koch Company, Compass
Founder and Lead Architect, TheSocialArchitects
Hall of Fame Keynote Speaker and Emcee
Co-Founder and CEO, Offbeat Media Group
CEO, the Nantucket Project
CEO and Founder, Tommy Swanhaus Co.
Amanda Russell
Mohanbir Sawhney
Amanda Russell
Adjunct Lecturer of Marketing, Kellogg School of Management
Ms. Russell is widely respected as a leader in business education and an accomplished entrepreneur and influencer. By the age of 32, she had built and sold two thriving businesses from scratch. Ms. Russell advises some of the top companies in the world on influencer marketing, including Lamborghini, Cedars Sinai, and Lionsgate.
Her recent book, The Influencer Code, became the official resource for influencer marketing for college programs worldwide, complete with proprietary case studies, exemplary methodologies, and original frameworks.
Ms. Russell has taught at some of the top schools in the world, including Harvard, Wharton School of Business, the University of Stockholm Business School, Stanford University, the University of Cologne, and Bocconi School of Management in Milan.
Mohanbir Sawhney
Associate Dean for Digital Innovation; McCormick Foundation Chair of Technology, Kellogg School of Management, Northwestern University; Clinical Professor of Marketing; Director of the Center for Research in Technology and Innovation
Professor Sawhney is a globally recognized scholar, teacher, consultant, and speaker in business innovation, modern marketing, and enterprise analytics. He has written seven management books, as well as dozens of influential articles in leading academic journals and managerial publications.
Professor Sawhney’s research has been published in many leading journals, such as California Management Review and Harvard Business Review. His speaking and consulting clients include Accenture, Adobe Systems, AT&T, Boeing, Cisco Systems, Dell, Microsoft, Nissan Motor, and Raytheon Missile Systems.
Professor Sawhney holds a PhD in marketing from the Wharton School of the University of Pennsylvania; an MBA from the Indian Institute of Management, Calcutta; and a Bachelor’s degree in Electrical Engineering from the Indian Institute of Technology, New Delhi.
Learn to view influencer marketing as relationship marketing—an approach that creates new value for businesses by developing deeper partnerships throughout the value chain.
Gain an understanding of the different types of influencers and all the ways you can leverage influencer marketing across the business.
Apply the 3Bs framework to analyze influencer marketing campaigns and recognize the goals, objectives, and KPIs needed for businesses to develop a successful influencer marketing program.
Through social listening tools and six sources of influence, learn how to identify the right target audience and the right influencers for your brand.
Using the Five-Factor Framework, a tool that helps measure the influencer’s effectiveness, you can more accurately assess the value they can add to your brand.
Learn best practices for developing trusting relationships with influencers, and develop outreach plans that pave the way for more collaborations.
Understand the importance of having a legal agreement between your organization and the influencer, including the key elements that help ensure a successful relationship.
Identify the most common mistakes in measurement and reporting, and learn the High Impact Influencer Marketing Model of Measurement (HIIM), as well as seven themes for the future of influencer marketing.
Learn to view influencer marketing as relationship marketing—an approach that creates new value for businesses by developing deeper partnerships throughout the value chain.
Using the Five-Factor Framework, a tool that helps measure the influencer’s effectiveness, you can more accurately assess the value they can add to your brand.
Gain an understanding of the different types of influencers and all the ways you can leverage influencer marketing across the business.
Learn best practices for developing trusting relationships with influencers, and develop outreach plans that pave the way for more collaborations.
Apply the 3Bs framework to analyze influencer marketing campaigns and recognize the goals, objectives, and KPIs needed for businesses to develop a successful influencer marketing program.
Understand the importance of having a legal agreement between your organization and the influencer, including the key elements that help ensure a successful relationship.
Through social listening tools and six sources of influence, learn how to identify the right target audience and the right influencers for your brand.
Identify the most common mistakes in measurement and reporting, and learn the High Impact Influencer Marketing Model of Measurement (HIIM), as well as seven themes for the future of influencer marketing.
Examine more than 30 diverse use cases that illustrate what influencer marketing success looks
like—and how you can apply these principles to increase brand awareness, affinity, and recall.
Brand Examples
*All product and company names are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.
A digital-first learning approach offers many benefits. Everyone joins the program with their own unique goals, but having a positive impact on your career is our number-one goal.
of participants believe that our programs have had a positive impact on their career and professional development
agree that they learned tools and strategies that they can immediately apply to their work
agree that our programs gave them access to the latest thinking and world-renowned industry experts and thought leaders
Survey results are based on the collective participant feedback across all of the programs that Kellogg Executive Education offers in collaboration with Emeritus, its learning partner.
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as pass or fail; participants must receive 80% to pass and obtain the certificate of completion.
Download BrochureAfter successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education
Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us at learner.success@emeritus.org to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on program activities.
More than 250,000 professionals globally, across 80 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass ; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us at learner.success@emeritus.org for details.
Yes! Please email us at learner.success@emeritus.org with the details of the program you are interested in, and we will assist you.
Please email learner.success@emeritus.org with your invoicing requirements and the specific program you’re interested in enroling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please email us at learner.success@emeritus.org for assistance.
You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.
After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.
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*Applicable for US Residents
Flexible payment options allow you to pay the program fee in installments. Click here to see payment schedule.
Flexible payment options available.