General Management Program (GMP)
- Join a top-ranked global business school
- Future-proof your leadership with AI
- Immerse in two on-campus events combined with flexible online sessions
- Gain a pathway to becoming a Kellogg Executive Scholar
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Why the General Management Program With Kellogg Executive Education?
Kellogg Executive Education stands at the forefront of developing agile future-ready leaders equipped to thrive in complexity. The General Management Program reflects this legacy by combining academic excellence with real-world expertise. This career-transforming experience empowers you to think strategically and lead cross-functionally to guide organizations through change with confidence. By enabling you to build actionable roadmaps for business transformation, this flexible six-month program prepares you to step into a strategic enterprise-level leadership role.
Delivers a high-touch blended learning experience built for the demands of today’s business environment.
Includes two four-day on-campus immersion sessions that foster peer networking, in-person collaboration and real-time faculty engagement.
Integrates strategy, multi-functional expertise and enterprise-wide leadership into one cohesive journey.
Leverages real-world cases and industry examples to help executives drive innovation and make informed AI-powered decisions.
Features world-renowned Kellogg faculty who are experts in enterprise leadership, modern marketing, business innovation and business transformation.
What You Will Learn
The General Management Program is designed as a career-transforming journey that offers proven frameworks, practical AI tools, real-world insights and the confidence to influence decisions and deliver enterprise-wide impact.
Business leadership for growth
Strengthen your strategic thinking in business model innovation, long-term value creation and corporate strategy.
Ensure efficient execution of growth strategies and track progress against performance indicators.
AI-driven transformation
Develop a strategic roadmap for implementing AI solutions.
Identify opportunities to embed AI across functions for innovation and competitive advantage.
Executive impact
Build executive presence along with decision-making, negotiation and crisis leadership abilities.
Navigate business disruptions, lead transformation and build a resilient organization that thrives in disruption.
A Transformational Learning Journey
The General Management Program is organized into four pillars that build enterprise and global leadership skills, while enabling you to deliver sustainable growth and unlock real business value with AI.
Pillars 2 and 3 are delivered through live online modules, while Pillars 1 and 4 take place on the Kellogg campuses in Chicago and Evanston, Illinois. These in-person sessions provide direct access to the vibrant Kellogg ecosystem, allowing you to deep dive into key concepts, engage in expert-led discussions and foster meaningful relationships through shared experiences in a stimulating environment.
Exploring the General Management Program
Explore core aspects of strategic management that are crucial for outperforming the competition and achieving business success in a fast-paced world.
Discover how to become customer-centric within your organization, discuss a structured approach for managing continuous change while recognizing common implementation barriers and analyze the competitive landscape to identify strategic opportunities. Formulate and tailor an operations strategy, and learn to design and execute a global sourcing portfolio in a dynamic, uncertain environment.
The Power To Predict: Strengthening Your Insight Muscle
Organizational Change Management
Defending Your Competitive Advantage
Strategy of Operations
Supply Chain
Corporate Finance
Delve into the Focus7 Framework, developed by Fortune 500 veteran and Kellogg faculty member Sanjay Khosla, to scale your organization with a proven approach to growth. Apply the framework to craft a forward-looking growth strategy and motivate teams for cohesive success.
Growth Strategy Overview
Discovery Workshop — Search for Growth
Mapping a Strategy and Building Support
People — Unleashing Potential
Delegation, Execution and Metrics for Growth and Success
Bringing It All Together
Prepare to drive digital transformation through strategic AI integration. Learn to leverage AI and gen AI for strategic impact in various areas, including customer experience, talent productivity, new product development and personalized marketing.
Foundations of AI — From Prediction to Creation to Autonomy
AI and Customer Experience Management
AI and Operations Management
AI and Business Support Function
AI Applications in Selected Industries
Generative AI and Creative Industries — Transforming Media, Arts and Design
AI and Business Transformation — Strategies, Capabilities and Governance
AI and Society — Ethics, Regulation and Jobs
Consider a set of interconnected concepts that are essential for modern leaders navigating a rapidly evolving global landscape. Review trends in the world economy and examine how AI is disrupting traditional organizational models and enabling adaptive, data-driven structures.
Discuss how human nature affects clear thinking in decision making, explore the characteristics and challenges of leadership in various organizational settings and develop a compelling strategy to engage with stakeholders during a crisis.
