Chief Marketing Officer Program
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Kellogg Chief Marketing Officer Program: Drive the Next Era of Marketing With AI
The Kellogg Executive Education Chief Marketing Officer Program equips senior marketing leaders to thrive in an increasingly complex role shaped by digital disruption and AI-powered transformation. This blended six-to-seven-month learning journey equips you to lead augmented marketing operations that align seamlessly with core business goals, drive growth, elevate brand purpose and harness AI-enabled customer intelligence and personalization at scale.
As digital technologies reshape how organizations compete, engage customers and scale innovation, marketing leaders need to be multifaceted enough to balance creativity with customer centricity and strategic vision with technological fluency. Through self-paced modules, expert-led live online sessions on AI strategy and a five-day on-campus experience, you will gain practical frameworks, strategic insight and leadership capabilities to future-proof the marketing function and scale impact across the enterprise.
What Will You Learn in the Kellogg Chief Marketing Officer Program?
Key Program Takeaways
AI-driven marketing leadership: Lead marketing as an enterprise growth function amid AI disruption, shifting consumer behavior and platform-driven economies.
Market differentiation: Drive competitive advantage through customer intelligence, innovation and differentiated market positioning.
Intelligent decision making: Apply generative AI and agentic AI to enhance decision making, experimentation, personalization and marketing automation at scale.
Connected operations: Build an intelligent marketing operating system that integrates data, workflows, technology and cross-functional partnerships.
Executive influence: Strengthen boardroom influence and governance through financial acumen, executive presence and responsible AI leadership.
Organizational agility: Scale marketing transformation by building agile organizations, leading change and developing future-ready leaders.
Learning Journey
How Is the Chief Marketing Officer Program Curriculum Structured?
Core modules | Online | 20-22 weeks
The core modules comprise four overarching topics that will equip you with the insights and frameworks to develop customer-centric marketing strategies, drive growth and lead enterprise-wide change.
Thinking Strategically
Consumer Power and the Changing Role of Marketing
Shaping the Competitive Game
Playing the Competitive Game
Developing a Competitive Advantage
Elevating Brand Purpose
Innovation and Growth
Building Effective CMO and R+D Relationships
Leading Growth
Launch Strategies
The Promise of Strategic Alliances
Customer-Centric Organization
Managing Value With Customer Centricity and Advanced Analytics
Advanced Analytics and AI for Customer Centricity
Building the Modern Marketing Organization
Leading Organizational Change
Leading in the C-Suite
Values-Based Leadership
Essential Business and Financial Metrics
Resurgence: The Four Stages of Market-Focused Reinvention
AI-Powered Marketing Transformation
The Intelligent Marketing Operating System
Sensing: Customer Intelligence — From Signals to Insights
Segmenting, Targeting, Ideal Customer Profile and Positioning
Designing: Creative Systems and Content at Scale
Orchestrate, Attract and Execute
Agentic AI and the Operating Stack
Learn and Measure
Govern, Transform and Lead
AI-focused live online sessions | Four one-hour sessions
Led by Kellogg faculty and industry thought leaders, the program’s live online sessions* provide a powerful extension of the curriculum. These four 60-minute sessions provide actionable insights and practical frameworks on leveraging AI for marketing strategy, customer centricity, leadership and innovation.
Live Session 1: The Human Intelligence Needed for AI — A Leadership Framework
Develop a divergent values-based mindset for leading AI-driven teams.
Learn the key leadership skills required to transition into an AI-first strategic leader.
Apply strategic frameworks, including Share of Wallet, Outcome Equations and Vision Workflow Narrative, to AI-powered problem-solving.
Live Session 2: Leading With Predictive AI (Foundational Machine Learning Overview With Strategic Decision Making)
Explore machine learning (ML) as a subset of AI, focusing on forecasting upcoming events and transactions.
Differentiate between ML-driven personalization, mathematical probabilities and optimization techniques.
Analyze scalable ML strategies with an emphasis on predictive modeling and persona-based ML.
Live Session 3: Generative AI — From Hype to Enterprise Value
Discover how AI generates value for individuals, departments and organizational systems.
Deconstruct AI’s P&L transformation through agentic AI, workflow automation and digital twins.
Evaluate real-world applications of AI. Identify playbooks and "5% scenarios” critical for scaling AI in production.
