Chief Marketing Officer: Driving Growth Through AI and Marketing Transformation
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Kellogg Chief Marketing Officer Program: Drive the Next Era of Marketing With AI
The Kellogg Executive Education Chief Marketing Officer: Driving Growth Through AI and Marketing Transformation equips senior marketing leaders to thrive in an increasingly complex role shaped by digital disruption and AI-powered transformation. This blended six-to-seven-month learning journey equips you to lead augmented marketing operations that align seamlessly with core business goals, drive growth, elevate brand purpose and harness AI-enabled customer intelligence and personalization at scale.
As digital technologies reshape how organizations compete, engage customers and scale innovation, marketing leaders need to be multifaceted enough to balance creativity with customer centricity and strategic vision with technological fluency. Through self-paced modules, expert-led live online sessions and a five-day on-campus experience, you will gain practical frameworks, strategic insight and leadership capabilities to future-proof the marketing function and scale impact across the enterprise.
What Will You Learn in the Kellogg Chief Marketing Officer Program?
Key Program Takeaways
AI-driven marketing leadership: Lead marketing as an enterprise growth function amid AI disruption, shifting consumer behavior and platform-driven economies.
Market differentiation: Drive competitive advantage through customer intelligence, innovation and differentiated market positioning.
Intelligent decision making: Apply agentic AI to enhance decision making, experimentation, personalization and marketing automation at scale.
Connected operations: Build an intelligent marketing operating system that integrates data, workflows, technology and cross-functional partnerships.
Executive influence: Strengthen boardroom influence and governance through financial acumen, executive presence and responsible AI leadership.
Organizational agility: Scale marketing transformation by building agile organizations, leading change and developing future-ready leaders.
Learning Journey
How Is the Chief Marketing Officer Program Curriculum Structured?
Core modules | Online | 20 weeks
The core modules comprise four overarching topics that will equip you with the insights and frameworks to develop customer-centric marketing strategies, drive growth and lead enterprise-wide change.
Thinking Strategically
Consumer Power and the Changing Role of Marketing
Analyze how changes in customers, brands, innovation, culture and leadership expand marketing's responsibilities within the enterprise.
Shaping the Competitive Game
Understand customer goals and identify dynamic signals to uncover high-value opportunities. Explore how customers learn, evaluate options and make decisions that differentiate your brand and reshape the competitive landscape.
Playing the Competitive Game
Construct a compelling, differentiated value proposition for a priority customer group and propose a strategy for organizational alignment that supports its delivery.
Developing a Competitive Advantage in an AI-Enabled Brand System
Translate a source of brand advantage into explicit brand DNA rules that can guide AI-enabled content creation.
Elevating Brand Purpose
Assess how brand purpose can guide growth, innovation and organizational alignment.
Innovation and Growth
Building Effective Cross-Functional Partnerships in an AI-Enabled Organization
Develop an action plan for strengthening cross-functional partnerships that support innovation and growth.
Leading Growth in an AI-Enabled Market
Identify priorities and challenges that shape an organization's growth strategy and explain how AI-mediated discovery and continuous execution affect growth.
Adaptive Launch Strategies
Explain the advantages of being a market pioneer and analyze the sources of competitive advantage available to an innovator at launch.
Strategic Alliances for AI-enabled Growth
Analyze organizational capabilities and activities to determine where partnerships may be appropriate and assess how changes in technology and AI may affect an organization's future capability and partnership needs.
Customer-Centric Organization
Customer Sensing and Signal Intelligence
Classify customer and market signals and interpret multiple signals to generate decision-ready customer insights.
Managing Value with Customer-Centric Analytics
Examine how leaders can use customer value, predictive analytics and measurement to make customer-centric decisions.
Learning, Measurement and Marketing Impact
Explain how measurement becomes a closed-loop learning system rather than a reporting activity. Describe how return on marketing investment (ROMI), contribution margin, CLV and budget reallocation connect marketing performance to financial outcomes.
The Modern Marketing Organization and Agentic Operating Stack
Assess how well the marketing organization aligns with company priorities, brand shifts and customer-centric strategy. Explain how agentic services translate marketing workflows into an implementable operating architecture.
Leading AI-Enabled Organizational Change
Diagnose strategic DNA and readiness conditions that shape customer-centric and AI-enabled transformation.
Leading in the C-Suite
Value-Based Leadership in the AI-Enabled Marketing Organization
Explain how value-based leadership supports responsible influence across an organization. Apply the three characteristics of strong leaders to complex marketing leadership challenges.
