Chief Marketing Officer Program

The Chief Marketing Officer Program from Kellogg Executive Education equips senior marketing leaders to thrive in an increasingly complex role shaped by digital disruption and AI-powered transformation. The blended 12-month learning journey equips you to lead augmented marketing operations that drive growth, elevate brand purpose and align seamlessly with core business goals.

As digital technologies reshape how organizations compete, engage customers and scale innovation, marketing leaders need to be multifaceted enough to balance creativity with customer centricity and strategic vision with technological fluency. Through a combination of self-paced modules, expert live sessions on AI strategy, a choice of elective pathways and a three-day on-campus experience, this learning journey equips you with the practical frameworks, strategic insight and leadership capabilities to future-proof marketing functions and scale impact across the enterprise.

• Distinguish the core values that define a customer-centric approach to marketing.

• Develop cross-functional strategies that foster innovation and growth.

• Leverage the capabilities of analytics to inform marketing strategies.

• Create an action plan to support the organization through intentional leadership.

• Propose practical solutions to marketing challenges your organization faces.

• Promote the alignment of brand strategy and purpose.

This program embeds practical application at every stage, ensuring concepts move beyond theory into strategic action within your organization. Through structured activities, guided reflection and a final capstone project, you will translate learning into meaningful initiatives that strengthen marketing leadership and business impact.

• Program Playbook

Throughout the program, you will complete structured activities that apply key concepts and skills to your role or organization using a playbook that serves as a strategic journal to track progress, capture reflections and shape real-world strategies and initiatives. The playbook is released in four parts aligned to the program’s core pillars, enabling focused and practical application as you progress through the curriculum.

Part 1: Thinking Strategically (Module 1)

Part 2: Innovation and Growth (Module 6)

Part 3: Customer-Centric Organization (Module 10)

Part 4: Leading Marketing (Module 14)

• Reflective Action Planning

As a key component of the program, you will synthesize your playbook reflections into an action plan at the end of each program pillar. These action plans draw on your learning, the ideas you intend to implement and the critical priorities you aim to address across both short- and long-term horizons.

• Capstone Presentation

The program culminates in a capstone presentation for which you consolidate your action plans into a cohesive strategic proposal for advancing a high-impact marketing initiative within your organization. This final project outlines the initiative’s strategic intent, implementation approach and long-term roadmap.

In the capstone presentation, you will define the priority initiative, assess opportunities and potential challenges, align it with broader business objectives and identify the partnerships required for success. The capstone also includes selecting appropriate performance metrics and outlining a clear communication strategy to track progress and engage key stakeholders effectively.

The Chief Marketing Officer Program is ideal for:

• Senior marketing leaders and aspiring CMOs who seek to stay ahead of emerging trends while leading modern, insight-driven marketing organizations

• Directors, general managers and vice presidents driving innovation and transformation who are looking to leverage new tools, technology and AI to accelerate growth and performance

• Executives across industries who aim to elevate customer experience, strengthen marketing strategy and align brand initiatives more closely with business objectives

Participants are required to have:

• A minimum of 10 years of work experience in a senior marketing role

• A role in executing strategic marketing initiatives and making an enterprise-wide impact in the next step of their career

• Fluency in written and spoken English

• International exposure (preferred)