Leading With Behavioral Science: Creating Breakthrough Customer Experiences
#1
Kellogg is ranked No. 1 among business schools for marketing education, according to the U.S. News & World Report, 2022.
Key Takeaways
In this six-week program, you will have the opportunity to:
Apply customer science insights to discover what motivates your customers, and use your findings to create a more engaging customer experience
Master strategies for increasing customer value at each stage of the customer experience map in order to achieve and maintain an advantage in the market
Use a customer experience canvas to make data-driven decisions about your products and services that will improve customer experience and drive brand loyalty
Program Experience
Live Webinars With Faculty
Self-Paced Video Lectures
Knowledge Checks
Frameworks for Decision Making
Assignments With Personalized Feedback From Program Leaders
Real-World Case Studies and Industry Examples
Interactive Learning and Immersive Discussions
Program Curriculum
Following a progression of six weekly modules, you will learn how to weave customer science into traditional marketing strategies, yielding critical insights you can use to create optimal customer experiences that ultimately drive value and create enduring customer relationships.
Pathway to Becoming an Executive Scholar
Participants who successfully complete the Leading With Behavioral Science: Creating Breakthrough Customer Experiences program will accrue points towards becoming an esteemed Kellogg Executive Scholar; a unique credential that provides you the opportunity to customize your pathway to achieve your professional development goals.
Kellogg’s expansive program offerings allow you to build a variety of competencies that focus on practical application. More than about learning to lead, the path to becoming an Executive Scholar is about leading through learning.
Industry Examples
Take an in-depth look at how a few world-class brands have leveraged behavioral insights to transform their customer experience and gain an edge on the competition.
Program Faculty
Professor of Marketing
Dr. Chernev teaches marketing management, marketing strategy, product management, and behavioral decision theory in MBA, PhD, and executive education programs. He is the recip...
Certificate
Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as pass or fail; participants must receive 80 percent to pass and obtain the certificate of completion.
Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management. After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for
FAQs
Didn't find what you were looking for? Write to us at learner.success@emeritus.org or Schedule a call with one of our Program Advisors or call us at +1 315 502 3308 (US) / +44 128 291 1923 (UK) / +65 3129 4131 (SG)
Early registrations are encouraged. Seats fill up quickly!
Flexible payment options available.
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