The Art and Science of Innovation: How Design and Creativity Impact Business

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Course Dates

STARTS ON

TBD

Course Duration

DURATION

6 weeks, online
4-6 hours per week

Unleash Your Creativity to Fuel Innovation

As many leaders are asked to drive innovation in constrained conditions, they can bring more creativity into their practice to achieve better business outcomes. Creativity that builds on the foundational principles of design thinking can become your organization’s competitive advantage. It can drive innovation and real change, despite — or perhaps in response to — the massive constraints facing executives and entrepreneurs in today’s fierce marketplace.

Creativity Is a Powerful Business Asset

Unlike innovations in supply chain or marketing, creative advantages are enduring, increasing your competitive gains over time. Consider these outcomes:

228%

Design-driven companies have outperformed the S&P Index by 228% over 10 years

SOURCE: SLOAN MANAGEMENT REVIEW

1.5x

Companies that foster creativity enjoy a 1.5x greater market share

SOURCE: SLOAN MANAGEMENT REVIEW

70%

Creative leaders outperform their peers on key financial metrics, including 70% who posted above-average total return to shareholders.

SOURCE: KPMG

Key Takeaways

As you learn to use creativity as an organizational tool for improving processes and productivity, you will discover how to turn constraints into opportunities for innovation and gain the confidence to inspire others to be receptive to your ideas. In this program, you will:

  • Discover the foundational principles of “Creative Advantage” to fuel creativity and innovation as a competitive advantage in your life and your organization
  • Get inspired by the principles of design thinking to spark insights and opportunities to create meaningful impact and change, including building diverse teams and developing work-arounds
  • Discover the rules and tools of ideation for yourself and your organization, such as brainstorming and research-driven idea generation
  • Engage in the creative methods that bring your ideas to life and make them real, including experimentation and prototyping
  • Develop your communication and persuasion skills to act as a creativity ambassador in your organization and identify your own leadership style

Program Experience

Decorative image relating to Two Live Faculty Webinars

Two Live Faculty Webinars

Decorative image relating to Empirical Research on Creativity and Innovation Best Practices

Empirical Research on Creativity and Innovation Best Practices

Decorative image relating to Real-World Application through Class Activities and Assignments

Real-World Application through Class Activities and Assignments

Decorative image relating to Global Network of Creative Collaborators

Global Network of Creative Collaborators

Decorative image relating to Mobile Learning App

Mobile Learning App

Decorative image relating to Dedicated Program Support Team

Dedicated Program Support Team

Program Modules

Orientation Week:

Introduction and Overview of the Learning Platform and Program Calendar

Orientation week is the official start to the program. During this week, you are introduced to the learning platform, receive an overview of the program calendar, and have the opportunity to introduce yourself to your peers via the discussion forums.

Week 1:

Creativity as a Business Tool

Discover the founding principles of ‘Creative Advantage’ to fuel creativity and innovation in your life and your organization.

Week 2:

Getting Inspired

Use inspiration to spark insights and opportunities to create meaningful impact and change.

Week 3:

Ideas and Collaboration

Discover and apply the rules and tools of ideation for yourself and your organization.

Week 4:

Making Ideas Real

Practice the creative methods that allow you to move through failure to bring your ideas to life and make them real.

Week 5:

Implementing Ideas and Inspiring Others

Develop your communication and persuasion skills to act as an ambassador for creativity in your organization.

Orientation Week:

Introduction and Overview of the Learning Platform and Program Calendar

Orientation week is the official start to the program. During this week, you are introduced to the learning platform, receive an overview of the program calendar, and have the opportunity to introduce yourself to your peers via the discussion forums.

Week 3:

Ideas and Collaboration

Discover and apply the rules and tools of ideation for yourself and your organization.

Week 1:

Creativity as a Business Tool

Discover the founding principles of ‘Creative Advantage’ to fuel creativity and innovation in your life and your organization.

Week 4:

Making Ideas Real

Practice the creative methods that allow you to move through failure to bring your ideas to life and make them real.

