Up to 18 weeks of online and live electives
Choose two online electives and one in-person or live virtual elective that will enrich your knowledge of marketing and aid career growth.
Transform into a Visionary Marketing Leader
June 30, 2022
12 Months
Online and In-Person/Live Virtual
US$29,000 US$500 application fee
Early Registration Benefit
US$1,000
We are offering an early registration benefit on the program fee exclusively for participants who apply by June 01, 2022.
The final fee will be US$29,000.
In today’s economy, businesses increasingly rely upon marketing executives to take on multiple roles, serving as brand stewards, innovative storytellers, customer-centricity experts, and growth drivers. The Chief Marketing Officer Program from Executive Education at Kellogg School of Management helps you acquire the mindset needed to lead a multifaceted marketing operation aligned with the core business goals of your organization.
Choose two online electives and one in-person or live virtual elective that will enrich your knowledge of marketing and aid career growth.
Build lifelong connections through in-person interactions with faculty and global peers during three days of in-person networking.
Gain a comprehensive understanding of the tools and frameworks that drive marketing strategy through the program’s four overarching topics.
of CMOs have increased investments in marketing innovation from 2020 to 2021.
of CMOs say customer centricity is critical to success for the business and their role.
“Boards and CEOs demand their CMOs serve as strategic partners who will use every tool at their disposal to uphold the brand, create and sustain customer centricity, leverage data analytics, and anticipate market change and disruption. The Chief Marketing Officer Program is an extraordinary opportunity for visionary marketing executives to work directly with Kellogg thought leaders to deepen their knowledge of marketing theory and strategy, while also acquiring the leadership skills necessary for the C-suite.”
— Gregory Carpenter
Faculty Director | Harold T. Martin Professor of Marketing | Director of the Center for Market Leadership
Kellogg is ranked No. 1 among business schools for marketing education, according to the U.S. News & World Report, 2022.
The program’s learning journey includes core modules and electives. The core modules comprise four overarching topics that will equip you with the insights and frameworks to develop a customer-centric marketing strategy, drive growth, and lead enterprise-wide change.
*Electives are subject to change.
*Electives are subject to change.
The program culminates with a networking event on the Kellogg campus giving you an opportunity to interact in-person with peers, industry experts, and faculty.
Distinguish the core values that define a customer-centric approach to marketing.
Develop cross-functional strategies that foster innovation and growth.
Leverage the capabilities of analytics to inform marketing strategies.
Create an action plan to support the organization through intentional leadership.
Propose practical solutions to marketing challenges your organization faces.
Promote the alignment of brand strategy and purpose.
The Chief Marketing Officer Program is designed for:
Participants are required to have:
Throughout the program, you will complete a series of exercises as part of a CMO playbook that can guide your work as a marketing leader. These exercises will prompt you to consider how you might apply your newly acquired knowledge and tools in your role or business. In addition, drawing upon the skill set you have acquired in the program, you will craft an action plan focusing on the critical priorities you intend to address in your organization. You will walk away with a set of specific goals you hope to achieve from a leadership perspective and a roadmap to move your organization toward meeting those objectives.
Upon completing the program, you will receive an Executive Scholar Certificate and earn select Kellogg Executive Education alumni benefits, including:
Upon successful completion of this program, participants will receive a Kellogg Executive Scholar Certificate. Certificates are delivered electronically to your preferred email address after the program ends.
Download BrochureAfter successful completion of this program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This program does not grant academic credit or a degree from the Kellogg School of Management.
The program fee is US$30,000. It includes teaching fees, access to online coursework, and accommodations for the in-person elective. The program fee does not include accommodations for the (optional) graduation and networking event, travel expenses (domestic, international, visa fee, and more) and other expenses not specifically mentioned in the fees.
Email:
kellogg_cmo@emeritus.org
Phone:
+1 646 713 0918 (US) | +65 6871 4030 (Singapore)
+91 90290 07437 (India) | +971 44302011 (Dubai)
Schedule a Call:
Click here