Megatrends in the World Economy
Rethinking Organizational Design in the Age of AI
Executive Decision Making
Values-Based Leadership
Crisis Communications
AI in Action: Frameworks, Case Studies and Industry Examples
The General Management Program equips you with the practical tools to apply AI strategically and responsibly across the enterprise, translating innovation into impact. Through proprietary frameworks, real-world case studies, and industry examples, you will learn how organizations are using AI to drive innovation, efficiency and customer engagement. By combining Kellogg’s proven growth models with applied projects, the program ensures you gain both the strategic perspective and hands-on skills needed to lead enterprise-wide transformation.
AI Radar 2.0
Map enterprise-wide opportunities for gen AI and surface initiatives with the greatest potential for business impact.
AI Canvas 2.0
Apply the seven-step approach to frame and communicate critical aspects of a gen AI initiative.
AI Capability Maturity Model (CMM)
Learn and apply the AI CMM to develop enterprise AI capabilities in a phased and systematic manner.
Customer Experience DNA Framework
Learn the stages of the customer experience DNA framework:
Customer action: Discover, Learn, Evaluate, Buy, Engage, Advocate
Organization action: Reach, Acquire, Convert, Develop, Retain, Bond
Six Principles of Responsible AI
Understand the principles of responsible AI and how to govern AI projects to drive responsible and ethical outcomes.
The Focus7 Framework equips participants with key models, exercises and tools to support the growth process from discovery to execution.
Discovery: Search for growth
Strategy: Pick your bets
Rallying Cry: Rouse the troops
People: Unleash potential
Execution: Simplify and delegate
Organization: Align and collaborate
Metrics: Measure and communicate progress
Netflix, Spotify, Adidas and IKEA
Learn how these brands use AI to personalize content and achieve demand generation.
Axonify
Understand how this learning platform leveraged AI to personalize employee onboarding and training.
Zebra
Explore how this technology company utilized AI for early detection in pathology reports.
GE HealthCare and Mass General Brigham
Examine how a health care organization collaborated with a nonprofit to optimize scheduling in radiology departments through the radiology operations module.
Coca-Cola
Dive deep into understanding how this famous beverage organization uses AI in creative design and advertising.
Amtrak
Learn how Julie, Amtrak’s virtual assistant, uses natural language processing to understand customer questions, provide answers and help complete actions.
Prairie Community Bank
Assume that you are the engagement manager at Ainstein Partners, responsible for the Prairie Community Bank AI project. Complete a comprehensive overview of your AI implementation plan that will be presented in the form of a memo to the bank's CEO.
Enerwind
Step into the shoes of Bahwan Cybertek's consulting team, and make critical decisions to implement predictive maintenance solutions for a wind farm operator. Work through crucial decisions facing the leadership of Enerwind, a wind energy organization, as it considers the application of machine learning to improve predictive maintenance for wind turbines.
On-Campus Immersions
The two four-day immersions on Kellogg campuses in Chicago and Evanston, Illinois, are designed to enrich your learning and expand your professional network. These high-impact sessions bring together senior executives from diverse industries and geographies for live case discussions, collaborative workshops and informal social events, allowing them to gain fresh perspectives and build lasting relationships that extend well beyond the program.
Key Program Features of Kellogg Executive Education
Benefit from a flexible certificate program designed to fit into your busy schedule.
Explore strategies to align AI capabilities with organizational goals, increase efficiencies and navigate ethical considerations.
Participate in two four-day on-campus immersions to interact with faculty, peers and the vibrant Kellogg ecosystem.
Analyze real-world case studies and examples from across industries to bridge the gap between theoretical AI concepts and their practical applications.
Gain insights and inspiration from live online faculty sessions, networking events and personalized feedback.
Exchange ideas with cohort peers, and access new perspectives on leadership.
Receive guidance from a dedicated program leader to align your program journey with learning goals.
Join a cohort of accomplished international executives from across industries.
Connect with like-minded global peers, industry experts and faculty to grow your global network.
Faculty
Faculty Director | Clinical Professor of Executive Education | Academic Director of the Kellogg Executive Leadership Institute (KELI)
Diana Cordova is a recognized expert in the areas of enterprise leadership and human motivation in organizational settings. She has published widely on these subjects and is t...
Associate Dean, Digital Innovation | McCormick Foundation Chair of Technology | Clinical Professor of Marketing | Director, Center for Research in Technology & Innovation
Mohanbir Sawhney is a globally recognized expert in business innovation, modern marketing and AI in business. He has authored seven books, including the Wall Street Journal be...