Governance, Risk and Responsible AI in Marketing
Evaluate key risks that emerge in AI-first marketing systems, including agentic reliability, consent, bias, provenance and brand trust.
Financial Alignment and Marketing Impact
Understand how CMOs can use business and financial metrics to align expectations, evaluate marketing activity and partner effectively with the CEO, CFO and C-suite.
Market-Focused Reinvention in the AI Era
Diagnose shared beliefs and vulnerabilities that affect market-focused reinvention. Analyze how AI-mediated markets, agent ecosystems and agent-to-agent protocols may reshape customer discovery, competition and the role of marketing leaders.
AI-Enabled CMO Action Plan
Develop an AI-Enabled Marketing Leadership Action Plan across leadership, governance, metrics and reinvention priorities.
In-person campus immersion | Five days
The program culminates in a five-day on-campus immersion at Kellogg, bringing together senior executives to explore the forces reshaping business, leadership and marketing. The experience includes three days focused on AI leadership and enterprise transformation. The remaining two days explore the future of marketing, emerging AI technologies and the evolving role of the CMO.
Through faculty-led sessions, interactive workshops, real-world business applications and peer exchange, participants will gain practical perspectives on navigating AI-driven transformation and leading marketing organizations through change.
3 Days
AI Leadership and Enterprise Transformation
Understanding the AI Landscape: Explore the current capabilities, applications and limitations of AI and their implications for business.
Human–AI Collaboration: Examine how leaders can combine human judgment and AI capabilities to enhance productivity, creativity and decision-making.
AI Agents and Emerging Technologies: Discover how AI agents can support business tasks and create opportunities for enterprise-wide impact.
Data-Driven Decision-Making and Storytelling: Translate data and insights into compelling business narratives that influence decisions.
Leading AI Transformation: Understand how to align strategy, systems and people to drive adoption, overcome resistance and realize business value.
2 Days
AI and the Future of Marketing
Explore how AI and emerging technologies are reshaping marketing strategy, customer engagement and competitive advantage.
Examine opportunities in AI-enabled customer insights, personalization and evolving marketing technology ecosystems.
Understand how to integrate brand building, performance marketing and data-driven decision-making to drive growth.
Marketing Transformation and Enterprise Growth
Explore the evolving role of the CMO as a strategic leader in enterprise growth and transformation.
Examine how marketing leaders can scale AI adoption, strengthen cross-functional collaboration and align marketing with broader business priorities.
Develop perspectives on measuring marketing effectiveness, demonstrating business impact and building future-ready marketing organizations.
Note: Session flow and topics are indicative and may be updated for each cohort.
Participants must attend the in-person module to complete the program and receive the Kellogg Executive Scholar certificate. Any travel, accommodation, and related expenses associated with attending this immersion activities are the responsibility of the participant and are not included in the program fee.
Note: The curriculum is subject to change as the program is undergoing an update.
How Does the Chief Marketing Officer Program Prepare You to Drive Real-World AI Impact?
AI Strategy and Marketing Innovation
Strategic AI Leadership
Build the mindset and human-centered leadership capabilities needed to guide marketing teams with clarity, customer centricity and strategic foresight.
Customer intelligence and predictive analytics
Apply customer-centric analytics, predictive insights and measurement to interpret customer signals, inform decisions and link marketing performance to financial outcomes.
Agentic AI and marketing operations
Explore how AI-enabled agentic services translate marketing workflows into operating architectures aligned with business priorities and customer needs.
Responsible AI and organizational transformation
Assess AI risks, governance and organizational readiness to lead responsible AI adoption and drive market reinvention.
Applied Learning: From Insight to Action
The Kellogg Chief Marketing Officer Program builds practical application into every stage, helping you turn concepts into strategic action. Through activities, reflection and a capstone project, you will translate learning into initiatives that strengthen marketing leadership and business impact.
Program playbook
Throughout the program, you will engage in structured activities that help you apply key concepts and skills directly to your role or organization. Using a playbook as your strategic journal, you will track your progress, capture reflections and shape real-world strategies. The playbook is released in four stages aligned to the program's core pillars. Beginning with Thinking Strategically in Module 1, then Innovation and Growth in Module 6, followed by building a Customer-Centric Organization in Module 10 and finally Leading Marketing in Module 14, enabling focused and practical application.
AI-enabled CMO action plan
Built throughout the learning journey, the AI-first marketing playbook enables you to design an integrated marketing model for your organization or a selected brand, moving from diagnosing your current system and defining customer strategy to designing journeys, content systems, agent-enabled workflows, measurement and governance. By the end, you will have an executive-ready blueprint to transform marketing into an AI-native operating system.
