Data Strategy for Generative AI Platforms
Unlocking generative AI transformation with data insights and product analytics, a prerequisite program to fully unlocking generative AI enterprise value
Extract Data Insights for Better Business Outcomes
Data is emerging as an organization’s most strategic asset, and developing a cohesive data strategy begins with understanding the what, why, and how of data-driven decision making.
As leaders seek ways to bring better insights to their business teams, Kellogg’s Data Strategy for Generative AI Platforms illuminates the data journey and the tools, frameworks, and applications required to leverage your data as a strategic asset. Build confidence through tangible examples, case studies, and assignments, starting with an introduction to data and culminating in a primer on automations using machine learning (ML) methods.
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Key Takeaways
Apply frameworks and practical tools that form the foundational skills for product data analytics and data-driven strategy development.
Advance your strategic data insights to ask better questions, set data-driven goals, and improve business outcomes.
Understand the role of data in your organization and key aspects of data management that include the collection, cleaning, storing, processing, and application of data for business insights.
Understand the zoom levels of process and workflow to develop analytics and insights for personalized generative AI experiences.
Develop a rigorous outcome muscle focused on pathways for developing automation critical to the future of generative AI.
Transform your transactions into platform playbooks to increase productivity through future automation with generative AI.
Who Is This Program For?
This six-week online program is ideal for executives, managers and team members in product and related functions who want to make faster, data-driven decisions for better business outcomes. This program is right for you if you want to:
Use data insights to impact product goals - You are seeking new ways to increase revenue or profit at your organization and want to use strategic data IQ to make a meaningful impact on the business.
Tell a compelling story with data insights - You use data tools and algorithms and want to learn how to present data in a structured format that serves as a roadmap for other stakeholders.
Influence growth decisions using product data - You want to identify the right metrics to drive the next stage of growth and value creation for your organization.
Program Experience
Live Faculty Webinars
Case Studies
Real-World Application Exercises
Global Network of Collaborators
Dedicated Program Support Team
Live Office Hours
Peer Learning Feedback
Program Modules
Over the course of six weekly modules, you will develop your capabilities for examining the why, what and how of data-driven decision making.
This module sets the stage, introducing you to the key principles of data strategy and why having a data- driven culture is important in any organization.
Based on two proven frameworks—the Product Analytics Needs Framework and the Double Diamond Product Process—these tools offer guidance on how to structure your data and solve problems using it.
Creating successful products in the market is best not left to chance. Conducting qualitative and quantitative interviews, observing the user experience and measuring user interactions, and creating user path scenarios are all techniques that lead to value creation.
Understand how the classification of data as user, session, or event data can help you build a knowledge graph of your data, solving your end-product needs and achieving your desired business goal.
Dive into various executive, product line, and functional views of metrics that contribute to strategic decision making.
Using Uber as a featured case study, you will explore how automation can lead to lower costs, increased revenues, and guidance on real-time decision- making.
Capstone Project
The capstone project enables you to apply program learnings to real-world business. You will tackle a tedious task in almost all organizations: creating a data automation product requirement specification. The ubiquity of generative AI opens up the possibility of using these process documents to turn any day-to-day task or system process into an automated function by leveraging the documented process and the program journey.
Live Session
Gain analytical insights from top companies to make the most of generative AI for your enterprise.
After analyzing the case studies, you will leverage learnings in an informative discussion session as well as understand how specific product management and product analytic jobs change with the use of generative AI. You will also channel generative AI experiences for unlocking real enterprise value.
The live session includes:
An exclusive discussion on the MSCW method, a new data framework that highlights “must collect,” “should collect,” and “won’t collect” as it relates to your generative AI platform execution
A conversation on working with “digital twins” or digital assistants and what the future of your role looks like across the strategy, planning, and analytics functions
Strategies to unlock full enterprise and platform analytic value with generative AI
Post-case reviews
Pathway to Becoming an Executive Scholar
Participants who successfully complete the Data Strategy for Generative AI Platforms program will accrue points towards becoming an esteemed Kellogg Executive Scholar; a unique credential that provides you the opportunity to customize your pathway to achieve your professional development goals.
Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.
Case Studies and Industry Examples
Through real-world case studies and examples from multiple industries, you will explore the realities of product analytics and see how theories and frameworks are put into practice.
Climate Fieldview Yield Analysis
Examine a farming application where data collected resulted in an improved customer experience.
