Chief Product Officer Program

Step Up to Product Leadership

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Course Dates

STARTS ON

December 19, 2022

Course Duration

DURATION

12 Months
Online and In-Person/Live Virtual

Course Fee

PROGRAM FEE

US$30,000 US$28,500 or get US$1,000 off with a referral US$300 application fee

Course Information Flexible payment available

Tuition Fee Benefit

US$1,500

The program fee is US$30,000. The amount payable after considering the tuition fee benefit is US$28,500.
This is only available to participants who apply by December 7, 2022.

To ensure that your year-end holiday plans are not interrupted, only the welcome session will be conducted on December 19, 2022. Program coursework will commence on January 9, 2023, enabling you to start the new year with a new learning experience.

Program Overview

Evolving market dynamics demand the need for senior executives who can drive product vision alongside business growth. The Chief Product Officer Program curriculum has been designed to address the increased importance of this role.

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16 weeks of core modules

Gain a comprehensive understanding of the tools and frameworks that drive product strategy through the program’s four core modules.

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Up to 18 weeks of online and live electives

Choose two online electives and one in-person or live virtual elective that will enrich your knowledge and aid career growth.

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Three days of in-person networking

Build lifelong connections through in-person interactions with faculty and global peers during three days of in-person networking.

Learning Outcomes

Create and articulate a strong vision and align product strategy with your company's business objectives

Use customer data analytics to measure and improve the performance of the product portfolio

Present clear messaging about the value of the product to stakeholders

Hone your skills in financial analysis, talent development, and product leadership

Profile picture of professor Mohanbir Sawhney

”The program leverages Kellogg’s thought leadership in developing product leaders through cutting-edge thinking on strategic planning, customer centricity, 10X growth mindset, business acumen, and leadership skills needed at the C-suite level. The immersive program, with project work and applications, will enable participants to become effective CPOs, which is the need of the hour in this era of digital transformation.”

— Mohanbir Sawhney
Associate Dean, Digital Innovation | McCormick Foundation Chair of Technology | Clinical Professor of Marketing | Director of the Center for Research in Technology & Innovation

Program Curriculum

  • Embark on a comprehensive online learning journey featuring core modules and electives followed by in-person interactions. The program's curriculum features 16 weeks of core content that will equip you with the tools and frameworks to drive product strategy and help your organization gain a competitive advantage. Organized into four overarching pillars, the curriculum includes:

    Product Vision and Strategy

    • The Chief Product Officer
    • Product Strategy and Portfolio Management
    • Strategic Foresight
    • Growth Strategies and 10X Thinking

    Product Discovery and Market Insights

    • Customer Centricity
    • Data-Driven Customer Insights
    • Design Thinking
    • Market Opportunity Analysis and Product Discovery

    Leadership and Communication Acumen

    • Building a Culture of Trust, Resilience, and Reliability
    • The Art of Communication: The Power of Listening and Cultivating EQ
    • Magnetic Communication: Storytelling and Design Vision
    • Influence Strategies and Executive Presence for Product Leaders

    Business Acumen

    • Financial Analysis for Product Leaders
    • Making Build, Buy, or Partner Decisions
    • Leading Execution Excellence
    • Capstone Simulation: Digital Services Strategy Game
    • AI Applications for Growth
    • Customer Experience Strategy
    • Customer Loyalty
    • Design Thinking
    • Omnichannel Marketing: Driving Customer Value & Business Growth
    • Product Analytics
    • Strategy in Disruptive Times

    Note: Electives are subject to change.

    • Delivering Business Growth
    • Kellogg on Branding
    • Leading with Advanced Analytics and Artificial Intelligence
    • The Customer-Focused Organization
    • Developing and Leading High-Performance Teams
    • Leading and Sustaining a Culture of Innovation

    Note: Electives are subject to change.

  • The program culminates with a networking event on the Kellogg campus giving you an opportunity to interact in person with faculty, industry experts, and peers.

Participant Profile

The Chief Product Officer Program is:

  • Designed for senior and mid-career product leaders who are responsible for product management, design, engineering, or marketing
  • Suitable for product managers aspiring to or already serving in C-level roles who want to keep current on trends to accelerate growth
  • Ideal for executives looking to align product strategy with business strategy, understand the implications of technology on the product portfolio, and manage cross-functional teams in the organization

Participants are expected to have:

  • A minimum of 12 years of experience in a product leadership role
  • Fluency in written and spoken English
  • International exposure (preferred)
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Capstone Project

As you wrap up the program, you will work on a capstone project in the form of a simulation, guided by your success coach, and apply classroom lessons to address a real-world business challenge. The DigiStrat simulation game provides a realistic setting for participants to explore the current challenges facing modern digital service providers. You will work individually or in small groups to ideate, make strategic decisions, and deliver an actionable solution.

