EXECUTIVE EDUCATION

Creativity as Competitive Edge: Inspiration, Ideation and Implementation

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Course Dates
STARTS ON

December 9, 2020

Course Duration

DURATION

6 weeks, online
4-6 hours per week

Course Duration

Unleash Your Creativity to Fuel Innovation

As many leaders are asked to drive innovation in constrained conditions, they can bring more creativity into their practice to achieve better business outcomes. Creativity that builds on the foundational principles of design thinking can become your organization’s competitive advantage. It can drive innovation and real change, despite — or perhaps in response to — the massive constraints facing executives and entrepreneurs in today’s fierce marketplace.

Creativity Is a Powerful Business Asset

Unlike innovations in supply chain or marketing, creative advantages are enduring, increasing your competitive gains over time. Consider these outcomes:

228%

Design-driven companies have outperformed the S&P Index by 228% over 10 years

SOURCE: SLOAN MANAGEMENT REVIEW

1.5x

Companies that foster creativity enjoy a 1.5x greater market share

SOURCE: SLOAN MANAGEMENT REVIEW

70%

Creative leaders outperform their peers on key financial metrics, including 70% who posted above-average total return to shareholders.

SOURCE: KPMG

Who Is This Program For?

Any professional or team that needs to drive innovation, foster team agility, and persevere despite having massive constraints will benefit from this program. The lessons will be especially applicable for:

  • Senior executives who want to build a culture of innovation where creativity becomes a competitive advantage in their organization
  • Functional experts and mid-level managers who manage a team and want to instill more creative thinking into their team’s daily practice
  • Corporate entrepreneurs (or intrapreneurs) and consultants who drive innovation initiatives
  • Entrepreneurs and business owners who strive to create a highly differentiated product offering and build teams with creative DNA
  • Individual contributors from technical and non-technical fields who aspire to — or have recently gained — management responsibilities
  • Teams that require a collaborative environment to tap into their collective creative genius, sparking innovation across the broader organization

IS IT RIGHT FOR YOU?
Creativity is not strictly the domain of advertising, design, and artistic fields. It is a powerful tool for transforming business practices and outcomes in manufacturing, technology, health care, retail, and a range of other industries.

Key Takeaways

In Creativity as Competitive Edge, you will learn to use creativity as a business tool, turning constraints into opportunities for innovation and gaining the confidence to inspire others to be receptive to your ideas. In this program you will:

  • Discover the foundational principles of ‘Creative Advantage’ to fuel creativity and innovation in your life and your organization.
  • Use inspiration to spark insights and opportunities to create meaningful impact and change.
  • Discover and apply the rules and tools of ideation for yourself and your organization.
  • Practice the creative methods that allow you to move through failure to bring your ideas to life and make them real.
  • Develop your communication and persuasion skills to act as an ambassador for creativity in your organization.

Program Experience

Two Live Faculty Webinars

Two Live Faculty Webinars

Empirical Research on Creativity and
Innovation Best Practices

Empirical Research on Creativity and Innovation Best Practices

Real-World Application through Class Activities and Assignments

Real-World Application through Class Activities and Assignments

Global Network of Creative Collaborators

Global Network of Creative Collaborators

Mobile Learning App

Mobile Learning App

Dedicated Program Support Team

Dedicated Program Support Team

Program Modules

Orientation Week:

Introduction and Overview of the Learning Platform and Program Calendar

Orientation week is the official start to the program. During this week, you are introduced to the learning platform, receive an overview of the program calendar, and have the opportunity to introduce yourself to your peers via the discussion forums.

Week 1:

Creativity as a Business Tool

Discover the founding principles of ‘Creative Advantage’ to fuel creativity and innovation in your life and your organization.

Week 2:

Getting Inspired

Use inspiration to spark insights and opportunities to create meaningful impact and change.

Week 3:

Ideas and Collaboration

Discover and apply the rules and tools of ideation for yourself and your organization.

Week 4:

Making Ideas Real

Practice the creative methods that allow you to move through failure to bring your ideas to life and make them real.

Week 5:

Implementing Ideas and Inspiring Others

Develop your communication and persuasion skills to act as an ambassador for creativity in your organization.

Orientation Week:

Introduction and Overview of the Learning Platform and Program Calendar

Orientation week is the official start to the program. During this week, you are introduced to the learning platform, receive an overview of the program calendar, and have the opportunity to introduce yourself to your peers via the discussion forums.

Week 3:

Ideas and Collaboration

Discover and apply the rules and tools of ideation for yourself and your organization.

Week 1:

Creativity as a Business Tool

Discover the founding principles of ‘Creative Advantage’ to fuel creativity and innovation in your life and your organization.

Week 4:

Making Ideas Real

Practice the creative methods that allow you to move through failure to bring your ideas to life and make them real.

Week 2:

Getting Inspired

Use inspiration to spark insights and opportunities to create meaningful impact and change.

Week 5:

Implementing Ideas and Inspiring Others

Develop your communication and persuasion skills to act as an ambassador for creativity in your organization.

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Program Faculty

Dr. Leigh Thompson

J. Jay Gerber Professor of Dispute Resolution & Organizations, Professor of Management & Organizations, Director of Kellogg Team and Group Research Center and Professor of Psychology, Weinberg College of Arts & Sciences

Dr. Leigh Thompson is the J. Jay Gerber Professor of Dispute Resolution & Organizations in the Kellogg School of Management at Northwestern University.…. More info

David Schonthal

Clinical Professor of Innovation & Entrepreneurship and Senior Director of Business Design at IDEO

David Schonthal is a Clinical Professor of Innovation & Entrepreneurship at Northwestern University’s Kellogg School of Management, where he teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity…. More info

Certificate

Certificate

Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as pass or fail; participants must receive 80% to pass and obtain the certificate of completion.

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After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education

Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.

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Early registrations are encouraged. Seats fill up quickly!

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