Week 2:

Getting Inspired

Use inspiration to spark insights and opportunities to create meaningful impact and change.

Week 5:

Implementing Ideas and Inspiring Others

Develop your communication and persuasion skills to act as an ambassador for creativity in your organization.

Download Brochure

Program Faculty

Profile picture of course faculty Dr. Leigh Thompson

Dr. Leigh Thompson

J. Jay Gerber Professor of Dispute Resolution & Organizations, Professor of Management & Organizations, Director of Kellogg Team and Group Research Center and Professor of Psychology, Weinberg College of Arts & Sciences

Dr. Leigh Thompson is the J. Jay Gerber Professor of Dispute Resolution & Organizations in the Kellogg School of Management at Northwestern University.…. More info

Profile picture of course faculty David Schonthal

David Schonthal

Clinical Professor of Innovation & Entrepreneurship and Senior Director of Business Design at IDEO

David Schonthal is a Clinical Professor of Innovation & Entrepreneurship at Northwestern University's Kellogg School of Management, where he teaches courses in new venture creation, design thinking, business acquisition, healthcare entrepreneurship, corporate innovation and creativity... More info

Certificate

Example image of certificate that will be awarded after successful completion of this program

Certificate

Upon successful completion of the program, Kellogg Executive Education grants a verified digital certificate of completion to participants. This program is graded as pass or fail; participants must receive 80% to pass and obtain the certificate of completion.

Download Brochure

After successful completion of the program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education

Note: This online certificate program does not grant academic credit or a degree from Kellogg School of Management.

FAQs

  • How do I know if this program is right for me?

    After reviewing the information on the program landing page, we recommend you submit the short form above to gain access to the program brochure, which includes more in-depth information. If you still have questions on whether this program is a good fit for you, please email learner.success@emeritus.org, and a dedicated program advisor will follow-up with you very shortly.


    Are there any prerequisites for this program?

    Some programs do have prerequisites, particularly the more technical ones. This information will be noted on the program landing page, as well as in the program brochure. If you are uncertain about program prerequisites and your capabilities, please email us at learner.success@emeritus.org for assistance.


    Note that, unless otherwise stated on the program web page, all programs are taught in English and proficiency in English is required.


    What is the typical class profile?

    More than 50 percent of our participants are from outside the United States. Class profiles vary from one cohort to the next, but, generally, our online certificates draw a highly diverse audience in terms of professional experience, industry, and geography — leading to a very rich peer learning and networking experience.


    What other dates will this program be offered in the future?

    Check back to this program web page or email us at learner.success@emeritus.org to inquire if future program dates or the timeline for future offerings have been confirmed yet.

  • How much time is required each week?

    Each program includes an estimated learner effort per week. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page.



    How will my time be spent?

    We have designed this program to fit into your current working life as efficiently as possible. Time will be spent among a variety of activities including:



    • Engaging with recorded video lectures from faculty
    • Attending webinars and office hours, as per the specific program schedule
    • Reading or engaging with examples of core topics
    • Completing knowledge checks/quizzes and required activities
    • Engaging in moderated discussion groups with your peers
    • Completing your final project, if required

    The program is designed to be highly interactive while also allowing time for self-reflection and to demonstrate an understanding of the core topics through various active learning exercises. Please contact us at learner.success@emeritus.org if you need further clarification on program activities.



    What is it like to learn online with the learning collaborator, Emeritus?

    More than 250,000 professionals globally, across 80 countries, have chosen to advance their skills with Emeritus and its educational learning partners. In fact, 90 percent of the respondents of a recent survey across all our programs said that their learning outcomes were met or exceeded.

    A dedicated program support team is available 24/5 (Monday to Friday) to answer questions about the learning platform, technical issues, or anything else that may affect your learning experience.


    How do I interact with other program participants?

    Peer learning adds substantially to the overall learning experience and is an important part of the program. You can connect and communicate with other participants through our learning platform.

  • What are the requirements to earn the certificate?