Uber’s Destination Setting
Discover how qualitative data resulted in a feature that provided significant cost savings.
Apple Accident Detection Platform
Apply your knowledge of generating data into analytics via this example of an accident detection platform from Apple aimed at reducing the increasing frequency of traffic accidents in the U.S.
Uber and ML
See how machine learning can be applied to improve the customer experience.
Featured Activity - Build a Product Requirements Document (PRD)
Throughout the program, you will produce the elements necessary for a product requirements document (PRD). A PRD functions as a high-level, strategic document that:
Articulates the purpose of a product
Describes the customer and/or user of the product
Outlines the intent or problem the product is solving
Defines how success is measured
Personalized feedback will be provided on select assignments in the PRD.
Featured Learner Testimonial
“It was good to have access to the video transcripts and module summary; I found it particularly useful reviewing those to gradually digest the program material. This was an introduction to product and product data for me, so I enjoyed the thrill of learning new concepts!”
—Oluwaseun Malomo, Remote Business Support
Program Faculty
Clinical Professor of Marketing, Kellogg School of Management; Ex-head of Global Uber AI & ML
Professor Shah has built more than 10 products that are used by 2 billion people worldwide with an attributed total market cap value of over $3 billion. He started and sold hi...
Featured Guest Speakers
Clinique LLC (Former)
Leigh Garrison is a digital marketing executive with over 15 years of experience leading online businesses and an in-depth knowledge of digital marketing, social media, digita...
Narrative I/O, Inc
Nick Jordan founded Narrative I/O, Inc. in 2016 after spending nearly a decade in data-related product management roles. Prior to Narrative, he was the SVP, Product + Strategy...
Pathr.ai™
George Shaw is the founder and CEO of Pathr.ai™. An accomplished industry veteran working at the intersection of data and engineering, Shaw is a true innovator in the fields o...
Certificate
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as a pass or fail; participants must receive 80% to pass and obtain the certificate of completion.
After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.
FAQs
How do I know if this program is right for me?
After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.
Are there any prerequisites for this program?
Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at the ID mentioned above. Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.
What is the typical class profile?
More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.
What other dates will this program be offered in the future?
Check back to this program web page or email us to inquire if future program dates or the timeline for future offerings have been confirmed yet.
How much time is required each week?
Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.
How will my time be spent?
We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:
Engaging with recorded video lectures from faculty
Attending webinars and office hours, as per the specific program schedule
Reading or engaging with examples of core topics
Completing knowledge checks/quizzes and required activities
Engaging in moderated discussion groups with your peers
Completing your final project, if required
The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please email us if you need further clarification on program activities.
What is it like to learn online with the learning collaborator, Emeritus?
More than 300,000 learners across 200 countries have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.
All the contents of the course would be made available to students at the commencement of the course. However, to ensure the program delivers the desired learning outcomes the students may appoint Emeritus to manage the delivery of the program in a cohort-based manner the cost of which is already included in the overall course fee of the course.
A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.
How do I interact with other program participants?
Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.
What are the requirements to earn the certificate?
Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.
This program is scored as a pass or no-pass; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please email us if you need further clarification on any specific program requirements.
What type of certificate will I receive?
Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.
Can I get the hard copy of the certificate?
No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.
Do I receive alumni status after completing this program?
No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.
How long will I have access to the learning materials?
You will have access to the online learning platform and all the videos and program materials for 24 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.
What equipment or technical requirements are there for this program?
Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.
Do I need to be online to access the program content?
Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.
Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.
Can I still register if the registration deadline has passed?
Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.
What is the program fee, and what forms of payment do you accept?
The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.
Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.
What if I don’t have a credit card? Is there another method of payment accepted?
Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us for details.
I was not able to use the discount code provided. Can you help?
Yes! Please email us with the details of the program you are interested in, and we will assist you.
How can I obtain an invoice for payment?
Please email us your invoicing requirements and the specific program you’re interested in enrolling in.
Is there an option to make flexible payments for this program?
Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.
How can I obtain a W9 form?
Please connect with us via email for assistance.
Who will be collecting the payment for the program?
Emeritus collects all program payments, provides learner enrollment and program support, and manages learning platform services.
What is the program refund and deferral policy?
For the program refund and deferral policy, please click the link here.
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) /+44 128 291 1923 (UK) / +65 3129 4131 (SG)
Flexible payment options available.
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