Leverage Product Strategy for a Competitive Market Edge

Join Kellogg Executive Education to learn strategies for every stage of the product lifecycle. Choose from two interactive programs:

Leverage Product Strategy for a Competitive Market Edge

Join Kellogg Executive Education to learn strategies for every stage of the product lifecycle. Choose from two interactive programs:

Product Strategy: Discovering, Developing, Managing and Marketing Products as a Business

2 months, online

Professional Certificate in Product Management

6 months, online

Product Strategy: Discovering, Developing, Managing and Marketing Products as a Business

2 months, online

Professional Certificate in Product Management

6 months, online

Product Strategy: Discovering, Developing, Managing and Marketing Products as a Business
  • 2-month online program (4-6 hours/week)
  • Ideal for business managers, leaders, and professionals who are involved in any stage of the product lifecycle
  • Explore every stage of the product strategy lifecycle—developing products from cradle to grave
  • Gain hands-on learning experience—build a wireframe, analyze a SaaS pricing model, and understand product roadmapping
  • Learn from real-life case studies and faculty insights on industry giants like Microsoft, AT&T, Salesforce, and Facebook

Program Fee: US$2,600

Professional Certificate in Product Management
  • 6-month online program (15-20 hours/week)
  • Ideal for early-career professionals who want to build on or formalize their training in product management roles or for those who want to make a lateral career move
  • Master the end-to-end process of discovering, designing, developing, delivering, and managing products
  • Gain the strategic-thinking and tactical-implementation skills needed to become a professional product manager
  • Learn from real-world applications and a wide range of case studies from Amazon, Kindle, Airbnb, WeWork, and Jio

Program Fee: US$6,950