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Discover the future of business firsthand with Kellogg Executive Education's AI insights live online speaker series offering the latest Kellogg faculty research and thought leadership on AI and its business applications. Designed specifically for senior executives, these live sessions delve into the dynamic realm of AI and its transformative potential across various business landscapes. Offered as an added bonus to complement the program, these sessions are crafted to reflect the rapid pace of AI advancements and enable you to lead with confidence in an AI-driven world.
Core Curriculum
Kick-start your journey with 16 weeks of in-depth sessions on marketing strategy, innovation and growth, customer centricity, and leadership.
Choice of Electives
Choose two online electives and one in-person or live virtual elective that will enrich your knowledge and aid career growth.
Program Playbook
Complete a series of activities to apply program concepts to your organization and record your reflections in a playbook.
Networking Event
Engage in three days of in-person networking with peers, faculty, and industry experts.
Success Coach
Maximize your learning journey with a success coach assigned to your cohort.
Capstone Project
Develop an action plan and presentation for advancing a marketing initiative within your organization.
Guest Speakers
Hear from industry experts to gain firsthand insights into evolving marketing trends.
Expert Faculty
Learn from top Kellogg faculty and former CMOs of P&G and GE, along with presidents and CEOs of multinational companies.
Scholar Benefits
Receive an Executive Scholar Certificate and gain select scholar benefits.
Distinguish the core values that define a customer-centric approach to marketing.
Develop cross-functional strategies that foster innovation and growth.
Leverage the capabilities of analytics to inform marketing strategies.
Create an action plan to support the organization through intentional leadership.
Propose practical solutions to marketing challenges your organization faces.
Promote the alignment of brand strategy and purpose.
The Chief Marketing Officer Program is designed for:
Marketing leaders aspiring to or already serving in C-level roles who want to stay current on trends and ignite growth
Directors, general managers, and VPs focused on innovation and leading change in their organizations
Senior and mid-career executives from companies of any size or development stage eager to align marketing strategy with business goals, leverage marketing opportunities, and drive process improvement
Participants are required to have:
A minimum of 12 years of work experience in a senior marketing role
A role in executing strategic marketing initiatives and making an enterprise-wide impact in the next step of their career
Fluency in written and spoken English
International exposure (preferred)
Throughout this program, you will complete a series of activities to consider how you might apply knowledge and skills acquired during this program in your role or business. At the end of each module, you will use your playbook as a program journal to record your progress and reflect on how you might influence strategies within your own organization or implement proposals you have developed in the program activities.
The templates and instructions for all program activities are included in this playbook. It is divided into four parts that are mapped according to the four pillars of the program. Each part of the playbook will be released as you begin the pillar:
Module 1: CMO Playbook: Part 1 Thinking Strategically
Module 6: CMO Playbook: Part 2 Innovation and Growth
Module 10: CMO Playbook: Part 3 Customer-Centric Organization
Module 14: CMO Playbook: Part 4 Leading Marketing
Faculty Director | Senior Fellow and Adjunct Professor of Marketing
Faculty Director | Harold T. Martin Professor of Marketing | Director of the Center for Market Leadership
Clinical Professor of Executive Education and Executive Director, Kellogg Executive Leadership Institute
Senior Fellow and Adjunct Professor of Marketing
Clinical Professor of Management & Organizations
Clinical Professor of Managerial Economics & Decision Sciences
Senior Fellow and Adjunct Professor of Marketing
James F. Bere Professor of Management & Organizations
As a key component of this program, you will consider your reflections from your playbook and synthesize them into an action plan at the end of each program pillar. Each of these action plans should draw on what you have learned, the ideas that you intend to apply, and the critical priorities that you plan to address in the short and long terms.
At the end of the final program pillar, you will develop a capstone presentation in which you will synthesize your action plans and propose an approach to advancing a specific initiative within your organization.
To complete the capstone presentation, you will need to:
Prioritize an initiative you would like to advance within your chosen organization
Analyze potential opportunities and challenges to implementation
Explain how the goals of this initiative align with overall business goals
Summarize how you intend to move the organization toward these goals
Determine the partnerships needed to advance this initiative
Select appropriate metrics for measuring progress and success
Establish an approach to communicating progress to key stakeholders
As a participant in this program, you will interact with industry experts and learn about current marketing trends, industry insights, and leadership skills. These firsthand insights will guide you in the foreseeable future and through your career progression.The core modules will include guest lectures and peer networking sessions. Additionally, a success coach assigned to your cohort will help you derive the most value from the program.
Upon completing the program, you will receive an Executive Scholar Certificate and earn select Kellogg Executive Education scholar benefits , including:
A Certificate of Professional Achievement, including a digital certificate for your social media profile
A 15% discount on all Executive Education year-long Chief Officer Programs
A 30% discount on Kellogg Executive Education open enrollment programs
Membership in the global Kellogg alumni network and access to the online network
Opportunities to participate in alumni clubs and events
Access to cutting-edge research and thought leadership content from Kellogg faculty and leading practitioners
Access to digital copies of Kellogg magazine
A Kellogg-branded email account
Success Coach
As part of several executive teams over her more than 25-year career, Susan Bryant has led marketing, sales, and customer experience teams for a variety of businesses from For...
Upon successful completion of this program, participants will receive a Kellogg Executive Scholar Certificate. Certificates are delivered electronically to your preferred email address after the program ends.
After successful completion of this program, your verified digital certificate will be emailed to you in the name you used when registering for the program. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.
Note: This program does not grant academic credit or a degree from the Kellogg School of Management.
Email: enterprise.clientsuccess@emeritus.org. We attempt to respond to queries in 24 hours or less. However, over weekends and holidays, our responses may take up to 72 hours.