Industry Interaction

Throughout the program, you will have plenty of opportunities to interact with industry experts and gain firsthand insights into evolving product trends. The core modules will include guest lectures as well as networking sessions, where you can connect with and learn from senior industry practitioners. Additionally, you will have weekly live sessions with your success coach to help derive the most value from the program.

Meet the Faculty

The Kellogg Executive Education Chief Product Officer Program, led by Professor Mohanbir Sawhney, is developed and taught by a team of strategically focused, cross-disciplinary faculty who are experts in their fields. They bring to the classroom their cutting-edge research, thought leadership, and rich experiences at some of the world’s most respected organizations.

Faculty Member SHANA CARROLL

SHANA CARROLL

Clinical Associate Professor of Management Communications, Faculty Director, Management Communications Program

NICHOLAS A. PEARCE

Clinical Professor of Management & Organizations

Faculty Member MOHANBIR SAWHNEY

MOHANBIR SAWHNEY

Associate Dean for Digital Innovation, McCormick Foundation Chair of Technology, Director of the Center for Research in Technology & Innovation

Faculty Member DAVID SCHONTHAL

DAVID SCHONTHAL

Clinical Professor of Innovation & Entrepreneurship, Faculty Director of Zell Fellows Program

Meet Your Success Coaches

Faculty Member Rich Frey

Rich Frey

Success Coach

Rich Frey started his career as a CPA with the accounting firm Arthur Anderson & Co. in Chicago. Following his time in public accounting, Frey decided to make a career change and moved to the consumer products industry at PepsiCo in a sales function. He was fortunate to spend 25 years at Pepsi, learning different areas of the business, growing within the organization, and overseeing domestic and international sales operations as the VP of worldwide sales operations. Frey’s most recent role was spending six years as the director of the University of Illinois’ Executive MBA program. He earned his bachelor’s in accounting from the Illinois State University and his MBA from the University of Illinois Urbana-Champaign.

Faculty Member Vamsi Krishna

Vamsi Krishna

Success Coach

Vamsi Krishna is a product executive turned entrepreneur, helping startups build, grow, and scale their digital products and businesses. He has over a decade of experience in building enterprise/mobile/web products for different marketplaces, fintech, consumer internet, and SCM/logistics across more than 25 markets globally. He has lived, worked, and built products in more than 20 countries and specialized in taking startups from 'Zero to one' and from 'one to ten', generating more than US$100 million in revenue.

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Alumni Benefits

Upon completing the program, you will receive an Executive Scholar Certificate and earn select Kellogg Executive Education alumni benefits, including:

  • Membership in the global Kellogg alumni network
  • Access to the online alumni network, including a network directory, discussion groups, and other tools
  • Opportunities to establish a Kellogg-branded email address and to participate in alumni clubs
  • 15 percent discount on all Kellogg Executive Education C-level, year-long online programs
  • 30 percent discount on Kellogg Executive Education open enrollment programs
  • Access to cutting-edge research and content from Kellogg faculty and leading practitioners
  • A subscription to Kellogg magazine
  • Invitations to attend Kellogg-sponsored conferences on relevant issues in management

Chief Product Officer Program Certificate

Example image of certificate that will be awarded after successful completion of this program

Chief Product Officer Program Certificate

Upon successful completion of this program, participants will receive a Kellogg Executive Scholar Certificate. Certificates are delivered electronically to your preferred email address after the program ends.

Download Brochure

After successful completion of this program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

Note: This program does not grant academic credit or a degree from Kellogg School of Management.

Application Details

program fee

US$30,000 US$28,500

The fee amount is available till ,, and does not include the application fee of US$300


The program fee covers all program materials. The program fee does not include accommodations for the (optional) graduation and networking event, travel expenses (domestic, international, visa fee, and more) and other expenses not specifically mentioned in the fees.

Image to accompany text - Connect with an Advisor for a 1:1 Session

Connect with an Advisor for a 1:1 Session

Email:
kellogg_cpo@emeritus.org

Phone:
+1 646 713 0918 (US) | +65 6871 4030 (Singapore)
+91 90290 07437 (India) | +971 44302011 (Dubai)

Schedule a Call:
Click here

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Early registrations are encouraged. Seats fill up quickly!

Flexible payment options available. Learn more.