Live Session 4: Scaling AI — Building a Platform and Data Moat
Implement the MSCW (Must, Should, Could, Won’t) framework for AI and data-driven prioritization.
Use Maslow’s Hierarchy of Data Science as a roadmap for AI adoption.
Develop a backcasted AI roadmap with examples from eBay, PNC Bank and Morgan Stanley Wealth Management.
*Live sessions schedule is subject to change based on speaker availability.
*Participation is highly recommended to deepen your understanding and application of the concepts taught.
In-person campus immersion | Five days
The program culminates in a five-day networking event designed to deepen learning through direct engagement with world-renowned Kellogg faculty and a cohort of peers across industries. These in-person sessions combine faculty-led instruction and applied leadership frameworks while enabling meaningful networking with peers and faculty. This experience will help you translate insights from the program into practical leadership strategies and executive decision making.
Day 1: The Future Mandate
Understand macro forces shaping leadership: AI acceleration, shifting consumer behavior, platform economies, regulation and trust. Discuss how to drive transformation while balancing innovation with execution.
Day 2: Innovation and New Growth Frontiers
Identify new growth opportunities and business models for competitive advantage, and leverage data and emerging technologies to unlock revenue streams. Build a culture of innovation and experimentation.
Day 3: Boardroom Influence and Growth Leadership
Communicate growth strategy in financial and boardroom terms, positioning AI, marketing and transformation as value drivers.
Day 4: AI and Modern Marketing Leadership
Design future-ready martech systems to drive AI-enabled customer insights and personalization at scale. Measure impact across ROI and growth metrics.
Day 5: Scaling Growth and Marketing Transformation
Build agile, high-performing marketing organizations, driving cross-functional alignment with sales, product and tech.
Key topics explored are:
Macro forces shaping leadership
Leveraging data and emerging tech to unlock revenue streams
Executive presence and boardroom readiness
Integrating brand, performance and data-driven marketing
Scaling AI initiatives across the marketing function
Unleashing the potential of teams
Note: Session flow and topics are indicative and may be updated for each cohort.
Note: The curriculum is subject to change as the program is undergoing an update.
How Does the Chief Marketing Officer Program Prepare You to Drive Real-World AI Impact?
AI Strategy and Marketing Innovation
Strategic AI Leadership
Build the mindset and human-centered leadership capabilities needed to guide marketing teams with clarity, customer centricity and strategic foresight.
Predictive Intelligence for Growth
Understand how predictive AI and machine learning enhance forecasting, personalization, targeting and resource allocation across the marketing value chain.
AI for Enterprise Impact
Explore how generative AI and agentic AI create enterprise value through scalable automation, intelligent agents and marketing systems
Scaling AI Across the Organization
Learn how to build a durable “data moat”, develop scalable AI strategies and design enterprise-ready AI roadmaps that strengthen competitive advantage.
Applied Learning: From Insight to Action
The Kellogg Chief Marketing Officer Program builds practical application into every stage, helping you turn concepts into strategic action. Through activities, reflection and a capstone project, you will translate learning into initiatives that strengthen marketing leadership and business impact.
Program playbook
Throughout the program, you will engage in structured activities that help you apply key concepts and skills directly to your role or organization. Using a playbook as your strategic journal, you will track your progress, capture reflections and shape real-world strategies. The playbook is released in four stages aligned to the program's core pillars. Beginning with Thinking Strategically in Module 1, then Innovation and Growth in Module 6, followed by building a Customer-Centric Organization in Module 10 and finally Leading Marketing in Module 14, enabling focused and practical application.
AI-first marketing playbook
Built throughout the learning journey, the AI-first marketing playbook enables you to design an integrated marketing model for your organization or a selected brand, moving from diagnosing your current system and defining customer strategy to designing journeys, content systems, agent-enabled workflows, measurement and governance. By the end, you will have an executive-ready blueprint to transform marketing into an AI-native operating system.
Reflective action planning
As a key component of the program, you will synthesize your playbook reflections into an action plan at the end of each program pillar. These action plans draw on your learning, the ideas you intend to implement and the critical priorities you aim to address across both short- and long-term horizons.
Capstone presentation
The program concludes with a capstone presentation that allows you to transform your action plans into a cohesive strategic proposal by outlining the initiative’s intent, implementation plan and long-term roadmap.