    Each program includes an estimated learner effort per week, so you can gauge what will be required before you enroll. This is referenced at the top of the program landing page under the Duration section, as well as in the program brochure, which you can obtain by submitting the short form at the top of this web page. All programs are designed to fit into your working life.

    This program is scored as a pass or no-pass ; participants must complete the required activities to pass and obtain the certificate of completion. Some programs include a final project submission or other assignments to obtain passing status. This information will be noted in the program brochure. Please contact us at learner.success@emeritus.org if you need further clarification on any specific program requirements.


    What type of certificate will I receive?

    Upon successful completion of the program, you will receive a smart digital certificate. The smart digital certificate can be shared with friends, family, schools, or potential employers. You can use it on your cover letter, resume, and/or display it on your LinkedIn profile. The digital certificate will be sent approximately two weeks after the program, once grading is complete.


    Can I get the hard copy of the certificate?

    No, only verified digital certificates will be issued upon successful completion. This allows you to share your credentials on social platforms such as LinkedIn, Facebook, and Twitter.


    Do I receive alumni status after completing this program?

    No, there is no alumni status granted for this program. In some cases, there are credits that count toward a higher level of certification. This information will be clearly noted in the program brochure.


    How long will I have access to the learning materials?

    You will have access to the online learning platform and all the videos and program materials for 12 months following the program start date. Access to the learning platform is restricted to registered participants per the terms of agreement.

  • What equipment or technical requirements are there for this program?

    Participants will need the latest version of their preferred browser to access the learning platform. In addition, Microsoft Office and a PDF viewer are required to access documents, spreadsheets, presentations, PDF files, and transcripts.


    Do I need to be online to access the program content?

    Yes, the learning platform is accessed via the internet, and video content is not available for download. However, you can download files of video transcripts, assignment templates, readings, etc. For maximum flexibility, you can access program content from a desktop, laptop, tablet, or mobile device.

    Video lectures must be streamed via the internet, and any livestream webinars and office hours will require an internet connection. However, these sessions are always recorded, so you may view them later.

  • Can I still register if the registration deadline has passed?

    Yes, you can register up until seven days past the published start date of the program without missing any of the core program material or learnings.


    What is the program fee, and what forms of payment do you accept?

    The program fee is noted at the top of this program web page and usually referenced in the program brochure as well.

    • Flexible payment options are available (see details below as well as at the top of this program web page next to FEE).
    • Tuition assistance is available for participants who qualify. Please email learner.success@emeritus.org.

    What if I don’t have a credit card? Is there another method of payment accepted?

    Yes, you can do the bank remittance in the program currency via wire transfer or debit card. Please contact your program advisor, or email us at learner.success@emeritus.org for details.


    I was not able to use the discount code provided. Can you help?

    Yes! Please email us at learner.success@emeritus.org with the details of the program you are interested in, and we will assist you.


    How can I obtain an invoice for payment?

    Please email learner.success@emeritus.org with your invoicing requirements and the specific program you’re interested in enroling in.


    Is there an option to make flexible payments for this program?

    Yes, the flexible payment option allows a participant to pay the program fee in installments. This option is made available on the payment page and should be selected before submitting the payment.


    How can I obtain a W9 form?

    Please email us at learner.success@emeritus.org for assistance.

  • What is the policy on refunds and withdrawals?

    You may request a full refund within seven days of your payment or 14 days after the published start date of the program, whichever comes later. If your enrollment had previously been deferred, you will not be entitled to a refund. Partial (or pro-rated) refunds are not offered. All withdrawal and refund requests should be sent to admissions@emeritus.org.



    What is the policy on deferrals?

    After the published start date of the program, you have until the midpoint of the program to request to defer to a future cohort of the same program. A deferral request must be submitted along with a specified reason and explanation. Cohort changes may be made only once per enrollment and are subject to availability of other cohorts scheduled at our discretion. This will not be applicable for deferrals within the refund period, and the limit of one deferral per enrollment remains. All deferral requests should be sent to admissions@emeritus.org.

Apply Now

Early registrations are encouraged. Seats fill up quickly!