Reflective action planning
As a key component of the program, you will synthesize your playbook reflections into an action plan at the end of each program pillar. These action plans draw on your learning, the ideas you intend to implement and the critical priorities you aim to address across both short- and long-term horizons.
Capstone presentation
The program concludes with a capstone presentation that allows you to transform your action plans into a cohesive strategic proposal by outlining the initiative’s intent, implementation plan and long-term roadmap.
Inside Kellogg: Shaping the Next Generation of Marketing Leaders
You will engage directly with Kellogg faculty and subject matter experts, apply frameworks through interactive sessions, exchange perspectives with cohort peers and build meaningful professional relationships. The experience provides dedicated time for deeper learning, collaboration and networking.
Key Program Features of Kellogg Executive Education
Blended, flexible learning journey
Access a blend of live online sessions, self-paced learning and collaborative experiences designed for working professionals.
On-campus learning with the Kellogg ecosystem
Engage with peers, Kellogg faculty and industry experts during five days of in-person networking at the Kellogg campus.
Scholar Benefits
Earn a Kellogg Executive Scholar Certificate and select scholar benefits.
Who Is the Chief Marketing Officer Program For?
Senior marketing leaders and aspiring CMOs | Stay ahead of emerging trends while leading modern, insight-driven marketing organizations. |
Directors, general managers and vice presidents | Drive innovation and transformation by leveraging new tools, technology and AI to accelerate growth and performance. |
Executives across industries | Elevate customer experience, strengthen marketing strategy and align brand initiatives more closely with business objectives. |
Download past participant profile
Participants are required to have:
A minimum of 10 years of work experience in a senior marketing role
A role involving the execution of strategic marketing initiatives and contributing to enterprise-wide business impact
Fluency in written and spoken English
International exposure (preferred)
Participant Testimonials
Meet the Faculty for the Chief Marketing Officer Program
Nick Caffentzis
Faculty Director | Senior Fellow and Adjunct Professor of Marketing
Gregory Carpenter
Faculty Director | Harold T. Martin Professor of Marketing | Director of the Center for Market Leadership
Rob Apatoff
Clinical Professor of Executive Education and Executive Director, Kellogg Executive Leadership Institute
Sanjay Khosla
Senior Fellow and Adjunct Professor of Marketing
Harry M. Kraemer
Clinical Professor of Management & Organizations
James Stengel
Senior Fellow and Adjunct Professor of Marketing
Joel Shapiro
Clinical Professor of Managerial Economics & Decision Sciences
Edward Zajac
James F. Bere Professor of Management & Organizations
Meet Your Success Coach
Susan Bryant
Success Coach
As part of several executive teams over her more than 25-year career, Susan Bryant has led marketing, sales, and customer experience teams for a variety of businesses from For...
What Credentials and Outcomes Will You Gain From the Chief Marketing Officer Program?
Chief Marketing Officer Program Certificate
Upon successful completion of this program, you will receive a Kellogg Executive Scholar Certificate.
After successful completion of this program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This program does not grant academic credit or a degree from the Kellogg School of Management.
Kellogg Executive Education’s Scholar Benefits
Upon completing the program, you will receive an Executive Scholar Certificate and earn select Kellogg Executive Education scholar benefits, including:
A Certificate of Professional Achievement, including a digital certificate for your social media profile
A 30% discount on Kellogg Executive Education individual programs
Membership in the global Kellogg alumni network and access to the online network
Opportunities to participate in Kellogg alumni clubs and select webinars & events
Access to cutting-edge research and thought leadership content from Kellogg faculty and leading practitioners
A Kellogg branded email account
Membership in a private LinkedIn group for Executive Scholars
10% Executive Education individual program discount for your colleagues (cannot be combined with any other offer or discount)
*Please note that the Kellogg Job Board is not available to Executive Scholars.
FAQs
Program
What is the Kellogg Chief Marketing Officer Program?
The Chief Marketing Officer Program from Kellogg Executive Education is a six-to-seven-month marketing executive program designed for senior marketing leaders navigating the evolving role of the CMO. The program combines marketing strategy, AI, customer centricity, analytics and leadership to help experienced marketing executives connect marketing priorities with broader business goals.
The learning journey focuses on:
Strategic marketing and business transformation
Customer intelligence and engagement
Data analytics and advanced analytics
Business and financial decision making
Leadership and organizational change
Who is the Chief Marketing Officer Program designed for?
