Chief Marketing Officer Program

  • bullet-iconModality: Online and In-Person/Live Virtual
  • bullet-iconApplication Fee: US$300
  • bullet-iconDuration: 12 Months
Country/Region
Total Work Experience
Now includes Kellogg AI Speakers Series

Deliver Enhanced Customer-Centric Marketing Strategies

In today’s competitive marketplace, the role of the chief marketing officer (CMO) has become even more complex with the rise of digital disruption artificial intelligence (AI), requiring an understanding of technology and data analytics to inform marketing strategies. The Chief Marketing Officer Program from Executive Education at Kellogg School of Management equips participants to thrive in this demanding role. Over the immersive 10- to 12-month learning journey, you will gain the necessary mindset and tools to lead augmented marketing operations that are aligned with core business goals.

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Learning Journey

Chief Marketing Officer Program Certificate

Upon successful completion of this program, participants will receive a Kellogg Executive Scholar Certificate. Certificates are delivered electronically to your preferred email address after the program ends.

Note: This program does not grant academic credit or a degree from the Kellogg School of Management. All certificate images are for illustrative purposes only and may be subject to change at the discretion of Kellogg Executive Education.

The Kellogg Connection - 3 Days In-Person Networking

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Build Connections with Your Peers

Build a lifelong global network of program participants and fellow executives.

Live Online Interactions

Connect with global peers throughout the program and engage in discussions with a wide range of perspectives. 

Networking

Meet peers from multiple cohorts at the on-campus event and share your experiences while making new connections.

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Scholar Benefits

Upon completing the program, you will receive an Executive Scholar Certificate and earn select Kellogg Executive Education scholar benefits, including:

  • A Certificate of Professional Achievement, including a digital certificate for your social media profile

  • A 15% discount on all Executive Education year-long Chief Officer Programs

  • A 30% discount on Kellogg Executive Education open-enrollment programs

  • Membership in the global Kellogg alumni network and access to the online network

  • Opportunities to participate in alumni clubs and events

  • Access to cutting-edge research and thought leadership content from Kellogg faculty and leading practitioners

  • Access to digital copies of Kellogg magazine

  • A Kellogg-branded email account

Desigingin and Building AI

About the Kellogg School of Management

Located in Evanston, Illinois, the Kellogg School of Management is one of the foremost business schools in the United States. Its executive education programs cater to senior executives, managers, and leaders seeking to enhance their skills. The faculty at Kellogg are renowned experts in their fields and provide cutting-edge insights to participants.

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Kellogg is ranked No. 1 among business schools for marketing education, according to the U.S. News & World Report, 2024.

Core Faculty

Success coach

(DEV)PLP - KLG-CMO.SEPO - Success Coach - Susan Bryant
Susan Bryant
Success Coach

Who is the program for?

The Chief Marketing Officer Program is designed for:

  • Marketing leaders aspiring to or already serving in C-level roles who want to stay current on trends and ignite growth

  • Directors, general managers, and VPs focused on innovation and leading change in their organizations

  • Senior and mid-career executives from companies of any size or development stage eager to align marketing strategy with business goals, leverage marketing opportunities, and drive process improvement

Participants are required to have:

  • A minimum of 12 years of work experience in a senior marketing role

  • A role in executing strategic marketing initiatives and making an enterprise-wide impact in the next step of their career

  • Fluency in written and spoken English

  • International exposure (preferred)

Past Participant Profiles

Work Experience
Top Roles
Top Industries
  • Manufacturing
  • Finance, Insurance
  • Technology
  • Professional Services
  • Retail Trade
  • Health Care and Social Assistance
  • Other Services (except Public Administration)

Participant Testimonials

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Application Details

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Program Fee
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Pay in Installments
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Referral Benefits
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Employer Sponsorship

Early registrations are encouraged

Reg Step 1
Download the brochure

Provide your details and access the program brochure

Reg Step 2
Connect with an advisor

A learning advisor will connect with you to provide additional information.

Reg Step 3
Apply for the program

When you are ready, you can send in your application for the program.

FAQs