Chief Product Officer Program

Step Up to Product Leadership

Get Your Brochure

Course Dates

STARTS ON

March 14, 2022

Course Duration

DURATION

12 Months
Online and In-Person/Live Virtual

Course Duration

PROGRAM FEE

US$30,000 US$300 application fee

Early Registration Benefit

US$2,000

We are offering an early registration benefit on the program fee exclusively for participants who apply by December 21, 2021.
The final fee will be US$28,000.

Program Overview

Evolving market dynamics demand the need for senior executives who can drive product vision alongside business growth. The Chief Product Officer Program curriculum has been designed to address the increased importance of this role.

Image to accompany text - core modules

16 weeks of core modules

Gain a comprehensive understanding of the tools and frameworks that drive product strategy through the program’s four core modules.

Image to accompany text - electives

Up to 18 weeks of online and live electives

Choose two online electives and one in-person or live virtual elective that will enrich your knowledge and aid career growth.

Image to accompany text - in-person experiences

Three days of in-person networking

Build lifelong connections through in-person interactions with faculty and global peers during three days of in-person networking.

Learning Outcomes

Create and articulate a strong vision and align product strategy with your company's business objectives

Use customer data analytics to measure and improve the performance of the product portfolio

Present clear messaging about the value of the product to stakeholders

Hone your skills in financial analysis, talent development, and product leadership

Profile picture of professor Mohanbir Sawhney

”The program leverages Kellogg’s thought leadership in developing product leaders through cutting-edge thinking on strategic planning, customer centricity, 10X growth mindset, business acumen, and leadership skills needed at the C-suite level. The immersive program, with project work and applications, will enable participants to become effective CPOs, which is the need of the hour in this era of digital transformation.”

— Mohanbir Sawhney
Associate Dean, Digital Innovation | McCormick Foundation Chair of Technology | Clinical Professor of Marketing | Director of the Center for Research in Technology & Innovation

Program Curriculum

  • Embark on a comprehensive online learning journey featuring core modules and electives followed by in-person interactions. The program's curriculum features 16 weeks of core content that will equip you with the tools and frameworks to drive product strategy and help your organization gain a competitive advantage. Organized into four overarching pillars, the curriculum includes:

    Product Vision and Strategy

    • The Chief Product Officer
    • Product Strategy and Portfolio Management
    • Strategic Foresight
    • Growth Strategies and 10X Thinking

    Product Discovery and Market Insights

    • Customer Centricity
    • Data-Driven Customer Insights
    • Design Thinking
    • Market Opportunity Analysis and Product Discovery

    Leadership and Communication Acumen

    • Building a Culture of Trust, Resilience, and Reliability
    • The Art of Communication: The Power of Listening and Cultivating EQ
    • Magnetic Communication: Storytelling and Design Vision
    • Influence Strategies and Executive Presence for Product Leaders

    Business Acumen

    • Finance for Product Leaders
    • Making “Build, Buy, or Ally” Decisions
    • Leading Execution Excellence
    • Capstone Simulation: Digital Services Strategy Game
    • Design Thinking
    • Launching New Products and Services
    • Customer Experience Strategy
    • Product Analytics
    • Growth Strategy

    Note: Electives are subject to change.

    • Delivering Business Growth
    • Kellogg on Branding
    • Leading with Advanced Analytics and Artificial Intelligence
    • The Customer-Focused Organization
    • Developing and Leading High-Performance Teams
    • Leading and Sustaining a Culture of Innovation

    Note: Electives are subject to change.

  • The program culminates with a networking event on the Kellogg campus giving you an opportunity to interact in person with faculty, industry experts, and peers.

Participant Profile

The Chief Product Officer Program is:

  • Designed for senior and mid-career product leaders who are responsible for product design, engineering, or marketing
  • Suitable for product leaders aspiring to or already serving in C-level roles who want to keep current on trends to accelerate growth
  • Ideal for executives looking to align product strategy with business strategy, understand the implications of technology on the product portfolio, and manage cross-functional teams in the organization

Participants are expected to have:

  • A minimum of 12 years of experience in a product leadership role
  • Fluency in written and spoken English
  • International exposure (preferred)
Image to accompany text - Capstone Project

Capstone Project

As you wrap up the program, you will work on a capstone project in the form of a simulation, guided by your success coach, and apply classroom lessons to address a real-world business challenge. The DigiStrat simulation game provides a realistic setting for participants to explore the current challenges facing modern digital service providers. You will work individually or in small groups to ideate, make strategic decisions, and deliver an actionable solution.

Industry Interaction

Throughout the program, you will have plenty of opportunities to interact with industry experts and gain firsthand insights into evolving product trends. The core modules will include guest lectures as well as networking sessions, where you can connect with and learn from senior industry practitioners. Additionally, you will have weekly live sessions with your success coach to help derive the most value from the program.

Faculty

The Kellogg Executive Education Chief Product Officer Program, led by Professor Mohanbir Sawhney, is developed and taught by a team of strategically focused, cross-disciplinary faculty who are experts in their fields. They bring to the classroom their cutting-edge research, thought leadership, and rich experiences at some of the world’s most respected organizations.
Image to accompany text - Alumni Benefits

Alumni Benefits

Upon completing the program, you will receive an Executive Scholar Certificate and earn select Kellogg Executive Education alumni benefits, including:

  • Membership in the global Kellogg alumni network
  • Access to the online alumni network, including a network directory, discussion groups, and other tools
  • Opportunities to establish a Kellogg-branded email address and to participate in alumni clubs
  • 30 percent discount on all Kellogg Executive Education open-enrollment programs
  • Access to cutting-edge research and content from Kellogg faculty and leading practitioners
  • A subscription to Kellogg magazine
  • Invitations to attend Kellogg-sponsored conferences on relevant issues in management

Chief Product Officer Program Certificate

Example image of certificate that will be awarded after successful completion of this program

Chief Product Officer Program Certificate

Upon successful completion of this program, participants will receive a Kellogg Executive Scholar Certificate. Certificates are delivered electronically to your preferred email address after the program ends.

Download Brochure

After successful completion of this program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

Note: This program does not grant academic credit or a degree from Kellogg School of Management.

Application Details

Round 1

The first application deadline is
December 21, 2021 and the fee to apply is
US$300.

Round 2

The second application deadline is
January 25, 2022 and the fee to apply is
US$400.

Round 3

The third application deadline is
February 24, 2022 and the fee to apply is
US$500.

Image to accompany text - Connect with an Advisor for a 1:1 Session

Connect with an Advisor for a 1:1 Session

Email:
kellogg_cpo@emeritus.org

Phone:
+1 646 713 0918 (US) | +65 6871 4030 (Singapore)
+91 90290 07437 (India) | +971 44302011 (Dubai)

Schedule a Call:
Click here

Apply Now

Early registrations are encouraged. Seats fill up quickly!