The Chief Marketing Officer Program is designed for experienced marketing executives, senior marketing leaders and senior professionals responsible for influencing marketing and business strategy. It is relevant for leaders looking to strengthen their capabilities for broader senior leadership roles and C-suite responsibilities.
The program may be relevant for professionals who:
Lead a marketing function or major marketing initiatives
Influence business goals and growth priorities
Manage brands, customers or brand portfolio decisions
Work across marketing, sales strategy and other functions
Seek to strengthen business acumen and strategic thinking
What does the Chief Marketing Officer Program teach?
The program teaches how marketing leaders can connect customer understanding, strategy, analytics, technology and execution to create measurable business outcomes. The curriculum examines the capabilities required to lead an evolving marketing organization.
Key areas include:
Marketing strategy and positioning
Customer centricity and customer value
Advanced analytics and insight generation
Marketing operations and campaign execution
AI-enabled marketing
Organizational change and C-suite leadership
How does the program prepare leaders for AI-driven marketing?
The program examines how AI is transforming modern marketing, from customer intelligence and personalization to content creation and marketing operations. Participants explore how agentic AI can be integrated into marketing systems to support innovation and business performance.
The learning experience addresses:
AI-driven digital marketing
AI-enabled customer intelligence
Personalization at scale
Agentic AI and the marketing operating stack
AI-enabled creative systems and content
AI governance and transformation
How can the program help drive business growth?
The program examines how marketing can contribute directly to business, revenue and sustainable growth by connecting marketing decisions with commercial and organizational priorities.
As a participant, you will explore how to:
Identify growth opportunities and new markets
Strengthen customer engagement
Evaluate marketing ROI
Align marketing efforts with broader business priorities
Drive measurable business outcomes
Build competitive advantage and measurable business impact
Learning experience
How is the Chief Marketing Officer Program delivered?
The Chief Marketing Officer Program follows a blended six-to-seven-month learning model that combines flexible online learning with an immersive five-day, in-person experience at the Kellogg campus.
The learning journey includes:
Self-paced modules
Expert-led live online sessions
A five-day, on-campus experience
Peer interaction and networking
Applied learning focused on real-world challenges
What can I expect from the five-day on-campus experience?
The five-day on-campus experience provides opportunities for in-person learning, collaboration and networking within the Kellogg ecosystem. Participants engage with faculty, peers and subject matter experts at the Kellogg campus, while exploring contemporary marketing and business challenges.
The experience provides opportunities to:
Connect with fellow senior marketing professionals
Engage with Kellogg faculty and experts
Participate in collaborative discussions
Explore real-world business challenges
Build relationships within the Kellogg community
How does the program develop customer-centric marketing capabilities?
The program examines how marketing leaders can use customer intelligence, analytics and AI to understand customers and create greater customer value. Participants explore the journey from customer signals and insights to segmentation, positioning, personalization and execution.
Key areas include:
Customer intelligence and insight generation
Segmentation and targeting
ICP and positioning
Customer engagement
Advanced analytics
Personalization at scale
Data-informed marketing decisions
How does the program approach marketing transformation?
The learning experience examines how marketing organizations can evolve their operating models, technology, processes and capabilities to respond to changing customer expectations and business needs.
Participants explore:
The intelligent marketing operating system
Agentic AI and the marketing operating stack
Creative systems and content at scale
Campaign execution across digital channels
Learning and measurement
Governance, transformation and leadership
How does the program apply learning to real-world marketing challenges?
The program connects strategic frameworks with real-world case studies, practical examples and challenges faced by contemporary marketing leaders. Participants examine how marketing decisions can influence customers, brands, growth, innovation and broader business performance.
The learning experience connects concepts to:
Real-world challenges
Marketing and business strategy
Customer and market insights
AI adoption and innovation
Growth and decision making
Cross-functional leadership
Accessibility
How does Emeritus support accessibility for learners?
Emeritus is committed to making high-quality education accessible and affordable to individuals, companies and governments around the world. If you have questions about accessibility or would like to discuss available support options before enrolling, please contact accessibility@emeritus.org. For more information about our accessibility practices, please review our Accessibility Policy here.
Connect with a Program Advisor for a 1:1 Session
Email: kellogg_cmo@emeritus.org
Phone: +1 567 350 1225 (U.S.) / +44 1313 812071 (U.K.) / +971 80 0035703746 (U.A.E) / +52 55965 37076 (LATAM)
Schedule a Call: Click here
Early applications are encouraged. Admissions are reviewed on a first-come, first-served basis.
Flexible payment options available.
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