Innovate
Stay one step ahead of global business trends, and achieve product-led growth with a cutting-edge curriculum and renowned Kellogg thought leadership.
March 20, 2024
12 Months
Online and In-Person/Live Virtual
In today's dynamic digital landscape, organizations need new strategies to deliver product experiences in line with their customers’ evolving expectations. Companies require modern product leaders who can refocus product offerings, leverage analytics, drive product innovation and lead business growth.
The Chief Product Officer Program by Executive Education at Kellogg School of Management equips participants for this increasingly influential role, providing essential skills and knowledge to drive product innovation alongside business growth. Over the immersive 12-month learning journey, you will explore how to use analytics to improve product portfolio performance and enhance growth strategies while fostering a customer-centric culture in your organization.
of Fortune 1000 companies are predicted to have a chief product officer (CPO) by 2027.
of Fortune 1000 companies promoted a product leader to CPO in just one year.
Evolving market dynamics demand the need for senior executives who can drive product vision alongside business growth. The Chief Product Officer Program curriculum has been designed to address the increased importance of this role.
Stay one step ahead of global business trends, and achieve product-led growth with a cutting-edge curriculum and renowned Kellogg thought leadership.
Build strong connections and exchange perspectives with high-achieving peers, faculty, and industry experts through networking.
Gain a comprehensive understanding of the tools and frameworks to enhance your product strategy through four core modules and a choice of topical electives.
”The program leverages Kellogg’s thought leadership in developing product leaders through cutting-edge thinking on strategic planning, customer centricity, 10X growth mindset, business acumen, and leadership skills needed at the C-suite level. The immersive program, with project work and applications, will enable participants to become effective CPOs, which is the need of the hour in this era of digital transformation.”
— Mohanbir Sawhney
Associate Dean, Digital Innovation | McCormick Foundation Chair of Technology | Clinical Professor of Marketing | Director of the Center for Research in Technology & Innovation
Core Curriculum
Kick-start your journey with 16 weeks of in-depth sessions on product strategy and discovery, leadership, communication, and business acumen.
Choice of Electives
Choose two online electives and one in-person or live virtual elective that will enrich your knowledge and aid career growth.
Capstone Project
Participate in a simulation game requiring you to work in a group setting and apply program lessons to address a real-world business challenge.
Networking Event
Engage in three days of in-person networking with Peers, faculty, and industry experts on the Kellogg campus.
Success Coach
Maximize your learning journey with a success coach assigned to your cohort.
Scholar Benefits
Receive an Executive Scholar Certificate and gain select scholar benefits.
Guest Speakers
Hear from senior industry practitioners and gain firsthand insights into evolving product trends.
Expert Faculty
Learn from strategically focused, cross-disciplinary faculty who are experts in their fields.
Embark on a comprehensive online learning journey featuring core modules and electives followed by in-person interactions. The program's curriculum features 16 weeks of core content that will equip you with the tools and frameworks to drive product strategy and help your organization gain a competitive advantage. Organized into four overarching pillars, the curriculum includes:
Note: Electives are subject to change.
Note: Electives are subject to change.
The program culminates with a networking event on the Kellogg campus giving you an opportunity to interact in person with faculty, industry experts, and peers.
The Chief Product Officer Program is:
Participants are expected to have:
As you wrap up the program, you will engage in a capstone project in the form of a simulation, applying program lessons to address a real-world business challenge. The DigiStrat simulation game enables you to step into the role of a chief strategy officer for a subscription-based digital services provider. You will work in a group setting to ideate and make strategic decisions around pricing, infrastructure, and marketing while participating in a live auction to introduce a game-changing technology feature.
Upon completing the program, you will receive an Executive Scholar Certificate and earn select Kellogg Executive Education scholar benefits, including:
Upon successful completion of this program, participants will receive a Kellogg Executive Scholar Certificate. Certificates are delivered electronically to your preferred email address after the program ends.
Download BrochureAfter successful completion of this program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This program does not grant academic credit or a degree from Kellogg School of Management.
The program fee covers all program materials. The program fee does not include accommodations for the (optional) and networking event, travel expenses (domestic, international, visa fee, and more) and other expenses not specifically mentioned in the fees.
Flexible payment options available.