Senior Fellow and Adjunct Professor of Marketing, Kellogg School of Management, Northwestern University | Senior Advisor, Boston Consulting Group
An experienced executive coach, Sanjay Khosla advises many organizations across industries. He is the coauthor of “Fewer, Bigger, Bolder: From Mindless Expansion to Focused Gr...
Clinical Professor of Leadership at the Kellogg School of Management at Northwestern University
Professor Harry M. Kraemer is the former chairman and chief executive officer of Baxter International Inc., a $12 billion global healthcare company. He has authored four bests...
MUFG Bank Distinguished Professor of International Finance | Professor of Finance | Faculty Director, EMBA Program
Sergio Rebelo’s research focus is on macroeconomics and international finance, including disruptive forces. He is a fellow of the Econometric Society, the National Bureau of E...
Clinical Professor of Strategy | Director of Entrepreneurship Programs at Kellogg | Faculty Director of the Zell Fellows Program | Director of the Levy Institute for Entrepreneurial Practice
Professor David Schonthal has been a practitioner in the world of entrepreneurship, design and innovation for over 20 years. He teaches new venture creation, design thinking, ...
Clinical Professor of Executive Education | Clinical Professor of Leadership at the Kellogg School of Management at Northwestern University
Michelle Buck is passionate about developing authentic, courageous and creative leaders. Her teachings focus on self-reflection and self-awareness as foundations of effective ...
Pathway to Becoming an Executive Scholar
The General Management Program offers not just advanced leadership learning but a pathway toward becoming a Kellogg Executive Scholar; a unique credential that provides you with the opportunity to earn a credential from a world-class business school, create a personalized leadership development path aligned with your unique goals and receive exceptional executive scholar benefits listed below.
- A Certificate of Professional Achievement, including a digital certificate for your social media profile
- A 15% discount on all Kellogg Executive Education chief officer programs
- A 30% discount on Kellogg Executive Education individual programs
- Membership in the global Kellogg alumni network, and access to the online network
- Opportunities to participate in Kellogg alumni clubs and select webinars and events
- Access to cutting-edge research and thought leadership content from Kellogg faculty and leading practitioners
- A Kellogg branded email account
- Membership in a private LinkedIn group for executive scholars
- 10% discount for your colleagues on all Kellogg Executive Education individual program (cannot be combined with any other offer or discount)
In order to achieve Kellogg Executive Scholar status, you need to accrue 40 scholar points or more within four years of completing your first eligible program.*
General Management Program (GMP) Certificate
Upon successful completion of the program, you will receive a verified digital certificate from Kellogg Executive Education.
Who Is This Program For?
The General Management Program is ideal for:
Functional leaders in large organizations taking on broader responsibilities
Executives stepping into business-unit, divisional, cross-functional or regional leadership roles
Senior leaders at midsize organizations with profit-and-loss accountability
Executives serving as general managers, deputy general managers, or vice/senior vice presidents
About Kellogg Executive Education
Kellogg Executive Education empowers business leaders to foster growth in themselves, their teams and their organizations. Our renowned faculty, consisting of the world’s best researchers, educators and practitioners, provides practical insights that participants can apply as soon as they return to work. Providing a collaborative, immersive environment for our executive development programs, we serve a variety of businesses and executives from a myriad of industries and geographies.
Program Calendar
FAQs
The General Management Program is an executive learning experience designed for senior professionals preparing to take on enterprise-level leadership roles. This six-month blended program combines strategic thinking, innovation, AI fluency and enterprise leadership to help participants navigate disruption and drive sustainable growth. Through a mix of online modules, real-world case studies and two four-day in-person sessions on Kellogg campuses, the program equips leaders with the tools, frameworks and global perspective to move beyond functional expertise and create lasting organizational impact.
Yes, the General Management Program from Kellogg Executive Education is a career-transforming investment for executives preparing to step into enterprise-level leadership. The program equips you with proven strategic frameworks, AI-driven tools and real-world case studies to strengthen your ability to navigate disruption and lead with confidence. By combining flexible online learning with immersive on-campus sessions, it accelerates career growth, broadens your business perspective and enhances your influence in enterprise decision making.
The best program for transitioning into general management combines cross-functional strategy, AI readiness and enterprise leadership. The General Management Program from Kellogg Executive Education stands out by delivering a six-month blended curriculum that integrates world-class faculty insights, proprietary frameworks, real-world case studies and immersive on-campus experiences. Designed for mid-career executives, it prepares leaders to expand beyond functional expertise, embrace enterprise-level responsibilities and drive sustainable transformation in a rapidly evolving business environment.
