The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
![Courtlyn - Promotion and Events Specialist - Quote](https://d2w1vb445pcruu.cloudfront.net/assets/marketing/landing_page_templates/emeritus-group-enrollment-courtlyn-thumb-245b2bde1ce2c80c906179237405678ad165e0195dbbba41dc86d256b703d0e0.png)
Courtlyn
Promotion and Events SpecialistUnlocking generative AI transformation with data insights and product analytics, a prerequisite program to fully unlocking generative AI enterprise value
Download BrochureFebruary 13, 2025
6 weeks, online
4—6 hours per module
Participants report that enrolling in a program with colleagues fosters collaborative learning and amplifies their impact.
Please provide your details to get more information about the group-enrollment pricing.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist Data is emerging as an organization’s most strategic asset, and developing a cohesive data strategy begins with understanding the what, why, and how of data-driven decision making.
As leaders seek ways to bring better insights to their business teams, Kellogg’s Data Strategy for Generative AI Platforms illuminates the data journey and the tools, frameworks, and applications required to leverage your data as a strategic asset. Build confidence through tangible examples, case studies, and assignments, starting with an introduction to data and culminating in a primer on automations using machine learning (ML) methods.
Only 53 percent of organizations have a formalized data strategy.
Only 30 percent of organizations align their analytics strategy with their broader strategy.
Organizations that have scaled AI effectively are nearly four times more likely than others to align analytics and business strategies.
This six-week online program is ideal for executives, managers and team members in product and related functions who want to make faster, data-driven decisions for better business outcomes. This program is right for you if you want to:
Live Faculty Webinars
Case Studies
Real-World Application Exercises
Global Network of Collaborators
Dedicated Program Support Team
Live Office Hours
Peer Learning Feedback
Over the course of six weekly modules, you will develop your capabilities for examining the why, what and how of data-driven decision making.
This module sets the stage, introducing you to the key principles of data strategy and why having a data- driven culture is important in any organization.
Based on two proven frameworks—the Product Analytics Needs Framework and the Double Diamond Product Process—these tools offer guidance on how to structure your data and solve problems using it.
Creating successful products in the market is best not left to chance. Conducting qualitative and quantitative interviews, observing the user experience and measuring user interactions, and creating user path scenarios are all techniques that lead to value creation.
Understand how the classification of data as user, session, or event data can help you build a knowledge graph of your data, solving your end-product needs and achieving your desired business goal.
Dive into various executive, product line, and functional views of metrics that contribute to strategic decision making.
Using Uber as a featured case study, you will explore how automation can lead to lower costs, increased revenues, and guidance on
real-time decision- making.
This module sets the stage, introducing you to the key principles of data strategy and why having a data- driven culture is important in any organization.
Understand how the classification of data as user, session, or event data can help you build a knowledge graph of your data, solving your end-product needs and achieving your desired business goal.
Based on two proven frameworks—the Product Analytics Needs Framework and the Double Diamond Product Process—these tools offer guidance on how to structure your data and solve problems using it.
Dive into various executive, product line, and functional views of metrics that contribute to strategic decision making.
Creating successful products in the market is best not left to chance. Conducting qualitative and quantitative interviews, observing the user experience and measuring user interactions, and creating user path scenarios are all techniques that lead to value creation.
Using Uber as a featured case study, you will explore how automation can lead to lower costs, increased revenues, and guidance on
real-time decision- making.
After analyzing the case studies, you will leverage learnings in an informative discussion session as well as understand how specific product management and product analytic jobs change with the use of generative AI. You will also channel generative AI experiences for unlocking real enterprise value.
The live session includes:
Through real-world case studies and examples from multiple industries, you will explore the realities of product analytics and see how theories and frameworks are put into practice.
Examine a farming application where data collected resulted in an improved customer experience.
Discover how qualitative data resulted in a feature that provided significant cost savings.
Apply your knowledge of generating data into analytics via this example of an accident detection platform from Apple aimed at reducing the increasing frequency of traffic accidents in the U.S.
See how machine learning can be applied to improve the customer experience.
Throughout the program, you will produce the elements necessary for a product requirements document (PRD). A PRD functions as a high-level, strategic document that:
Personalized feedback will be provided on select assignments in the PRD.
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.
Download BrochureAfter successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from the Kellogg School of Management.
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above.
Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile.
The digital certificate will be sent approximately two weeks after the program, once grading is complete.
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
Yes! Please email us with the details of the program you are interested in, and we will assist you.
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
Please connect with us via email for assistance.
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
Program fees for Emeritus programs with Kellogg Executive Education may not be paid for with (a) funds from the GI Bill, the Post-9/11 Educational Assistance Act of 2008, or similar types of military education funding benefits or (b) Title IV financial aid funds.
For the program refund and deferral policy, please click the link here.
Flexible payment options available.