Inside Kellogg: Shaping the Next Generation of Marketing Leaders
You will engage directly with Kellogg faculty and subject matter experts, apply frameworks through interactive sessions, exchange perspectives with cohort peers and build meaningful professional relationships. The experience provides dedicated time for deeper learning, collaboration and networking.
Get a glimpse of the experience through the video below.
Key Program Features of Kellogg Executive Education
Blended, flexible learning journey
Access a blend of live online sessions, self-paced learning and collaborative experiences designed for working professionals.
On-campus learning with the Kellogg ecosystem
Engage with peers, Kellogg faculty and industry experts during five days of in-person networking at the Kellogg campus.
AI-Focused Live Online Sessions
Gain actionable insights and frameworks to apply AI across marketing strategy, customer centricity, leadership and innovation.
Scholar Benefits
Earn a Kellogg Executive Scholar Certificate and select scholar benefits.
Who Is the Chief Marketing Officer Program For?
Senior marketing leaders and aspiring CMOs | Stay ahead of emerging trends while leading modern, insight-driven marketing organizations. |
Directors, general managers and vice presidents | Drive innovation and transformation by leveraging new tools, technology and AI to accelerate growth and performance. |
Executives across industries | Elevate customer experience, strengthen marketing strategy and align brand initiatives more closely with business objectives. |
Participants are required to have:
A minimum of 10 years of work experience in a senior marketing role
A role involving the execution of strategic marketing initiatives and contributing to enterprise-wide business impact
Fluency in written and spoken English
International exposure (preferred)
Participant Testimonials
Past Participant Profile
Work Experience
Top Industries
Top Countries
Meet the Faculty for the Chief Marketing Officer Program
Nick Caffentzis
Faculty Director | Senior Fellow and Adjunct Professor of Marketing
Gregory Carpenter
Faculty Director | Harold T. Martin Professor of Marketing | Director of the Center for Market Leadership
Rob Apatoff
Clinical Professor of Executive Education and Executive Director, Kellogg Executive Leadership Institute
Sanjay Khosla
Senior Fellow and Adjunct Professor of Marketing
Harry M. Kraemer
Clinical Professor of Management & Organizations
James Stengel
Senior Fellow and Adjunct Professor of Marketing
Joel Shapiro
Clinical Professor of Managerial Economics & Decision Sciences
Edward Zajac
James F. Bere Professor of Management & Organizations
Meet Your Success Coach
Susan Bryant
Success Coach
As part of several executive teams over her more than 25-year career, Susan Bryant has led marketing, sales, and customer experience teams for a variety of businesses from For...
What Credentials and Outcomes Will You Gain From the Chief Marketing Officer Program?
Chief Marketing Officer Program Certificate
Upon successful completion of this program, you will receive a Kellogg Executive Scholar Certificate.
After successful completion of this program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This program does not grant academic credit or a degree from the Kellogg School of Management.
Kellogg Executive Education’s Scholar Benefits
Upon completing the program, you will receive an Executive Scholar Certificate and earn select Kellogg Executive Education scholar benefits, including:
A Certificate of Professional Achievement, including a digital certificate for your social media profile
A 30% discount on Kellogg Executive Education individual programs
Membership in the global Kellogg alumni network and access to the online network
Opportunities to participate in Kellogg alumni clubs and select webinars & events
Access to cutting-edge research and thought leadership content from Kellogg faculty and leading practitioners
A Kellogg branded email account
Membership in a private LinkedIn group for Executive Scholars
10% Executive Education individual program discount for your colleagues (cannot be combined with any other offer or discount)
*Please note that the Kellogg Job Board is not available to Executive Scholars.
FAQs
Program
What is the Kellogg Chief Marketing Officer Program?
The Chief Marketing Officer Program from Kellogg Executive Education is a six-to-seven-month marketing executive program designed for senior marketing leaders navigating the evolving role of the CMO. The program combines marketing strategy, AI, customer centricity, analytics and leadership to help experienced marketing executives connect marketing priorities with broader business goals.
The learning journey focuses on:
Strategic marketing and business transformation
Artificial intelligence and generative AI
Customer intelligence and engagement
Data analytics and advanced analytics
Business and financial decision making
Leadership and organizational change
Who is the Chief Marketing Officer Program designed for?
The Chief Marketing Officer Program is designed for experienced marketing executives, senior marketing leaders and senior professionals responsible for influencing marketing and business strategy. It is relevant for leaders looking to strengthen their capabilities for broader senior leadership roles and C-suite responsibilities.
