The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events Specialist
Increase customer value and build brand loyalty
July 28, 2022
6 weeks, online
4–6 hours per week
US$2,600 or get US$260 off with a referral
Our participants tell us that taking this program together with their colleagues helps to share common language and accelerate impact.
We hope you find the same. Special pricing is available for groups.
The benefit of learning together with your friend is that you keep each other accountable and have meaningful discussions about what you're learning.
Courtlyn
Promotion and Events SpecialistBased on the information you provided, your team is eligible for a special discount, for Leading with Behavioral Science: Creating Breakthrough Customer Experiences starting on July 28, 2022 .
We’ve sent you an email with enrollment next steps. If you’re ready to enroll now, click the button below.
Have questions? Email us at group-enrollments@emeritus.org.Exceptional customer experience can set an organization apart—it can increase brand loyalty and drive long-term success.
By learning how customers think and behave, you can ensure that your customer interactions are meaningful and productive. Consider the following facts:
of consumers are at least somewhat likely to buy based on experiences alone
of all consumers say that a positive experience with a brand is more influential than great advertising
Customer Experience drives more than two-thirds of customer loyalty, greater than brand and price combined
So, how do organizations make sense of the forces that drive the customer decision journey—and leverage them to create value?
The Leading With Behavioral Science: Creating Breakthrough Customer Experiences program from Kellogg Executive Education guides you through a unique curriculum that prepares you to apply customer science insights together with traditional marketing strategies to maximize customer value at every stage of the customer decision journey.
In this six-week program, you will have the opportunity to:
Learn from the best
Kellogg’s MBA program is consistently ranked #1
in marketing by U.S. News & World Report.
Live Webinars With Faculty
Self-Paced Video Lectures
Knowledge Checks
Frameworks for Decision Making
Assignments With Personalized Feedback From Program Leaders
Real-World Case Studies and Industry Examples
Interactive Learning and Immersive Discussions
Following a progression of six weekly modules, you will learn how to weave customer science into traditional marketing strategies, yielding critical insights you can use to create optimal customer experiences that ultimately drive value and create enduring customer relationships.
Take an in-depth look at how a few world-class brands have leveraged behavioral insights to transform their customer experience and gain an edge on the competition.
Alexander Chernev
Professor of Marketing
Dr. Chernev teaches marketing management, marketing strategy, product management, and behavioral decision theory in MBA, PhD, and executive education programs. He is the recipient of numerous teaching awards, including the Top Professor Award from the Kellogg Executive MBA Program, which he has received fourteen times.Dr. Chernev's research applies theories and concepts related to consumer behavior and managerial decision-making to develop successful marketing strategies. His research has been published in the leading marketing journals and is frequently quoted in the press. He has authored articles focused on marketing strategy, brand management, consumer behavior, and market planning.
Based on research impact, he ranks among the top ten most prolific scholars in the leading marketing journals by the Journal of Marketing and the Journal of Business Research, and among the top five marketing faculty in consumer behavior by a global survey of marketing faculty published by the Journal of Marketing Education.
In addition to research and teaching, he is an Academic Trustee of the Marketing Science Institute and serves as an expert in business strategy, brand management, consumer behavior, and intellectual property matters. He has also acted in an advisory capacity to Fortune 500 companies and multiple startups.
Dr. Chernev holds a PhD in psychology from Sofia University and a PhD in business administration from Duke University.
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as pass or fail; participants must receive 80 percent to pass and obtain the certificate of completion.
Schedule a call with one of our Academic Advisors
Apply Now
Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Flexible payment options available.