The value of the General Management Program depends on your career goals and leadership ambitions. If you are a mid-career executive preparing to transition from functional expertise to enterprise-wide leadership, this six-month blended program offers the right balance of strategy, AI fluency and executive development. It is particularly well-suited for leaders seeking to broaden their perspective, strengthen cross-functional decision making and confidently guide organizations through disruption and transformation.
The fee for the General Management Program is listed on the program page. The cost includes academic content, online coursework, faculty guidance and peer learning. Additional expenses for travel, accommodation or on-campus immersion sessions may apply. Flexible payment options and early enrollment benefits are often available.
Moving from a specialized role into enterprise-wide leadership requires broadening your perspective beyond functional expertise and building capabilities in strategy, AI-driven innovation and cross-functional decision making. Many executives make this transition after excelling in roles such as finance, operations, marketing or technology. The General Management Program from Kellogg Executive Education accelerates this journey by equipping you with proven strategic frameworks, AI-driven tools and enterprise leadership skills. Combined with immersive on-campus learning and a global peer network, the program prepares you to confidently take on broader responsibilities and create lasting organizational impact.
Executives preparing to step into strategic leadership need a blend of business strategy, innovation management and enterprise leadership skills. Critical capabilities include strategic insight, cross-functional collaboration and the ability to integrate emerging technologies like AI into decision making. The General Management Program from Kellogg Executive Education provides structured training in these areas, helping participants expand beyond functional expertise and gain the confidence to drive enterprise-wide transformation and long-term value creation.
Participants in the General Management Program come from diverse industries, including finance, technology, healthcare, consulting and manufacturing. While no specific degree is required, a minimum of 10 years of leadership or management experience is required. The program is designed to build on your existing expertise and broaden your perspective, equipping you with the strategic, cross-functional and AI-driven leadership skills needed to take on enterprise-level responsibilities.
Choosing the right program depends on your career goals, the skills you want to develop and the impact you hope to make at the enterprise level. The General Management Program from Kellogg Executive Education offers a powerful combination of world-class faculty expertise, applied frameworks, AI-focused curriculum and immersive peer learning. This six-month blended journey equips you with the strategic insight, cross-functional perspective and leadership presence needed to confidently transition from functional expertise to enterprise-wide leadership.
The General Management Program offers a unique combination of future-focused curriculum and practical AI tools and frameworks. Participants gain access to Kellogg’s world-renowned faculty, AI-driven leadership insights and a pathway to becoming an Executive Scholar, making this program a long-term investment in career advancement, organizational impact and professional credibility. With its blended design and on-campus immersions, the program delivers both flexibility and high-touch learning, ensuring you emerge as a future-ready leader prepared to navigate disruption and create sustainable value.
Kellogg Executive Education’s General Management Program has been designed with your busy schedule in mind. You will be required to commit not more than three to five hours per week, enabling you to benefit from this transformative program while fulfilling your day-to-day work responsibilities. The impactful program offers a blend of self-paced modules, live interactions and in-person immersions.
The six-month, blended learning journey includes live online and video online sessions with renowned faculty, industry experts and global peers. You can take advantage of live sessions and the Slack channel to ask questions and discuss ideas with your success coach and cohort participants. Real-world examples and a debrief of the program learnings are delivered through a combination of recorded video and live online lectures. The program also includes two four-day on-campus sessions on Kellogg campuses in Chicago and Evanston, Illinois.
The program fee covers teaching fees, all academic material and access to online coursework. The fee does not include accommodations for the two four-day on-campus immersions, travel expenses (domestic, international, visa fee and more) and other expenses not specifically mentioned in the fees.
Yes. We provide closed-captioning and transcripts for all pre-recorded videos as well as closed-captioning for recordings of live sessions.
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
For the program refund and deferral policy, please click the link here
Program fees for Emeritus programs with Kellogg Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
Connect with a Program Advisor for a 1:1 Session
Email: kellogg_gmp@emeritus.org
Phone: +1 567 350 1225 (U.S.) / +44 1313 812071 (U.K.) / +971 80 0035703746 (U.A.E) / +52 55965 37076 (LATAM)
Schedule a Call: Click here
We encourage early application due to limited cohort capacity.
Flexible payment options available.
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