The program may be relevant for professionals who:
Lead a marketing function or major marketing initiatives
Influence business goals and growth priorities
Manage brands, customers or brand portfolio decisions
Work across marketing, sales strategy and other functions
Seek to strengthen business acumen and strategic thinking
What does the Chief Marketing Officer Program teach?
The program teaches how marketing leaders can connect customer understanding, strategy, analytics, technology and execution to create measurable business outcomes. The curriculum examines the capabilities required to lead an evolving marketing organization.
Key areas include:
Marketing strategy and positioning
Customer centricity and customer value
Advanced analytics and insight generation
Marketing operations and campaign execution
AI-enabled marketing
Organizational change and C-suite leadership
How does the program prepare leaders for AI-driven marketing?
The program examines how AI is transforming modern marketing, from customer intelligence and personalization to content creation and marketing operations. Participants explore how generative AI and agentic AI can be integrated into marketing systems to support innovation and business performance.
The learning experience addresses:
AI-driven digital marketing
AI-enabled customer intelligence
Personalization at scale
Generative AI applications
Agentic AI and the marketing operating stack
AI-enabled creative systems and content
AI governance and transformation
How can the program help drive business growth?
The program examines how marketing can contribute directly to business, revenue and sustainable growth by connecting marketing decisions with commercial and organizational priorities.
As a participant, you will explore how to:
Identify growth opportunities and new markets
Strengthen customer engagement
Evaluate marketing ROI
Align marketing efforts with broader business priorities
Drive measurable business outcomes
Build competitive advantage and measurable business impact
Learning experience
How is the Chief Marketing Officer Program delivered?
The Chief Marketing Officer Program follows a blended six-to-seven-month learning model that combines flexible online learning with an immersive five-day, in-person experience at the Kellogg campus.
The learning journey includes:
Self-paced modules
Expert-led live online sessions
A five-day, on-campus experience
Peer interaction and networking
Applied learning focused on real-world challenges
What can I expect from the five-day on-campus experience?
The five-day on-campus experience provides opportunities for in-person learning, collaboration and networking within the Kellogg ecosystem. Participants engage with faculty, peers and subject matter experts at the Kellogg campus, while exploring contemporary marketing and business challenges.
The experience provides opportunities to:
Connect with fellow senior marketing professionals
Engage with Kellogg faculty and experts
Participate in collaborative discussions
Explore real-world business challenges
Build relationships within the Kellogg community
How does the program develop customer-centric marketing capabilities?
The program examines how marketing leaders can use customer intelligence, analytics and AI to understand customers and create greater customer value. Participants explore the journey from customer signals and insights to segmentation, positioning, personalization and execution.
Key areas include:
Customer intelligence and insight generation
Segmentation and targeting
ICP and positioning
Customer engagement
Advanced analytics
Personalization at scale
Data-informed marketing decisions
How does the program approach marketing transformation?
The learning experience examines how marketing organizations can evolve their operating models, technology, processes and capabilities to respond to changing customer expectations and business needs.
Participants explore:
The intelligent marketing operating system
Agentic AI and the marketing operating stack
Creative systems and content at scale
Campaign execution across digital channels
Learning and measurement
Governance, transformation and leadership
How does the program apply learning to real-world marketing challenges?
The program connects strategic frameworks with real-world case studies, practical examples and challenges faced by contemporary marketing leaders. Participants examine how marketing decisions can influence customers, brands, growth, innovation and broader business performance.
The learning experience connects concepts to:
Real-world challenges
Marketing and business strategy
Customer and market insights
AI adoption and innovation
Growth and decision making
Cross-functional leadership
Accessibility
How does Emeritus support accessibility for learners?
Emeritus is committed to making high-quality education accessible and affordable to individuals, companies and governments around the world. If you have questions about accessibility or would like to discuss available support options before enrolling, please contact accessibility@emeritus.org. For more information about our accessibility practices, please review our Accessibility Policy here.
Connect with a Program Advisor for a 1:1 Session
Email: kellogg_cmo@emeritus.org
Phone: +1 567 350 1225 (U.S.) / +44 1313 812071 (U.K.) / +971 80 0035703746 (U.A.E) / +52 55965 37076 (LATAM)
Schedule a Call: Click here
Early applications are encouraged. Admissions are reviewed on a first-come, first-served basis.
Flexible payment options available.
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